Chapter 501 Pre-Publicity and Investment

The preparatory seminar for "Actors Please Take Your Place" lasted for a long time, a whole afternoon.

As mentors, Gong Li, Zhang Yimou and others naturally have the right to put forward their own ideas on the program competition system. After all, unlike singer-type talent shows, the "superiority" of the contestants in actor-type talent shows is not so simple to see at a glance.

How to use the competition system to allow contestants to better show themselves and mentors to better teach these contestants, it is obvious that outsiders like Li Xiaoping do not understand as well as insiders.

Therefore, even if Wu Yuan gave the general process of "Actors Please Take Your Place" and "Acting School", two actor competition variety shows that he watched later, in the discussion with the four mentors, the competition process of this Light and Shadow Era version of "Actors Please Take Your Place" is somewhat different from the previous two.

Of course, a complex competition system cannot be determined through a meeting, but only a rough framework is determined.

In the next month, the program team has plenty of time to perfect the specific details of the competition system.

For the "Actors Please Take Your Place" program team, the most important thing for the four directors to gather in the company this time is to sign the contract.

After the four mentors signed their names on the contract, they officially joined the program.

On the Internet, the long-prepared Guangying Kuaibo also started the pre-promotion of "Actors Please Take Your Place".

The silhouette posters of the four mentors were posted on the homepage of Guangying Kuaibo, and pre-heating activities were carried out on the three major domestic Weibo platforms that are currently developing very well.

On the one hand, they spent money to make things hot, and on the other hand, they organized an online activity of "Guess the Mentor". On the official Weibo of the program team, a silhouette poster of a mentor will be posted every week, allowing netizens to guess who this mentor is.

The first five netizens who guessed correctly, as well as the netizen with the most likes and comments, will receive a mysterious gift from the program team.

In fact, it is the autographed photos of the four mentors.

This pre-heating promotion method was also pointed out by Wu Yuan.

These are all pre-heating promotion methods that have been played out by talent shows in later generations, but they are very fresh in this era.

After all, the phenomenal program "China Good Voice", which truly opened the second wave of China's talent show variety shows, will not start production until next year.

All the promotional methods of variety shows in the Internet era are very new to netizens nowadays.

When the official Weibo accounts of "Actors Please Take Your Place" on the three major Weibo platforms of Sina, Sohu, and Penguin simultaneously released the first poster silhouette of the mentor, at least hundreds of thousands of netizens flocked to the comment area to participate in this unique "guessing people" game.

It can only be said that there are still many talented people among the general public.

Under the situation that the program team did not deliberately choose a poster silhouette with very personal characteristics or classic styles, someone guessed the first Gong Li silhouette released in just five minutes.

"How can we compare actors in talent shows? Acting skills are not as obvious as singing skills."

"Is this Gong Li?"

"He's a king bomb right from the start?! Gong Li is the mentor?"

"How do we compete? Two actors each perform the same plot, and then see the difference?"

"In this case, the quality of acting depends entirely on the mentor's judgment, right? Outsiders can only watch the fun."

"It's as if you can tell the quality of singers in talent shows, and all netizens are review masters, but once they enter the KTV, they can't even sing all five notes."

"This is... This is a program planned by Director Wu. I believe in Director Wu's vision and level!"

"Aren't you guessing the mentor? You are all off topic. I guess this mentor is Zhou Xun. Her face looks like Zhou Xun!"

"I guess it's Chen Hong. Even if there is only a silhouette, I can see that she is full of temperament!"

"It's Gong Li. Only Gong Li can give such a domineering feeling."

"..."

"..."

In the Magic City, on the set of "Love Letter", during the break, Wu Yuan also took out his mobile phone and checked the pre-promotion of "Actors Please Take Your Place" on Weibo.

The effect is not bad.

Although many netizens have doubts and confusion about how actors are selected, because of the good reputation accumulated by Light and Shadow Times itself in the past ten years, everyone is still very interested in the projects produced by this company, and the expectation is very high from the beginning.

On the three Weibo platforms, the latest silhouette photos of the mentors were released, and each immediately received thousands of comments, and netizens were very interested in the discussion.

After Wu Yuan simply read the feedback, his mind jumped from this blog post to the Weibo platform itself.

It is now the end of May 2011.

Just like the situation in the mainland film and television industry, which is booming, the mainland Internet industry is now a blue ocean with fierce competition.

Microblogs originated from Twitter, and domestic Weibo products are all its followers.

The four major domestic Weibo platforms were born from September 2009 to May 2010.

Sina Weibo, which was the first to go online in September 2009, now has 160 million active users per month.

Penguin Weibo, which was launched eight months later than Sina, is a latecomer, but as a junior of QQ, the first social software in China, Penguin Weibo was born with a golden spoon, and all Penguin products are also diverting traffic to Weibo.

In December 2010, the number of listeners of Liu Xiang's Penguin Weibo exceeded 8 million, surpassing the number one Twitter site Lady Gaga by nearly 700,000, becoming the world's number one Weibo at the time.

On February 5, 2011, Penguin announced that the number of Penguin Weibo users exceeded 100 million, and it is currently estimated that there are 120 million users.

As for other NetEase and Sohu Weibo, they have gradually been eliminated in this Weibo battle.

Now the domestic Weibo is a scene of competition between two companies, and the competition is very fierce. Both sides are trying their best to seize the market.

For most knowledgeable people, it is still unknown to judge who will win in the end and which Weibo will become the only product in China.

But Wu Yuan is different. He is a person who has read the script.

He knows that although Penguin and Sina still look like neither can win.

But soon, in the 3Q war in 2011, the battle between Mi Chat and WeChat, Penguin Weibo was gradually marginalized strategically, and WeChat rose rapidly instead.

Since 2012, the once glorious Penguin Weibo has rapidly fallen down. By 2013, it had become a marginal product. In 2014, when Sina Weibo acquired the Weibo domain name and completely changed its name to "Weibo", the mainland Weibo market was unified.

As a person who knows the future development of Weibo, Wu Yuan is unwilling to miss this opportunity.

Now is the best time to invest in Sina Weibo, because even Sina itself does not think it can dominate the market. It is fighting with Penguin Weibo with all its strength and urgently needs external support.

Including but not limited to money and influential celebrities and opinion leaders to settle in Sina Weibo and operate exclusively.

Wu Yuan thinks that it is time for Light and Shadow Times to find Sina and talk about investment.

His requirements are not high. As long as Sina can give Light and Shadow Times 3%-5% of the shares of the independently operated Weibo company, he will help this place, both financially and physically!

He knows very well how important the influence of Weibo, an entertainment social platform, is in the future entertainment industry.

As long as Light and Shadow Times can get involved, it will gain huge advantages and benefits in publicity, promotion, public relations, and public opinion influence in the future!