Chapter 284: The Black-Hearted Chen Mo!

But after all, this is a completely new car, and no one has even heard of the company's name before. Even if there are three videos of Chen Mo on Twitter that made this car popular on the Internet, people still don't like this car. Understanding is also limited to video.

Therefore, in order to allow those who want to buy "Knight" to experience its powerful performance in person, although Chen Mo did not adopt the original sales method and spread it to 4S stores, he still sold the original Taylor Motor Company, located in the suburbs of Los Angeles. A car sales center has been slightly adjusted and turned into a test drive experience center for the "Knight" off-road vehicle.

Their press conference was held in the exhibition hall of this experience center.

However, with the popularity of the video, "Knight" became popular on the Internet, and there must be a large number of people who want to test drive this class car.

Today will be the first day that the "Knights" experience center officially starts to receive customers. The thousands of people who came to participate in the press conference will definitely want to experience it, and this is only the people in the area around Los Angeles.

Due to the rush of time, there are not many people from other cities. In the days to come, as the "Knight" becomes more and more famous, there will only be more people who come to experience the test drive. It is impossible for everyone to personally Test drive experience.

Moreover, Chen Mo did not intend to sell this "Knight" off-road vehicle cheaply, although the actual cost was only tens of thousands of dollars more than the original ordinary model, even if the cost of purchasing new production equipment was included, the total cost was not to fifty thousand dollars.

However, only Chen Mo knows the real formula of h-2 alloy. He made the company purchase a large amount of precious rare metals. Although most of them are in Chen Mo's space now, the cost of these powerful special alloys is extremely high. , the cost of the whole vehicle has been raised dozens of times, reaching more than one million, and the price of "Knight", Chen Mo is even more black-hearted and directly set at five million US dollars.

Do you think this is over? Then you underestimate Chen Mo's malice towards the rich class of the rice empire.

These five million can only buy the regular configuration version of the "Knight", but it takes a full $10 million to buy the "Heavy Knight" with thicker armor, stronger ballistic resistance, and the highest safety factor!

However, Chen Mo believes that those who really need it will not be stingy with the extra five million.

Because the defensive ability of the "heavy knight" is really impeccable! Comparable to a tank!

In fact, even if Chen Mo sets the price higher, which is more expensive than those limited-edition sports cars that are astonishingly expensive and cost tens of millions at every turn, people will still buy them. The strong defense alone is enough to make these wealthy people who are afraid of death willingly pay. .

However, Chen Mo's positioning of this car is a mass-produced model used to open up the market and build brand awareness. If you take the limited-edition sky-high price route, although this car is indeed worth the price, there is no doubt that people who can afford it There will be very few, and the sales will inevitably be as few as those limited-edition cars in the tens of millions. It may only be able to sell hundreds or even dozens of cars a year, which is contrary to Chen Mo's original intention.

And it's not feasible to take the low-end route. Let's not talk about the value of the "Knight" itself, it is worth this price, Chen Mo can't sell these crooked nuts cheaply.

Moreover, with the strong performance of "Knight", if the price is set too low, the market demand will inevitably increase sharply. With the current production capacity of Aegis Motor Company, it will not be able to supply the huge market demand in the short term, which is of little significance.

Since the cheaper the price, the more sales, and the higher the price, the less sales, and the price multiplied by the sales is the total sales, then there is an optimal balance in the middle, which can maximize the benefits, Combined with the company's current output of ten cars per day, Chen Mo set the current price.

Chen Mo does not sell at a low price, nor does it have an outrageous sky-high price. He is still positioned in the high-end market, but it also allows more people to afford it, whether it is from the overall income, brand positioning, or market development and company exhibitions, etc. In all respects, the benefits are maximized.

Since they are positioned in the high-end market, their target group has shrunk a lot. Although the price is not sky-high, it is already very high, and it has high requirements on the buyer's financial resources. Most of the people who drive are definitely not eligible, and they will not buy a "knight". They just want to satisfy their own curiosity.

If you really let everyone who comes to take a test drive, there will not be many people in a day, and there are very few people who can buy it.

Therefore, Chen Mo simply imposed certain restrictions on applying for a test drive. He must first apply for the purchase, pay the purchase price of 5 million or 10 million US dollars, and make a reservation before he has the right to test drive.

If you are not satisfied after the test drive and do not want to buy, you can directly refund the full amount.

After all, Aegis Motor Company can only produce ten cars a day. Even if the price is 5 million, the supply is still in short supply, and everyone thinks that the price is not expensive at all, which is simply too conscientious.

Those luxury cars of the same price are simply incomparable to powerful "Knights"!

Even people who can't afford it just feel envious and incomparably greedy, but they don't feel that the price is expensive. Such a perfect and strongest car, bulletproof, off-road, and all top-notch, this price is not expensive at all.

Five million can have a top bulletproof car and a top off-road vehicle, a combination of a top sports car, value, true value! It's so worth it!

If they have money, many people don't even buy a house, they buy a "Cavalier" first! Living in the car at night is safer than anything else!

Once the price and sales channel of "Knight" were announced, the audience below immediately boiled. To be honest, whether it was affordable or not, the price was lower than they expected.

In the past few days, the company's production line has produced a total of 30 "Knights", all of which were sent to the test drive experience center by Chen Mo. Ten of them were used as test drives and were not sold to the public, while the other 20 can be directly picked up. Drive away.

This is also the only time the "Knights" have their cars on sale. All of them will have to wait in line in the future. After all, Aegis Motor Company only has ten cars a day. They may have to wait a few days for their turn. If it is slow, wait. A year and a half is also possible.

Michael made it very clear that the top 20 people who subscribed for the reservation after the press conference can take the lead in the test drive, and if they are satisfied with the test drive, they can drive the car directly!

The only chance to pick up the car directly is now in front of them!

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