Chapter 293 Chinese Students!

There are many people who buy a car purely for pretense and coercion. As long as it is cool enough to drive out with a face, and it can attract more people's attention and admiration, the rest is not important.

In response to this situation, in fact, the best solution is to develop a class sports car with a cool appearance and top performance, to satisfy this part of consumers who pursue appearance and speed, and sweep the entire class sports car market in one fell swoop.

However, the new automatic production line for automobiles has not been completed, and the original "Knight" production line has to continue to complete a large number of "Knight" orders, so Aegis Motor Company has no ability to mass-produce new cars for the time being, and wants to launch new models. , at least until a month later, after the construction of the automated production line is completed.

Since it is impossible to directly respond in terms of appearance and degree in the short term, Su Wan simply suggested that the brand and popularity of the company and "Knight" should be spread first.

Aegis Motor Company is a new company after all, and the "Knight" is the company's first model. Although it became popular on the Internet through the manor attack, there are still many people who do not know the existence of "Knight", or are I have heard of it, but I don't understand it. I only regard it as an existence similar to other bulletproof vehicles.

The company's brand awareness is even more low. There are quite a few people who know "Knight", but very few people know about Aegis Motor Company, which is completely incomparable with old car companies such as Ford and GM.

Even though many people have seen the video, they still question the authenticity of the video content. They are more willing to believe it than a "class car" produced by a small company that they have never heard of before. Those world-renowned car brands.

Therefore, it is very important to enhance the company's reputation and strengthen consumers' recognition of the company's brand.

As for how to do it, Su Wan's idea is very simple, advertise!

The orders for thousands of "Knights" have brought in tens of billions of dollars in revenue. Although the company spent a lot of money on land purchase, expansion and the construction of automated production lines, it is not much compared to this huge amount of money. God Shield Motor Company's liquidity is extremely abundant.

Chen Mo agrees very much with Su Wan's idea of ​​spending hundreds of millions to advertise,

And to put it bluntly, you don’t need to consider money, as long as you can get the corresponding effect, it doesn’t matter if you spend it all!

Naturally, it was impossible for Su Wan to spend tens of billions of dollars on advertisements. It is estimated that TV newspapers and the Internet in the whole country and even the world could be screened by S.H.I.E.L.D.

However, with Chen Mo's full support, Su Wan still intends to simply play the next big one, spend more money, maximize the scale of this promotion, and at the same time improve the effect of the promotion to the strongest, so that the Aegis Motor Company's The name was an instant hit, letting everyone know the power of "Knight"!

After that, Su Wan devoted herself to the preparation of the publicity plan, which was even busier than before, while Chen Mo still rarely went to the company, spending most of the time in the castle designing new models and making plans for the next exhibition.

On this day, Chen Mo finally completed the core design of the new model, and the new exhibition plan was basically determined. There was nothing to do for the time being, so Chen Mo got up and went to the company.

"Boss, I have solicited advertising ideas for the advertisement of 'Knight'. Here are a few that I think are good. Please take a look."

Su Wan said and put a folder on the desk in front of Chen Mo.

Originally, Chen Mo had already handed over these matters to Su Wan to decide, but since Chen Mo finally came to the company, Su Wan showed several alternatives she finally selected to Chen Mo to see in person.

This is the main advertisement of this external publicity. After it is confirmed and filmed, it will be rolled out simultaneously on major TV stations and the Internet to promote Aegis Motor Company and "Knight", so the weight is very important. Su Wan also wants to hear it. Chen Mo's opinion.

Chen Mo opened the document and looked at it at a glance.

"Brush! Brush!..."

The sound of flipping pages sounded, Su Wan looked at Chen Mo a little nervously, seeing that he was about to turn to the last page, but the expression on his face was always flat, obviously not very satisfied with these ideas.

After reading several articles in a row, Chen Mo actually felt good, but it was only good, and it didn't give him a bright feeling, so Chen Mo was not particularly satisfied.

If all these advertising creative plans are at this level, then the shooting of the advertisement will need to be delayed for a while.

It is better to be short than to waste!

This advertisement is the main force of this publicity and directly affects the final effect of the entire publicity plan, so we must strive for excellence and do our best.

Soon, Chen Mo turned to the last page. After reading this, Chen Mo's eyes could not help but light up, which was a bit interesting!

Su Wan, who was standing aside, noticed Chen Mo's expression, and couldn't help but feel relieved. It seemed that the boss had the same opinion as her, and felt that the last idea was the most suitable.

"Very good! Just use this last one!"

Chen Mo pointed at the last plan with his finger, and said with satisfaction, then picked up the folder and handed it to Su Wan who was beside him.

"Start shooting as soon as possible and let me know if you have any questions."

Su Wan took the folder with a smile, looked down at the plan that she was also very optimistic about, and then looked up at Chen Mo.

"Good boss! However, the planner of this project has a request, and she hopes that she can shoot this commercial as the director."

"Oh? Let's hear it." Chen Mo was very satisfied with the plan, and was also somewhat interested in the planner.

"She is a senior in the directing department of the University of California, Los Angeles (uc1a). She has good grades in school and has won several awards for some of her previous works, and she is also a Chinese student."

Su Wan recounted what she knew about the planner.

"Students from China? Well, let him shoot this commercial! But you should make it clear to him that if the final commercial is not satisfactory to me, I will find someone else to shoot it again. These are required in the contract. write clearly."

Chen Mo liked the plan very much. From what Su Wan said, this person's ability should be pretty good, and he is from China. Chen Mo is willing to give him a chance.

"Okay, boss!"

Su Wan smiled and closed the folder, hugged her chest, turned around and walked out.

Chen Mo decided on the final plan, then the shooting of the advertisement could start immediately.

On the same day, Su Wan informed the Chinese student that her plan had been selected, and she could be directed by herself as the director according to her request, and the filming of the advertisement could begin immediately.

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