Chapter 703 Visit

"This is GUCCI House, which records the inspiration and historical development of the entire brand in the fashion road for nearly a hundred years since GUCCI was born in Florence in 1921. If there are important guests and partners coming, we will take them here for a tour."

The group walked into the Settmani Palace. Chi Jingyuan admired the walls decorated with sculptures and Windsor gold leaves and the gorgeous hall while listening to GUCCI CEO Pizzari walking next to him introducing the hall in front of him with his unique and strange accent.

Pizzari was wearing a meticulous white suit. He looked very strong and should have exercised regularly. His clean-shaved chin and shiny forehead complemented each other. He had deep bird's nests and spoke very fast with a unique accent and rhythm. He was a very opinionated middle-aged Italian man.

After yesterday's meeting, Chi Jingyuan and the current helmsman of the GUCCI brand were acquainted, and he had already outlined the image of each other in his mind.

Feeling the eyes cast from the front, Chi Jingyuan smiled and nodded, showing an expectant expression.

On the second day of arriving in Florence, after visiting the brand headquarters and meeting with a series of senior executives such as the CEO and art director, the official spokesperson contract was officially signed. It can be said that he has in fact become the spokesperson for the full range of products of the luxury brand GUCCI in the Asia-Pacific region.

The total period is two years. During this period, the brand will use its own resources to lay a large area of ​​​​land for Chi Jingyuan in the Asia-Pacific region for publicity and promotion, provide him with customized products and opportunities to participate in brand activities, and have the right to renew the contract first and even expand the contract.

And Chi Jingyuan also needs to cooperate with the brand as much as possible in various publicity, including the clothes for public outings and the frequency of posting product photos on INS.

A very complicated contract.

Compared with ambassadors and close friends, as a full-line spokesperson in a large region, Chi Jingyuan also has a gratifying endorsement fee.

Although compared to endorsements of fast-moving consumer goods brands, the endorsement fees of the luxury goods industry are generally not very high because of the low overall turnover. For celebrities, the endorsement fees of luxury goods are not critical. What is more important is to use the brand to promote and upgrade the status. However, compared with the endorsements in the local market of Peninsula, this endorsement fee is already very considerable, higher than the endorsements of more than a dozen brands of Peninsula combined.

After the contract was signed, the entire SM team, including Park Jae-hyun, was greatly relieved. After officially becoming the spokesperson, Chi Jingyuan did not start shooting advertisements without stopping. The brand was very considerate and arranged a series of tours for him.

Including visiting the headquarters of GUCCI and Kering, visiting the GUCCI garden, digital service center, art laboratory, GUCCI house and other brands with great historical value and iconic buildings, and accompanied by senior executives throughout the whole process.

At the same time, after landing in Italy, GUCCI had already arranged the hotel and various itineraries for him. Later, Chi Jingyuan learned that the treatment of signing a contract directly with the headquarters and visiting various places is not available to every spokesperson. It can be said that it is the first time for artists in the Peninsula and even Asian artists. Jeon Ji-hyun, who previously endorsed the GUCCI watch product line in the Peninsula, did not have such treatment.

The treatment clearly shows the attitude and importance of the brand to the cooperation partner.

Although the brand's staff still have the rooted arrogance of the top luxury blue-blood brand in many details during the contact, it can be said that they have done a good job in treatment and attitude... It can be seen that they really value this new Asia-Pacific spokesperson, and after changing the art director and main design style, they have strong ambitions for the Asia-Pacific market.

Because Chi Jingyuan is likely to make them a lot of money...

At this time, Chi Jingyuan was led by the CEO himself to visit the GUCCI house in the Setimani Palace.

"Aniha Saiyo, welcome to the GUCCI house..."

Looking at the group of people who came in, the manager who was responsible for taking them to visit and explain immediately came up to greet them warmly. After greeting Pizzari, he smiled at Chi Jingyuan and greeted him in stiff Korean.

Although the tone was strange, the attitude was really good, and even made Chi Jingyuan feel flattered.

"Ciao." He immediately shook hands with the other party and responded in Italian, which he had just learned for two days.

After a brief greeting, the manager walked in front and took the initiative to lead them in: "We are now in an ancient Renaissance-style building in Florence. Let's start today's journey..."

Following Pizzari and the manager, Chi Jingyuan curiously looked at the ubiquitous luxury bags placed around, listened to his introduction, and began his own tour.

"... First we enter the archive room where the brand's collection of travel bags is stored. What you see is GUCCI's unique double G logo, which is a tribute to the brand's founder, Mr. Guccio Gucci...

"Double G, a pattern totem designed with Renaissance aesthetics as inspiration."

"This way, welcome here... Here are the brand's classic and timeless collection of handbags, we need to wear gloves..."

"This is a bamboo handbag, also the iconic symbol of GUCCI...The bamboo is bent into a unique arc after being burned, showing our unique exquisite craftsmanship..."

It can only be said that GUCCI is worthy of being a top luxury brand. Various places used for exhibitions can't help but be tinged with a layer of wealth. The whole room is like an Italian palace, with vaulted ceilings hanging from the ceiling. There are gorgeous crystal chandeliers, densely packed ancient luxury goods on the oversized exhibition windows, and wool carpets on the floor, exuding a strong sense of history and nobility.

Really rich enough...

Chi Jingyuan seemed to be listening to the person in charge's introduction attentively, but he couldn't help but sigh in his heart.

However, many details are also filled with the ubiquitous sense of superiority of blue-blood brands. When the person in charge introduced it, his tone was obviously proud and prideful, as if GUCCI was founded by him and Mr. Guccio Gucci.

In particular, within a few minutes of Chi Jingyuan coming in, he had already seen a lot of signs and nameplates related to '1921' in many places, such as 'Return to 1921', 'Journey to 1921' and so on. It seemed that he wanted to start from Every angle demonstrates the antiquity and longevity of this brand, showing visitors their own high-end and nobility.

It's just a little bit deliberate...

In fact, Chi Jingyuan is not very interested in this sense of superiority. The so-called historical accumulation and inspiration marks around him are also some luxury bags from the past. After seeing too many expensive luxury handbags, they are just like that. It takes about ten minutes. After that, he couldn't help but feel that this place was actually quite boring... Maybe it would be Pei Xiuzhi, or a girl who liked this, who would be very excited.

But Chi Jingyuan still smiled during the whole visit, and followed the other person's story with a serious and admiring look. From time to time, he also took the initiative to ask some questions, satisfying the other person's desire to show off, and making himself look sincere.

After all, people paid for it, this is work.

The exhibition hall is not very big, and I walked around it in about an hour.

Bisali and Chi Jingyuan had their own arrangements later. Before leaving, he smiled and extended an invitation to Chi Jingyuan:

"Tonight's dinner has been arranged. I hope you can enjoy it."

"thanks, I will."

…………