Chapter 652 Triangle Is the Most Stable

"Mr. Xu, you're fine."

Yin Yu looked at Xu Jia. Every time he saw the other person, he felt a faint jealousy in his heart.

How come there are people in this world who are younger and more successful than me?

This made him, who had been the pride of heaven since he was a child, inevitably feel a little inferior.

"I didn't expect Mr. Yin to be here. Have you been given the responsibility of Penguin Weishi?" Xu Jia asked.

He thought it would be someone from the short video department, but he didn't expect it to be a familiar face.

"I was just transferred here. I'm not the person in charge, but I still have some say, enough to be responsible for today's cooperation." The corners of Yin Yu's mouth rose, then dropped again when he thought of something.

The core reason why he was transferred to the short video department and took charge of today's cooperation conversation was because he was familiar with Xu Jia.

That's right, he is qualified to sit in this position just because he is familiar with Xu Jia.

One can imagine Xu Jia's status in the eyes of Penguin.

The gap between the two is getting wider and wider.

"Haha, then congratulations to Mr. Yin for your promotion."

Xu Jiagong held his hand and said congratulations, and he could guess a little bit about the latter's little thoughts.

But he didn't take it to heart.

If it were Brother Ma, he might still pay some attention to it, but the rest of the people would be just mediocre.

Crunch.

Another familiar face and a strange guy came in.

The familiar face is the person in charge of Douying, and the unfamiliar guy is Ali's person.

"Director Xu, Director Zhang asked me to give you a message. Please visit the company more often when you have time."

"Our Chairman Ma said the same thing."

The two of them treated Xu Jia with great respect and a very low attitude.

The former is Xu Jia's boss. After all, Dou Ying's second largest shareholder is Xu Jia. The latter is his boss's cooperation with Xu Jia. He is so happy that one sentence can reach heaven.

The atmosphere suddenly became harmonious.

Everyone behaves like a younger brother in front of Xu Jia, how can there be any more conflicts?

Even if Yin Yu was dissatisfied in his heart, he didn't dare to show it on the surface.

He also wanted to sit more firmly in this position.

"I called you three here because I want to talk about how to transfer talents from the film and television industry to short videos. In fact, this is also your old profession. After all, the three companies are involved in the entertainment industry. I believe you don't want to transfer the hard work to short videos." Lay down the foundation you laid.”

"In addition, talents are rare and the short video industry is emerging. We cannot be easily satisfied. We must learn to improve ourselves. It is not enough to rest on our laurels. Moreover, according to my observation, the public is becoming more and more casual in receiving information. , especially in the area of ​​online dramas, the more streamlined they are, the more points they gain, and those water-filled dramas have encountered serious resistance, which can be seen from the accelerated playback."

"Is it possible for us to develop short videos into short dramas, which are not as lengthy as traditional dramas, with a limit of one minute to three minutes, and each episode has a small climax, so as to ensure that the audience's threshold is always high. status, and then wait for an opportunity to decide the charge.”

The short video play proposed by Xu Jia made the three people's eyes light up as they listened.

This seemingly unconstrained idea becomes more convincing when it comes from Xu Jia's mouth.

If you think more deeply and diverge, this is the way the Internet likes it.

Cast the net wide and catch more fish.

Each episode of short drama only lasts three minutes. If the traffic is not good, it will be cut off immediately and the next one will be started.

And the producers involved are enough to mass produce it in batches.

It doesn't need famous actors, it doesn't need famous directors, it doesn't even need a professional team, it just needs batch after batch of cheap writers, which is what everyone in the street is dissatisfied with.

The cost is kept to a minimum, but there is no shortage of profit potential.

Even if 10,000 short dramas die prematurely, as long as one of them becomes a hit, you can make a lot of money.

Especially after "Fortress" broke the model of big IP + top-notch + famous director that capital has always been proud of.

It's like a life-saving straw.

More importantly, the plan proposed by Xu Jia did not harm their interests, but was beneficial to them.

It's very simple. The short video department and the film and television department are not integrated.

The three giant groups are full of mountains. Even if the film and television department has the intention to shrink, a skinny camel is still bigger than a horse.

But if according to Xu Jia's statement, they have an honest reason to incorporate the film and television department.

Short dramas in the form of short videos, provided they are on a short video platform.

That means the short drama team is managed by their short video department.

Yin Yu was the first to react, clapped his hands and said, "No matter how many times I communicate with you, I have benefited a lot. I, Penguin, must support this plan. We will do whatever Mr. Xu arranges."

He is a smart man. While he knows that Xu Jia is scary, he also knows that following this kind of person is the most likely to succeed.

Besides, Xu Jia's suggestion was to hand him a pillow when he was sleepy.

He was worried that after he was newly transferred to Weishi, he would not have a suitable reason to get management rights. This short play was a good starting point.

"Not to mention our Douying, we fully support it." The person in charge of Douying said simply.

Before he took office, he understood that the most important task for him as the person in charge was not to develop Douying, but to establish a good relationship with Xu Jia, and the second was to maintain success.

Countless changes in Douying have proven one thing, there is meat to be had by following Xu Jiahun.

"Uh... I'm sorry, I have to ask the headquarters for instructions. Please forgive me."

The person in charge from Alibaba Entertainment looked embarrassed. Everyone could act arbitrarily, but he was the only one who had to ask for instructions.

Shame on you.

But there was no way. I was told before I came that no matter what happened, I had to report to Ali headquarters.

Director Ma must personally report to him any matters related to Jiaxing.

"sure."

Xu Jia nodded slightly and signaled the latter to ask for instructions.

After the person in charge of Alibaba Entertainment went out, he found a corner to contact the people at the headquarters.

Inside the office.

Yin Yu suddenly said: "Mr. Xu, in fact, there is no need to call Alibaba for this kind of cooperation. They are not involved in the short video field. The two of us are enough."

What he said was not arrogant at all. The top three apps in the short video field today are Douying, Kuaishou and Weishi.

As for the first one, Xu Jia himself is a shareholder, and the latter two are both owned by Penguin Holdings.

"That's what I say, but there is strength in numbers. Besides, I have been working well with Director Ma recently. So far, we are the only three core parties." Xu Jia said perfunctorily.

What a joke, he called Ali specifically just to restrain Penguin.

With the size of Penguin, even if Jiaxing and Byte are combined, cooperating with each other is like seeking skin from a tiger.

But with the addition of Ali, there is more room for maneuver.

As the other party said, Alibaba does not have its own short video platform, which is exactly an advantage in Xu Jia's eyes.

It is known that triangles are the most stable.