Chapter 679 Borrowing the East Wind

The fan meeting is over, but the impact has just begun.

Many videos about the event have spread online, especially with the help of Douying officials.

The Jiaxing fan meeting instantly became a hot topic of the day.

And everything Xu Jia did was clearly exposed by everyone.

[I have never seen such a considerate entertainment tycoon]

Yes, this shameless hot search was promoted by Jiaxing using publicity resources.

However, unlike the hard push they thought, they only gave a slight boost to this topic, and they did not need to invest any more resources later.

Netizens spontaneously liked this hot search.

"In the past, I only thought that Xu Jia was a rich man with a little money, a little luck, and two filthy riches. How could he be so close to my goddess Mi Mi? But after this close contact offline, I dare to swear , he is the most approachable boss I have ever seen and the best boss to fans."

"Yes, many of the people we went to the offline address did not buy tickets, but were just hanging around looking forward to seeing their favorite artists. So Jiaxing still prepared small gifts and water for us. Even at noon I also thoughtfully sent a ham bread bento, and I decided that from now on, I will not only be a fan of Yang Yang, but also a fan of Jiaxing."

“If you don’t know what to watch, then watch Jiaxing’s works. If you don’t know who to like, then like Jiaxing. If you don’t know where to spend your money to get value for money, then spend it on Jiaxing. OK, believe me, Jiaxing is one of the few conscientious companies in China that can be trusted by consumers."

Fans almost put Xu Jia and Jiaxing on the altar, and they spread the word about what Jiaxing did on any corner of the platform.

This is not only promoted by Jiaxing, but also more spontaneous actions by netizens.

Xu Jia's daughter's purchase of horse bones was obviously a great success.

There is no way, when most domestic companies treat consumers as fools and take advantage of them, Jiaxing's actions are like a ray of light in the darkness, so bright.

At this time, Xu Jia had to give a thumbs up to his domestic colleagues.

If they weren't so bad, the little money Jiaxing spent wouldn't look so good compared to his peers.

This wave of goodwill has made enough money, and it has also benefited the entire Jiaxing products. Naturally, the favorability among the public is higher than that of other companies' products.

Xu Jia was at the Wanda Cinema in Beijing, while happily scrolling through his mobile phone, he told Miao Yuqing: "Don't stop related promotions. Although the fan meeting was only held for one day, we have to ensure that it will be popular online The popularity can last for at least a month, and relevant materials are slowly released to attract everyone to participate in other offline activities."

The income and expenses of yesterday's fan meeting have been revealed. After hosting such an event, he lost an additional 600,000 yuan.

Of course, if these more than 600,000 yuan are spent, it will play its due role.

Set a small goal. First, spread the good things you have done for fans all over the Internet, and at least establish your friendly image.

"Okay, the Propaganda Department has made a plan, and the deputy director will be responsible for its execution." Miao Yuqing said.

Deputy Director?

Xu Jia shook his head, but it was true that this kind of thing should not be ranked high in the Propaganda Department. It was left to the deputy director to do it, which was already a lot of attention.

After all, Yang Tianzhen, as the director of the Propaganda Department, has more things to be busy with. In other words, Jiaxing has long passed the time when several senior executives should take personal responsibility for everything. They must always give the people below a chance to do things. There is room for improvement.

He nodded and watched Wen Muye say some polite words before the premiere before leading Hu Ge and others onto the screen.

This is the premiere of "Operation Red Sea", and it can be said that half of the people in the circle have been invited.

Of course, most of them work behind the scenes, but these people are not the bitter ones, but the big guys who can decide the success or failure of a project. In addition to state-owned enterprises, they are also relevant official personnel.

They were able to come. First, they heard the rumors that went viral in the industry before the release of "Operation Red Sea", which was claimed to be able to change the structure of the domestic film industry. The key is that usually such rumors fade away as they spread, but this movie is different. The legend is so true. Anyone who knows even a little bit about movies will remain silent after coming back, repeating one word over and over again, "Awesome".

Secondly, they are also very interested in Xu Jia, the boss of Jiaxing. This young man who is one of the leading private entertainment companies is no longer a small shrimp in their eyes. They don't know when he has grown into a small giant crocodile.

Compared with some real giant crocodiles, although Jiaxing is smaller in size, its teeth are sharp enough to draw blood.

Finally, there is naturally the influence of Han Sanping. The latter still has some sympathy in this industry. He is willing to support the people and movies, and everyone is willing to support them.

It's just that Xu Jia doesn't think much of these people. Jiaxing has passed the period of needing to rely on others, and now he is not afraid of anyone.

The role of these people to him was basically minimal, not even as good as the owners of private entertainment companies he had met before. At least they could listen to Xu Jia's command and suggestions and contribute to the latter's career.

While he was thinking about it, a figure next to Xu Jia sat down.

He turned around to look, with surprise flashing in his eyes: "Third Master, haven't you seen it? Why is it still so elegant?"

"Look what you said. I saw the first version. This is the finished film. How can it be the same?" Han Sanping said angrily.

People around him kept saying hello to him, and he was very popular on the field for a while. Everyone knew that even if he retired, he would still have a lot of energy in the domestic film and television industry with his legacy.

However, Han Sanping did not take this opportunity to show off his power, but instead introduced Xu Jia to the people who came to greet him.

This also made everyone around him look at Xu Jia a little wrongly. This is the treatment given to heirs of the mantle. No wonder Jiaxing has had a smooth journey. It turns out that he has such a layer of protective clothing covering his body.

"I know that you kid may not like these people, and you may not be able to use them, but don't forget that the entertainment industry you are in is not just the part you see, but also the part you can't see. With this industry, and the foundation of you and Jiaxing is here, no matter how fast a person or a company grows, it will not be faster than the progress of the entire industry."

"There is a saying that the great roc rises with the wind and soars ninety thousand miles. I know you are a great roc, but if you want to soar ninety thousand miles, it is difficult to achieve it by relying only on your own ability. You have to rely on the wind. And these people are part of the wind." Han Sanping said seriously.