Chapter 538 We Make Money, but We Don’t Want People

With the potential of "China Has Hip Hop", all players who participate will more or less enjoy dividends.

Not to mention the guys who performed well, the interests involved will not be small.

Yang Tianzhen's face became a little solemn and asked: "What do you mean?"

"Anyone whose butt can't be wiped clean and who can pile up a bunch of dirty stuff will be excluded. However, we can make agency contracts with them. In short, we make the money, but we don't want the people."

However, Xu Jia knows that few rappers in the current Chinese hip-hop circle can have clean butts. "Try to find those who are serious about hip-hop music. They have a clean foundation and can be cultivated by ourselves. I don't want the fire to start that day." Then implicate the company.”

There is no way, this cake is too big, not to mention it is made by myself. If I don't take a bite, wouldn't my work be in vain?

It's just that there are some toxins in this cake, which still need to be removed.

"I understand what you mean. When the time comes, I will set up two companies. One is internal to us. The other name does not belong to us, and we will not let those people know that it belongs to us." Yang Tianzhen understood immediately and said.

This is just like some of the film and television dramas invested by Jiaxing that have average reputation but are profitable. Few people know that these dramas are also produced by Jiaxing.

The purpose is not to damage the reputation of Jiaxing’s products, which must be high-quality products.

Yang Tianzhen also understands Xu Jia's cautious attitude towards these rappers.

In the past, rap was more of an underground circle in China, and she was still relatively unfamiliar with it. This time, because of the show, and after getting to know it, she realized that this circle was underground for a reason, and it was really dirty.

It's even lower than the rock scene back then. At least the rock people still pay attention to music theory and musical instruments, and there are many musicians with diplomas and high academic qualifications.

But the rap circle is different. It was originally born out of American black culture. When it moved to China, it was inevitable that it would not adapt to the local environment. Then in the hands of these rappers with technical secondary school education, it was completely different.

After all, rock expresses anger, folk songs express ideals, and the core of rap is the so-called real, which is truth, but it seems that few of those underground singers are real.

"As long as you understand, you have to pay attention to player management and don't cause trouble."

Xu Jia gave a reminder. Based on his understanding of Yang Tianzhen, this was enough. Then he turned to: "How are you doing with Yang Chaoyue's koi plan? When do you plan to start it?"

In the previous life, Xu Jia was not sure whether the hot topic about Yang Chaoyue's koi was man-made or accidental.

But in this life, he will definitely figure it out. This persona is different from others.

Just like if you believe it, there is it, but if you don’t believe it, there is nothing.

Innately invincible.

Moreover, koi is not only a carnival for the public, but also a carnival for businesses.

This can be seen from Alibaba's Double Eleven Koi, but the rewards for the former are really deductible. The marketing alone for such a large event may cost more than tens of millions, but the benefits are hard to come by.

"The people in the marketing department have already made a plan. We are going to start with her personal experience. As a 'village beauty', a contestant without any talent can successfully debut and get the first place. To be honest, this kind of luck cannot be written in the script. Come out, so our starting point is impeccable.”

"Next, we plan to guide her fans to participate in various exams, lottery and other topics that require luck by making emoticons, and use Yang Chaoyue's koi to wish herself good luck to attract the majority of netizens to follow suit. We are doing this The estimated investment amount is probably over 10 million, and the breaking point is set to be the college entrance examination in early June. By then, with the help of the popularity of the college entrance examination, this topic will be pushed to the top."

Yang Tianzhen's face was full of confidence, and her heart was equally smug. She only dared to think of such a plan after Xu Jia approved it.

Otherwise, who would dare to imagine the movement of artificially creating koi? You must know that koi is a symbol of luck. Putting this setting on an artist is simply overwhelming wealth. From this point of view, using koi to describe Yang Chaoyue There seems to be no problem.

Think about it, the first place in "Produce 101" has the name of the village flower, as well as many high-quality resources provided by Jiaxing. In the end, it took half a year, countless resources and funds to be named Koi. , Yang Chaoyue was at his peak when he debuted, and his rising speed was no different than riding a rocket.

"We must not only consider her personally, but also combine the individual with the enterprise, which is what I often say. Can this popularity be given to our related industries, and then be passed back by the industries with cooperation, for example? We in Jiaxing have specially organized a koi event to draw a lottery for all Jiaxing fans, and those who are drawn will enjoy prizes worth more than millions."

"What about year-round tickets to Jiaxing Paradise, + lifetime video membership, tickets to our offline talk shows, concerts, etc. Anyway, all the content related to us will be used as prizes. For the winners, it is Rewards are a kind of publicity for us. Don’t be too stingy except for these prizes. You can think about it yourself and it can be launched after the college entrance examination." Xu Jia pointed out.

This time point is also a matter of knowledge. After the college entrance examination, it is still summer vacation.

For most people in society, when their mentality is relaxed, such entertainment activities are naturally more likely to attract their participation and attention.

If you put it before the college entrance examination or during normal times, it will easily cause resistance.

The main reason is that domestic businesses have completely ruined their reputation in recent years. When they see activities, they think of scams, and when they see benefits, they tighten their pockets. Yes, it is welfare lottery.

Yang Tianzhen's eyes shone, as if he had opened the door to a new world.

She only focused on Yang Chaoyue's personal future, but she never thought that so many interests could be linked to it.

"I have always heard people talking about the structure, saying that people in the entertainment industry are small and not as good as those working on the Internet. Now I finally understand what it means. You have seen too far, and I really learned a lesson." Yang Tianzhen said with conviction.

If it were her, she would never have imagined that there were so many points that could be explored. In fact, it was her position that limited herself.

It is difficult for people to make money beyond their own knowledge. Xu Jia was also inspired by the various businesses involved in his previous life.

Moreover, when different companies perform the same activity, the results will be completely different.

Alibaba is an e-commerce company. They have many categories of prizes, so they naturally maximize the popularity of koi activities. Xu Jia couldn't learn this even if he wanted to.