Chapter 564 Opening the Era of Livestream Selling

Magic City.

Since then the branch has been established.

The frequency of his visits to the Magic City has greatly increased, not to mention that Byte and MiHoYo are both here.

But think about it again, only this city can support companies that can break through the blockade of Penguin and Alibaba.

"The photography is done, the lighting is set up, and the people from the technical department are keeping an eye on me. I always pay attention to the status of the live broadcast room, and there must be no problems."

The sound of shouting came, and a horse-faced man was seen directing the staff in the room and setting up the live broadcast room.

Xu Jia took a quick look and found that it was a familiar face.

"Hey, come here, you look familiar to me?" Xu Jia said in surprise.

"Mr. Xu, I'm from Jiaxing. I came here specifically to prepare for the Douying live broadcast room and was sent here by Director Yang." The horse-faced man said cautiously.

He had known that Mr. Xu was coming, and even what he did just now was to show his face in front of Mr. Xu.

What I didn't expect was that Xu Jiahui didn't recognize that he was from Jiaxing.

"Oh, I said so."

Xu Jia was not embarrassed at all and waved his hand: "Your battle is really big. A live broadcast studio even sent a professional team to shoot movies and TV series."

Dou Ying's emphasis on live broadcast far exceeded Xu Jia's expectations.

In his opinion, live broadcasting has little technical content.

What's more, it is backed by a platform as big as Douying, and there is traffic even if Shuan Tiao Gou goes up.

But I forgot that this was when everyone knew about the live broadcast in the previous life.

Today, live broadcasts are still only available on a few specific platforms.

Such as Hu Ya, Dou Yu, Panda, etc., all must have certain professional qualities. At least there must be programs and talents.

This is Douying’s first time doing this, and it’s his first live broadcast linkage with Jiaxing, so it’s natural to pay attention to it.

"This is not what you said. This area may become the focus of Douying's future profits. All of us at Byte are focused on this for fear of an accident." Zhang Yiming came over to explain.

He was very happy that Xu Jianeng appeared here. After all, it was the latter who proposed this thing, and he obviously knew better how to do it.

It is mainly a psychological effect, and areas that have never been touched are always daunting.

"Have you decided to host? Not only do we need to start the live broadcast, but we will also try our best to let users click in and find various styles of live broadcast rooms. We will retain the audience as soon as possible and let them know what live broadcast is. , how to play this live broadcast method, and then think of ways to get them involved.”

"In my place, live streaming is an activity that everyone can participate in. We need to lower the threshold so that you can get in with just a few steps." Xu Jia said casually.

These principles will become extremely simple in the future, and Dou Ying's success is right in front of him.

At that time, the two softwares Douying and Kuaishou were the home bases of live broadcasting.

Things like Dou Ya and Tiger Fish are all out of date.

It perfectly explains what the spirit of the Internet is, that is, the biggest cake is when everyone participates.

"If you have these words, why didn't you say them earlier? We wouldn't have taken a detour."

Mr. Zhang slapped his thigh and quickly pulled people from the technical department over, "If there is anything else to say, let's say it now. I will ask them to hurry up and push forward the process. What can be achieved will be implemented as soon as possible, and what cannot be achieved will be included in the schedule. inside."

He deeply feels that Xu Jia has found the right partner. There are many softwares in the short video field, but Douying is currently leading the way.

The second one is not Weiwei, but Kuaishou.

The third one is Wei Shi, who is supported by Penguin, and is now so far behind that he cannot even see his shadow.

Although the algorithm is responsible for this, the algorithm has not yet fully exerted its advantages. The media resources and brokerage resources brought by Xu Jia have occupied a larger proportion.

The most important thing is that every time Xu Jia pointed out the direction for Dou Ying, it was later proven to be correct.

Let Dou Yingshao take many detours, which can be seen from the short video software on the Internet.

In China, almost all short video software is trying to cross the river by touching Douying.

Others thought it was due to Zhang Yingming, but only he knew that Xu Jia was the real core here.

"This section is a big topic, and I can't finish it in a short while. I will use today's live broadcast as one of the categories to talk about it. This is also the key point for overtaking on the Douying curve."

Xu Jia opened his mouth and whetted everyone's appetite. If others said these words, they might be considered as bragging, but if it were the former, everyone would listen attentively.

Who asked Xu Jia to use facts to prove that those who believe in him will succeed.

"What is the core point of our live broadcast today? It is to invite the main creator of "Sewing Machine Band" to be a guest, and then sell reserved movie tickets through a group buying link. Do you think "Sewing Machine Band" is important? Or stars like Dapeng and Nazha are important?"

"Celebrities are certainly a publicity point, but for us, selling reservation movie tickets is the key point. For example, for today's movie tickets, we have negotiated with Wanda Cinema to sell reservation movie tickets at a preferential price of 29.9, and it is expected to release 10,000 Come here with a ticket, it will start broadcasting later, bang, it’s sold out in half an hour, how much turnover does this mean?”

Xu Jia looked around, looked at the crowd in confusion, and continued: "Three hundred thousand, we don't have a venue, we don't have a store, and we only have a turnover of three hundred thousand. If we see good results, we can release another hundred thousand." Zhang, with Douying’s current daily active users of 150 million, is it possible to sell it? I think it is possible, and the turnover of 3 million will come out.”

"Let's change it to another one. Instead of selling movie tickets, we sell Jiaxing's peripheral products. We will hold a fan meeting for the nine-member team. The original price is 199 and it will be placed at Douying 129. I think 10,000 tickets can be sold. Others Clothes, toys, and food are also acceptable.”

"Then we can invite the main creative team of "Sewing Machine Band" over. Can we invite official brands such as clothes, toys, and food to settle in and cooperate with the anchors to sell goods? Some anchors sell a lot of goods, and the prices they can get are preferential. Yes. Consumers are a benefit."

As he talked about the latter part, his mouth became dry, but the horse-faced man had a sharp eye, so he stepped forward and handed him a glass of water.

Xu Jia took the drink and drank it in one gulp, and then said: "How big is the market here? You can figure it out for yourself. Penguin can make games through a huge number of users. Douying has a daily sales of over 100 million. Isn't it a big deal?" a unique advantage.”

"Nowadays, with the popularity of mobile phones, it has long passed the time to calculate the number of software installations and registrations. These data are not important. What is important is who can retain users and who can make these users stay longer. I think this is , Dou Ying is the king."

"This form of live broadcast is what I call live selling."