Chapter 2843 Payment Entrance

Xu Baihui was actually very surprised, "Why do you still care about this kind of business, whether it's business or not? Aren't you just selling movie tickets online? Even if you occupy this market, how much money can you make? It doesn't suit you. Identity!”

Zhou Buqi said amusedly: "What is my identity? Outsiders don't know, but you still don't know?"

"Why do you have no identity?" Xu Baihui rolled her eyes at him, "Shouldn't you be concerned about major strategic issues?"

Zhou Buqi said: "This is a big deal."

"Has it reached a strategic level?"

"Um."

"what?"

"Payment entrance."

"What payment entrance?"

In her early days, Xu Baihui always ran to Ziweixing to see what she could do to help. After all, in the early days of entrepreneurship, the most important entrepreneurial project was Ziweixing, while Jieyu Media was more like a joke. There must be a primary and secondary relationship.

But later, when Jieyu Media started to operate, the scale became larger and larger, the business grew more and more, and the Hong Kong stock market skyrocketed after being listed on the Hong Kong stock market. It was different, and she rarely went to Ziweixing.

In particular, entertainment stocks have surged recently, and Jieyu Media's stock price has also soared.

The current market value of Jieyu Media has reached an astonishing HK$165 billion.

It's just that this is his own son, so he doesn't want to sell shares casually like he did with Huayi.

So Xu Baihui basically doesn't know anything about Ziweixing's strategic plan now, and she also lacks understanding of the payment portal.

Zhou Buqi said angrily: "Payment entrance, I remember I mentioned it to you? Study hard, now is the era of the Internet, no matter what industry you are in, you want to make a difference in this era , you must have a full understanding of the Internet!”

Xu Baihui smiled, ran over and sat next to him, held his arm, and said coquettishly: "Boss Zhou, don't you still have me?"

Zhou Buqi snorted and said: "The biggest guarantee for the success of an App on a mobile phone is traffic. If you want to increase traffic, you must increase the activity of the product and let users use it repeatedly. Today's daily life In daily life, scanning QR codes with mobile phones has become a new symbol of the digital era. There are already more than a dozen mobile payment companies engaged in this field, among which WeChat Pay, QQ Pay and Alipay are the most popular.”

After saying this, Xu Baihui suddenly remembered, "Oh, yes, you said it. Mobile payment can't actually make much money, but mobile payment can greatly increase the activity of the product and bring about user habits through offline consumption. and product traffic. Mobile payment has an important strategic position in the mobile Internet era, and it is a level that everyone is competing for. Buying movie tickets is a platform-level entrance to mobile payment.”

Zhou Buqi nodded, "Look at the recent general situation. There are so many O2O Internet businesses, such as online ride-hailing, shared bicycles, food delivery, etc. In addition to their own businesses, there is also competition for mobile payment entrances. However, these businesses are too expensive. In comparison, it can save money to win the movie ticket purchase market. Moreover, movies are the leader in entertainment. If we win this market, we will have more influence, popularity and brand. value."

Xu Baihui frowned slightly, "This doesn't seem to be that easy, does it?"

Zhou Buqi said: "Well, it's not easy, but you should still try. Because this is not only for the domestic market. Once it is done well, with mature processes and operational experience, it can also be promoted to overseas markets. If Jieyu If the media can participate, then Jieyu Media will be a truly world-class entertainment giant.”

"What?" Xu Baihui rolled her eyes, feeling that he was really good at coaxing people, "Electronic ticket purchasing is so complicated, how can we unify this big market?"

Zhou Buqi said: "Just like the Android system launched by Google, it unifies the smartphone market. It is a bit difficult to unify the movie ticket purchase market, but it is much less difficult than Android."

An electronic movie ticket is not a train ticket.

Operational difficulty will be greater.

Just like everyone can easily buy train tickets online, but it is very complicated to buy bus tickets online. Just because of the inconsistency of terminals, many bus stations are not included in this system.

This requires the upstream and downstream of the film industry and industry giants to gather and win over them in order to form a basic and large framework.

Just like when Google launched Android system.

This is more than just developing a mobile operating system.

With the technical strength of Silicon Valley, it is not difficult to develop a mobile operating system. Even in today's China, Internet giants such as Ziweixing, Baidu, and Alibaba have the ability to independently develop an original and self-developed mobile operating system.

However, it is easy to develop but difficult to apply.

The success of Android is not only due to the excellent operating system, but also because Google reaped the early dividends of the industry and formed a set of "Android standards" amid the chaos of the industry. Now, the industry has unified Android standards, and there is no chaos.

Heroes emerge from troubled times. Without troubled times, it would be difficult for a hero to stand out no matter how talented he is.

At that time, the global smartphone market was in chaos. From the hardware, system to software levels, everything was different, and there was a lack of a unified platform. This can be said to have brought huge challenges to every participant in the industry. trouble.

Just like the original UC browser.

The reason why it has grown rapidly and has a place in the international market is that the UC Browser team is willing to endure hardships and develop more than a dozen versions of UC Browser. Different operating systems have different browsers; different mobile phones use different hardware systems. In order to be smoother, UC Browser must also optimize and adapt to the underlying hardware.

Other mobile browsers can handle two or three versions at the same time, which is the top.

UC Browser develops and maintains more than a dozen versions at the same time, which gives this browser the advantage of "cross-platform" at the physical level. Users can download and use UC Browser on every mobile phone and different platforms.

It's easy to say, but it's too difficult to do.

Only UC Browser in the world has done it.

For most industry practitioners, it was a painful period, because the industry was too chaotic. Various hardware models, mobile phone brands and operating systems brought huge troubles to developers, and they didn't know how to choose.

Once the wrong choice is made, it will be a disaster.

Even Nokia and Motorola will go bankrupt and close down if they make the wrong choice.

It is also extremely complicated for users to use.

So from this perspective, Qualcomm, relying on its monopoly advantage, has killed all other companies that make mobile phone chips, which is a good thing. Qualcomm has unified the industry, and the industry has been standardized. There will not be so many mobile phone chips to choose from. Everyone is using Qualcomm chips, and mobile phone manufacturers and developers only need to adapt to Qualcomm chips.

It has made the smartphone industry feel like the clouds have been cleared.

However, the means adopted by Qualcomm are too shameful.

Google actually did something similar, but adopted a strategy completely opposite to Qualcomm, and then received praise and appreciation from all over the world, and suddenly became an industry giant leading the global mobile Internet.

Qualcomm's patent strategy is to kill other chip manufacturers with high-priced patents and bundled sales.

Google's Android still uses an open source strategy, relying on free services and industry subsidies, plus the industry reputation and global influence accumulated by Google over the years, which has attracted more and more mobile phone manufacturers and developers to form the "Android standard".

They are also monopolized by one company.

Qualcomm's strategy is to kill everyone else.

Google's strategy is to provide a platform and the best free services to attract mobile phone manufacturers to support my platform, and other operating systems will naturally be ignored.

The final effect is the same.

They all promote the development of the industry and establish a set of unified industry standards. The chips are from Qualcomm and the operating system is from Google... Practitioners in the upstream and downstream industries around the world no longer need to have difficulty in choosing, nor do they need to take huge risks and bear more development costs to develop many different models.

The industry has entered a period of full-speed development.

Now, the movie ticket market is also full of "chaos".

If it can be unified...

It doesn't matter how much money you make.

How famous can you make?

This is not business, it is a career, how fulfilling is it?

Google has formed a centralized ecosystem around its own business with Android. If Jieyu Media can do this with the support of Ziweixing, it can also become a standard in the film industry, and naturally it can extend a set of centralized industries of its own.

With Jieyu Media as the center.