Chapter 2842 Electronic Ticket

Zhou Buqi went to Xu Baihui's place and told what happened this time, which made Xu Baihui laugh with joy at his misfortune. She also teased him, saying that he lacked concentration and if he needed anything, he could just come to her. With the current strength of Jieyu Media, what kind of people can’t be arranged?

Aren't they just actresses from ethnic minorities? There are as many as you want!

Is it necessary for you, Boss Zhou, to come forward in person?

Zhou Buqi sighed, "It's for work!"

Xu Baihui pouted, "There are so many reasons."

Zhou Buqi said: "Really, it's about the online ticket purchase system. They intend to move closer to online ticket sales. This will have more channel advantages and terminal processing can be more flexible."

"That's it?"

Xu Baihui didn't believe it.

She knows Boss Zhou very well.

He must have been attracted by the beauty.

Unexpectedly, I thought that a new dish was served to him, but it turned out that the leftovers were brought to him after someone had eaten enough.

Zhou Buqi said seriously: "How is the development of Damai.com?"

Xu Baihui smiled and said: "It's pretty good, number one in the industry! It's even more competitive than Ziweixing's Douban Movies!"

Zhou Buqi said angrily: "We are all one family, and you are still very proud after beating us?"

Xu Baihui said: "Not only proud, but also proud!"

"In the long term, Damai.com still lacks the necessary infrastructure." Zhou Buqi has said this before. "It should be connected at the bottom. They are all our own people. There is no need to waste money on the foundation structure. We still need to Taiwanese development. Maoyan, Douban Movies, and Damai.com should share a Taiwanese ticketing system.”

Xu Baihui nodded, "Well, as you said before, I also talked to Guo Pengfei specifically. But he didn't agree and said the time was not right."

"Ah?" Zhou Buqi was a little surprised, "What's wrong? What's wrong with a ticketing website?"

Xu Baihui said: "I'm not sure. He said it's a problem on Ziweixing's side. It seems that there are some problems with the structure of the center. The internal adjustments haven't been adjusted yet, so we won't introduce external ones for now. Wait until the adjustments are completed. , and then launch a unified ticket purchase basic system, and hang the ticketing platforms of Damai, Maoyan, and Douban Movies on a unified basic framework.”

Zhou Buqi then remembered, "Well, the structure of the central office has been adjusted, and it should be completed soon. If we find an opportunity, we should communicate with them as soon as possible."

"Why are you in such a hurry?"

"Seize the first-mover advantage! BAT hasn't entered the market yet. You have to hurry up and join forces with Maoyan and Douban Movies to capture this market and form users' consumption habits, especially with theater chains and major theaters. Sign all the cooperation agreements. Otherwise, if BAT sees the situation clearly and rushes in, it will be troublesome to compete with them for the market. "

This kind of ticket purchasing website not only sells tickets online.

There will also be an offline ticket collection process.

This requires cooperation with cinemas and self-service ticket machines.

This is very un-Internet.

Because a lower-cost and more efficient way is to eliminate paper electronic movie tickets. Movie fans can buy electronic tickets directly online, then go to the cinema and show the electronic ticket for verification to enter the movie.

But the theater system is not so developed.

The cost of a set of electronic ticket verification equipment is also very high. In the short term, paper tickets will still be the mainstay. Only the physical form of paper tickets can better prevent people from taking advantage of loopholes or taking advantage of connections to get free admission to movies. , causing losses to theater owners.

However, in the long run, paperless electronic tickets will definitely be the general trend.

Xu Baihui obviously thought about it, and said: "Now we have to install self-service ticket machines, which not only increases the cost, but also creates trouble. The process of buying movie tickets online should be improved and electronic tickets should be sold directly instead of issuing a number. , go to collect tickets offline according to the number.”

Zhou Buqi said: "So we must act quickly now to let Damai, Maoyan and Douban Films quickly occupy this market, establish industry brands and consumption habits, and establish stable cooperative relationships with theaters."

"What does it matter?"

"It's a big deal! Electronic movie tickets are not as simple as you think. Who will make this electronic movie ticket? Will the cinema do it? Do they have the technical strength? If it is made by a platform, it will be launched by different platforms Movie tickets are different, and the electronic codes used are not in the same frequency band. This requires the theater to use several sets of digital verification systems to cancel these movie tickets, which will greatly increase the burden on the cinema and even the cinema. Computers may not be able to run so many write-off systems.”

When it comes to these technical business details, Zhou Buqi is not an expert.

But in front of Xu Baihui, he was already considered an expert.

Buying movie tickets is different from buying train tickets.

There is only one kind of train ticket across the country.

This is very easy to write off. From upstream to downstream, from beginning to end, the railway company is responsible for the development. It is a set of systems with strong internal correlations, and it will be easier to process at the terminal. .

The issuance of electronic train tickets can be quickly spread across the country. You don’t even need an electronic ticket, just swipe your ID card.

Not so with movie tickets.

Lack of uniformity.

The theater chains are different, the theaters are different, the ticket purchasing platforms are different, and the payment methods are also different.

The market is filled with flowers and diversity.

Once diversified, management becomes complex.

Different theater chains, different theaters, different platforms, and different payment tools can produce hundreds of different scheme combinations... Each scheme is a different electronic ticket. It is really too complicated to redeem such electronic movie tickets. The theater needs to prepare dozens of different redemption systems, which is too unfeasible.

In the previous life, the domestic mobile Internet was so strong that major industry giants followed up the business of online movie ticket sales, but the mainstream model has always been "buy numbers online and get tickets offline according to numbers".

This model looks troublesome and is far less convenient than electronic tickets. In fact, it is the most efficient, lowest cost, and most feasible solution.

However, this life, Boss Zhou has entered the game, and it is different.

Zhou Buqi said: "If you want to make the online ticket purchase model work, especially if you want to launch electronic movie tickets, you must have a unified electronic ticket standard and a unified electronic ticket verification system. Who has the ability to develop a sophisticated and difficult-to-crack electronic ticket? Who has the ability to develop a corresponding verification system? Can Jieyu Media do it?"

Xu Baihui was not convinced, "Why not?"

Zhou Buqi snorted: "Even if it works, it's very bad. The system for train tickets was improved and optimized by the Ziweixing team. Ziweixing will develop such an electronic ticket and verification system, which will be more perfect and more universal."

Xu Baihui curled her lips, "Just let Ziweixing take the lead? This is a matter of the entertainment industry. If this matter is under my control, won't everyone in the entertainment industry have to look at my face? In the future, if you fall in love with a beautiful actress, isn't it just a matter of a word from me?"

"What actress or not, I'm talking to you about business! This is a serious matter that benefits the country and the people and is conducive to promoting the development of the domestic film industry!"

Zhou Buqi was a little angry.

This Xu Baihui really has evil thoughts, thinking about those messy things every day.

He wants to build a domestic online ticket purchase system, which can further promote the development of the domestic mobile Internet industry, facilitate the purchase of tickets for movie fans across the country, optimize the workflow of cinemas, and greatly improve social efficiency.

Xu Baihui is good, seeing this as an opportunity to unify the film industry.

Once she gets the opportunity, she will have greater power in the industry.

Those actresses and others will have to listen to her orders.

It's simply lustful.

Xu Baihui said angrily: "Then who am I doing this for? I'm not interested in women!"

Zhou Buqi coughed his throat, "Let's talk about serious things first, and talk about non-serious things later."