One Thousand and Fifty-Four Great Success

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In the summer of 2012, a charity event called the "Ice Bucket Challenge" was launched by Renly Hall and spread out on social networks, sweeping the world within a month. , created countless topics, created countless histories, and at the same time, caused countless controversies——

Many media and netizens have criticized that the hype of celebrities and celebrities has far exceeded the original intention of charity. They just poured a bucket of ice water on their bodies just to attract attention, but they simply forgot what amyotrophic lateral sclerosis is. What happened, completely lost the original flavor of this activity.

The most direct proof is that when President Barack chose to donate instead of accepting the ice bucket challenge, accusations erupted on the Internet, believing that Barack did not actively express his support for charitable activities. But in fact, the disease is the focus, not the ice bucket.

Environmental protection activists also strongly condemned Renly. Such behavior is undoubtedly a waste of water resources. The original intention of charity is worthy of recognition, but a more secure approach can be chosen. This is for Africa, which is suffering from the lack of clean water resources. , is undoubtedly unforgivable.

Social vindication scholars believe that in the social culture of entertainment to death, Renly chose to promote this event by means of social network platforms, which was already doomed to the result of hype. This is undoubtedly a slap in the face for Renly, who has always claimed to "never refuse to hype", the young actor is starting to lose his way.

There are also a small number of family members suffering from other terminal illnesses who have expressed dissatisfaction. Why is the ice bucket challenge only concerned with amyotrophic lateral sclerosis? What about other rare conditions? What about other marginalized people who are suffering from illness? Why can't Renly pay attention?

Controversy continues, but from a positive point of view, this also proves the success of the Ice Bucket Challenge, which gradually deviated from the meaning and definition of the event itself, extended to more social significance, and triggered different classes and groups. thinking and discussion. For long-term development, this is a good thing.

More importantly, this charitable activity has achieved direct and practical feedback: charity.

According to statistics, more than 5.2 million people have participated in the ice bucket challenge on the North American continent alone, and more than 7.7 million people have participated in charitable donations. The largest charitable event in U.S. history in terms of participation and mobilization.

Ultimately, the Ice Bucket Challenge raised a total of $252 million, which is just one source from the challenge.

In addition to this, the sales proceeds of the two singles "Say You Won't Give Up" and "Another Light", all the proceeds of "One Man's Concert", all proceeds of the special edition of "Don Quixote", and , Renly also donated $10 million in his own name, all of which have enabled the Heather-Cross Foundation to raise more than $300 million in less than six months.

$300 million.

Excellent even after this summer's box-office fight, and absolutely incredible for a charitable donation drive.

The Heather-Cross Foundation has always maintained an open and transparent way, publishing every donation in a database for everyone to view, so that the attention of the news media can never be taken away, just like witnessing the summer box office Generally, the cries come one after another.

Judging by all indications, this should be the largest donation in the history of the United States for a certain disease or a certain emergency. Not only is it unprecedented, but the figure of $300 million may also be unprecedented. However, to avoid further hype, the Heather-Cross Foundation did not apply for the Guinness Book of Records, so it was not officially certified.

Still, the success of the Ice Bucket Challenge is unquestionable.

A full 300 million, precisely because of this, how can media reporters not go crazy? How can ordinary people not be enthusiastic? How could personal fame not soar? When Renly left London and returned to New York,

All the media is going crazy. Such a wave far exceeds the scope of an artist or a charity event.

It is worth mentioning that 300 million is only part of the donations from the North American continent. For donations from Europe, Asia, Oceania and other places, the Heather-Cross Foundation issued an official announcement. Because the foundation has just been established and its capacity is temporarily insufficient, they will properly hand over the donations from various places to relevant local charitable organizations. , and collaborate to ensure that they can provide further assistance to local ALS patients.

Because the fundraising amount is too large, every move of the Heather Cross Foundation is under the spotlight. After the ice bucket challenge craze gradually subsided, fund management manager Robin Helzer and Heather Cross' parents An official press conference was held together to express sincere thanks on the one hand and to publicly state the purpose of all charitable funds on the other.

First of all, 150 million will set up a special research fund, and major hospitals and research institutes are welcome to apply for the fund to support the research on amyotrophic lateral sclerosis, and promote the suppression, treatment, and even cure of the entire disease. possible.

Second, 50 million yuan will be invested in patient and community services, mainly by setting up more related equipment in major hospitals and major residential areas, including but not limited to wheelchair trails, rehabilitation equipment and training of related professionals.

Thirdly, 50 million yuan will be used as an emergency fund to sponsor poor families and special difficult situations to ensure that families suffering from amyotrophic lateral sclerosis can get more help.

Then, 48 million went to public and vocational education. The Heather-Cross Foundation hopes to set up relevant courses and scholarships in universities, including community colleges and technical schools, to promote the development and education of medicine, and to further promote research on intractable diseases.

In the end, there are two million and some fractions left, which will be used for the daily maintenance of the foundation and external related expenses, and of course, follow-up related fundraising activities.

The whole press conference was a little boring. Robin not only introduced the purpose of the charity funds in detail, but also announced the list of all the partners. The public is welcome to monitor the operation of the entire foundation at all times, and gather everyone's strength to meet the needs of the public. On the road of fighting disease, go further.

"Before today's press conference, I had a phone call with Renly." When the press conference was about to end, Robin hesitated and said, "Renly said that he hoped that he would not be mentioned during today's press conference. name to avoid blurring focus. I thought, maybe he's right."

Robin chuckled mockingly, which made the reporters chuckle, "However, after discussing with Derek and Ellie, we still hope to express our feelings. As a member of the foundation, as an experienced muscle Parents who suffer from ALS are also ordinary members of society."

"Renly has repeatedly emphasized that all donations need to be used with a knife edge, because the situation experienced by each patient is far beyond our imagination; also because the original intention of this activity is from Heather-K. Ross. He's not the point, the patient is. So, I sincerely hope that journalists and the public can care more about the vulnerable people in their lives, then this charity will be a success."

Robin said vigorously, but his nose was slightly sour, and an inexplicable emotion stirred in his chest, "So, here, I would like to express my gratitude solemnly. To everyone who donated money and participated in Thank you to the Ice Bucket Challenger; and, Renly Hall."

For the first time, the entire press conference was greeted with warm applause and sincere admiration. Different from the noise and noise of entertainment reporters, social reporters still retain a trace of innocence, firmly remembering the original intention of the "uncrowned king", which may be weak, but at least it has not disappeared.

Undoubtedly, the Ice Bucket Challenge became an annual event in 2012, and even in the first two decades of the 21st century, it is still an indelible event, leaving a deep impression and a $300 million charity. This model has truly become the promotion of the research and progress of a disease. More importantly, the social influence of public figures has also reached a new height through social networking platforms.

This summer, make a difference with the Ice Bucket Challenge.

"What did you say?" Renly's expression was slightly stunned. "Should you change your accountant?" During the last discussion about the salary, Renly teased Andy's accountant once, so this time it was time to talk to him about it. Further jokes.

Andy chuckled lightly, "This is the foundation's accountant, not mine. Even if there is a problem, it's your foundation's business." Without hesitation, he began to complain.

But Andy understood what Renly meant and reconfirmed, "Yes, $300 million, you heard that right. The amount was so large that the New York authorities had to intervene, and now the foundation is actively Actively cooperate with relevant investigations, and complete the arrangements for follow-up activities with the assistance of official agencies."

Renly turned his head and looked at Roy and Nathan, "Do you guys know about this?" But Nathan's head was completely stunned, and he didn't need words. The expression was the best explanation. Renly closed his chin lightly, trying to say something, but was at a loss for words for a while.

Who would have thought that the butterfly effect would produce such a turbulent tsunami?

"This is a good thing." The surging mood gradually calmed down. It was not an easy task, but Renly took a deep breath, took another deep breath, and temporarily put the Foundation's affairs out of his head. His work was done, and the rest I will leave it to professionals. I sincerely hope that this donation will come in handy.

As for himself, he should be back on Broadway.

However, Renly couldn't help but turn his head to look out of the car window, his eyes were a little dazed, as if he was caught in a memory.