One Thousand and Fifty-Two Sparks of Fire

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As the first actor of the new generation in Hollywood today, Renly Hall's popularity is beyond doubt, from the sales of "Don Quixote" to the box office of "Edge of Tomorrow", and then to the popularity after "Hype Gate" You can feel the peak status of this top superstar in every aspect.

However, all this is just a general and vague impression, everyone knows this, but it has never been able to be quantified and realized. To this day, I have witnessed Renly make history with my own eyes.

On Twitter, he is the one with the shortest time for fans to exceed 10 million; on the photo wall, the shortest time for fans to exceed 5 million, and the shortest time for the number of likes to exceed 10 million. A set of numbers, presented through social networking platforms, really made people feel the frenzied and hot super popularity; and these numbers are continuing to soar rapidly.

Renly, who has always shown a mysterious and low-key image, has almost no extra news outside of his works. This time his appearance on the social network platform has undoubtedly ignited the enthusiasm of all netizens. According to statistics on Twitter's official website, in just 72 hours, Atrenly tweeted about 300,000 questions and created a new record for Twitter.

It's not just amazing, it's terrifying, unparalleled.

However, with such momentum, momentum, and posture, it has not been able to further arouse the enthusiasm of the news media and further arouse discussions among ordinary audiences; because this time, there is something more worthy of discussion, that is, the "Ice Bucket Challenge" ".

Renly's industry connections for the first time after the ice bucket challenge, initiated by Renly, went viral through Paul Walker, Ryan Gosling, Jake Gyllenhaal and the "Edge of Tomorrow" crew presented to the public:

Starting with Scarlett Johansson, the actors of the Marvel series of films actively participated; starting with Jennifer Lawrence, the teenage actors of the "Hunger Games" series also joined the challenge; Ellen Dejan Actors in comedy circles like Nice, Jay Leno, Kristen Wiig, Rose Byrne and others spontaneously started to promote it.

Later, after Katy Perry, Ed Sheeran also actively helped to promote the publicity on Twitter, and after being named, he completed the challenge as soon as possible, and spared no effort to appeal to more audiences Let's join the ice bucket challenge this time. The addition of these two super popular singers has torn apart the barriers between actors and singers, and truly opened the key to social networking.

Interestingly, in addition to actors and singers, directors such as Paul Greengrass, Tony Kaye, and Steven Spielberg also retweeted Renly's tweet about the ice bucket challenge on Twitter. The article was more widely publicized.

Even the always low-key Alfonso Cuaron retweeted the tweet, but in the vigorous news wave, no one noticed this incident, and no one further questioned why Alfonso, who has never cooperated before, Also retweeted Renly's tweet, thereby missing the opportunity to dig out the news in advance.

It wasn't until later, when Warner Bros. officially released an official article confirming that Renly would be joining the filming of "Gravity", people reacted and found Alfonso's previous tweet about the ice bucket challenge, Xu Xu. Nao Nao said that things have long been a clue.

In just a week, the Ice Bucket Challenge has spread mightily on YouTube, Facebook, Instagram, Twitter and other major social networking platforms, surpassing "Avengers" and "Edge of Tomorrow" The "Today Show" hype also surpassed the ongoing London Olympics, riding the wind to become the biggest annual hotspot since 2012.

From TV stations to print media to radio stations, as well as emerging online media, all eyes are on the ice bucket challenge, and they break away from the entertainment industry and begin to rapidly spread to other fields, truly forming a viral spread.

The first to join the ice bucket challenge is the sports industry. As the saying goes, "the style is not divided", and the fact is also true, first football, then basketball, followed by ice hockey, swimming, football, etc., those who are in their prime. Professional sports players have actively expressed their support with practical actions.

This year is the year of the Olympics, and London is hosting the quadrennial Olympic Games, and the level of activity and attention of the athletes is different. Coincidentally, amyotrophic lateral sclerosis is a disease that gradually causes patients to lose their ability to exercise and live. The ice bucket challenge is more realistic.

As a result, all kinds of ice bucket challenges began to spread, detonating all the focus from all sides.

When someone first named then-President Barack *****, things started to get out of hand.

The CEOs of major companies such as Bill Gates, Mark Zuckerberg, Tim Cook (Tim-Cook) appeared one after another, completed the ice bucket challenge, and continued this wave to the entire Silicon Valley, And further spread to the general population such as Wall Street, universities, blue-collar workers, office white-collar workers and civil servants.

unstoppable.

The whole vigorous wave was really too turbulent, and the entire North American continent was completely burned, as if the hot flames were burning with the naked eye. In this unbelievable heat wave, Renly, as the initiator, took a back seat and became an insignificant part of the huge social wave, which once again made people feel the subversive truth:

A single spark can start a prairie fire.

In fact, for Renly, that's a good thing. The core goals of the event were sickness and charity, not Renly himself; the focus of attention gradually shifted, which also meant that Renly could devote himself to the West End show, stay down-to-earth as an actor, and continue to polish himself.

Now, this prairie fire is leaving North America mightily, across the Atlantic, with the United Kingdom as a bridgehead, and lighting up the whole of Europe; at the same time, it is also across the Pacific, with China, South Korea and Japan as the center, a circle has appeared Circle ripples, and the whole of Asia has begun to feel this trend.

Even Australia and New Zealand in the southern hemisphere are no exception.

In just two weeks, the Ice Bucket Challenge has dominated the summer, stole all the talking points, and became the most successful charity event ever, "Amyotrophic Lateral Sclerosis," the name associated with the Ice Bucket. The challenge has truly entered the life of ordinary people, no longer strange or alienated.

Although the ice bucket challenge started to cause a lot of controversy, many people questioned the original intention of this event, and now it has deviated from the track and gradually became a gimmick and topic of self-hype by stars, but lost the original intention of charity and the meaning of hype It has become more important than public welfare.

However, no one can deny that this activity has achieved incredible results, brought the characteristics of the Internet age to the extreme, and then gave a lot of inspiration to all walks of life. This is a socially meaningful activity, and even completely subverted What people think about social networking platforms.

As the sponsoring organization of the event, the Heather-Cross Foundation publishes real-time data on its official Twitter every day, including the number of participants in the event, the activity of major social network platforms, the number of charitable donations, etc. Present the effect of the activity directly.

This approach has further pushed the boom of the ice bucket challenge to the extreme, calling and stimulating more and more ordinary people to participate in it. Those patients who are suffering from ALS are also taking practical measures. Action joined it, completed his own ice bucket challenge, and uploaded the video to the YouTube, showing people the original appearance of this disease in life in an all-round manner.

The social significance of such charitable activities has gradually become distinctive.

A week, two weeks... a month, in a blink of an eye, a month flies by like this.

In real life, a month, not too long, but not too short, the performance of "Les Miserables" in London's West End officially came to an end.

The entire performance lasted for 93 days. In one venue of the Almeida Theater, it accumulated 468 hours and 78 performances, attracting more than 43,000 people to the venue. All the tickets were sold out. Created a new record since the millennium, with a true 100% attendance.

What's even more rare is that after each performance, Renly appeared at the back door, signed autographs and took a group photo, and truly established his own reputation and reputation in the West End of London. In just three months, Lanli Li has garnered accolades from both inside and outside the industry.

The Almeida Theatre has officially confirmed that the recording of Renly's version of "Les Miserables" has been completed and will be broadcast on BBC TV this Christmas. At that time, the audience who missed the live viewing can sit in front of the TV and enjoy this drama with zero negative reviews.

In just one month, the midsummer is approaching the end of summer, and the appearance of the world is changing little by little; on the Internet, it seems to have experienced a whole century, vicissitudes of life, earth-shaking, and completely transformed into another appearance, the ice bucket. The challenge is now drawing to a close after "a century" of buzz.

The voices from Renly, the voices from ALS patients, the voices from the underprivileged, really spread out, really listened to the ears, compared to the "Today Show" event, the effect It has turned a hundred times, a thousand times.

Stepping on the tail of this turbulent wave, Renly left London and returned to New York. He is about to take the stage of Broadway and perform John Codd's version of "Les Miserables" on the North American continent, accepting the test from the North American audience. , but when you arrive at JFK International Airport, you don't need to go to the pick-up hall at all to feel the completely different atmosphere.