Nine Hundred and Ninety-Five Box Office Bomb

"Renly-Hall, yes, I've really heard the name for a long time, and now I'm able to see his work in the cinema, so I'm here out of curiosity."

"Renly, the youngest Oscar winner in film history, yes; no, I haven't seen his work. This time, I heard that this work is very good, so I made a special trip to see it."

"I originally planned to watch 'Edge of Tomorrow', but all the tickets for the right show have been sold out, did I miss something? Why is the summer movie still sold out? I'm a little confused now. "

"'Edge of Tomorrow', I heard word of mouth has exploded, isn't it? And that male lead, yes, I know him, Renly Hall, he has a weird name, I know 'Love Crazy', also Knowing 'Cancer Me', yes, and 'Fast & Furious', but this is the first time I've watched his work, and 'Edge of Tomorrow' sounds good."

"No, no, I came here specially to support 'Prometheus', I am a big fan of the 'Alien' series. However, before the opening of 'Prometheus', my friends and I are going to watch 'Tomorrow' The Edge', I heard that it is a very exciting sci-fi film, I have always been interested in oriental culture, I know reincarnation, so I have some expectations, and I don't know what the film will be like."

"Master, Master, Master, of course! Yes, that's the only reason for me to watch this movie, do I need any other reasons?"

...

Bustling, vigorous, lively. This is the truest picture of the North American film market on Friday.

Since "The Avengers" created a box office miracle, the North American film market has experienced a four-game losing streak. "Small Shadow", "Super Battleship", "Men in Black 3", "Snow White and the Huntsman", the box office of four consecutive works The data is far from meeting expectations, and it seems that the entire market has been emptied by the "Avengers" movie.

But now, the movie market is recovering in an all-round way, and the strong duel in the super schedule has once again awakened the audience's desire/desire and impulse to enter the cinema. The second wave of movie viewing peaks, the number of moviegoers even faintly exceeded the grand occasion of the premiere day of "Avengers".

This is undoubtedly a huge good news for all film companies. Perhaps, in a sense, the three works in the super schedule can achieve a win-win situation-but, this is just the most perfect and ideal wish , In real life, a real winner is often born.

The same is true. Fox TV conducted TV interviews in large theaters in Los Angeles and New York, and suddenly found that the audience flow of "Edge of Tomorrow" is far ahead, and the number of screenings during the lunch break at noon,

After get off work in the afternoon, all the tickets were sold out early, which is unbelievable.

The so-called summer season, the so-called commercial film, means that the venues, screenings, and screen arrangements of the film will all be concentrated and tilted.

Taking the super schedule as an example, "Madagascar 3" has arranged a full 4,300 theaters. Among all the works in this summer's program, it is second only to "The Avengers". As a comedy animation for family fun, their audiences Groups are undoubtedly the broadest.

The number of theaters in "Prometheus" is 3,400. Considering that the target audience of the "Alien" series is relatively special, 20th Century Fox chose a moderate distribution strategy.

The final screening venue of "Edge of Tomorrow" is 3,500, which is basically the same as that of "Prometheus", maintaining the average level of sci-fi movies, but it is particular about the arrangement of the screenings. "Prometheus" is in The schedule after get off work is obviously more intensive, and "Edge of Tomorrow" is concentrated in the daytime.

The reason is very simple. The main people of "Edge of Tomorrow" are young people who are enjoying their summer vacations; and "Prometheus" are middle-aged people who need to go to work.

But on the whole, the three films have almost the same film ratio, and "Madagascar 3" is slightly ahead with the advantage of classification.

Now, "Edge of Tomorrow" has sold out tickets early, which is really uncommon in the summer season-because there are enough shows and enough screens to meet the different needs of different audiences.

Carefully observe the screenings of "Edge of Tomorrow" that sold out in advance, and the target audience is those office workers, which means that they have robbed the target audience of "Prometheus"; at the same time, other screenings on Friday Among them, the audience who came to watch "Edge of Tomorrow" also occupies an absolute advantage, and the momentum is huge.

In a sample interview with Fox, more than 70 percent of the audience chose "Edge of Tomorrow," 18 percent chose "Madagascar 3," and the audience for "Prometheus" Less than seven percent; another five percent or so chose other works.

Although the template group of this sample interview is only less than 200 people, the reference value is limited; but it is still possible to spy on the surging and hustle and bustle of the entire North American market, which makes people have more expectations for this week's box office data.

Under the spotlight, the box office statistics were released on Friday. As expected, the entire North American market ushered in a new high! The rich spark of the super schedule radiated unprecedented vitality, detonated all the attention in North America vastly and magnificently, and swept the world with a mighty hurricane!

On June 8th, Friday, the single-day box office market of the entire North American film market broke through 110 million US dollars sturdily, setting a new historical record and breaking the market record on July 15th last year. The official premiere of "Harry Potter and the Deathly Hallows (Part 2)" led to the brilliance of the entire market. In the end, the market achieved a data of 105 million, setting a new record; now, this record has been rewritten again.

Among them, the high-profile top three players jointly contributed 87% of the box office, and truly brought out the profound meaning of the super schedule. The audience who had no plans to watch the movie, after witnessing and hearing the grand occasion of the tripartite confrontation, I walked into the cinema involuntarily and contributed to the box office market.

The industry has praised Paramount, 20th Century Fox and Warner Bros. for sacrificing the individual and achieving the great, which is admirable.

Box office statistics on the day of its premiere, "Edge of Tomorrow," 55 million! "Prometheus", 21.5 million! "Madagascar 3", 206 million!

Under the data, it is clear at a glance.

"Edge of Tomorrow" garnered 55 million votes on Friday, and only one work accounted for 50% of the single-day market, and it was created in the squeeze and competition of the super schedule , with an undisputed absolute advantage, easily defeated the two competitors in the head-to-head contest, killed all the suspense early, and announced in advance that this week's weekend box office champion will be in the bag.

Unexpectedly, this is definitely an accident that fell below everyone's glasses.

Before the movie was released, the media generally did not look good on the box office predictions for the premiere of "Edge of Tomorrow". Even the highest "New York Times" was only 55 million, while the lowest "San Francisco Chronicle" even only gave The value of 20 million to 25 million was wailed all over the place.

Now, just from Friday's single-day box office results, "Edge of Tomorrow" has swept 55 million US dollars. Unswerving supporters are also dumbfounded when they see such data, and the indescribable sense of absurdity even overwhelms the shock.

Just a work of "Edge of Tomorrow", the single-day box office data is even better than the superposition of the two competitors! Everyone expected the super schedule to be a bayonet fight, but the actual situation turned into a one-sided slaughter. "Prometheus" and "Madagascar 3" did not fight back at all, even parrying. are gone.

Just on Friday's single-day box office, the data of "Edge of Tomorrow" has already exploded the opening weekend box office of "Soul Shadow", "Super Battleship", "Men in Black 3" and other works. The momentum is really terrifying, especially the showdown between the two works "Edge of Tomorrow" and "Snow White and the Huntsman", which has ended before it even started.

Therefore, it is more absurd and absurd than shocked, and what really deduces is called jaw-dropping.

The first step, the premiere; the second step, word of mouth; the third step, the box office.

Every step of "Edge of Tomorrow" is so solid, with an irrefutable gesture, it fiercely repelled all doubts and provocations, and showed the momentum of sweeping away thousands of troops and destroying the dead, brutally making all opposing voices disappeared completely.

On Friday's premiere-day box-office list, "Edge of Tomorrow" ranks among the top ten with 55 million, and will be ranked tenth; among the works released in 2012, it falls behind 80 million in "The Avengers" and 67 million in "The Hunger Games", temporarily ranking third.

Considering the unpopularity and remoteness of the original novel, considering the youth of the starring lineup, considering the media before the release, and considering that this is not a sequel work, "Edge of Tomorrow" is truly familiar with its own miracles and brilliance, from the box office. Abandoned son, transformed into a box office bomb.

It is worth noting that this is Renly's second commercial film, and also the first commercial film in which he starred. The Friday box office data of "Edge of Tomorrow" unsurprisingly surpassed last year's "Fast and Furious 5" Friday's 37 million data, setting a new personal box office record again, so many questions have been answered ——

In addition to art films, Renly's commercial value and box office appeal have been further recognized; at the same time, after becoming the youngest Oscar winner in film history, Renly's actor career has not fallen into a rut, but has advanced to a higher level in the commercial market. It has also opened up a world of its own.

There is almost no doubt that after "Edge of Tomorrow", Renly's salary level will be even higher, and it will truly be among the first-tier and even the top.

Looking back now, last year Warner Bros. paid $10 million for Renly, which was definitely the wisest and most far-sighted choice; as for Universal, it was too late.

What people are most curious about is what heights the premiere box office of "Edge of Tomorrow" can reach?