Chapter 451 It's Okay to Play Mobile Games

It is not that there are no stand-alone games in China, nor is there no large-scale stand-alone games, but in the end they all fell into the sand.

There are many reasons.

There may be a technical gap, but this gap is actually gradually shrinking.

There are also market reasons. Back then, Xianjian III sold 300,000 copies, and Pirates sold 3 million copies. That's the reality.

There are also policy reasons.

I won't talk about this.

In fact, the most important thing is that no company is willing to do it.

Game companies are more willing to make money-making games, rather than relying on feelings to pay attention to the Chinese game industry.

In the eyes of many parents and even those in power, games are a cancer, and there is nothing to develop.

When they got off the bus, they saw a lush business park in front of them. The greenery subverted their perception of mainland enterprises.

There are a lot of people in the park—the total number of employees of Kleist, not counting the Miaoliang Fund and the Miaowei Theater, is one or two thousand people, so it is no longer the dead silence at the beginning. If you don’t go to the office area, you can’t see people scene.

Everyone was curious about the newcomers.

The well-informed have already gone up to sign. After all, they are the creators of childhood memories. Some people even still keep those few games.

There are more than 300 Miaomiao game workstations planned, occupying almost half a floor.

With the completion of the dormitory complex, it is about to be put into use. Another building in the business park will also be used as an office building. Planning and renovation have already begun.

At present, there are only 42 people in Heluo Studio in Miaomiao Games.

Plus general manager Li Changwei, deputy general manager Yang Baofu, and concurrent leader Pei Qianlong, a total of 45 people.

There is no need to worry about what to do next.

On the one hand, strengthen the team of Heluo Studio in terms of number of people, technology, hardware and other aspects, and attract Chinese developers from the global game industry to join.

On the other hand, choose a game from the market to acquire for practice and realization.

Li Changwei is very clear about one thing. If Miaomiao Games wants to become bigger and stronger, it is impossible to rely solely on the company's nurturing. It must have its own monetization channels.

The more money you make, the more likely you are to make a high-quality game.

Team formation is not as difficult as imagined.

Originally, both Li Changwei and Yang Baofu were unfamiliar with game development, but the new Heluo Studios were no strangers.

Someone asked Li Changwei if he knew the popular dark fairy tale action-adventure game "Alice: Madness Returns".

Of course Li Changwei didn't know, but Yang Baofu certainly played.

"Alice: Madness Returns", which was released on PC, Xbox 360 and PS3 in 2011, received good reviews and achieved very good sales. The Steam version alone sold 440,000 copies.

And the developer of this game is Mala Mix Studio.

This studio has "China's European and American development studio", which represents the backbone of Chinese in European and American game development.

At present, this studio is facing closure, and its R&D personnel are looking for another way out.

Heluo Studio can choose from among them to strengthen itself.

In fact, in the game industry, the only constant is change.

Game genres, business models, platforms, and more.

When your team starts working on a project, it's hard to tell if the game is outdated by the time it's finished.

Moreover, the game industry is also one of the areas with the worst job stability. Whether it is voluntary resignation or passive layoffs, it makes this industry so changeable.

Take this year as an example, in the first four months of the year, at least 18 game studios around the world laid off a total of more than 2,000 people.

Funcom closed background studios, Zynga closed Baltimore and Neon Studios, Atari closed Eden Games, Disney closed Junction Point, LucasArts and TimeGate both chose to close...

EA, the world's second largest publisher, laid off 8% of its staff this year after laying off 10% of its staff in 2013, affecting about 1,200 people.

One of the company's competitors, THQ, has been pushed toward bankruptcy by creditors, investment firms and former rivals.

All provinces have been laid off.

Back home from the office, no income, no health insurance, no idea where the future of gaming is headed.

If there are knowledgeable people to help, it is too easy to recruit people in the game industry chain.

By August, the new Heluo studio had 87 people, more than they did in their heyday.

And many of them are core personnel of top foreign game studios.

Xu Changlong continues to serve as the boss of Heluo Studio, responsible for the development of new projects.

He is a person with both ability and compassion. Let him continue to be the boss, which means to appease the old employees of Heluo Studio, but the three senior management of Miaomiao Games actually hope that he can really make high-quality products.

You have the technology, and I have strengthened it for you.

There are visual effects companies, and the level of Miaoyan visual effects is in line with the global visual effects manufacturers.

Not to mention the funds, hundreds of millions of research and development funds can make a World of Warcraft come out.

It's okay to fully delegate power. Whether it's Chang Wei, Lai Fu, or Pei Qianlong, they don't understand game development, so of course they can't dictate.

In addition, Miaomiao Games has also established a marketing department.

There are currently eight people in the marketing department, two of whom are from the original Heluo Studio. They have unique insights into the game market, so they were transferred from Heluo Studio and joined the marketing department.

Four of the other six are leaders in the domestic game industry, and two of them came back from abroad and are familiar with the global game market.

The first task of these eight people is to study the market and provide Heluo Studio with a market analysis report so that Heluo Studio can grasp the medicine and make a game that meets the market demand.

In addition, they also need to find a suitable game from the market, so that the company can buy it to earn experience.

At the end of August, the marketing department finally narrowed the scope to MOBA (multiplayer online arena) games.

In the mobile game industry in the first half of 2015, no one was optimistic about mobile MOBA games. At that time, mobile games generally focused on card games, and the game industry was still exploring whether mobile phones could reproduce various popular games on PC. .

Everyone is still trying to put the successful products of various end games up.

During the exploration process of game manufacturers, several MOBA games on the mobile terminal failed successively, but some turn-based heavy social games quickly won the market.

The mobile game "Fantasy Westward Journey" is one of them.

During the day, I find time in the company to open the mobile game, do two daily tasks of the "Fantasy Westward Journey" mobile game, chat with the girls in the gang during the lunch break, and turn on the computer at night to play two games of LOL with my colleagues. Take out your phone to see what the gang is talking about.

This is the daily life of an office worker gamer.

The MOBA that is really in full swing is LOL and Dota2 on the computer side, not MOBA games on the mobile side.

However, there are also unbelievers.

For example, Penguin Games, they spent three months developing two mobile MOBA games.

They are "National Super God" and "Heroes of War".

There will be more in the evening, Piao Piao, please raise your hand if you have played Universal Super God