Chapter 598 Chapter 110 Standing Shoulder to Shoulder

July 7th, Thursday.

The highly anticipated new movie "On the Road" in a small area is officially released.

There is no premiere ceremony, and there is no fanfare publicity. Although this film is Minghu Culture's first shot in the film, the investment is not high. Director Jin Han himself was not too hopeful about the box office of this movie, so its release was extremely calm - Jin Han himself continued to film "Meteor Garden" in the south, and he didn't need extra attention at all. Or worried, other people are very calm.

Up to now, the most attractive and attention-getting aspect of this movie is mainly focused on the heroine Wang Jinglu. After all, this is not only her first film work, but more importantly, under the media reports, she has already secured the throne of "Mrs. Teacher".

For fans of Li Qian, and even Liao Liao and Zhou Mo's fans, this is quite attractive—you have read a lot of reports and backgrounds about her, and some people even looked back for it. Look at the VCDs of the TV series in which she has played roles before, but this is the first time she has appeared on the big screen, and many people want to see what she can do in the end.

Perhaps it is precisely because of this consideration that a film like "On the Road" has highlights but no highlights, big names but not big names, and even the theme is about two high school students who run away from home. When it was released, it won 127 nationwide. 145 canvases in a theater—for a literary film with a small investment and lack of publicity, this figure is already quite impressive.

However, the timing is a little bit special now.

Since May, the domestic film market has gradually entered the peak season. Although the box office market of domestic films has been a bit sluggish now, the peak season is the peak season. All kinds of blockbuster films are released together. Box office, wait for the time to enter July, the students are all on vacation, and the box office competition in the film market will become more intense!

As a result, "On the Road", which received 145 canvases at the beginning of the painting, almost didn't even have a splash, and was quickly submerged. Even the film critics did not give any extra attention and comments.

On the contrary, on the Internet forum, a group of Li Qian's fans said that they had seen the movie. Whether the film is good or not, there are different opinions. People who praise it only say that the picture is very clean and the filming is very beautiful. Those who criticize it only criticize the main line of the film and the characters are dull. In short, there is no big controversy.

What really impresses the audience is Wang Jinglu, who is as pure as a little flower. Her simple and clean performance in the movie, as well as Jin Han's superb photography skills, set off her beauty to a considerable degree. The high level has left a deep impression on many viewers who have watched the movie.

To put it simply, many people think that the wife of the leader deserves to be the wife of the leader. When she appears on the big screen in the cinema, she is more beautiful than the photos in newspapers and magazines!

However, relying on this level of support alone is obviously not enough to support 145 canvases. On the first day of release, according to the feedback from the investigation company commissioned by Minghu Culture itself, the theater chain, and the theater, the film’s daily The average attendance rate is less than 50%!

This is the first day!

Many movie theaters urgently adjusted their schedules for this movie on the second day, and only the second day, its screening scale shrank to 125 canvases in 125 theaters!

And on the third day, the film's release scale shrunk again, leaving only 85 canvases in 85 theaters!

However, by this time, because of Saturday and Sunday, its attendance rate finally began to rise. The average attendance rate on Saturday and Sunday was nearly 70%. The attendance rate of nearly 70% made those theaters that still kept the show feel a little relieved.

It can only be said that many people have high hopes for the fan economy, but the facts have proved that Wang Jinglu cannot support the "fan economy" just by relying on the title of "Mrs. Mistress" without creating her own fans. Four words can't support the box office of a movie at all.

Therefore, the theater found that it still overestimated the movie.

In fact, although its attendance rate has reached nearly 70%, it was a weekend after all. Compared with many other movies released at the same time, it still has no advantage at all.

However, fortunately, it was released for four days in the first week, especially the two-day "hot show" on the weekend, so that the movie finally received a box office of 2.46 million in the first week, ranking 24th on the box office list of the week name.

As an independent distributor, Minghu Culture has already received a notice on Sunday morning. Starting next Monday, each theater chain will continue to cut the canvas of "On the Road". The specifics vary, but basically, next week The screening scale that this movie can get, should be only about 50 canvases left.

The good news is that this screening scale will last for a week.

Of course, after that, there is a high chance that this movie will be directly canceled by major theaters, because when the time enters mid-July, there will be more movies released, and "On the Road" will not explode at all It is naturally impossible for movies at the box office to continue to occupy the theater.

In other words, in the end, the movie will probably earn around 4 million at the box office.

Because there is not much publicity cost, and the distribution is also done by itself, so theoretically speaking, after excluding the interception for the theaters, this movie can barely pay back only by relying on the movie box office—— If you reduce your own labor costs and other consumption, you will probably have to pay a small amount of compensation.

In addition, in the later stage, Minghu Culture can also rely on its own distribution capabilities in the field of audio-visual products to distribute videotapes, VCDs and DVDs of this movie. Basically, this movie has no worries about paying back.

Although Qi Jie is far away in the south, she always has first-hand information. When the movie was released, she even went to several cities that have a release agreement with the local theaters to observe the movie's attendance rate, evaluation, etc. Wait, and then silently summarize the laws of the movie box office market.

Minghu Culture received the notice from the cinema, and then faxed it to her. Qi Jie closed the account silently, and then called Li Qian and Jin Han respectively.

Li Qian said: "It's okay, if you don't lose, you earn."

Jin Han said, "You didn't pay?"

…………

Friday, July 8th was a day of great concern for the film market, because the great director Qin Wei made his official debut with his new movie "Beacon Tower", which he had honed for three years.

The premiere ceremony was extremely grand, and stars from all walks of life joined in.

Later, on the Internet, in the film review sections of major media, many professional or non-professional movie viewers also gave praise one after another, and even many professional film critics praised it highly, thinking that this is the film master Qin Wei. Another breakthrough!

All of a sudden, the market was buzzing.

Released for three days in the first week, "Beacon Tower" won a box office of 27.93 million in one fell swoop, ranking second on the box office list of the week-Qin Wei said in an interview that he was basically satisfied, but not a surprise.

In his movie, there are not too many big scenes, especially action scenes. Although the focus of the whole movie is still on exploring human nature issues in a special background and in a special era, the story is warm and soul-stirring. It must be grand and spectacular—famous directors, famous actors, big scenes, the investment is of course not small!

It's a pity that even though the Hollywood movie "The Last of Earth" has been screened for the second week, it still won a box office of 31.36 million yuan and continues to lock in the top spot on the box office list!

Inside and outside the words, Qin Wei seems to be slightly disappointed with such a result.

In recent years, with the intrusion of Hollywood movies one after another, the box office has been reaped in the domestic market, coupled with the overall cliff-like decline of the movie box office market, the life of domestic movies has become increasingly difficult. Although the country has introduced various restrictions on the screening of foreign films in China from the government level, blocking many Hollywood films from the outside, but even the small part that rushed in has already beaten the domestic films. Falling flowers and flowing water, miserable.

Even the great director Qin Wei, even if he really showed his own extremely high standard, even if the investment is as high as more than 40 million and nearly 50 million, it is the largest investment among domestic films that have been released so far. , however, still hasn't spelled the second week of a Hollywood blockbuster!

Of course, in terms of investment, it is said that the investment in "The Last Day on Earth" is as high as 120 million US dollars, which is equivalent to nearly 250 million Chinese yuan! It is a production of big investment!

As far as domestic filmmakers are concerned, Qin Wei is not only dissatisfied with this achievement, many people also have sympathies with me!

However, after all, the first week of "Beacon Tower" is only three days long. Although the first game has lost its momentum, it is not impossible to continue fighting in the second week.

What's more, in terms of the quality of the film itself, in the eyes of many domestic filmmakers, the film "Beacon Tower" has to surpass the film no matter in terms of scenes, film art, or in-depth exploration of human nature. From the beginning to the end, there are countless levels of "The Last of Earth" selling special effects!

You know, Qin Wei is at the level of a master artist!

…………

Shuntian Prefecture, a villa area.

Zou Wenhuai drove to an ordinary two-and-a-half-story detached villa, stopped the car, got out, and opened the trunk, but when he saw the two big boxes full in the trunk, he couldn't help frowning.

Then, without closing the trunk, he stepped up the steps and rang the doorbell.

It was Zhou Mo who came out to open the door. When she saw Zou Wenhuai, she immediately asked, "Have you brought it?"

Zou Wenhuai said: "Here it is, you call him and ask him to come out and help carry things, it's too heavy..."

Zhou Mo smiled, and when he was smiling, Li Qian had already walked over and said with a smile: "Look at you, you are fat, you should lose weight, old Zou classmate!"

Zou Wenhuai turned around and walked back, while saying: "Cut a fart, I can't run!"

Zhou Mo was wearing a very homey nightdress with suspenders, leaning against the door and watching the two pass by, each of them came back with a big cardboard box in their arms, Li Qian looked relaxed, Zou Wenhuai blushed, and couldn't help laughing again.

In the past few days, the hottest domestic entertainment circles are "Red Bean" and "Beacon Tower".

The goal of Yangquan Hutong is too conspicuous. Since "Red Bean" was released, there will always be reporters waiting at the entrance of the alley. No more, I urgently asked the real estate agency to contact me and bought a villa that had already been renovated. Before Dongguan Bookstore’s sales rankings were released, I hurriedly took Zhou Mo to move quietly——Baotai First!

And Zou Wenhuai's trip here is to get Zhou Mo's collection of all kinds of records—— Zhou Mo's life may even be without books, but it must not be without music.

After the second row of the large SUV was put down, it was full. A total of six boxes of CDs and vinyl records were moved into the villa one after another. After putting down the boxes, Li Qian asked without breathing heavily, "What are you doing?" Didn't anyone find out?"

Zou Wenhuai was already so tired that he sat down on the sofa and waved his hands, "No! If you let me do it and don't let the company's driver follow, I know what you mean. Don't worry, no one will find out!"

Li Qian nodded and felt relieved.

The reason why he bought this villa was so that Zhou Mo could rest assured that he would not have to be disturbed by reporters outside. Therefore, he even kept it a secret from the company. Currently, except for him and Zhou Mo, who knows Zhou Mo's address, There were only Zou Wenhuai, Wu Ma, and Zhou Mo's assistant Zeng Xiaojing.

Panting for a while, Zou Wenhuai reached out and took out a piece of paper from his butt pocket, and handed it over. Zhou Mo was busy sorting out his record collection happily, and Li Qian took it.

Open it and look, it is the latest issue of Dongguan Bookstore rankings.

Li Qian smiled, glanced briefly, nodded, and said, "Not bad, very good!" Then he turned to Zhou Mo and said, "Sales, do you want to see it?"

Zhou Mo didn't even turn her head, "Don't look, I'm busy!"

So Li Qian threw it on the coffee table without paying attention to Zou Wenhuai, and ran over to help Zhou Mo organize the records.

Zou Wenhuai was left sitting alone on the sofa, staring blankly at the backs of the two over there, with complicated and inexplicable expressions on his face, and after a long time, he pulled the piece of paper and shook it in his hand , "Your hearts are all made of stainless steel, right? This, this is not serious?"

While talking, seeing that the two of them didn't turn their heads, he couldn't help but went over, stood behind the two of them, and said loudly: "More than 150,000 copies, brothers and sisters, it's even better than the single-week best-selling record of "Once Upon a Time in You". It’s nearly 10,000 copies higher, which is a record, do you know that?”

"Hey... I said, can you two turn around? Can you give it some attention? Turn around, look at me, turn around... Do you know that the outside is about to explode now?"

Li Qian and Zhou Mo finally turned their heads one after another, Zhou Mo tilted his head slightly, "That's good!"

Zou Wenhuai was speechless.

…………

In the second week of its release, "Red Bean" sold an astonishing 156,355 copies in a single week at Dongguan Bookstore! Compared with the 147,269 received in the first week of "Once Upon a Time" when it was released, it is more than 9,000 copies higher!

Undoubtedly, this is a new record in the domestic record market!

And more importantly, the big hit of "Once Upon a Time You" was released immediately after the Spring Festival Gala ended. Leveraging the strong publicity effect of the Spring Festival Gala, it sold like crazy in the first week, but in the second week, the album's Sales fell back to 114,892 in a single week, and fell again to 103,548 in the third week!

What does this mean? This shows that the sales level of "Once upon a time" was abnormal, so its sales curve started to rise, and then declined successively, and the speed of decline was very fast!

So this time, although Zhou Mo's "Red Bean" sold more than 120,000 copies in the first week, after the initial shock, in the eyes of the industry, it is estimated that this album will repeat the original "Once upon a Time You" The sales curve is over, otherwise, it would be too crazy to sell more than 120,000 copies in the first week!

But when the sales volume of the second week broke out, the facts proved that although "Red Bean" had an extremely high tone in the first week of its release, it was still able to handle such a high tone!

What it wants to go is actually a normal sales curve at a very high level!

More than 120,000 copies in the first week were already shocking enough, but in the second week, it was even higher, reaching more than 150,000 copies!

This time, the entire music circle was completely frightened.

What's interesting is that just this Tuesday, when various weekly newspapers and weekly charts in the entertainment industry have been announced one after another, a review article in "Artist Weekly" suddenly gave an interesting comparison——

The album "Red Bean" sold 156,355 copies in Dongguan Bookstore in a single week. According to the law summed up in the industry for many years, its national sales volume in this week should be roughly between 3 million and 3.8 million copies. Let's take the middle value , 3.4 million, when there is no problem.

The CD price of this album is 15 yuan, and the price of the tape is 10 yuan. According to the field investigation of reporters in many cities, there is no discount for this album in all audio-visual stores. Let’s not discuss how special the method is, but at least the price is uniform, there is no doubt about it.

According to the sales data given by Dongguan Bookstore, as well as the survey results obtained by the reporter personally visiting many audio-visual stores and bookstores, the sales of this album in many places have generally maintained a state of equal sales of CDs and tapes. Half and half. Specifically, in big cities, the sales volume of CDs is slightly higher than that of tapes. In small places, the sales volume of tapes is much higher than that of CDs. In summary, the sales volume of tapes is probably slightly higher than that of CDs.

Therefore, taking a biased inference, in the past week, it is assumed that the CD of the album "Red Bean" sold a total of 1.4 million copies, while the tape sold 2 million copies.

Then, in this week, the actual national sales of the album "Red Bean" should be 21 million yuan for the CD and 20 million yuan for the tape, and the total sales are 41 million yuan.

At the same time, the national box office statistics of the new film "Beacon Tower" by the film master Qin Wei, which is currently being released in the film market, is 27.93 million yuan!

…………

The comparison listed in the "Artist Weekly" only listed data, but did not give any comments, but even so, as soon as this comment came out, it immediately detonated the entertainment and media circles!

In fact, although they all belong to the entertainment industry, no one in China has ever done such a cross-industry sales comparison before. Now, after such a comparison, everyone suddenly discovered that it turned out to be such a naked figure, and put the two sides together , One is the leader of the music circle, and the other is the art master of the film circle, suddenly, there seems to be a little bit of comparison!

And you should know that the figures given in this article only calculate the sales, but not the cost, but an insider can give the cost of both sides with a little calculation in mind!

"Red Bean" is a husband-and-wife store model. Li Qian writes and produces songs, and Zhou Mo sings. In theory, except for the use of Minghu Culture's recording studio and a certain amount of sound engineer resources, there is basically no other input. "... Its investment is not a secret, it has been reported by many media for a long time. Not counting the cost of publicity and distribution, just the production fee is as high as 58 million!

As a result, "Red Bean" only has ten songs. After two weeks, the total sales volume should be around 6 million copies, and the total sales volume should be between 70 million and 80 million! Excluding channel fees, everything else is a net profit! As for "Beacon Tower", it is said that the box office has to reach about 150 million to make it back!

This kind of comparison, of course, cannot explain the level of art, nor can it explain how "Red Bean" is better than "Beacon Tower", because it is an unfair comparison between different industries and different products!

However, the conclusion drawn from this comparison is beyond doubt!

That is - even if you don't count TV dramas, but only count the production and distribution of records, Li Qian is still the most profitable person in the domestic entertainment industry!

And only relying on his strong music creation ability, only relying on a CD or a tape with lower technical content, Li Qian, and the group of singers under him, can easily create far more than a medium-sized song. Even the commercial miracle of the total box office of a large-scale investment movie comes!

In a trance, everyone suddenly looked back, and suddenly found that they seemed to have neglected another layer of attributes in Li Qian - he is not only a musical talent, an excellent screenwriter and director, but at the same time, he is also an actor in the current domestic entertainment industry. The most profitable, and quite possibly the most profitable business tycoon!

And under the cover of this sudden "discovery", when the new week came, when the box office of "Beacon Tower" was counted for the second week of its release, with a national box office of 33.28 million, it finally succeeded in suppressing "Earth". Doomsday's third week's 27.55 million, proudly topped the box office list.

The sales ranking list of Dongguan Bookstore was also released on time. "Red Bean" continued to sit on the top of the list with a sales volume of 139,560 copies in a single week. Looking at it from time to time, although I was still surprised, I was able to accept it calmly in my heart.

Although the sales volume of "Red Bean" is really unprecedented, based on the years of accumulation of Li Qian and Zhou Mo in the music industry - singing skills, word of mouth, strength, channels, etc., this achievement is shocking, However, it is not so bizarre.

Perhaps the more noteworthy point is: After a few years, although Liao Liao has become a global queen, in the domestic and Asian markets, Zhou Mo will soon surpass her!

The two queens stood shoulder to shoulder at this moment, looking so radiant and so high above.

Even the psychology of envy or jealousy can be completely omitted.

***

A chapter of 6,000 words, please ask for a few more monthly tickets!