Chapter 618 Chapter 130: Fighting
When the time entered September, "Super Girl" became popular rapidly.
When it first started airing, this variety talent show barely managed to maintain a ratings of around 10%. Whether it was relying on Li Qian's name as the program director and first producer to promote it, or it was the first TV show on the TV station at that time. This time there is such a situation of mixed good and bad, and it can bring a strong sense of freshness to the audience. In short, although the ratings are still far from the expectations of Tan Dezhang and others for this program, they are already quite brilliant.
Minghu Culture and HUNAN Satellite TV have joined hands to provide strong human, material and financial resources for this program.
Then, the show took its triple jump.
After the audition, it entered the preliminary round of the six major competition areas. It was completely stable at more than 12%. At the same time, dozens of provincial-level TV stations and the giant China TV Station competed together. The ratings of 12% were 12%, although it was far from China TV. The program "Tonight's Stars Are Brilliant" is not as good as it is, but it is already getting closer.
At the end of the competition, each competition area selected its top 20 winners, and the ratings of the following programs began to rise rapidly, as if they were on a rocket. When representing their respective divisions to participate in the finals, the ratings have soared to 28.7%! There is only one step left to break through the 30% ratings mark!
And when the finals started, only the first game, the ratings immediately soared to 41.3%!
One game after another, PK, resurrection, audience SMS voting, as one player after another is eliminated, fewer and fewer people remain, but the ratings are getting higher and higher. At the same time, it is conceivable As we all know, in the end, the group of contestants who became more and more courageous and more and more brilliant began to gather the strength of all beings, received more and more support, and became more and more popular among the audience!
By the last few episodes, this program has completely risen to the level of national attention!
Every Saturday and Sunday at 8 o'clock in the evening, thousands of households all over the country will lock on to Hunan Satellite TV almost immediately. As one goes up and the other goes up, it is naturally the voice of wailing from other TV stations across the country.
On the night of the Mid-Autumn Festival, the finals of "Super Girl" were held.
Liao Liao specially flew back from the United States to help out on the spot. The Feixiang Band also came to the scene as a special guest to help out. Xie Bing appeared on stage to sing the theme song of the first season of "Super Girl" "Sing If You Want"!
And Wang Nanhao, who is about to release his first solo album, also came to promote and sing the first title song "Match Paradise" of his new album.
This night, the ratings of "Super Girl" historically exceeded 60%, reaching 65.5%! Among all variety shows in China, it is second only to China TV's Spring Festival Gala!
And the program finally selected the top three of the year: the third place Yang Jinye, the second place Lin Xianjun, and the champion Xie Lili, on this night, it is simply infinite glory!
Directly signing with Minghu Culture Company does not count. As a special guest, Xiao Aiguo, the lead singer of Feixiang Band, also expressed his special liking for Lin Xianjun's voice on the spot, and expressed his willingness to compose a song for her.
For Xiao Aiguo, this is definitely the first time in the world!
Lin Xianjun was very grateful at that time.
This night, the stars are shining brightly.
However, for Hunan Satellite TV, which has started to rise strongly due to the popularity of "Legend of the New White Snake" in the past year, the ending of "Super Girl" seems to be just the beginning of their continuous rise!
When the finals of "Super Girl" ended grandly, when the "Super Girl" national tour concert jointly organized by the performance department of Minghu Culture and HUNAN Satellite TV was about to start vigorously, after a lot of publicity, "Meteor Garden" officially launched.
You know, after the expected broadcast time of "Meteor Garden" was publicized, just two days before the broadcast, Huaxia TV temporarily adjusted the broadcast of a TV series, and transferred the current TV series to its own TV series channel , the evening Golden Theater of a set of programs was replaced with the "Annual Mythical Drama" "Fengshen Bang"!
This drama is beautifully produced, and it's an adaptation of the Romance of the Gods, so as soon as it was launched, the ratings have soared to 27% in just the first four episodes!
This is definitely a long-planned sniper attack!
The popularity of "Feng Shen Bang" has brought pressure on Hunan Satellite TV, which is beyond imagination!
One is that this time can be regarded as the first time that China TV has suppressed HUNAN Satellite TV, which has gradually risen in recent years. The second is that this drama is produced by Minghu Culture. Although Li Qian is only a screenwriter, the price is still high. However, out of great confidence in Li Qian's script, producer, and the completion of this TV series, Hunan Satellite TV is here with The advertisers signed a stepped advertising fee contract! Once the ratings of the TV series are not satisfactory, the show will lose money, and it's not a small loss, but a big loss!
But in the end, Tan Dezhang made a final decision, and "Meteor Garden" started broadcasting on time despite the tremendous pressure brought by "Fengshen Bang"!
On the first night, "Feng Shen Bang" reached a new high, with an audience rating of 30.2%! It is the first time to break through the 30% dividing line! Reaching this level of ratings, although it is not comparable to top dramas such as "Journey to the West" and "Legend of the New White Snake", it can already be called a national TV series!
In contrast, despite the joining of Xie Bing, a beautiful national girl, her own popularity is already enough to bring quite high ratings, and HUNAN Satellite TV has repeatedly played the card of Li Qian in the publicity , claiming that this TV series is the second TV series produced by Li Qian himself, but deliberately neglecting that Li Qian only provided the script, in fact, this TV series was created by Jin Han from the beginning to the end.
This makes many viewers who have seen the promotion subconsciously mean that this drama is Li Qian's second work after "Legend of the New White Snake", and unconsciously associate this drama with "Legend of the New White Snake" In addition, the aftertaste of "The Legend of the New White Snake" and "Super Girl" is still there, and many viewers are still paying attention to HUNAN Satellite TV habitually. Despite the strong suppression of "Feng Shen Bang", it still scored 17.4% of the ratings!
However, compared to the strength of "Feng Shen Bang", the opening ratings of "Meteor Garden" are not that brilliant! At least there is a certain gap from the original expectations of this drama on HUNAN Satellite TV - after being fed up with appetite, especially in the past year, other programs and TV dramas in Taiwan have also followed the ratings. On HUNAN Satellite TV It seems that the ratings of "Meteor Garden" should be 25% at the beginning of the broadcast, so it can be regarded as satisfactory!
On the second night, "Feng Shen Bang" reached a new high, impressively scoring 33.6% of the ratings!
In contrast, "Meteor Garden" only increased slightly, not even reaching 20%, and was firmly stuck at the 19.5% mark!
The situation seems to have become extremely serious all of a sudden!
As we all know, "Feng Shen Bang" is a large-scale mythological TV series with a certain historical background. Such dramas have a distinctive feature, that is, they often need a certain number of episodes to foreshadow, and then slowly enter the plot Climax. Therefore, even if the ratings of this kind of drama are low when it starts broadcasting, it is not afraid at all, because it tends to start low and go high, and the ratings are relatively easy to stabilize and difficult to be shaken.
In other words, audience loyalty and viewing stickiness are relatively high!
In contrast, "Meteor Garden", as an idol romance drama, mainly attracts younger audiences, and its ability to attract middle-aged and elderly audiences is relatively limited. Moreover, one of its distinctive features is that the ability to accumulate word of mouth and explode in the later stage is relatively limited!
What's more, "Meteor Garden" only has 20 episodes!
On the third night, "Feng Shen Bang" finally sprayed its ceiling, just like "Legend of the New White Snake" had two episodes stuck in a certain rating node, this time, its ratings did not increase but decreased, In the end, the highest ratings of the night were slightly lower than last night, but still at a high level of 32.8%, showing its strong stability.
And that night, "Meteor Garden" surprisingly stepped up to a big level!
The ratings are as high as 25.8%!
And to reach this level, the two hit dramas of the two TV stations have monopolized more than 50% of the domestic ratings at the same time for two nights in a row. Get up, and soon become the focus of discussion among the people after dinner!
Fu Hongxue, who plays Su Daji, and Xie Bing, who plays Xiaomei, are the core characters in the two dramas, and both are top-notch beauties.
On the fourth night, the ratings of "Meteor Garden" finally lived up to expectations and rose sharply again, and broke through the 30% bottleneck in one fell swoop, with the highest ratings locked at 32.1%!
But at the same time, as a beneficiary of the topic of PK between the two dramas, "Feng Shen Bang" actually broke through the bottleneck in one fell swoop, and the ratings soared to 37.4% that night.
However, on the fifth day, "Meteor Garden" scored a maximum of 34.2%, a slight increase, and "Feng Shen Bang" scored a maximum of 37.2%, a slight decrease.
"Meteor Garden" did not catch up with or even surpass each other as Tan Dezhang expected, and the fact that the two dramas are fighting and broadcasting at the same time has made the two parties work together to win the ratings of more than 70% in the same period, which also makes "Fengshen Bang" no Being able to continue to make efforts, instead of taking advantage of the situation to break through the 40% mark, it fell slightly.
It wasn't until this time that the two parties were suffering from their own pain, and then they suddenly realized that playing like this really meant hurting each other a little bit-the two TV dramas should have hope to hit 40% or even 50% of the ratings. After winning more than 70% of the ratings, no one has the ability to continue to rush up!
On the sixth day, "Meteor Garden" dropped slightly, with the highest audience rating of 33.8%, but "Feng Shen Bang" increased slightly, and the highest audience rating rebounded back to 37.5%!
So far, the two sides have fully understood that the overall situation is probably like this.
For Huaxia TV, the heavy blow that has been suppressed for a long time is more than half a success. The TV series costing as much as 40 million was not built. Although it failed to form a complete suppression, it stabilized the pressure from beginning to end. The performance of the other side is enough to mark the word "success" for this TV series.
Not satisfactory, but acceptable.
As for HUNAN Satellite TV, it is expected to buy a drama that can win 40% and hit 50% with a lot of money, but in the end it is very likely that it will not even be able to pass 40%. In a situation of no profit, no loss, it is natural to be disappointed.
However, thinking about it the other way around, under the pressure of a big-investment and big-produced mythological drama like "Feng Shen Bang", and the opponent is China TV, a love idol drama with limited cost like "Meteor Garden" can actually stand up It is already very rare to keep in touch with each other! If it were any other TV series, "Fengshen Bang" would have been wiped out to the point where there were no bones left!
And I have to say that compared with other provincial satellite TV stations in China during the same period, although "Meteor Garden" has not been able to surpass "Fengshen Bang" from the beginning to the end, compared with other satellite TV stations, the ratings are easily 1% or 2%. , HUNAN Satellite TV was able to win the highest 34.2%, which is already an overwhelming advantage!
This is a confrontation with a drama carefully prepared by Huaxia TV!
What does this mean?
It shows that Hunan Satellite TV, as a provincial satellite TV, is already qualified and capable of breaking arms with the big brother of Huaxia TV!
There are so many TV stations in China today, but this one is the only one that can compete with Huaxia TV without losing the battle!
The TV series is still on the air, and predictably, "Meteor Garden" is too short. When this drama is over, "Feng Shen Bang", which started broadcasting two days in advance, has just reached the middle. Meteor Garden" competition, their ratings will definitely increase! Therefore, in the final result, the highest ratings of the other party will definitely be much higher than that of this side.
However, during the internal summary meeting, Tan Dezhang quickly won everyone's approval when he said that "it is already possible to break the wrist with Huaxia TV"-yes, it is not easy to do this!
It can only be regarded as having the upper hand, but at least he didn't lose, let alone be suppressed!
Under the long-prepared blow of the opponent, it can be considered a success to be able to make it this far with a love idol drama - after all, it is Huaxia TV!
In fact, after a little thought, everyone understands that even though the 40% was not passed, those advertisers still expressed their satisfaction, and even expressed their desire to continue to get more advertising time—their gang People, but they are absolutely clear-sighted. Obviously, in their opinion, after two promotions in "Legend of the White Snake" and "Super Girl", now with a youth idol drama, it is comparable to Huaxia TV's "Fengshen Bang" It has become an anxious situation, and today's Hunan Satellite TV has firmly secured the top spot below Huaxia TV!
Their recognition means a huge income from advertising fees!
This is already a success!
However, when the meeting was over, everyone walked out of the conference room in twos and threes, talking and laughing, and the rather depressing and even slightly decadent atmosphere inside the TV station was finally swept away, and Tan Dezhang, who was left alone at the end, But he sighed helplessly.
After thinking for a long time, he dialed Li Qian's cell phone and said, "Let's make another big movie! The price is up to you! As long as you can help me suppress Huaxia TV, like the white lady, suppress them so much that they can't hold their heads up." , everything is negotiable!"
When I said this, it was half out of anger, and half out of expectation. Tan Dezhang is not a child. He has been in charge of the TV station for several years, and he also knows a good hit drama, especially the big move that can be used to hold back with China TV. It's not something you can have if you want it, and you can suppress the opponent's head when you fight against each other!
Even though the person on the other end of the phone is called Li Qian, and even though he just produced a script, plus a certain degree of supervision, he has already used a small-budget love idol drama to compete with a big drama like "Feng Shen Bang". Go, but he is not a god, and Tan Dezhang did not dare to expect any positive answer from him.
However, after a while, Li Qian's answer on the other end of the phone was: "Just about to shoot!"
Tan Dezhang stood up from his chair in a flash!
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