Chapter 524 Super Ice Soda
The intense commercialization phase of the project has begun.
Based on the mysterious Feli fruit, will Nisto ice soda break out in the beverage market, or will it become one of the tens of thousands of catering brands that fall every year around the world?
In order to get the best results, Miyori Kazama decided to polish every detail and never take it lightly.
Under the action of the biological magic power of the mouse witch Sally and the golden branch, a large number of Feli fruits were cultivated in the Nisto Mystery Plantation, providing a steady stream of raw materials. There is enough magic in this ingredient to completely sublimate a drink.
After the human body safety and health test, the drink taste test stage begins. Everyone will work together to decide what the drink should taste like.
Beverage formulators from the former Xisheng FMCG department gathered together. They were told to conduct flavor tests on some confidential products, taste and report records for different samples, and optimize the quality of beverages.
Kazama Palace ideally wants to have one flavor of pineapple, cola, and peach, but according to their suggestions, different flavors can be designed at the beginning, but in the end it should be optimized to only one optimal flavor, so as not to Consumers are caught in a dilemma of choice.
The employees of the fast-moving consumer goods department are all experienced businessmen who are responsible for the development of Nisto’s personal care, food and beverage, tobacco, alcohol, detergent and other industries.
——Blind Test Report——
Ice soda [Coke flavor] (refreshing feeling, feeling that the perspective of observing the world has become clear)
Ice soda [orange flavor] (sunshine feeling, inexplicably happy emotions, eager to participate in sports as soon as possible, stronger reputation also emerged)
Ice soda [pineapple flavor] (sour feeling, traditional flavor, feel courageous after drinking)
Ice soda [peach flavor] (sweet feeling, not very good taste, but refreshing, with a complex and impactful taste)
Ice soda [mint flavor] (refreshing feeling, after drinking, it feels as if the brain has been picked out and put in the bathtub for ice once)
Control - Nuka-Cola (classic taste, provides aroma, sugar and power!)
Control - Cherry Coke (toilet flushing)
Control substance - Qianshi Cola (toilet flushing)
Control product-Quantum Coke (calorie, coffee ingredients and taste are twice that of ordinary Coca-Cola, which slightly increases the degree of radiation pollution in the body, but...it's so cool!! Micro-radiation can expand in the body, waiting to die while waiting Enjoy the feeling of the flavor of the drink, and feel uncomfortable without drinking for a day!)
——
Now it is the turn of Nisto's people in the fast-moving consumer goods department to decide which flavor to keep and promote it to the world, which must be done with caution.
"Products must be geared towards young people," FMCG department manager Mashitaka Miura made a report on the Nisto ice soda, "We want to create a new brand that is full of vitality, representing the vitality of our Nisto business. Sunset Sars once gave a nuclear Coca-Cola hit hard, which shows that Nuclear Coke is not invincible, not to mention that its parent company Burrito Hat is in a split situation, we must launch products as soon as possible to seize the beverage market!"
After hearing the news, people in the company expressed their views.
"'Coke Flavor' is the least distinctive. Every subsequent Coke-flavored product is essentially a reminder of how successful Nuca-Cola is."
"If you target young people's tastes, the 'mint flavor' is the most impactful, satisfying people's curiosity, and it is also very suitable for creating momentum on social media."
"Actually, the orange flavor is the most suitable. The sweet taste represents joy and happiness, conveys our company's philosophy, and is also the most acceptable to all age groups. Just imagine, who would refuse a bottle of sweet that feels extremely happy after drinking it?" What about flavored drinks?"
After voting and flavor evaluation, Nisto Ice Soda was finally defined as an orange-flavored sugar-free carbonated soda, which has a sweet and pleasant taste, and the sensory experience after drinking is extremely satisfying! It is praised by the company as a soft drink that makes people feel happy after drinking it!
Immediately afterwards, the production department made 1,000 bottles of Nisto ice soda in advance.
Using technology, magic and hard work, the employees packaged and distributed the Feli fruit puree and poured it into the mixing bucket.
Sweeteners, coffee ingredients, fruit pulp formula, carbon dioxide, magic fruit puree and purified water are blended in the mixing tank, then poured into the tank, and then packed on the assembly line through the roll-sealing filling process.
Under the name of "Ice Soda", this batch of early beverages was tested in a small scale and secretly tasted in Beijing University, and received good feedback.
College students, male and female, drank the samples and were full of praise!
"It's so delicious!"
"What's this? A new Nuca-Cola product?"
"It's like drinking a lot of sunshine and hope!"
"Wow, I feel so happy after drinking it!"
"I'm super, ice!"
"I'm sorry, I couldn't spare just now. This drink... I'm sorry I couldn't spare it again. In general, its taste... I'm sorry I couldn't spare it just now. I can’t make it anymore, for me, the main problem is...sorry, I couldn’t make it just now, my personal evaluation of this drink is still very full...sorry, I can’t make it again.”
...
After collecting relevant feedback, it enters the stage of production, promotion and marketization.
At the business marketing meeting, Kojima Yoko, Nisto’s marketing director, attended the meeting with several female ninjas beside her. They were all well-educated, precise and efficient.
"Concentrated juice and carbonated drinks are already sunset industries," Ye Zi pointed out. "We want to position Nisto ice soda as a new beverage with zero burden, highlighting innovation and trendy features."
"Then, should we still cooperate with Kyoto Unlimited's marketing department?"
"Yes, we will use the channels of Kyoto Unlimited to promote and quickly capture all the traffic entrances that young people can reach." Ye Zi announced neatly, "We have already seen the marketing capabilities of Kyoto Unlimited in the promotion of Micro October. This time, we also entrust them to promote our products. And Wei Shiyue himself will also do relevant advertisements."
"Are we going offline?" another employee asked.
"No, our distribution ability is not yet available overseas. Currently, we can only place advertisements in company cities in the northern archipelago. The number of local daily active users in Kyoto has reached 140 million, and the user portraits are also very clear: students and company people. They were nothing before. Hope, but the social environment has changed, and now under the influence of our company, social resources are re-allocated, social vitality is reactivated, and their willingness to pay is also increasing with the improvement of their lives."
"According to Domemo's calculations," the marketing department staff explained, "the pricing strategy is most suitable at 2.5 capital per bottle. Nuclear Coke has betrayed all of us and has already raised the price to 3.5. We entered at 2.5 The market is enough to be a gimmick.”
"We will first launch beverages on e-commerce platforms such as 'Best Buy', 'Cheap Buy', 'Fedro-McGee Online Supermarket', 'Tianji Kuaibu', 'Grando Home', 'Tristan Shopping', etc. Selling flagship stores." Ye Zi began to use her skills to quickly capture business opportunities, "The initial sales are only on the e-commerce platform, and when it is famous, it will be distributed to convenience stores, supermarkets, and shopping centers to avoid retail terminals.
"oh oh!"
"It's time for us to show our strength!"
“Best Nisto ice soda!”
"Sales elites, attack!" The employees in the marketing department were very enthusiastic.
Entering the production stage, Nistor's factories started working one after another. Technical engineers adjusted machine parameters to ensure quality control. Employees in the logistics chain actively transported water sources and Feli magic fruit raw materials to ensure the production cycle.
It is more economical to take mountain spring water from mountains, but it still has to be taken from water purification plants. Originally, after natural purification, the groundwater in the northern archipelago was already drinkable, but the residents have historical inertia. As soon as they have money, they first install water purifiers at home, put air purification films on the windows, and then refit themselves with radiation purification. Implants show people's distrust of the natural environment.
In any case, Nisto ice soda, which combines multiple features such as magic drinks, carbonated drinks, sugar-free drinks, functional drinks, and Internet celebrity products, has officially entered the market!
After Kyoto Unlimited’s push and advertisements on the community, Nisto Ice Soda became a trending trend almost overnight, and began to be shipped and sold on e-commerce platforms.
Bottles of Nisto ice soda were sold, and people with all kinds of mentalities came to snap up them.
The atmosphere is warm, especially now that the beverage advertisements of Wei October are playing on the giant advertising screens in the streets and alleys in a loop. I saw her holding a bottle of Nisto ice soda in both hands, slowly moving to her side, her slender legs relaxed. Moving slowly, the movements are extremely charming. Although there are no words, it still makes people fall in love instantly.
Nisto ice soda, sales are booming!
...
On the other side, far away in Tianshu Manufacturing, Lu Sizhou also paid attention to the news of Nisto Company.
When Nisto Ice Soda went on the market, out of curiosity, she immediately placed an order for a whole box and airlifted it to her office. In Lu Sizhou's capacity, this is still achievable. A box of 24 bottles of Nisto ice soda arrived at the building immediately. After being tested by special inspectors to ensure the safety effect on the human body, it was presented to Lu Sizhou.
"It may trigger some hallucinations that are not dangerous and affect people's emotions." Sapphire Machine Puppet explained, "It is confirmed that Nisto ice soda contains some magical ingredients, but they are all diluted to a safe range."
"I'd like to see what new tricks Nisto's company has this time." Lu Sizhou nodded slowly.
The sapphire machine puppet picked up a can of well-packaged ice soda, opened it, poured it into a cup and served it to Lu Sizhou.
Lu Sizhou looked at the glass of soda, it seemed that Nisto Company had integrated gold, sunrise and flowers into the 500ml liquid, exuding a pure aroma.
poor quality. Lu Sizhou could imagine how many industrial flavorings were contained in this kind of product, she made a disdainful evaluation, then picked up a glass and took a sip.
The liquid feels strange when it enters the throat.
She frowned slightly, and couldn't help but take another sip and another sip.
Lu Sizhou was silent for a while, she raised her hand and moved it to her smooth chin, her complexion kept changing.
"Miss Lu?" Qingyu Machine Puppet couldn't help moving forward, "We need us..."
"No." Lu Sizhou raised her hand, with a strange smile on her face, and walked to the bathroom step by step. She stared at her face in the mirror, her hand moved on her shoulder, "Perfect, perfect, flawless. I Knowing what kind of magic they have wrought in this drink, it’s so courageous. The illusion of dominance and fond childhood memories haunt you and make you feel omnipotent.”
"Nistol Corporation..." the sapphire machine puppet analyzed.
"Quiet." Lu Sizhou's order made the whole floor fall into silence. After a long time, she looked at herself in the mirror with a mysterious and cold tone, "...It's amazing, a bottle of drink can remind me of so many things. The first time Giving orders to kill, first commanding a military operation, first extermination, first reckoning and revenge. Deciding wisely who deserves to live and who deserves to die. I'm so...perfect that no one in the world able to match me."
Lu Sizhou breathed slowly, his eyes became deeper and deeper. Her thoughts are clearer to the point of stepping over the line.
...
A few days later, after finishing training, Lin Yin heard about this and wanted to get a bottle of Nisto ice soda to try no matter what, but the supply of soda in the headquarters was limited, and the e-commerce platforms were all overcrowded. Adopting the marketing strategy of hunger, 25,000 bottles were released each time, and they were all sold out in an instant. People scrambled to praise and share the magical experience after drinking Nisto ice soda, happy, joyful, full of confidence and courage.
It seemed that everyone had drunk it, but Linyin didn't, which made her upset!
With an idea, Linyin ran back to the Shijin Building, and sure enough, there were several bottles of Nisto ice soda in the refrigerator, which should be for Xu Yang.
Rinne quickly took a bottle out of it to taste, wondering what the power of this invigorating drink was, it was said to turn the most cowardly of men into a hero.
Gulp, gulp, Lin Yin gulps it down, it's so sweet!
Um……
Um……?
That's it? I don't feel it at all. Linyin shook her head, threw the bottle away, and lowered her head to connect to Xu Yang's communication channel.
"What's the matter? I'm working."
"It's the most boring thing I've ever heard," Linyin said, "Hurry up and drive piles."