Chapter 155 Star-Making Movement
After Fan Wubing stayed in Panshi for another week, he received a call from Shanghai. The New Silk Road Entertainment Company was almost ready to start filming the new film "Mythology", so he planned to ask Fan Wubing to come and guide him.
Thinking that it was the end of July now, and he still had a month to be free, Fan Wubing decided to go to Shanghai to have a look, arrange the work of Chen Jingchu and Fengping by the way, and then think about the integration of companies in various places.
At present, Fan Wubing's various enterprises in China are basically doing their own thing, without a complete set of rules and regulations. This is of course because Fan Wubing has always been very random in doing things. Private companies attract a lot of attention. If there is a boss behind so many companies, it will make many people feel uneasy or repelled. After all, it is still in the period of social transformation, people are uncertain, and it is easy to cause troubles Come.
However, a situation of disunity is not conducive to daily management after all. Fan Wubing does not lack management talents. He is considering setting up a holding group company to assume the responsibility of specific guidance for each subsidiary company, and save himself It's so hard to run around alone.
Of course, among the domestic enterprises established by Fan Wubing, Jianlibao Factory, which was established in the early days, is still the most vigorous. Jianlibao Factory, which started with domestically produced canned sports drinks, has developed into the largest canned beverage manufacturer in China. , and now has established branch factories in more than a dozen cities, accounting for half of the domestic beverages, and the profits generated are also very huge.
Fan Wubing knew very well that the reasons why Jianlibao was able to achieve such a high status in the domestic beverage industry were, firstly, the good opportunity to enter the market; secondly, the credit for the concept of sports drinks; The concept has improved the product grade.
But after so many years, everyone has nothing new, and they want to continue to maintain their dominant position. We have to do a good job in the operation of the brand and constantly introduce new ones. He does have a plan to launch beverages with the concept of herbal tea in due course, and increase the proportion of plastic bottled beverages on the premise of continuing to maintain the dominance of canned beverages.
Although plastic bottled beverages may not be better than canned beverages in terms of quality, they have an outstanding advantage, that is, they can be seen, and what is inside can be seen at a glance. These red, green and green colors are very attractive to many people, especially teenagers.
When it comes to herbal tea, one cannot fail to think of a company called Rising Sun. At the beginning, this company relied on the concept of iced tea created by itself, but it has become popular for seven or eight years. Although it was surrounded by a group of companies competing to imitate in the end It failed tragically, but it also led the trend of domestic beverage consumption to a large extent.
It's just that this company has not yet been formally established, and it is just a state-owned unit in Hebei, Jizhou Supply and Marketing Cooperative, if the history has not been changed. They will change their name to Sunrise Group next year, and launch Sunrise Ice Tea in the year after,
Since then, it has been popular for more than six years.
The initial stage of hitting the market is very difficult. Especially for a new company, Fan Wubing now enjoys the advantage of entering the beverage market in advance, relying on the sales markets that Jianlibao has opened up in various places and the fixed dealer network cultivated over the years, he wants to launch a New products are very easy.
But Fan Wubing took market diversification into consideration. It is not hoped that Xindi herbal tea products will also bear the Jianlibao trademark. Instead, it is thinking of adopting the method of entrusted production. Create some new trademarks to operate these new products. As the saying goes, a single release is not spring. A huge company occupies a huge domestic market. Sooner or later, he will be jointly sued by his peers because of the monopoly. Although there is no such concept in China. But that doesn't mean there won't be any in the future.
Wait until your company is sued like Microsoft. When facing the risk of being split at any time. If you start again, you will be passive.
With a mind full of ideas. Fan Wubing followed Feng Ping and Chen Jingchu. Stop and go along the way. Finally came to Shanghai before the end of July. He was welcomed into the company building by Xia Donghai and others.
Although Fan Wubing was a little looking forward to experiencing the feeling of sex in a hotel on the road. But the two girls didn't know what to do. They were all reserved. Fan Wubing was very depressed.
"Women are always difficult to understand." Fan Wubing shook his head and said.
After seeing Fan Wubing. Xia Donghai was very happy. During this period of time. Because of the preparations for the shooting of the new film. He was too busy to smoke. Finally, someone who can call the shots has come. At least it can solve many problems for him.
"Ah—Chen Jingchu—" Xia Donghai immediately spotted Chen Jingchu following Fan Wubing, and couldn't help shouting.
The employees on the entire first floor of the company heard Xia Donghai's voice, and all of a sudden they surrounded him, squeezing the corridor to a tight spot.
It's really that Chen Jingchu has been in the limelight recently. Several CCTV channels and provincial and municipal local stations broadcast her mv once if there is nothing to do. The impression is too deep. In addition, Chen Jingchu is a naturally beautiful person with an image and temperament All are good, and the influence is naturally huge.
"This is celebrity effect?!" Standing outside, Feng Ping said enviously to Fan Wubing.
"Wrong, this is the CCTV effect! Instead, broadcast your mv a hundred and eighty times on CCTV, and you can have such a sensational scene." Fan Wubing explained the mystery in one sentence.
CCTV is really a very wonderful thing. Although people are scolding CCTV every day, saying that CCTV is arbitrarily fooling the public, not thinking about making progress, and hindering social progress. It is estimated that everyone is very positive about your TV drama works or singing songs, and you will definitely not dislike CCTV's old-fashioned or low ratings.
Therefore, these opposing voices can also be regarded as the sour grapes mentality of CCTV.
Fan Wubing is very clear that the next few years will be the golden age of CCTV exhibitions, not to mention the opening of many popular new columns, and the amount of advertising will also be upgraded from the level of 100 million yuan to the level of billions of yuan. Under such a situation of high expansion, it is very necessary to strengthen in-depth cooperation with CCTV.
In particular, Fan Wubing couldn't let go of it. The big stage of CCTV is the best place to make stars. Every year, as long as he goes to the Spring Festival Gala or some large-scale performances, his popularity will be like a rocket. Soaring upwards.
Chen Jingchu became famous because of the main theme song plagiarized by Fan Wubing, but it cannot be denied that CCTV played an important role in it. In short, the domestic entertainment market that is basically monopolized Among them, CCTV is one-sided, most of the time.
Fan Wubing pulled Xia Donghai over and asked, "I asked you to find some professional brokers in Hong Kong, do you have any ideas?"
"Two experienced brokers were negotiated, and some graduates of related majors were found, and they were gradually cultivated. After all, this thing is not easy to find, especially the large-scale demand is difficult to meet." Xia Donghai replied.
"What's the use of having a broker?" Feng Ping asked a little puzzled because the profession of brokering was not heard of much in the Mainland at this time.
Fan Wubing explained, "Actually, they are the professional assistants of celebrities. After getting familiar with the workflow and rules of performing arts and sports, some assistants can develop into their managers. The premise is that they must have a relationship with these entertainers. Great partnership. There are also some managers in the industry who are family or friends of entertainers and athletes."
"What exactly do they do?" Feng Ping asked.
"This is more complicated——" Fan Wubing said after thinking for a while, "Actually, the job of a broker is similar to that of a nanny. In this industry, work experience is more important than academic qualifications. Generally speaking, it should be for law, Have a deep understanding of business, accounting, and psychology, and interpersonal communication skills are also very important. For example, you need to arrange event plans and performance plans for stars, such as what kind of clothes she should wear and when she should go Participating in public welfare activities, when to participate in commercial performances, how to deal with customers, helping them save or spend money, including whether to talk about boyfriends and girlfriends, these are all the job of the agent.”
"Sounds very complicated." Feng Ping said a little stunned.
"A very important job of an agent is to maintain a positive image of the stars, or to create some irrelevant gossip in a timely manner, to maintain the star's appearance rate and media attention, because stars can make money when they are popular. Only then can you make money." Fan Wubing continued to explain to Fengping. Xia Donghai interjected from the side, "For example, the managers we recruited now, one of their very important tasks is to study how to complete the star-making work, so that some artists who are not well-known artists hired by the company have full potential. Dig them out, put them on the market, and make them popular!"
"This is our company's first important task this year, the star-making movement." Fan Wubing added casually.