Chapter 468 Everyone Is Busy

Although Van's Airways operated by the patient has direct flights to Sydney, the connection with Australia is only this. After all, the population here is sparse, and it is located in the southern hemisphere. The living habits are just reversed from those in the northern hemisphere. Except for the original settlement. Apart from past immigrants, not many people want to live there.

People who have been to Australia have said after returning that the pace of life there is slower and the development of public facilities is relatively slower. Although the environment is relatively beautiful, it is only limited to the southeastern coast of Australia. In this area, most other places are just desert.

If you want to immigrate, few people will choose to immigrate to Australia. After all, immigrating is not about doing hard work. There is no need to send yourself to such a remote and desolate foreign country. And even if you want to travel and relax, there are no good places in Australia. , not seeing a ghost for a long time, I will definitely be depressed to death.

Wasn't there a Chinese poet who immigrated to Waiheke Island in New Zealand, killed his wife and then committed suicide for unknown reasons, shocking the whole country? At this point, Fan Wubing can still remember two famous lines he wrote. The night gave me black eyes, but I used them to roll my eyes.

Generally speaking, Fan Wubing still feels that those who live in seclusion in the world must be experts. If you can't reach the height of an expert, then you'd better not try it easily, lest you become crazy and do something inhumane. Things come up.

For these remote places, it is good to travel occasionally and get close to nature, but if you want to settle down for a long time, it is a bit difficult. After all, when defining human beings, we once said that they have social nature. Human beings are members of society. People are human beings when placed in society. It also means that we are only human beings when we come together. Once we break up, we will all fly away when disaster strikes. At that time, that was not a human being.

But it’s wrong to think that it’s winter now, but it’s summer over there in Australia.

So Fan Wu called Shen Ying to see if she had time to go to Australia with him.

"It's the end of the year. I'm very busy. I've made all the arrangements for the company this year. I'll have a lot of time to have fun next year. I still can't get away from people." Shen Ying heard that Fan Wubing wanted to go to Australia. It's also a bit exciting.

However, although she has accepted Fan Wubing's ideas and reformed the company's daily management, she is also planning to follow Fan Wubing's example and hire a group of professional managers to serve her, and then become a hands-off shopkeeper. Unfortunately, the management team is still I haven't fully integrated into the role, and I still have to stay in the company, especially now that it's the New Year's Eve, I can't be careless.

The liquor industry has experienced rapid growth for three consecutive years. The speed finally slowed down.

In the case where the major brands have divided the market almost equally. Consumers are now more rational.

Don’t just watch ads. It also depends on the quality of the wine region, so some old famous wines rely on years of cultural accumulation. It has gradually begun to regain its upward momentum. It posed a certain threat to Shen Ying's banquet at Confucius Mansion.

in this case. Shen Ying naturally cannot relax his suppression of other brands. Not only must we improve the quality of our own liquor culture. At the same time, we must continue to make arrangements for nationwide advertising activities to prevent any mistakes.

This is what my career is all about. It's like sailing against the current, just as you advance and retreat.

"How is your puree wine farm project going?" Fan Wubing asked Shen Ying.

"The puree wine is in a state of chaos. Now we just need to find a suitable time. Looking at the current financial crisis in Southeast Asia, I'm afraid it's not the time to launch it." Shen Ying replied.

China's liquor industry has always been calm, but there are undercurrents. It does not have ups and downs like other industries, but it also has its own general trend. As early as 1987, the three ministries and commissions of the state proposed the development direction of high quality, low alcohol, multiple varieties and four transformations for China's liquor industry, namely, the transformation from high-alcohol liquor to low-alcohol liquor, and the transformation from distilled liquor to fermented liquor. Wine changes, grain wine changes to fruit wine, ordinary wine changes to high-quality wine.

This leading policy is still forward-looking in Fan Wubing’s view. Especially after the living standards of Chinese people have generally improved, the four changes appear to be very scientific. If in the past, people drank mainly to keep out the cold and celebrate weddings. If the event adds to the fun, it has gradually evolved into a kind of tasting and enjoyment. Of course, the quality of the wine needs to be improved.

Pure liquor has always been the leader in the history of Chinese liquor. Until the 1960s, due to the tight food supply, in order to save grain for winemaking, many wineries used three essences and one water to blend the liquor. Nowadays, almost all consumers drink it. All the white wines are blended wines.

However, the quality of blended wines varies, and few can reach the high quality of Wuliangye.

Although puree wine also exists on a small scale among the people, high-quality and healthy puree

Once you see it, even many of the ancient secret recipes for wine making have long been lost.

This is also an inevitable phenomenon. Once a technology has not been fully used for decades, the original technical data will basically be invalidated, and everything must be started from scratch.

At Fan Wubing's suggestion, Shen Ying not only found a lot of brewing masters who were good at making puree wine, but also invited relevant experts from the Academy of Biological Sciences to participate in the research and started to reopen puree wine. Now after two After more than a year, we have finally released a high-grade puree wine, which is now in the final testing and packaging design process.

The puree wine produced by Shenying Company is green puree wine with original juice, original flavor and original color. It is not mixed or mixed, and does not add any artificial things. It has a mellow taste and rich aroma. Its brewing process also uses microbial fermentation technology to replace the traditional liquor burning process. It is green and natural, so it does not produce any harmful substances.

The craft of traditional Chinese liquor involves a firing process, during which a large amount of harmful substances are produced, such as heavy metals or harmful substances such as lead, ~, methanol, fusel oil, etc. Therefore, it is pungent, spicy, and strong when you drink it, and your throat will be dry after drinking it. , headaches, and stomachaches, which are extremely irritating and harmful to the body. However, due to the influence of China’s rule of not having a feast without alcohol, liquor has to be consumed in many occasions, such as gatherings of friends, business dinners, and banquets with guests and friends.

The puree wine newly launched by Shen Ying Company is soft in the mouth, not spicy, not spicy, not overpowering, does not hit the head after drinking, does not dry the throat, does not hurt the stomach, and after drinking, others cannot smell a trace of alcohol in the mouth, which is very refreshing. It felt amazing.

These characteristics are mainly due to the use of microbial fermentation technology. The alcohol content comes from the nature of the rice core. During this process, part of the rice core is converted into alcohol and part is converted into oligosaccharides. The oligosaccharides surround it like a protective film. Outside of the alcoholic content, what directly contacts the stomach is oligosaccharides. It is non-alcoholic, so it does not have the volatility and irritation of alcohol. Therefore, after drinking it, it not only does not hurt the stomach, but also does not smell of alcohol.

And there is another benefit worthy of praise, that is, the oligosaccharides contained in wine are good bifid factors, which can strengthen the reproduction of probiotics such as bifidobacteria in the intestines, inhibit the growth of bacteria, thereby improving intestinal microcirculation. , restore the youthful function of the intestines, which is not available in other similar products.

Fan Wubing asked Shen Ying to research puree wine, in fact, to improve the competitiveness of the domestic liquor industry and strive to expand the liquor market overseas through this effort. After all, although Kongfu Yanjiu has established a firm foothold in China, But it is unknown in the international market.

If it can become famous in the international market, then Kongfu Yanjiu's status in the world will be extraordinary in the future. After all, before this, only a few types of liquor such as Moutai had overseas markets.

However, it is not easy to enter the overseas market. The only way to achieve the goal is to explore a new way in a market that has not been tried before. Therefore, Fan Wubing provided suggestions for developing puree wine, and Shen Ying also took Fan Wubing's suggestion seriously and implemented it personally.

"The domestic market will inevitably be affected by the East Asian financial turmoil, but it will not be very big. Domestic development is still rapid. You don't have to worry too much about this. And with the return of Macau and the arrival of the second millennium, the domestic demand for luxury consumer goods The demand for high-end wine will be increasing, and the launch of high-end wine comes at the right time." Fan Wubing thought for a moment and analyzed Shen Ying, "The impact of the foreign market from the financial crisis in Southeast Asia is almost zero, so overseas We still need to focus on the market.”

Shen Ying did not believe Fan Wubing's analysis, but she also felt very sorry. She would definitely not be able to follow Fan Wubing to Australia. This was indeed a pity.

After Fan Wubing finished the phone call, he began to think about who could accompany him to Australia? The three pillars of New Idea Entertainment are obviously no longer good. They are all at the forefront of the storm now, and it is difficult to talk about who they take with them or not. There will be trouble by then.

Zi Qi can think about it, because she is now mostly in the entertainment company. Although she is still affiliated with CCTV, it is still easy to ask for leave. The main thing is to see whether her side agrees or not. .

So Fan Wubing called Zi Qi and asked her if she would like to go to Australia with him.

Contrary to Fan Wubing's expectation, Zi Qi said to him in a very embarrassed manner, "I really want to accompany you, but my father is going to Africa soon, and now he wants me to stay with him for a few more days." , do you think I can bear to leave at this time?"

"Uh-" Fan Wubing scratched his head, thinking that everyone was very busy, and it seemed that he had to go on the road alone.

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