Chapter 945
Hynum Corporation, one of the world's largest medical device manufacturers. The company mainly produces medical equipment including various types of X-ray machines, CT machines, nuclear magnetic resonance, B-ultrasound machines, ultrasonic machines and other large medical equipment. And the production of small medical equipment like nebulizers is even more numerous.
The field of medical devices is an industry that ordinary people are difficult to get involved in and know little about. But the high profits of this industry are far beyond the imagination of ordinary people.
At present, the global annual demand for nuclear magnetic resonance equipment alone exceeds five billion US dollars. There is an annual shortage of 800 MRIs in China. Calculated at the price of 10 million yuan per MRI, China alone has a market share of 8 billion yuan a year in the single equipment of MRI.
And nuclear magnetic resonance is a medical device with extremely high technical barriers, and 80% of the global market share is eaten up by three large companies.
Although China is trying its best to develop domestic nuclear magnetic resonance technology, until 2016, there were only 136 magnetic resonance equipment that were registered and put into use nationwide. Compared with the national demand, it can be regarded as a drop in the bucket.
The Chinese government has been supporting the magnetic resonance industry, and several domestic magnetic resonance factories receive hundreds of millions of yuan in subsidies every year. There are a total of more than 20 magnetic resonance production plants in the country. Every year, the government spends nearly 5 billion in scientific research subsidies in the field of magnetic resonance projects.
Magnetic resonance is a complex and comprehensive scientific and technological product. It involves the cooperation between different disciplines such as materials science, electromagnetism, and software science. As long as there is a short board in it, the accuracy of the entire magnetic resonance equipment will be pulled down.
China started too late in this area and has accumulated too little. At present, the magnetic resonance equipment that Chinese magnetic resonance manufacturers can produce is concentrated in the low-end field. For real 1.5T or even 3.0T superconducting magnetic resonance, no manufacturer in China has really fully mastered the technology.
Because it is not only visible technical barriers that restrict the development of these enterprises. After enterprises and scientific research departments have finally broken through the technical barriers, they will see patent barriers that are more terrifying and towering than technical barriers.
The world's giants, including Hynum, have patented all the technologies they have designed. Hainam used A-type circuit technology, so domestic manufacturers cannot use A-type circuit technology on machines, otherwise they will go to court, and such large companies can sue small domestic companies to go bankrupt.
Once large medical companies, including Hynum, discover technologies that may break through technical barriers, they will be the first to register for patents. Even if they don't use this technology, they can't let the technology flow into the hands of other companies' factories.
Some domestic companies have worked hard to develop independently for several years, and feel that they have finally bypassed Hynum's technical barriers and developed a new set of magnetic resonance technology systems. But just after the declaration, the warning letter from Hynum came. They will tell domestic manufacturers that we have already had your technology and applied for patents a long time ago. If you want to use it, you can either pay huge patent fees and hand over 95% of the profits to Hynum. Or do not allow the use of such technology.
Several years of hard work and hundreds of millions of research and development expenses were all in vain at this moment.
High-end technology has been unable to make breakthroughs for a long time. In addition to receiving subsidies, domestic manufacturers can only rely on the mid-to-low-end market to make a living. After all, it is possible to solve technical barriers and advance to the high-end market only if you are alive first.
But is the low-end market easy to mix? the answer is negative.
The reason why magnetic resonance equipment is so expensive is, in the final analysis, because several large companies have formed a technological monopoly, and they have dominated the market and become a seller's market.
Perhaps on high-end equipment, the price of cost materials really cannot go down. But in the field of low-end equipment, companies like Hynum have already been able to control the production cost of equipment at an extremely low price. A low-end magnetic resonance equipment may have sold for three million yuan before.
Domestic manufacturers have a look, OK! The price is not bad, profitable ah. With the combination of several domestic manufacturers, we break through the technical barriers and produce low-end equipment. At that time, the cost of a machine can be controlled at 1.2 million or even 1 million. At that time, control the release price and sell it for 1.45 million, so that you can still make money and have money to continue researching and developing high-end technologies.
The manufacturers thought very well, but when the domestic manufacturers really developed and broke through the technical barriers of low-end products, they have not waited for them to start producing and selling their own products. Hainam's equipment was sold directly in half.
The original 3 million equipment now only costs 1.5 million, and the total is 1.5 million. If you can’t buy it, you will suffer a loss, and you can’t be fooled.
Is Hynum's equipment really going to sell for three million units? No, in fact, their production costs may be lower than that of domestic manufacturers. Because the domestic manufacturers that have just developed the technology still need to share the research and development costs in the equipment.
As for the Hynum Company, which has achieved technological breakthroughs many years ago, they have already completed the recovery of technology research and development costs and earned a lot of excess profits.
They produce a machine in a foreign country, and its real production cost may not be much different from that of a domestic machine. Selling 1.5 million like the domestic machine, maybe only a small profit, but at least it can guarantee no loss. And it can also strangle China's competitors in the cradle.
At the same price, one is an established international manufacturer, and the other is an emerging domestic manufacturer that has not yet proven its strength. The choice of hospital is self-explanatory, the hospital is the most conservative place. They hope that everything will be done step by step, because they are the place to cure diseases and save lives, and there can be no mistakes. Therefore, domestic manufacturers are not having a good time in the low-end market.
Hynam does not allow other countries, especially Chinese manufacturers, to compete with them on this project.
As a super-large company that controls nearly half of the world's high-end medical devices, Hynam Group has strong financial resources, and the group's valuation is hundreds of billions of dollars.
In comparison, Yuanhua Group, KK Group, and Xinxing Group, although these groups have some reputations in the Chinese real estate market, they are still far behind Hynum's level.
Originally, it was impossible for a super-big company like Hynam to have a relationship with these groups.
However, the observer-type medical wand recently appeared in Ruijin Hospital, which made Hynum Company unable to sit still. Although it is only an experiment, although it is only an observational medical wand, they have seen a revolution that overthrows the traditional medical field. Once the revolution breaks out, will Hynum still survive?
Only by taking all these into their own hands can Hynum Group continue to sit firmly on the top spot in its medical device field.
Big groups of visionary entrepreneurs are planning for a rainy day.
All peers are enemies, and all you have to do to deal with an enemy is to cut the grass and roots.
Hynum & Company believes in this credo.
For this reason, they sent their president in Asia, Wells, to deal with this matter. The request above is very clear, that is to bring down Zhang Tong's Shengke Magic Wand Company and incorporate all medical wand production personnel and materials.
The first step was a conspiracy jointly organized by Wells and the three major groups.
In Ruijin Hospital, an unusual patient is slowly entering.