Chapter 127 126. Opening a Convenience Store

In addition to the shelves, Anderson also purchased shopping carts. Lao Wang didn't quite understand this, and asked, "Dude, don't you need a shopping cart now? We are just convenience stores, not supermarkets, and people don't have that much demand. "

Anderson said with a smile: "Of course it is necessary. These shopping carts are prepared for convenience stores. After expanding into supermarkets in the future, we will use large shopping carts."

Seeing Lao Wang's puzzled expression, Anderson explained: "Boss, you know, human nature feels uncomfortable with empty space and always wants to fill it up, so letting customers use the shopping cart will make you feel uncomfortable. Let them buy more stuff."

"I once read a survey report that the shopping cart in New Zealand is about twice as big as it was 20 years ago, and three times that of 40 years ago, but the demand of consumers has not actually increased at the same level."

After talking with Anderson, Wang Bo was even more relieved. He believed that the convenience store would make some achievements in the hands of Anderson.

In terms of decoration, the biggest change is that the wall where the door belongs to was removed, and Anderson replaced all of them with tempered glass doors, a total of four doors.

The reason for this is to prepare for the expansion of the convenience store into a supermarket in the future. More doors can accommodate more people, and it can also give customers a psychological hint: this is a big supermarket.

It's a convenience store now, so of course all four doors don't have to be open. Anderson opened the middle door, and set up a cash register and a monitoring computer at the door.

The next step is to purchase goods. Wang Bo doesn't have to worry about this. Anderson has plenty of purchase channels, and doesn't even need to pay in advance. After paying the deposit, it will be settled at the end of the month.

Anderson told Wang Bodao: "Now our scale is too small, and we are too far away from the sales outlets of various manufacturers, so we can only accept the supply from the sales outlets in cities, so the price is a little higher. When we grow bigger, we will directly buy from the manufacturers. To deliver the goods, can reduce the cost even more.”

Seeing the completion of each shelf, Lao Wang felt more and more satisfied.

As Anderson said earlier, people are uncomfortable with empty space and want to fill it.

Opening a convenience store is a very complicated job, especially in the initial stage, it is very laborious to place and code the products.

Wang Bo came down to help with a group of hands, even Hani and his son were mobilized.

However, the most active ones are the strong men and the army commander, especially the army commander, because most of the goods in the convenience store are light in weight, and its small claws can easily grab these small goods.

So, I saw the little parrot flying around like a helicopter, constantly delivering the goods to Wang Bo's hands.

Anderson was in charge of directing. He asked everyone to put expensive products in front, saying: "This will give consumers the illusion that other similar products look cheaper. For example, consumers first see a box of cheese It’s worth 15 yuan, and then they see 10 yuan or even 8 yuan of cheese behind, then they will think it’s cheap and they’re more willing to buy a piece of cheese.”

On the northern wall of the convenience store, there is a row of freezers and refrigerators, which contain cold drinks, ice cream, and meat. Anderson arranged for the cowboys to post a purchase limit on it. Among them, the purchase limit of mutton is two pounds at a time, and the purchase limit of beef is four pounds. .

"Why do you want to limit the purchase? Is it because you are worried that someone will buy a large amount and sell it at a high price?" The cowboy shook his head and expressed his incomprehension.

Anderson said with a smile: "No, I want to tell everyone that if you don't pay for the good things quickly, you will lose them. This can urge customers to make more hasty purchase decisions, and it is easy for them to buy unnecessary products or over-buy. "

The cowboy said, "Isn't it necessary? The beef and mutton produced in our ranch are the best. Even if there is no purchase limit order, everyone will rush to buy it."

"You are right, but the purchase limit list is not only posted here, it will be posted in several areas. In fact, our high-quality beef and mutton are used to set an example. When you buy beef and mutton, you find that the original These meats are really good, and they really have to limit their purchases, then they will feel that the other items on the purchase limit list are also very good, and they have to rush to buy them."

Wang Bo nodded. In the future, the beef and mutton from the ranch will not be sold loose. If you want to buy it, you have to go through the convenience store, which can drive the business of the convenience store.

After listening to Anderson's introduction, the group felt admiration. Charlie shook hands with him and said, "There is a Chinese saying that all knowledge is knowledgeable. My buddy, you taught me a vivid lesson!"

Anderson shrugged and said, "Actually, these are just some low-level tricks, and there is more experience. For example, in the future, with the Internet, we can set up free wireless Internet access services, which can be played in stores." Soft music, cafes, or free baby diapers in the toilets.”

"Of course, this has to wait for the scale of the convenience store to expand. When it expands to a certain scale, the more personalized services we provide, the more customers can stay. The longer they stay in the store, the more opportunities they spend. Bigger."

Wang Bo applauded and praised: "Man, you are such a profiteer!"

Anderson laughed happily: "I think after a while, you will call me a black-hearted businessman."

After two days of tidying up, the goods in the convenience store were finally arranged neatly.

Looking at these food, supplies, gifts, etc., Wang Bo was very happy. He said: "You may not believe it, but in fact, when I was a child, I wanted to own a store, and then I could eat and drink whatever I wanted."

That being said, he did the same thing. Sitting on the counter, Wang Bo took a bottle of Budweiser beer, opened the lid, took two sips, and burped in satisfaction.

While drinking, he waved his hand and said, "You can eat and drink whatever you want, this is our own store, order whatever you want."

Anderson smiled and shook his head, but he didn't say anything. He didn't stop others from taking things, but everything had to be scanned first to make sure the account was clear.

The accounts of the convenience store are handled by the handsome Mexican, who is an expert in this field.

Wang Bo was right in thinking that the opening of convenience stores is very necessary.

They had just packed up their things and got together to drink and chat, when a Toyota drove over aggressively, and four young men and women walked into the convenience store to sweep a truck full of goods and left.

"Wow, good start." Lao Wang smiled, "Quick, Juan, go and calculate how much money we made."

The handsome Mexican looked at the bill, and then said, "Twenty-five dollars, boss, they bought something worth two hundred and twenty dollars, and the cost price was one hundred and ninety-five dollars."

Old Wang began to count in anticipation: "In the future, the traffic flow will increase and the number of residents will increase. Is it okay to sell 20,000 yuan in one day? The profit of such a day will be - more than 2,000 yuan, Xuete, how little!"

"Ah, Xuete! Ah, Xuete!" The commander immediately yelled in cooperation.