Six Hundred and Five Coincide

Ever since the Grammys ended, the topic of a King's second album has been brought up intermittently, and Ronan's answer has always been consistent:

Creation has been going on all the time, but there is no plan for the second series.

But now it seems that Atlantic Records has a more detailed and clearer development framework than Ronan's uncertainty of "opening up all possibilities"——

The first album is still selling well, and the follow-up waves generated by the Grammy effect are still spreading, but the concert and the second album are already on the agenda.

Using the concert as a bridge, we can not only promote the first album, but also preview the second album. After the six-month tour is over, we can welcome the debut of the second album, step by step to maximize the Grammy effect, And truly establish the brand effect belonging to the band.

Such a plan is unusual.

Because the road to the rise of the King of the Day is extraordinary, the transition from being unknown to soaring into the sky is too sudden and fierce, so a tailor-made plan is needed to pave the way for future career development, with a more special The planning gives more possibilities for the development of One Day King.

So, while planning the concert, I started preparing for the second album, which is really different.

Of course, the most important thing is that Atlantic Records believes in the creative strength of the king for a day! This is why I dared to put the second album on the production agenda early, and it was such a bold and risky attempt. Without some courage and confidence, I am afraid that any record company would not dare to try it.

Such a special plan is completely consistent with Ronan's idea.

Before the Coachella Music Festival, Ronan put forward the concepts of "New Beginning" and "Set Sail", unloading the burden of Grammy and returning to the world of music again, so the band performed two new songs with special significance. Tracks, "The Stranger" and "Embracing the Newborn".

And now, the band has really embarked on a new journey, taking the concert as the starting point and walking on the road again.

From such a perspective, Atlantic Records undoubtedly understands the king for a day, and at the same time accommodates the king for a day.

They didn't hope to take advantage of the Grammy's wind, strike while the iron was hot, and demanded that King One Day release one or two albums that catered to the market's preferences, so as to boost sales, establish a position, and gain a firm foothold.

Just like the magic red back then.

In 2005, Maroon 5 won a Grammy for Newcomer of the Year for their album "A Love Song for Jenny," and their single "This-Love" from the same album won them Best Pop Pop the following year. The phonograph trophy of the band award can be said to be the same for a while,

High hopes are placed on by countless people.

However, it has been four years since the album "A Love Song to Jenny" was released and won the award. The Magic Red band does not want to repeat the same mistakes. When making a new album, they hope to make a more popular and popular album. , So invited a Grammy-level pop music producer to check and create the band's second album "It-Won't-Be-Soon-Before-Long (It-Won't-Be-Soon-Before-Long)".

In terms of commercial performance, "No Need to Wait" did usher in a huge breakthrough, and once again won the Grammy Best Pop Band Trophy for the Maroon 5 band in the following year; but in terms of style and characteristics, the Maroon 5 band lost It lost its original sharpness and gradually merged into the mainstream market, and no longer had its own color.

From 2007 to 2013, the Maroon 5 band’s commercial performance has rebounded after a long trough, but their recognition in the Grammys and professional music critics has shown a straight-line decline, and they have never been able to Earn the Gramophone trophy.

Even on No Long Wait, Maroon 5's Grammy-winning "Makes-Me-Wonder" isn't a new creation, but a demo that was recorded in 2003—that is, , still before the success of Magic Red.

And from 2013 to the more distant future, Maroon 5's music performance has become more and more "flow-oriented", that is to say——

The performance of singles is getting better and better, and the battles are getting more and more courageous. Almost every album's first and second wave of title songs can create good results; but the sales of albums are steadily declining, and there are fewer and fewer diehard fans who are willing to buy albums. Then, the Magic Red band became the same traffic singer as the Jonas Brothers.

sorry?

Not necessary, because Maroon 5 has still achieved excellent commercial results, which can be called success.

Embarrassed?

It cannot be denied that since 2011, the Maroon 5 band has never been able to win any Grammy nominations. The rock genius who once relied on amazing talent turned out to be submerged in the commercial torrent in a blink of an eye. Although they have achieved great commercial success , but its own color has almost disappeared. Between gains and losses, it is difficult to tell whether it is good or bad.

Taking Magic Red as an example, it’s not that it’s not good, but that it’s a choice, and it’s a choice that you have no regrets. At the same time, Atlantic Records did not want Kings for a day to make such a choice.

Atlantic Records signed One Day King at the beginning because they were optimistic about the talent and characteristics of this band. They hoped that the band could bring more excellent rock works. There are many outstanding pop bands in the current commercial market, but they have individuality. Good rock bands are rare.

Even Linkin Park is thinking about transitioning.

For the commercial market, there is no one-day king, just a lack of a dispensable role, and they may not be able to fight their way out in the fierce competition; but it is not the case for independent music, the one-day king's Color is indeed a special presence in the current market.

It is precisely because of this that Atlantic Records cherishes the talent of the One Day King even more, and sincerely hopes that they can make a difference.

Therefore, Atlantic Records gave full support to the idea that the king would embark on a journey again one day, which led to the current situation.

It can be said that the two parties hit it off, and this cooperation is still in the honeymoon period——

In a sense, the tolerance and boldness of Atlantic Records contributed to the success of "Seven", and the One Day King also repaid the appreciation of Atlantic Records with excellent results. Now, the two sides will continue to achieve each other, and look forward to the next album can still achieve each other.

As far as Johnny was concerned, it couldn't have been more satisfying either.

He really hopes that his singers can remain professional and pure. Although in the aura of Vanity Fair, this is indeed very, very difficult; but from jazz to rock, Johnny's pride and persistence have never changed.

Johnny admits that he is selfish, and he hopes to realize his jazz dream that he has been pursuing but never realized on the king for a day. Therefore, for the current cooperation model between Atlantic Records and King for a Day, Johnny raised his hands and feet in approval, and looked forward to the fruition.

Johnny has enough patience, step by step, starting from the concert, and then to the next album, to see what kind of sparks this kind of cooperation can burst out.

For the king for a day, he can't help but start to have more expectations now.