Six Hundred and Two Two Keys

At this moment, you can see the difference in personality in the bones. After all, Ronan still lacks confidence, and expresses his concerns with a humble and low-key attitude; Johnny conveys domineering and ambition from the inside out, and obviously he will not be satisfied with the Los Angeles stadium. level, the goal is even more ambitious.

"Then we have a plan to drive attendance beyond the profitable point, which is our main task today."

If it is impossible, then let "impossible" evolve into "possible", Johnny's understatement shows his confidence and firmness.

With such a posture, there has been a subtle change from the appearance of just testing the bottom line. It is obvious that Johnny has entered his own professional field. Johnny has a deep background and enough professionalism. He knows what he is doing and what he should do. Show it The posture is naturally different.

"Papa papa!"

Cliff happily clapped hard at Johnny, nodded with joy on his face, and kept repeating, "That's the kind of spirit you want! That's the kind of spirit you want!"

From words to movements to eye expressions, the whole body conveys happiness and satisfaction. It seems that the "privacy issue" just now is not so important.

Johnny continued flatteringly, "Los Angeles is the last stop of our entire tour. We need to accumulate enough word-of-mouth and momentum through the first six months of the tour. When we return to Los Angeles, we will return to our home stadium. We need to make the audience think Come and watch the show.”

"That is, we need to make the tour attractive, and then create a magnet effect like the Coachella stage, and attract the audience to come."

Therefore, the planning of the whole tour is even more important!

Objectively speaking, whether it is Atlantic Records or Johnny, they, like Ronan, still have a hesitant attitude towards the market appeal of the King of the Day in a top metropolis like Los Angeles, so they need comprehensive planning and look forward to the band's success. Surprise again——

Despise the enemy strategically, and attach importance to the enemy tactically.

This is the right attitude.

Now I finally understand what Johnny said at the beginning: two keys.

"According to the usual practice, the concert is often named after the album, and the concept of the album is used to create the concert. Compared with the theme of the concert, the album is the most important. While touring, it is also the best publicity to boost the sales of the album. Promotions, almost the entire industry, but we think differently."

"Because being king for a day is different in itself."

What Johnny didn't say was,

The album "Seven" is only now ushering in a sales explosion. It is still a bit weak to rely on the title of the album to attract the box office of the concert. , which is undoubtedly an important reason.

Did not say, say because there is no need to "strike" the confidence of the king of the day.

"The theme of the album 'Seven' is very good. It records the perseverance of the King of the Day from scratch to overcome obstacles all the way. But now we are no longer unknown, we are no longer obsessed with the past, we are no longer sad and dark, We need to face the future with our heads held high."

"So, we thought, this tour should be a bridge, a bridge from the past to the future, which is the present."

One is the theme, the other is the content, and the two keywords are the same thing, but they are not.

Johnny's words were thrown down, causing ripples.

Then Cliff was the first to respond, "You're saying we need to build on Seven's album and think of a theme that doesn't dwell on the past while still being able to inject something new and move into the future? "

Johnny nodded affirmatively.

But... "Then what should we do?" Cliff's mind went blank, he wasn't even sure what he said just now, he went around and around until he was dizzy, and babbled on a bunch of things that he couldn't understand discourse.

Ronan inadvertently caught sight of Ollie from the corner of his eyes. The two exchanged glances, and then said in unison, "New song?"

There was a happy smile in Johnny's eyes, "This is the best choice."

All three looked at Johnny.

Only then did Johnny reveal all the answers.

"Actually, our current consideration is that during the tour, we will release part of the tracks of the second album one after another, maybe two to three tracks. On the one hand, we use the tour to prepare for the release of the new album. Foreshadowing; on the other hand, we define the image of the band through touring."

"After the tour is over, these tracks can be released along with the trend. As the first wave and the second wave of the main songs of the second album, we will start to create heat in advance."

The content is a bit complicated, and the amount of information is so overwhelming that it will not be able to handle it for a while, so it falls into a messy situation.

Ronan also frowned, and thought about his words, "Johnny, you mean, first of all, we need to think about the theme of the concert, not just 'Seven', but also a more progressive and positive one. concept, and look forward to attracting more audiences with such a theme."

"Secondly, we need to build the content of the concert. According to this new theme, we will start the creation of the second album, and use the concert as a bridge to complete the transition, so that the audience can naturally enter the world of our next album, just like Marvel The universe, taken out alone, can form a chapter on its own, but can you see a magnificent world when combined?"

"..." Cliff was dumbfounded.

"..." Olly applauded vigorously.

Their thoughts are still in a mess, and it turns out that Ronan has already entered the next stage? And they babbled a lot, but they didn't know what it meant.

Johnny showed appreciation, "Very correct, even better than our internal meeting."

"Why did the Marvel universe appear in our conversation?" Cliff couldn't keep up.

Ronan scratched his head, turned to look at Cliff and Ollie, "Actually, we need to create new songs, start preparing for a new album, and then come up with a new theme to determine the style and core of the concert."

After finishing speaking, Ronan still felt that the words were a bit convoluted, and after pondering for a moment, he explained in simpler words.

"For a simple example, the idea of ​​the 'Seven' album is not to give up chasing the light even in the darkest moments, but our concert can go further on this basis, not only in the darkest moments, but also in ordinary daily life. We can find our own light in the boring life day after day, and then guard our happiness."

"In fact, many times it is not that there is no light around us, but because we are blinded by our goals or pressure, so that we ignore those lights."

How should this be explained?

Ronan paused to think seriously for a moment, slowed down his speech, and the words that he spoke brought everyone's attention to him.