One Hundred and Ninety-Five Last Step

"King of the Stage ()"

In the era of the Internet wave, song cards provide such a special distribution platform and display platform for independent musicians.

For most independent musicians, they may just want to test the water and see what kind of response their music can get; or they may just want to find a platform to sell their music and seek more records The attention of the company.

Clearly, self-promotion has changed a lot in the Internet age.

In the past, the channels for self-expression were very narrow, sending recordings to record companies, seeking opportunities to sing in front of top producers for interviews, waiting for the record company to hit the big luck... and so on, this is the way grassroots actively promote themselves .

Therefore, when talent shows such as "American Idol" were born, they easily gained super popularity; later, "Voice of America" ​​provided a platform for professional singers to show themselves, or it could be understood as the first to win the confidence of record companies. second chance.

At present, YouTube, Facebook, Twitter and other social networking platforms have opened up a whole new world, and later, the overall rise of short videos has further opened up the upper limit of the online world, and everyone can freely display themselves colorfully and dazzlingly.

Then, how to present yourself to the public and how to present yourself to professionals has become a topic——

There are bound to be differences between the two, but ordinary people do not have any concepts and ideas, and the song cast provides such a solution.

SongCast is an online music distribution company, which competes with traditional distribution companies. Independent singers can upload their music to the website at any time for publication, and then the website will perform systematic work such as file format conversion and illustration formatting. Then complete the work of publishing to various online music sales websites, including all mainstream websites such as Amazon, iTunes, Spotify, etc., only need to upload once, and all can be completed.

Moreover, the exacting detail requirements of Apple are not a problem for song credits, they can all be solved in a package.

At the same time, the song cast is also an important display platform, unlike YouTube, which is like looking for a needle in a haystack, the website is more professional and subdivided. Many big-name producers or record companies will use this platform to find potential singers. Find newcomers online.

Although after entering the 21st century, the decline of the entire music industry is very obvious, but the industry's demand for newcomers has never declined.

As a result, the song cast has become such a Taobao market, and then the record company takes the initiative to come to the door to slowly select, which also reverses the active and passive positions.

For record companies, they can omit the useless review time and complete the selection work in a centralized manner; for independent musicians, once and for all, they only need to upload their songs to the song card department, and then the rest of the work can be handed over to website to complete. It is a more convenient choice for both parties.

Songcast is not the only company in the current market that provides music distribution services, but it is one of the most mature and successful companies currently operating.

For One Day Kings, it's really the best option right now. Shining Band's "Hey, Hey" was also released through the song cast platform.

So why didn't King One Day do this before?

Because, if you want to show yourself through the song cast platform, you still hope to sign a record company or a brokerage company. The promotion channels and promotion resources are still in the hands of large companies, as are Justin Bieber and Shining Band; The Japanese Kings have a manager and are looking for a suitable record company. Everything is on the right track, and naturally they don't need the "help" of the song cast.

until……

Then, the band began to study the song cast, and now they must hurry up.

Create an account, upload music, record the title and description of the song... Maxim sat in front of the computer,

All the preliminary work was skillfully completed, one is because the steps of the website are really very simple, and the other is because Maxim has done his homework in advance, and then the action stopped.

"What's the matter?" Cliff was the first to notice Maxim's movement of raising his head. He just went to the bathroom to wash his face, and now he is fully awake.

Oli, who was sitting next to Maxim and looking around, also raised his head from behind the computer screen, "Cover. If the upload is successful, you must have a cover."

Previously, Maxim had studied the song cast, so he mentioned the cover matter with the band members——

Regardless of whether it is a single or an album, the song cast requires a cover; and, interestingly, the cover is different from the profile photo of the singer. The photo of the singer can choose the avatar assigned by the system, even if he does not show up, it does not matter, but the single album does Must have a clear cover.

This is also a humanized design of the song cast.

Considering that singers like the Daft-Punk band (Daft-Punk) have helmets as their label, and now more and more singers have unique ideas about their own image, so the song cast allows the singer's profile picture to be "nothingness" , but the single album cover must be uploaded——

Because the cover itself is an integral part of the single album, just like the music video, album shape, inner page design, etc. are all a systematic concept.

It's just that things happened too fast and too fast in recent days. The band didn't have time to discuss in detail how to design and produce the cover of the single, and then it has been sprinting all the way to the present. There is only one cover left before the song is uploaded successfully. They ended up getting stuck here.

"Oh, how about this..." Cliff immediately understood, and was about to speak, but stopped again.

"How?" Ollie asked.

Cliff thought he had figured out a solution: impromptu filming. But then I thought about the problem, if they go to take photos temporarily today, aside from the time problem caused by the rehearsal schedule, they still need staff for makeup, hair, styling, photography, etc. Song cover, following the Rolling Stone magazine photo, and continuing their austere style?

That doesn't seem good, does it?

So Cliff closed his mouth, "Ronan, do you have any ideas?"

Ronan, who just finished the last piece of fried chicken, showed a satisfied expression on his face, "It's very simple", and replied, all eyes were focused on it, but Ronan slowly picked up the cup and started drinking Coke, completely ignoring There were a series of murderous eyes all around.

gurgling.

The sound of cola bubbling across the throat reveals the coolness and exhilaration of midsummer, so that those who watched couldn't help swallowing a mouthful of saliva.