One Hundred and Ninety-Four Song Cards

"King of the Stage ()"

With a full meal and a relaxed mind, Cliff felt his muscles relax. After working for a long time with high-intensity recording, fatigue finally began to sweep in. The feeling of comfort and relaxation rushed from his toes to his head, like soaking In the hot spring, the eyelids began to droop.

Baji Baji.

Baji Baji.

The sound of chewing with relish came from the ear, just like the continuous cicadas outside the window on a midsummer night. Slowly falling asleep in the heat, Cliff barely opened his eyes, took a glance, and then he could see Until Ronan still maintained his vigorous fighting power and continued to eat.

Looking down at his protruding belly, Cliff couldn't help shaking his head slightly, and sighed, "Ronan...you are really amazing."

Seeing that Cliff was already drowsy, Maxim quickly patted Cliff's thigh heavily, making a loud sound like a slap in the face. Cliff jumped up immediately, but... he couldn't jump. When I got up, I just struggled with my belly like a ball, like a puffer fish out of the river, and almost spit out two bubbles from my mouth.

"Maxim, don't beat me up, I might throw up." Cliff said with a hard face, his teary eyes looked like he was about to cry.

Maxim glanced at Cliff speechlessly, "We still have work to do, upload the song, upload it, and today will be considered complete."

Cliff took a deep breath, forced himself to sit up straight, rubbed his eyes vigorously, but it still didn't work, so he slapped his cheek fiercely, and finally woke up.

Ollie was sitting next to Ronan, still reluctantly licking the dipping sauce on his fingers, his stomach was full but his mouth was not full, "How to upload, have you researched the song cast in advance?"

Only two or three years ago, it was still extremely difficult for independent musicians to release their own singles or albums, because the distribution channels were all in the hands of large record companies and professional hairdressing companies, not to mention publicity and promotion resources It's all concentrated in their hands.

As a simple example, the United States is known as a country on wheels. Car radios are always the most important part of music promotion efficiency. However, the music they play every day has already The relevant agreement was signed, and even the details down to the list of 25 new songs to be played this week, as well as the requirements for the frequency of playback, all have detailed regulations.

Of course, old songs and classics are another matter. It depends on the copyright library purchased by the radio station.

It is precisely because of this that when listeners listen to radio broadcasts, their desire to order songs is often impossible to achieve, because more than 90% of radio music playlists are all in the hands of a few companies at the top of the pyramid-independent radio stations It's another story.

Faced with the control of the commercial market, independent musicians who have not signed a record company or brokerage company have almost no room for survival.

Recording an album is not difficult. A garage is enough, or a recording studio can be rented, but there is no distribution channel, which means that it cannot be sold on the shelves. Independent musicians have very limited choices, either perform on the street, and then hope to come Passers-by who come and go can buy their own albums; or store them in small local record stores, hoping that senior fans who come to buy records will be willing to try their own albums.

To put it simply, without sales channels, independent musicians can only sell "one-to-one", and printing 300 albums may leave two-thirds of the hoard.

So, even if it's a small independent record label, independent musicians have to sign, it's the only chance to promote themselves.

But now, the whole world has undergone earth-shaking changes. With the rise of Justin Bieber on YouTube as a watershed, we have entered another era——

From this perspective, maybe many people don't like Justin Bieber's personal or his music,

But he is indeed an epoch-making symbol.

The overall rise of digital audio sources and online music has completely broken the blockade of large record companies and large distribution companies, and opened up a new road.

Youtube and Facebook are one way, and iTunes and Spotify are another way, but the two ways lead to the same goal. Both are for independent musicians and grassroots musicians to provide a platform for self-expression, and anyone can record music , and displayed on the network platform.

Of course, publicity channels and promotion resources are still in the hands of industry giants, which also limits the development of independent singers. It is not easy to stand out in the vast ocean of the Internet, but at least this opens a door for independent musicians. Windows, that's enough to change the times.

Justin Bieber's history as the first mass-market YouTube artist is here.

However, although independent musicians can now skip the link of the distribution company and directly publish digital audio sources on online websites such as iTunes or Spotify, and provide purchase, download and online listening, the procedures are very, very cumbersome.

These platforms not only have all-round requirements for details such as music format, music duration, recording quality, and original lyrics, but also have strict requirements for the number of music——

For example, Apple stipulates that a singer must have at least 50 registered songs before they can be uploaded to iTunes. This restriction has already dissuaded countless independent musicians.

In the final analysis, whether it is iTunes or Spotify, they are all veritable large companies, and the pursuit of commercial interests is also their common goal, but the channels and methods are slightly different from traditional record companies and distribution companies. The essence is the same.

Not to mention the troublesome and cumbersome legal provisions. Even if you don’t need to be a professional lawyer, you can know that these large companies have a huge team of lawyers. It is absolutely impossible for them to suffer losses. Instead, they exploit the interests of independent individuals layer by layer. Once disputes arise, it is difficult for independent individuals to find room for resistance in front of large companies, and their interests will be compressed to the lowest bottom line.

Of course, large companies are not without benefits. Apart from the benefits of platform traffic, huge users, etc., large companies will not be cheated by scammers. Hurt by invisible hidden terms.

It is also against this background that the song cast came into being.

This can be understood as equivalent to a network distribution company, which is different from traditional distribution companies and is open to all ordinary people who are ready to release songs; at the same time, it acts as a distribution company and is responsible for contacting online sales platforms. company" position to protect the interests of singers.