One Thousand Sixty-Six Huge Crew

~Date:~Oct 25~

~The Complete Works of True Love's Priceless Mandarin Edition~ ~

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American media focus on "fact-fiction (t-n)", European media focus on "perfume". Evan Bell missed the summer of 2005 and still caught everyone's attention.

The single "Fact-Fiction" has indeed attracted countless attention. First of all, this series of records hangs on it in terms of sales. If this single can successfully win the number one on the Billboard singles chart, then it will be Becoming the best of the ninth singles, it will also break the record of eight number one singles on the same album held before "Two", and will also become Evan Bell's twenty-first number one single, Evan Bell will surpass the Beatles and lead the Billboard number-one singles chart alone...

Secondly, in terms of publicity, a series of video sites such as utube that have risen in the past six months have become the protagonists. With the social network that dominated people's attention last year, a number of social networking sites and video sharing sites headed by Facebook have become major The new platform for the company's publicity and operation, and the endless publicity methods have refreshed people's cognition of traditional music and film publicity methods.

Whether the record of the former is more eye-catching or the revolutionary of the latter is more worthy of contemplation, every media and every company has different ideas. Therefore, the influence of "fact-fiction" is indeed irresistible.

But soon, with the advancement of time, the result revealed little by little the true face of Mount Lu. "Fact-Fiction" still failed to create the miracle of the ninth single on the Billboard, and the highest title was the third place in the fourth week after its release. Although it still created the record for the highest ranking of the ninth single, it failed to Winning the championship means that a series of records still need to wait for the future. But the durability of "fact-fiction" is still staggering. It stayed in the top ten until the end of November, staying for fourteen weeks, and only slipped to the twelfth place in the first week of December. .

And the "fact-fiction" storm on Youtube is just beginning, ahead of the Toronto Film Festival opening in September. There are an astonishing 9,000 works participating in the music video production selection activity on utube. To select the top ten from among them, the competition is fierce. On the contrary, the activities on Facebook gradually declined after the peak period at the beginning. After all, writing moods or stories is not as interesting as making videos. The number of participants in the Facebook activities was finally fixed at 6,500. It highlights the enthusiasm of netizens to make videos on Youtube.

in the activities of utube. The number of views of the video that won the championship reached 8 million, and it won the championship with 56,700 "likes"♀ It means that at least more than 50,000 netizens are actively participating in this event. The ♀ of the event is a very impactful number for major record companies.

As for the "fact-fiction" music video made by Evan Bell himself,

Before the end of the event, the number of hits has reached 23 million, and it hangs high on the top of the utube hit list. Accompanying the entire campaign of "fact-fiction". The entire utube website has also really entered the public's attention, just like Facebook entered a period of rapid development in the summer vacation last year.

Twenty-three million hits, what does it mean, the all-time low for "fact-fiction" advertising, and more advertising effectiveness than the previous "hey, life girl (hey,)" road trip across the country The performance has also increased by nearly a thousand times, enough to detonate an atomic bomb-level shock among all the top management of the record company.

Of course, once the video hits the web. The accompanying copyright issue is something that record companies must consider; what's more, "fact-fiction" only appears as a special phenomenon, whether the Internet can really play such an important role in the way of publicity, which It will take time to prove later. However, no one will ignore the impact of video sites headed by utube.

The influence brought by the single "Fact-Fiction" spread throughout the second half of 2005, and even after entering 2006, it still has a remnant influence that cannot be underestimated. Big record companies, even film companies and TV stations have made a foreshadowing. Undoubtedly.

And on the other side of the Atlantic Ocean, Evan Bell's move in the "Perfume" crew is also not small. To know. Whether it is the influence of Bernard Isenger and Evan Bell, the anticipation accumulated over the years of the original novel, or the $60 million budget of "Perfume", there are more than 800 people The huge crew of "Perfume" has made every move of the "Perfume" crew affect the hearts of the media. Even the American media, in addition to paying attention to "fact-fiction", also sent reporters stationed in Europe to follow up the news of the crew, as long as they can bring news of the crew to the audience as soon as possible.

In a survey conducted by Yahoo in early August, "Perfume" became the second most anticipated movie by netizens, and the top one was "King Kong", which had already scheduled a release date. In this survey, more than 4 million netizens from 35 countries around the world voted, and "King Kong", which is scheduled to premiere on Christmas this year, became the most anticipated champion; Press "Harry - Potter and the Goblet of Fire" ranked runner-up.

The "Perfume" crew can definitely be said to be a giant compared to "Little Sunshine", which Evan Bell finished a month ago. Investment, personnel, lineup, scale, posture, scene, costume, everything , are the largest crew since Evan Bell is currently a producer or director. Although the investment is not over 100 million, the investment of 60 million US dollars can be regarded as a large-scale production film, and Evan Bell must concentrate on it. Fortunately, this time Eleven Studio is cooperating with Bernard Isengard's Constantine Pictures, with Bernard Isengard in charge, otherwise Evan Bell's role in the role is not such a thing easy thing.

In fact, a huge crew not only means that there are many things, but also means that the contradiction between the director and the producer is easy to be magnified. Because of such a large investment, no one has to smash it. And the communication between the producer and the director becomes crucial. The difference between the two people's perspectives on the film will directly lead to a change in the nature of the conversation. What's more, Bernard Isenger is also a big-name producer. Although his temper is not as proud as Jerry Bruckheimer, he is still a well-spoken figure. The only thing fortunate is that Bernard-Isinger's emphasis on the "perfume" work itself is no less than that of Evan Bell, which is also the link between the two of them.

In early July, when Evan Bell began to revise and polish the script, the two had a fatal disagreement, which almost led to the split of the cooperation.

Evan Bell believed that "Perfume" should be filmed in French, because the original novel was written in German, and the story was completely set in eighteenth-century Paris. A story set in eighteenth-century Paris, in English, would make the story incomplete, even laughable.

In his last life, Tom Tykwer was filmed in English, mainly considering the factors of the mainstream market in the United States, and the commercial elements in the film are also the fundamental reason for the "heroicization" of the hero Grenouille's personality. If the "perfume" movie is also likened to a bottle of perfume, Tom Tykwer can be called an excellent perfumer. He knows what kind of perfume can sell better, not the most expensive, not The rarest, and certainly not the most creative.

But what about the result? After the film was finished, Constantine Pictures and its partner DreamWorks believed that it would be difficult for the film to do well in the U.S. market, and it held limited screenings in less than 300 theaters. Tom Tykwer's attempt to please the English-speaking world fell through, and neither did the heroic adaptations for Hollywood. The main box office of the movie is concentrated in Europe, especially in France, Germany, Italy and other places. The power of these countries has pushed the box office of "Perfume" to a position of 100 million US dollars. The film's move to use English dialogue has also become one of the many regrets of the "perfume" film that cannot be ignored.

Evan Bell does not plan to move closer to commercialization now. After he adapted the script, he extracted the psychological transformation of Grenoye's character itself and became the main line of the story development. So, since there is no commercialization route, and it may not be popular with American audiences, why not shoot in French and show the life of eighteenth-century Paris in the story?

Evan Bell's opinion was strongly opposed by Bernard Isenger, not because there is any problem with French itself, but a chain reaction problem. If you shoot in French, first of all, because the influence of the film in the world is limited, it is definitely a big disadvantage compared to English dialogue; secondly, if you shoot in French, this requires the actors to be proficient in French - otherwise You're going to use post-dubbing, so that limits Bernard Isenger's idea of ​​the cast. You know, top actors like Dustin Hoffman and Aaron Rickman were brought together in the "perfume" in the last life, but unfortunately, none of them can speak French, which is very important to Bernard Essien. Grid, an unacceptable result, in the words of the French actor, which once again weakened the film's worldwide influence.

The use of French dialogue, which will inevitably lead to changes in the entire crew, as well as a chain reaction in the promotion process in the future. For the producer, Bernard Isenger is absolutely not allowed.

This also made Evan Bell and Bernard Isenger just less than a week after reaching a cooperation agreement, and it collapsed directly.

The huge crew was accompanied by the conflict of ideas between the director and the producer, which Evan Bell really felt.

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~The Complete Works of True Love's Priceless Mandarin Edition~ ~