Chapter 997 New Album
In a small bar in Sanlitun that has many legends but most people cannot enter, Yang Dongxu ordered a glass of wine at the bar, and three beautiful girls sat next to him.
Sweet Selina Ren, quiet Hebe Tian and Ella who looks a bit tomboyish and cool. The three girls were a little restrained sitting in the bar, even though the bar was very lively and people couldn't help but want to go to the dance floor and swing.
Li Zongsheng sat next to Yang Dongxu, watching the dance floor with interest and his body moving involuntarily. Looking at him with a scholarly look, the first impression of outsiders might be that the quiet and casual bar with light music is his favorite. At the very least, it is a cafe, sitting in front of the French window, enjoying the sunset, watching the hurried pedestrians outside and writing stories.
But in fact, in front of acquaintances, Li Zongsheng is a person who likes lively and is also a frequent visitor to this small bar. The love songs that are on your mind do not necessarily have to be quiet and secluded. When inspiration comes, it is always so unreasonable and unconventional.
"I have already written the new song. The main scene of the MV shooting will be in the bar. I will have someone renovate it in the next few days. I brought you here today to let you feel the atmosphere first, so you'd better let go as soon as possible.
The new song will be rock style, so there must be strong emotional catharsis at that time. You should think about it yourself." Yang Dongxu took a sip of the wine in the glass and said.
In fact, he also saw that the three girls were not letting go because of him, the big boss, and his previous reputation made the three girls a little nervous.
After all, although the three of them are now popular, they are just three girls. The oldest Selina and Ella were born in 1981 and just turned 20 this year. And Hehe is only 18 years old this year.
And before, the three of them mainly focused on Hong Kong and Taiwan. After all, they started in Taiwan. Leaving the familiar environment of Taiwan and coming to Yanjing, I felt a little timid.
However, this is undoubtedly something they need to overcome as soon as possible. After all, Yang Dongxu originally said that he would only write the title song, but Li Zongsheng insisted that he also take over the MV of the title song, and he was going to use it as the album promotional video.
So the opportunity is in front of the three of them. If they can't let go or don't perform well, they will fail. Yang Dongxu obviously doesn't have extra time to waste on this.
"We will adapt as soon as possible." The speaker is Ella Chen Jiahua, who is the coolest among the three people and has a bossy feel.
But in fact, the cool tomboy appearance is just a deliberate expression of the different positioning of the three people. Chen Jiahua may have this cool factor now. But in fact, she is just an open-minded girl, not a neutral tomboy in fact.
But because of this personality, it is true that she is the captain of this girl group for the time being. However, because there are only three people in the group, one shot can fit them whether they sing or dance in harmony, so there is no special emphasis on the C position.
"Get used to the dance floor. The theme of the MV is basically that you are standing on the stage singing, and a group of people are cheering below, so feel the noisy atmosphere first, and then imagine the feeling of being the center of attention." Yang Dongxu waved to the three girls with a warm smile on his face.
In fact, even if Li Zongsheng had not discovered these three girls with potential in advance, Yang Dongxu would have poached them if he heard any news.
After all, in an era when records have gradually become unfamiliar, there are not many singers who can go against the tide and reshape the glory of the heyday of records, not to mention that this is just a group.
I don't know if it is because of the saying that one Chinese person is a dragon, but three people become a worm. There are many male or female groups in China, or mixed male and female groups, which are very popular, but they always give people a feeling that they will not last long.
Even if the band has only one lead singer, they will eventually part ways due to various disagreements. Compared with the achievements, SEH is definitely not the highest among all groups. But in terms of popularity, this is definitely a group in the first echelon, and it is also a group that is popular in Asia. Such a group must be poached even if it costs a lot of money.
So it can be said that Li Zongsheng's appreciation for his old family's early move hit the mark. At this time, SEH can only be regarded as having just debuted, and most of its popularity still comes from the accumulation during the talent show.
Although they have produced a truly own record and the performance is good, they are still a long way from being the first female group in Asia. At this time, poaching people is equivalent to digging back three golden beans, and then growing them into three diamonds after a few years, and they are extra-large.
"Happy Girls will almost decide the champion in another month, and there are several good seedlings in it." Li Zongsheng turned around and leaned on the bar with a glass of wine, and the whole person looked very relaxed.
"On the dance floor?" Yang Dongxu half-jokingly raised his chin towards the dance floor.
"How is it possible." Li Zongsheng rolled his eyes at him.
"Sign those who are optimistic about it. Although the road of record is getting harder and harder to go, this industry has a wide audience after all. The decline is just the reduction in profits from the old road, not that this industry is really not good." Yang Dongxu said with a smile.
"I think so too." Li Zongsheng raised the one in his hand and gestured to Yang Dongxu: "It's just like the old records were replaced by tapes, and tapes were replaced by CDs.
The music industry has always been thriving. The only reason why everyone feels that the industry is in a downturn is that they feel that they are making less and less money and it is getting harder and harder.
In fact, the industry has never stagnated and has not yet reached its peak and started to decline. It is just because it has developed too fast and no new way to profit from it has been found. "
"So you signed this group and are ready to try to see if you can find a breakthrough point?"
"I have this intention, but I see more that they have the potential to grow to a high ceiling. However, the music I produce basically follows the route of deep affection and life perception, which is a bit unsuitable for these three girls, so I have to drag you along this time." Li Zongsheng smiled helplessly.
"I can see it, but I still have to thank you, after all, you are doing this for the company. So don't feel like bothering me, the company is mine, and you are making me, the big boss, feel very uncomfortable." Yang Dongxu also laughed.
"You are just too lazy. "Li Zongsheng glanced at him unhappily, then looked at the three girls who wanted to let go of themselves but seemed a little out of place in the dance floor, "What kind of growth path are you going to set for them?"
"Youth is non-mainstream but not rebellious. Let them try their best to show their youthful vitality while being positive. China is not like foreign countries. Playing rebellion abroad will resonate with many young people. It's different in China. After all, parents have a large influence on their children. If they are banned by their parents, it's useless to be popular." Yang Dongxu said.
He obviously considered the group style route, or as the future No. 1 Asian group, SHE left a deep impression on him, so just copy it directly, and polish some flaws a little. There is no need to add too many uncertain ideas to the rest.
"But rebellion is more in line with the taste of young people, isn't it? "Li Zongsheng said.
As a music producer, he has a good grasp of the audience groups for each type of music and singer style.
If it was the 1970s and 1980s, it would be a good way to go with the youthful, beautiful and positive route. But with the development of society, especially the development of technology, people are accepting more and more things, and their spiritual needs are constantly changing.
In short, in the past, if you played the role of a good girl, pure and sweet, a lot of people would buy it. But after experiencing such things too much and becoming numb, you won't be as good as before.
On the contrary, rebellion is actually a good way. After all, even adults have their own little darkness in their hearts, let alone young people.
Good children, study hard, be kind, be polite. In short, there are too many positive things. Requirements and moral education make young people overwhelmed, so rebellion will more easily resonate with young people.
But this road can be taken smoothly in foreign countries, but it does not work in China. The biggest reason is that the composition and thinking of Chinese families are different from those in foreign countries.
Foreign countries emphasize showing individuality, and parents are happy to see their children express their inner thoughts. In China, parents hope that their children will become the academic masters of other families, the good girls of other families, and the smart and sensible children of other families. If you dare to teach their children to rebel, you will be called by complaint letters and reporting calls in minutes, which will make you doubt your life.
"So this point needs to be grasped well. For example, Chen Jiahua's personality in the group is very distinctive, a bit of a tomboy, which is actually a rebellious and non-mainstream representative.
But we can only let her show this rebelliousness in her appearance and expression, but the lyrics cannot have such a tendency. In other words, we want people who like them to find resonance in them, and the songs need to be positive and uplifting."
"It's easy to say, but no one likes positive and preaching songs. "Li Zongsheng raised his eyebrows.
"So it depends on how to preach. The whole lecture must be greatly reduced. These teachers and parents talk too much. If we say it again, it will definitely cause boredom, so when expressing the song, we need to consider some issues from the perspective of young people, but parents will not feel that we are teaching their children bad things. "
"If this is the case, there are many points to take." Li Zongsheng nodded thoughtfully, "But this way there are too many frameworks."
"If many things cannot be touched, it is indeed a bit restrictive, but there is still a lot of room to choose. So it is not a big problem to promote them. It is just right to use them as an example to warm up our trainee department. "