Chapter 995: Current Situation of Haina (Part 1)

The office of Haina Entertainment in Yanjing International Trade Center was a company that could work in such a high-end office building five or six years ago, especially a company that occupied two floors of an office building. It was definitely a leading large company.

Now, companies that can have such an office scale are also large companies. After all, the rent here in the International Trade Center is not cheap. But the current scale seems a bit shabby for Haina headquarters.

In the past two years, Haina has been committed to expanding overseas markets. While entering Hollywood, it is also cultivating the Japanese, Korean, and Southeast Asian markets.

So if it is not the time of the annual meeting, when all the stars of Haina gather in Yanjing, and the rest of the time they are scattered all over the world, the company's office area still looks a bit small, not to mention the annual meeting.

After Chen Hong retreated behind the scenes, Haina Company found a new CEO Liu Zongsheng. In addition, the main development resources have been invested abroad in recent years, and Yang Dongxu has come to Haina less and less frequently.

However, today, Haina’s employees felt that something big might happen in the company, because the long-lost boss came to the company, and Chen Hong, who became more and more mysterious, also came, as well as the current general manager Liu Zongsheng, and the head of the record department Li Zongsheng. The four of them held a secret meeting in the chairman’s office.

“This is the information currently investigated. At this stage, the other party’s sudden reinforcement has begun to overshadow Haina. After all, although Haina has achieved some achievements abroad, these cannot be effectively fed back to China.

For domestic audiences and some laymen, Haina has been following the routine for many years without any highlights. The Haina that used to be invincible in China seems to have declined.” Liu Zongsheng put the information in his hand in front of Yang Dongxu.

As the CEO of Haina, although he said that Haina was declining, there was no intersection on his face, even though the wind of decline seemed to have blown since he took office.

Looking at the information in front of him, Yang Dongxu raised his eyebrows, "He is not a good person."

In front of him is the investigation report of Huayi Brothers Entertainment Company. This company has been established since 1994. In the past few years, this company has been tepid.

Until it found the director Feng Xiaogang to join, it first made its own Lunar New Year film with "Party A and Party B" in 1997.

After that, Huayi invested in Feng Xiaogang's Lunar New Year film every year and began to gain fame, and at the same time made a lot of money. In the past two years, Haina's main film investment has been placed in Hollywood, although it has begun to make US dollars.

But because Hollywood movies still need to go through layers of review to enter the country, the channels have not been completely opened. Therefore, there are occasional news reports on how much money Haina has made from movies invested in Hollywood.

But it is just a report. After all, the audience on the other side of the earth has not been baptized by Hollywood movies. So after seeing the report, it is just "Wow, so much money has been made", and then there is nothing else.

After all, apart from exclaiming, moviegoers can't see it. Naturally, it is not as simple and intuitive as Feng Xiaogang's New Year's film. Therefore, Huayi can be said to have emerged as a dark horse in recent years with Feng Xiaogang's New Year's film.

Originally, the domestic film market was dominated by China Film Group, which has a strong background and is well-connected, and Feiyang Entertainment, which has been struggling despite its inability. Now Feiyang Entertainment is basically nowhere to be seen. After all, since Wei Fei withdrew, the remaining second generation is a bit difficult to support alone.

Therefore, the influence of Feiyang Entertainment has been continuously divided by other newly established entertainment companies in recent years. But most of the time, the domestic film market has a sense that China Film Group, which has a strong background and is well-connected, has the final say. This is the first time that Huayi has suppressed the two companies.

The reason why Huayi has been so popular during this period is mainly because of a big news some time ago. Wang Jinghua, known as the first agent in China, led a large number of star artists to join Huayi directly as partners. The stars she led include domestic big stars such as Chen Daoming, Carina Lau, and Hu Jun.

In an instant, Huayi, which was already in the limelight, became a star-studded company, attracting the attention of everyone in and outside the circle. In addition, several big-budget movies were released recently, and the establishment of the project attracted enough attention.

"Are there any countermeasures?" Yang Dongxu put himself in front of him and looked at Liu Zongsheng, the helmsman of Haina who he personally selected.

Although Haina is now almost divided into three parts, the Hollywood Haina Company is one, the Haina responsible for the Southeast Asian market is one, and then the Haina responsible for the domestic market.

However, no matter how it is divided, the domestic Haina Company is the headquarters, so Liu Zongsheng, the general manager, still has a lot of power. It’s just that the resources are tilted towards the Southeast Asian market and the Hollywood market. This is the development plan for Haina Company in the next few years that Yang Dongxu had made before he took office.

So after he took office, the general manager of this headquarters had a bit of a scapegoat. In the past few years, Haina Entertainment’s reputation in China has gradually declined. He has been blamed a lot, and even rumors that he was about to be laid off not long after he took office came out.

"From the market response in recent years, the domestic entertainment market has become more and more active, especially the film market, which has entered a period of rapid development. From the increasing box office in recent years, it can be seen that the domestic film market has entered the fast lane of development.

Therefore, I propose to increase investment in resources in the domestic film market and cultivate a group of film superstars of our own. Of course, it would be great if we could cooperate with Hollywood to cultivate domestic film superstars into international superstars. Liu Zongsheng pondered for a moment and said.

Yang Dongxu watched Liu Zongsheng tapping his fingers on the table, and spoke after a few seconds: "This proposal is very pertinent, but you have to know that in recent years, although Haina has tilted the proportion of its resources abroad higher than at home.

But the domestic market has not given up. Of course, compared to its dominance of the domestic box office market in the past few years, Haina's domestic film investment does seem to be declining in recent years.

But as the boss of the company, you should know that this is just a superficial phenomenon. The annual increase in the box office of Heiner's movies has shown that our movies are very profitable. Nowadays, the movie box office of Heiner's company still accounts for one-third of the total domestic box office. "

"I know this. In the past, it dominated hundreds of millions a year. Now, even if it only accounts for one-third, it is more than a billion a year. It seems that the influence has declined, but in fact Haina has become more powerful.

And as the domestic entertainment industry develops more and more formally, it has ushered in an era when a hundred flowers bloom. The fact that we can occupy one-third of the market shows our background.

But there is no box office and word-of-mouth, but our leading stars have not made progress with the development. The people currently active on the screen are still the same people as before. It has been several years since we have promoted a first-line movie star.

And in the past, whether they were movie stars or singers, they were basically poached from other companies. In other words, Haina, who looks good on the surface, actually has a problem with his talent training ladder. You can only replenish blood from the outside, but you can't make your own blood. "

Liu Zongsheng was very brave and his words were very sharp. He hit the current Heiner's weakness with one word.

In fact, this weakness has always been there, but it was just hidden under Dingsheng Haina's strong muscles. Now when Haina's light is slightly obscured by the outside world, this hidden weakness begins to risk being exposed.

"This is indeed a problem." Yang Dongxu touched his chin. Instead of being embarrassed by his subordinates because he was the big boss, he started thinking with a trace of solemnity on his face.

In fact, he had seen this problem a long time ago, so he never solved it. One is because Haina had grown too fast before and had no capable people at all. Li Zongsheng, the director of the record department, was almost split in half, let alone the people in charge of other positions.

Coupled with the fact that he has the bug of later generations, he can dig out people accurately and cultivate his own talents step by step, which is as simple and crude as directly robbing the stars trained by others. So this problem remains unresolved.

But now this problem has reached the point where it has to be solved. After all, with the development of Haina and the continuous poaching over the years. As long as they are not fools, everyone will be optimistic about their own artists.

At the same time, with the development of the domestic entertainment industry, many things are becoming more and more mature. If you want to use money to poach people again, although it is still a powerful tool, the cost is getting higher and higher.

At this time, compared with recruiting talents and cultivating talents yourself, the cost of the former is rising rapidly, while the cost of the latter is quietly declining. In addition, the bug of who can become famous can still be used when training new people. Naturally, it is necessary to adjust the strategy at this time.

"Do you have any suggestions?" Yang Dongxu asked after a while.

Liu Zongsheng glanced at Li Zongsheng and Chen Hong next to him, and then said: "I want to set up a new training department of the company to recruit trainees from 15 to 20 years old.

Then, borrowing the experience of the current Korean branch, these trainees first formed a team to debut singing, and after becoming famous, they started acting in movies or TV series. If you really meet a particularly good talent, you can just act in a movie or TV series. "

This suggestion was obviously not something Liu Zongsheng came up with on the spur of the moment, but was carefully considered. This is actually the mainstream development of entertainment companies in later generations. In addition to targeting major art academies, trainees will occupy half of the entertainment industry in later generations, and even the young talents who almost dominate the Internet traffic are basically trainees.

A singer who doesn't want to be an actor is not a good director. This sentence may seem nonsensical but actually explains the development direction of the entertainment industry in later generations.

Form a boy band or girl group to debut, gain fame through singing, and start acting after reaching a certain level. It can be said that actors started to become directors after reaching a certain height. These things can be said to be common in later generations.

But basically, Yan Eryou has introduced many great directors, such as Xu Zheng, and Chen Sicheng, who was jealous of all the men in the mainland and wanted to steal his wife. They are actually the best among them.

When a boy band or girl group becomes famous after their debut, they are very good at acting in Korea. Well in China, people with low traffic are scolded much more often than praised.