Chapter 716: Fight to the End
Today, the downtown area of Jianggan District, Hangzhou is extremely lively, because two large supermarkets opened at the same time. More importantly, these two large supermarkets are actually door to door. The fireworks are more and more, and the discounts are bigger and bigger, which makes many onlookers happy.
The supermarket is rushing to buy, and the traffic jam outside the supermarket is blocked. In addition to the supermarket security, the traffic police are needed to clear the road. Many people who come to buy things talk about it with relish.
Until the supermarket closes at nine o'clock in the evening, the square in front of the supermarket is still crowded, as if all the citizens of Hangzhou City have come here.
After closing, many shelves have become empty, and even some home appliances on the second floor that are not usually very good have sold two-thirds, and many brands are sold out.
Looking at the exhausted salesperson, Yang Dongxu clapped his hands to attract everyone's attention: "Everyone has worked hard today, but it has also made a good start. Today, all employees' salaries will be doubled."
"Oh, long live the boss" The sales staff who were originally exhausted after a day of exhaustion instantly became excited.
The salary of Millennium Supermarket is generally higher than that of other retail employees, and the benefits are also good. People who come out to work want to make money, so no one doesn't like to get double wages after a tiring day.
"But before you get paid, you still need to stand guard for the last shift. The truck will arrive at the back door of the supermarket soon. Everyone will work overtime today. First, clean up the garbage inside the supermarket, especially the vegetable leaves on the shelves in the vegetable area.
The salespersons in the management merchandise area will work overtime and put new goods on the shelves. The salespersons in the vegetable area will leave work early after cleaning the shelves. But tomorrow you have to arrive an hour before the door opens and put tomorrow's fresh vegetables on the shelves. Don't worry, whether you leave late or arrive early, it will be considered double overtime wages."
Originally, many employees frowned when they heard that they had to work overtime and clean up early, but when they heard about the double company. There were more smiles in an instant, and they began to actively work on their tasks.
"Have you calculated the turnover?" After a brief mobilization meeting, Yang Dongxu came to the cashier. Due to the store area restrictions, there is no special office in this supermarket, so the audit and calculation of the accounts are done by several accountants, and the supermarket security guards stand by to prevent accidents.
"It has not been calculated yet, but it should be around 700,000 yuan, of which electrical appliances account for the majority because today's electrical appliances are discounted a lot, whether it is VCD or TV, not only in the store, but also in the warehouse. The stock has been reduced by one third. However."
Hu Dashan paused here, Yang Dongxu nodded, and the two walked towards the door. When they reached the door, Hu Dashan handed Yang Dongxu a cigarette, and he did not refuse. The two lit it and smoked it one by one.
"Adding the double salary of today's employees, the transportation fee we lost for selling the goods at almost the original price, and the cost of the prizes for the lottery, it is roughly estimated that we lost about 100,000 yuan today, not counting the rent and water and electricity bills of our supermarket."
If only one supermarket is opened, it will make money even if it is a promotion, because the discount does not need to be too large and the profit model of small profits but quick turnover can be adopted.
But the two large supermarkets are obviously competing for customer traffic in a competitive manner, so the selling price is basically at a loss, so when choosing to open on the same day, Yang Dongxu was prepared for a loss, but he didn't expect to lose so much in one day.
Don't look at him now as a billionaire. 100,000 is just a dime for him, but this is a protracted war. Carrefour, which has just entered the country, is aggressive and looks like it wants to dominate the world.
Today's competitive opening is just the beginning. Carrefour plans to open at least 40 stores today. Although Millennium has almost laid out the national layout.
But when Carrefour opens for a big sale, some old stores will definitely have to do some discount activities to keep old customers. So don't say that a supermarket loses 10 a day, even if it's only 50,000.
40 stores lost 2 million a day, and this is just the beginning of the fight against the loss of one day. And the price war in the retail industry is undoubtedly a protracted war, which may take as little as a few months or as much as a year. Although we won't fight price wars every day, the loss of a single day to earn customers during holidays is 2 million, so the estimated loss for half a year should be at least 50 million.
This is just a conservative estimate. If the war is really fierce, it will take less than half a year, or even less than a month, to burn through the 50 million.
"If the money is not enough, tell me. I have prepared in advance. Even if Millennium Supermarket is not profitable or even loses money this year, we must suppress the momentum of the opponent.
In the retail industry, it will be difficult to take back the market after letting the opponent gain a foothold, so we must strike head-on and kill them before they gain a foothold." Yang Dongxu reached out and patted Hu Dashan on the shoulder.
At the same time, he also showed his determination. You must know that when Millennium Supermarket was expanding fiercely last year, the annual profit of the big money of that store was 320 million, even if the big money went to open the next store.
This year, with the opening of a new store today, the total number of stores opened by Millennium Supermarket across the country has reached 136, basically completing the national layout, without tightening the belt to open new stores rapidly. Therefore, this year's profit can conservatively be doubled.
That is at least 620 million in revenue, and this number is only more. With so much money to fight, and ready to transfer more funds at any time, it can be seen that Yang Dongxu is determined to defend the domestic retail industry.
"I'm afraid of the top." Hu Dashan pointed at the night sky with a cigarette between his fingers.
He did not doubt Yang Dongxu's financial resources. Let alone Haina's annual income, it would be enough for Millennium Supermarket to toss all kinds of things, let alone other industries in Yang Dongxu's hands.
He was not afraid of the price war in the institute, especially after Yang Dongxu gave him a guarantee that he could lose money. And since there is no problem with the capital chain, the only thing that can change the outcome is policy.
You must know that from the general trend, the country has opened up most of the domestic market in order to introduce foreign capital, and has opened up many preferential policies. Millennium is now competing with Carrefour, and even wants to squeeze Walmart, the world's number one retail giant. This approach may not be liked by the top.
"As long as it's not against the law, why should I give up the market I've occupied? Just do your own thing. If they really come to me in a sneaky way, I will go to the emperor to file a complaint and point my finger at those people's noses and ask them why they cooperated with them to sell out the country when the national brands are doing well?" Yang Dongxu sneered and showed his white teeth.
If the two retail giants saw the future fatness of the Chinese market cake and competed with him for the market regardless of cost, they might not be able to stand it after a period of time. Yang Dongxu might accept the possibility of sitting down and talking calmly with the other party.
But if it was because the other party put pressure on the government and intervened from a political level. He didn't mind making some people who spoke out lose face.
Originally, due to the introduction of foreign capital, Millennium Supermarket was weaker than these foreign companies in terms of taxation and various subsidies. It was able to survive because it had enough funds in its hands, and now it has a rudimentary logistics advantage.
We didn't ask the country for help for regional protection, which is already self-reliant. As a member of our own family, he didn't help and wanted to turn his elbow outward. He didn't believe that he couldn't find a reasonable leader to help speak a fair word.
The country opened up foreign investment to develop the economy, not to allow China's market economy to be completely occupied by foreign investment. It's okay for those who are incompetent to swallow their anger. Who made us inferior to others?
You made those who have advantages lose their advantages, and helped outsiders bully our own people? Yang Dongxu just wanted to give those brainless people two words: Haha!
"Dongxu Technology has basically developed the supermarket membership card technology and system. It is undergoing final debugging. It can be fully installed in Millennium Supermarket in half a month at most.
So don't worry about anything in the past half month and work hard to the end. Don't give up any customers. When the membership card system goes online in half a month, we will have directly collected the customers who apply for membership cards into our basket. If the other party still insists, we can talk about other things."
"Okay." Hu Dashan nodded.
Having been in the retail industry for so many years, he is full of expectations for the membership card system that is about to be launched. This kind of free and no fee is required to apply, and each purchase of the same consumption must have extra points stored, and the points can be exchanged for goods. Just think about it and you can expect the popularity of the launch.
When a customer has more and more points in his membership card, when he buys the same value of goods, he will definitely go to the supermarket that has issued the membership card first, because he can get points while buying what he wants with the same money.
"How is the implementation of the staff trying to recruit the families of martyrs, active or retired, and families of disabled police officers and soldiers?" Yang Dongxu asked.
This rule was set when Millennium Supermarket was just opened. Millennium Supermarket has expanded rapidly over the years, and it has also expanded with loans. It has to be said that this decision has played a good auxiliary role.
"Currently, four-fifths of the employees in Millennium Supermarket are recruited from citizens within the scope of this regulation, and the supermarket takes inventory of goods every month.
For some products that are about to expire, in addition to selling them at a discount, they will also give benefits to employees at a discount, or directly donate them to welfare homes and elderly people in nursing homes." Hearing this rule, Hu Dashan couldn't help but look at Yang Dongxu deeply.
When Yang Dongxu first proposed this rule, Hu Dashan thought that Yang Dongxu was flattering the country in order to gain more benefits.
But since the establishment of Millennium Supermarket, this rule has been consistently implemented. And every year, more profits are used for charity relief, and they never take the initiative to let the media report to gain a good reputation. This approach seems to be sensational at first, but after persisting, you have to admire it from the bottom of your heart.
"You must do this well. If there are any difficulties that cannot be solved, please tell me in time. Establishing a corporate brand is not only a matter of product quality and service. Social responsibility is also a plus point, and once it is done well, it can add a lot of points."