Chapter 710 Shareholders Visit

In the morning, I had a meeting to read documents, and at noon, I took more than ten minutes to eat. Then I listened to Huang Ying's report on the current financial situation of the company. In the afternoon, Yang Dongxu drove to BMW Automobile Company.

The share transfer agreement has been signed in Yanjing, so today is the first shareholder meeting of BMW Company. He, the major shareholder, must be present, not only Wu Aibing, but also come.

When holding a shareholder meeting, clarify the development plan of the automobile company, listen to the opinions of new shareholders such as Lai Tianqing, and take these new shareholders to see the automobile production line of their own company, and understand the research and development of new cars, etc.

The shareholder meeting is actually just a formality. The company's planning has been done long ago and there have been no problems. Lai Tianqing's newly joined shareholders will naturally not make decisions, at least not now. After understanding for a period of time, whether they have their own opinions is another matter.

The main purpose of coming to the Magic City is to take a look at the production line of their own automobile company, although they don't understand the technology very well. But take a look at the very advanced production line and understand how a car is transformed from screws and parts into a car.

Then I saw the cars on the production line, the cars being painted and interior-finished, and the rows of cars being tested and then being loaded onto trucks and shipped to all parts of the country. To be honest, I felt a sense of accomplishment watching them this way.

"The newly developed models are the same as the previous market positioning routes, basically targeting the mid-to-high-end market. Government cars are mainly heavy and majestic, and the BMW A4 does a good job in this regard.

So the new generation of cars is going to be upgraded on the A4, and the general framework remains unchanged. However, the development of the new generation of A6 has begun, but the A6 is a comprehensive upgrade and innovation, so it takes a little more time.

The main focus of the mid-range market is the Mercedes-Benz series of business cars, which are called boss cars for their stylish appearance. The new models are divided into two types, one is a mid-priced model with a price tag of about 500,000 yuan, and the other is a high-end luxury car of one million yuan. In addition, there are Maserati series sports cars in the high-end market."

Outside the R&D room, Yang Dongxu pointed to some concept drawings on display, as well as the models that have been finalized and are ready for production, and introduced them to Lai Tianqing and others.

"I like this luxury business car. Can I get an internal price when I buy it as a shareholder of the company?" Zhu Hengyi asked with a smile while looking at the Mercedes-Benz luxury car that he had ordered.

"If you order 10 cars of this model, the sales department will take the initiative to reduce the price for you without asking." Yang Dongxu smiled and shrugged.

BMW is different from other car companies in terms of management. Other car companies basically have one general manager in charge of two major departments, production and sales.

BMW is not like this. Production and sales are separated. To be precise, company management and sales are also separated. At present, the general manager of BMW is a foreigner transferred from Italy.

Finding a foreigner as the general manager, Yang Dongxu mainly absorbs the advanced management experience of foreign countries for the company. However, as the general manager, he manages the company's employees and the employees on the production line, but not sales.

Sales is an independent department of BMW. They are directly linked to after-sales and are only responsible for car sales and after-sales services. Except for finance, the management part is not included in the overall management and operation scope of the company.

The person in charge of the sales department is a professional manager found by Yang Dongxu in China. Apart from some bluffing titles and high education, it is actually more suitable for Chinese people to do sales in China. Foreigners can't play with the relationship in China at all.

"I like this sports car." Qian Liang pointed to the silver-gray Maserati sports car and said.

3200GT is the new sports car that Maserati is focusing on this year. The sports cars of the Maserati series have always been low-key luxury. They look ordinary and not as exaggerated as other sports cars, but they always feel a little noble when parked with other sports cars.

The sports cars of the GT series are the perfect combination of sports elements and kingly style. After combining excellent car performance. Yang Dongxu is full of expectations for this new sports car.

"It looks good." Lai Tianqing nodded.

In fact, generally speaking, the main positioning of sports cars is still young people. Of course, this is divided according to the habits of mainlanders. The first generation of rich people in the mainland are not as ostentatious as foreigners. Old men like to drive a sports car around.

Therefore, for business needs, the luxury Mercedes-Benz commercial vehicles are the favorites of these first-generation rich people. The atmospheric and stable appearance and luxurious and restrained design are in line with the aesthetics of successful people.

The second-generation rich people naturally like sports cars. In terms of publicity and visual impact, Yang Dongxu really has no better way to do it than Porsche and Ferrari. There is no way that Maserati is the queen of sports cars. They are also the queen and king of fashion, right?

With the same historical heritage, the same advanced automobile design concepts and technical reserves, they are better than you at the beginning. If you follow the trend and imitate, you will definitely be played to death.

Therefore, Yang Dongxu has always insisted on the style of the noble queen of Maserati. Although it does not look so ostentatious, it will definitely lose some young users with ostentatious personalities, but it can definitely lock the hearts of girls. Fashion girls like it, but the king's domineering is not very girls, and the queen is definitely what every girl dreams of.

Therefore, the main target of this model is the somewhat introverted male second-generation rich and all young women who like luxury sports cars. In China, never underestimate a woman's consumption power and her ability to make men pay for it.

"Silver-gray is designed for men, and red and royal blue are targeted at women. In fact, blue is also good for men to drive, and red is a bit pretentious, but it's okay if you want to drive it."

"Speaking of red sports cars being pretentious, what's your Yanjing car?" Bai Feng said.

Yang Dongxu smiled and didn't respond. I don't know why this woman is a little bit wrong recently. She always gives him a feeling of wanting to find fault.

"The government cars will be based on our previous cooperation, but the commissions will definitely not be based on the previous standards. However, if you get enough orders, I guarantee that the year-end dividends and due commissions will definitely satisfy you.

For business cars, my suggestion is to give one to each of my bosses and CEOs. It would be even better if you replace the public cars above the manager level or the business reception cars in your own company with luxury Mercedes-Benz.

For sports cars, if you have a way, help them. If you don't have a way, just let the sales department make a sales plan. The main focus is still government cars and business cars." Yang Dongxu clapped his hands to attract everyone's attention and said.

The people present naturally had no objection to what he said. As shareholders of the car company, these things are indeed what they should do, but Bai Feng had some doubts about replacing the public car with this luxury version.

"Isn't it a bit too conspicuous to use this?"

"Such a luxurious car for public use will definitely be criticized, but didn't I just say that you can use it as a reception car? For example, telecommunications companies have recently been actively cooperating with foreign telecommunications companies in technology. When cooperating with these international companies, you have to be a little bit more respectable, right?" Yang Dongxu smiled and blinked.

Lai Tianqing laughed and scolded him as a sly guy. As long as the car is bought into the company, whether it is used entirely for business reception or driven by the boss himself, it can obviously be used flexibly. After all, the car has been bought. You can't let it sit idle when there is no reception task, right?

And with these big bosses with status and capital taking the lead, the cars used by domestic companies for appearance will definitely be upgraded to a higher level.

There is no way. Who said that China is very important to have a good face. If you want to do business, you must have a good appearance. Can you drive a Mercedes-Benz to negotiate a contract the same as driving a bicycle?

As long as this model begins to appear on the market and appears in more reception news that can be published in newspapers. Without the need to ask Tianqing and others to run relationships, a lot of bosses will come to buy cars. If they can't afford the luxury version, they will buy a mid-range one to save face.

After visiting the car company, it was already five o'clock in the afternoon. Yang Dongxu had a dinner party in the evening, so he didn't invite Tianqing and others to dinner. All acquaintances also had their own work arrangements. After the meeting, everyone started to do their own things. That night, several people left the Magic City.

Of course, they would not make an appointment for dinner at the conspicuous Oriental Pearl TV Tower, but at Yangjiayan. This has become a habit of Yang Dongxu. As long as there is a Yangjiayan in the place where he has business dealings, he will definitely choose Yangjiayan instead of other places for dinner.

Since there is a relationship, Yang Dongxu must be holding the greatest respect and the greatest goodwill to manage this relationship.

"I heard that your car company is going to build a branch in Shenzhen. Why is the investment environment in the Magic City not favorable enough?" After sitting down, Qian Liangcai didn't hesitate to eat a few bites of food and asked directly.

"It has nothing to do with whether the investment environment is favorable or not. The investment environments of Shanghai and Shenzhen have their own advantages. It is hard to say which one is better or worse. The successful development of the two cities has also proved that the route you are taking is correct.

The reason for investing in Shenzhen to set up a branch factory is entirely because of the transportation needs of automobile production and sales. At present, land transportation in China is a big problem. Although the loading and unloading of ships by sea are not going abroad, there are still many security checks.

It is more convenient to build a branch factory there. In this way, the cars produced by the factory here in Shanghai can be transported to the north, and the radiation range over there can be handed over to Shenzhen, which can save a lot of trouble."

"Land transportation is indeed a problem, and the cost remains high, but the country is now improving it with funds. And your market division makes Shanghai suffer a little. Everyone knows that the consumption capacity of the south is stronger than that of the north." Qian Liangcai said half-jokingly.

"Haha, this is not necessarily true. The south is certainly richer, but the consumption capacity of northerners for high-end cars is not ambiguous at all."