Chapter 1854 Putting the Carves Before the Horse (Part 2)

Back in the office, Lin Wei was a little dazed looking at the familiar office in front of her.

With the continuous development of Jiucheng over the years, the entire company is no longer a small company that became famous with "Magic Domain", although the star-level enterprises in the domestic Internet industry are always suppressed by the superstar of Sunrise Technology.

But Jiucheng is now a large company with more than 100 billion yuan, with its own office building headquarters, and is no longer the small company that was squeezed in a few small offices and stared at the game background data every day.

Lin Wei clearly remembered how warmly the chairman and shareholders of Jiucheng welcomed her when she was introduced to Jiucheng by a headhunter, and how high-spirited she was.

In the blink of an eye, nearly ten years have passed, and she has stayed in this spacious and bright office for more than three years. But compared with the spacious, bright, fashionable and modern office in front of her, she always feels that the crowded small single office seems to be warmer.

Perhaps this is also related to her current situation. The company is getting bigger and bigger, with more and more assets, but her position and power as CEO in the company are getting smaller and smaller.

I vaguely remember that when I first came to the company, even some of her suggestions and plans for the company's future development were a bit blunt and even had some flaws.

Whether it was the chairman or the shareholders, they would patiently listen to her opinions, hold meetings and brainstorm to improve, and then collectively encourage her to let go and do it boldly. If there were any difficulties or obstacles, the company would be her solid backing.

Now, her suggestions are so correct, and the plans are so perfect that there is nothing wrong with them, but the people on the board look at her with an impatient expression.

Lin Wei actually knows why all this is happening. The company wants to seek - listing!

That's right, Jiucheng is now preparing to go public in the United States, and then go public in Hong Kong again to make a wave of operations. In the past, Jiucheng worked hard to surpass Xuri Technology. Even Xuri Technology, the boss, didn't go public. If you go public, all kinds of spitting can drown you.

This is also the reason why many game companies hate Sunrise Technology. Some Internet companies that are old enough to go public early are fine, but companies like Jiucheng that are late and have been suppressed by Sunrise Technology always have their market value suppressed by some investment companies and shareholders when they seek to go public.

Now, whether it is Jiucheng or other domestic game companies, there is a kind of despair that they cannot turn over the mountain of Sunrise Technology.

Since the goal cannot be achieved and it is impossible to surpass Sunrise Technology in a lifetime, going public to raise more money has become the best choice for these companies.

So Jiucheng has become impractical, not because Jiucheng’s shareholders are fools who destroy the Great Wall, but because they want to seek to go public and want to increase their net worth more than ten times with the listing, from a billionaire to a local tycoon with tens of billions or even hundreds of billions.

They need to cooperate with Xinlang to improve their traffic data, and need to invest in video websites to create new projects and new concepts to paint a big picture for investors, to raise their market value in the minds of shareholders, and then realize their dream of becoming a local tycoon.

Lin Wei understands all these principles, and also understands that if she is not so stubborn, she will become a billionaire after the company goes public.

But if she wasn't so stubborn, she wouldn't be Lin Wei, not the CEO of the domestic Internet industry who is famous for her intelligence, ability and beauty.

She couldn't stand building such an illusory castle in the air, and using these paper tiger-like things to go public to raise money.

What she wanted was a foundation for the development of a company, a core that could go long-term and even go global, a company with real materials that could withstand the test of risks and have enough muscle and combat power.

Instead of the current situation where the company's bubble is at risk of bursting after a wave of money, and then the company's market value suddenly shrinks, and the shareholders make a lot of money and leave a mess.

Standing at the window of the building with dozens of floors and looking down, Lin Wei's eyes were filled with fatigue that had never appeared before.

In the past, no matter how the board of directors didn't listen to advice or how her power in the company was squeezed, she never thought of leaving.

After all, she was one of the witnesses of Jiucheng's creation from scratch. She put too much effort in this company. At her age, she didn't even have a good relationship, let alone get married.

She put all her energy and time into the development of Jiucheng Company, and she was just a CEO with a few option shares, not the founder of the company, and she did not get the original shares of the company. This is definitely a model of professional quality in the industry.

But at this time, this model has been heartbroken.

Watching the company that she has developed with so much energy and so much effort being changed day by day, the feeling of knowing that it is wrong but unable to change it makes her feel deeply frustrated.

This feeling is something she has never had before, because no matter how difficult the obstacles she faced or how powerful the opponents were, she would rush forward indomitably, even if she couldn't run, she would move forward in the blizzard.

But now.

"It's time to leave!" Lin Wei took a deep breath and exhaled slowly while looking out the window, turned around and sat back in the work chair, and began to concentrate on processing the documents in her hands.

Even if you leave, you should handle the work that needs to be handled well, which is the minimum professional quality.

Of course, after finishing the work at hand today, she will write a resignation letter by hand and hand it to the chairman's office before leaving get off work. Those shareholders who are getting more and more tired of her and even hope to take back her shares and make a fortune by putting these shares on the stock market after listing will be very happy to see this resignation letter.

Lin Wei started to deal with the work and write the resignation letter. Yang Dongxu, who was sitting in the office, looked at the current Millennium Supermarket case and the latest dynamic report of Internet peers in his hand, and shook his head with a sound of tut.

"You didn't pay attention to the key points at all!"

Forget about the Millennium Supermarket case. After all, it is indeed difficult for people to guess his purpose before it is announced.

But Internet company peers began to follow the layout of 361 Film and Television. This was something he didn't expect, and he didn't expect that these peers not only followed, but also were so passionate and active.

Because in his opinion, the technology of various Internet live broadcasts is like the technology of smart phones. As long as the window paper is broken, this technology will soon be popularized.

For example, the major domestic smart phone brands that used to rely on others, although the core technology still needs to rely on Rising Sun Technology, after all, the smart phone system is not something that can be made just by saying it. But some common technologies can be completely mastered by themselves, and each has made its own mobile phone features.

The live broadcast technology of online video is not a core technology, and the real core of a video website should not be this, but content.

Because in addition to earning traffic, the main means of monetization for video websites is to create content. Spending a lot of money to get the exclusive live broadcast rights of sports can indeed attract a lot of traffic, but it is not the most cost-effective means of profit.

After all, as a popular sports project, people will not know how much their own products are worth?

Selling you the exclusive live broadcast rights will definitely make them earn the big head and you get a little profit.

The core profit model of video websites should be to make various high-quality online dramas, TV series and movies, so that netizens can charge membership to watch videos, earn some traffic and make money at the same time, which is the direct and long-term way to realize monetization.

Because as long as netizens open a membership to watch a certain TV series or a certain movie, the membership money is yours, and you don’t have to share it with others.

So now these peers are making a big fanfare for real-time live broadcast technology. It is better to invest this money in the core content of video websites.

As long as the content is good enough and attractive enough. With the current speed of online media dissemination, just find a few big Vs, or buy a few top ads in some places where traffic gathers, and the traffic of this drama will instantly become popular.

There is no need to spend a lot of money on technology research and development, and then spend a lot of money to buy popular sports live broadcasts to attract traffic.

It is not uncommon for a good drama to attract hundreds of thousands or even hundreds of thousands of members at once.

Then wait until the drama is over, and then connect to the next good drama. While attracting new members to recharge, old members will also pay. This continuous cycle is the way for video websites to survive.

Even now that novels are becoming popular, you can hype up a few IPs and make them into TV series, which is more cost-effective than investing in the development of live broadcast technology and spending money to buy popular programs to attract traffic. Now the novel IP is alive and cheap!