Chapter 1257 A Headache
After years of exploration and various difficulties, Huayi Chinese Medicine has completely established a foothold in the domestic pharmaceutical market in recent years.
In particular, the two main products, Ganmao Ling and Pikangping, have officially made their own brands famous in the market, and the brand value of Huayi Chinese Medicine has finally been recognized by the market.
The current pharmaceutical market is actually a bit chaotic. First of all, let’s not talk about the products of those small factories whose quality cannot be guaranteed. In terms of sales alone, it is not the quality of the drugs themselves that guarantees the sales, but the commission that the drugs can give to merchants. This is undoubtedly a very unhealthy market situation.
At the beginning, the products of Zhihua Pharmaceutical Factory suffered losses in this regard, because the real materials have good effects and high costs, and the commission that can be given to the seller is low.
Therefore, it is difficult to open up sales, and even in some pharmacies, the drugs are basically placed in some corners or in inconspicuous positions below.
Wu Zhou, the general manager of the pharmaceutical factory, has lost a lot of headaches and hair loss because of this matter, and even the leaders of Jiaocheng City are very concerned about this issue. After all, Huayi Pharmaceutical Factory is a star-level industry in Jiaocheng. If it goes bankrupt due to poor management, the impact will be too great.
So for a period of time, not to mention the outside world, even inside the pharmaceutical factory, there were questions about whether to reduce the efficacy of the drug, so as to reduce the production cost and give distributors enough benefits to compete with other products of the same price.
Yang Dongxu also held more than one meeting at the Chinese Medicine Alliance, although he was the absolute majority shareholder of the pharmaceutical factory. But before, because he wanted to unite everyone in the Chinese Medicine Alliance, other people in the alliance also had shares.
Although he has the final say in many things, he cannot ignore the feelings of others. Otherwise, the team that was brought up unintentionally will lose its morale.
However, after repeated meetings and consultations, the final result is to ensure the quality of the drugs. As for the sales problem, Yang Dongxu took out his old routine-rich and willful.
If you want to eat eggs, just set up a farm yourself, so I applied for a pharmacy business license. You don’t buy my medicine, and even put it in the corner?
OK, I will open a pharmacy by myself, and it will be okay to put my own medicine in a prominent position?
In addition to the pharmacy, the Huayi University has also changed from cooperating with other hospitals to opening its own Huayi Chinese Medicine Hospital in Zhucheng while maintaining a cooperative relationship.
And after four years of development, with the support of Yang Dongxu, a wealthy man, 5 branches have now been opened across the country.
Huayi Chinese Medicine Hospital focuses on conservative treatment, bone setting and meridian treatment. And it is very inclusive to mention Western medicine to a certain degree of importance, which greatly strengthens Yang Dongxu's previous development plan of focusing on Chinese medicine and flexibly combining Chinese and Western medicine.
In this way, part of the pharmaceutical factory's income will be allocated for the transformation research and new drug research of the Chinese medicine factory, and part of the hospital's income will be used for the school's laboratory to do Chinese medicine research.
At the same time, the hospital and the school are connected, so that many students have the opportunity to contact patients in practice during class. They will not become a novice intern who finally graduated from medical school, but has a lot of professional knowledge but no practical operation.
Of course, whether it is a pharmaceutical factory or a hospital, it is not enough to rely on itself to develop. So Yang Dongxu once again used the "rich and willful" method to poach people.
Although this approach made many colleagues curse. But both Chinese medicine factories and Chinese medicine hospitals have developed in just a few years with their excellent quality and efficacy, and have a good reputation.
In addition, Yang Dongxu's YY now suppresses CC and MM. The search function of 361 browser has infinitely surpassed Baidu search.
He is not afraid of information blockade of traditional Chinese medicine and Chinese medicine hospitals due to malicious advertising. So in addition to the fact that Chinese medicine prescriptions are always maliciously registered by Japan and South Korea.
Whether it is the Chinese medicine factory, Huayi University, or the Chinese medicine hospital, Yang Dongxu, the chairman, has become more and more idle in recent years.
"How are the young students learning Western medicine? Is there any problem with the qualification certificate?" After inspecting the Chinese medicine factory, Yang Dongxu came to the campus of the Chinese Medicine University.
Yang Dongxu did not have the ideal to train all the students of Huayi University into all-round talents who are proficient in both Chinese and Western medicine. This is not realistic. After all, even if you are a genius, it is impossible to thoroughly study Chinese medicine that has been passed down for thousands of years and understand Western medicine.
The only reason to learn certain Western medicine knowledge is that Western medicine does have its strengths. You can't completely deny that Western medicine is not good just because you insist on Chinese medicine.
The other is to obtain a physician qualification certificate. Traditional Chinese medicine is not recognized internationally, so if you want to get a medical qualification certificate, you must take a Western medicine qualification certificate.
It is difficult to pass a high-end Western medicine qualification certificate and it wastes time, but it is not very difficult to start with a health care medical qualification certificate. Therefore, most students at traditional Chinese medicine universities who are interested in developing abroad all learn certain traditional Chinese medicine knowledge from sports and health care.
Of course, even if students who do not want to combine traditional Chinese and Western medicine and insist on taking the traditional Chinese medicine route should be trained in some Western medicine attempts, so as to try to preserve the Chinese quintessence while looking at the world.
"The training is going well, especially after some students entered the hospital for internship, they learned a lot from some Western medicine in the hospital, which is very helpful for taking the medical qualification certificate. Many students even showed a talent for Western medicine that is more suitable than traditional Chinese medicine." Chang Yinong's smile has never been heard.
In other words, the smile on his face has become brighter year by year in the past few years. After getting through the embarrassing period of not being able to accept students in the early days of the school's establishment, he has become famous as a traditional Chinese medicine factory and a traditional Chinese medicine hospital.
In particular, the Chinese medicine practitioners from several Chinese Medical Alliances are very famous in international medical care. In recent years, the number of students enrolled in universities of traditional Chinese medicine has begun to increase year by year.
“We should develop talents wherever they are gifted. We are not saying that a traditional Chinese medicine school must train all students into traditional Chinese medicine talents.
Since some students are better equipped to learn Western medicine, we should train them more in this area. He has strong Western medicine skills and understands some Chinese medicine theory. When demonstrating the superb skills of Western medicine, using some traditional Chinese medicine methods is also a good promotion of our traditional Chinese medicine.
On the contrary, insisting on the development of traditional Chinese medicine and adopting simpler Western medicine techniques on some issues is also a good motivation to promote the development of traditional Chinese medicine, so this aspect must be actively guided and promoted. Yang Dongxu said.
Now the school recruits students, although the students selected from some college entrance examination registrations are far lower than those recruited from the primary school and middle school affiliated to Huayi University.
There is nothing that can be done about this. It is not that Yang Dongxu Hua Medical University discriminates against those foreign students who took the college entrance examination. But compared to Hua Medical University, in addition to teaching cultural knowledge from primary school, it also cultivates children's knowledge of traditional Chinese medicine.
In the attached high school, the study of traditional Chinese medicine was further strengthened. In addition to the scores of college entrance examination students, only a few students learned some medical knowledge by themselves before being admitted to Huayi University.
The other students are basically better at mathematics, physics and chemistry, but their medical knowledge is almost zero. For such students, four years of Western medicine assembly line teaching is barely enough. If you want to train a qualified Chinese medicine practitioner, four years is probably too long to memorize all the Chinese medicines and their properties. How can you train a qualified Chinese medicine practitioner?
Therefore, after several years of exploration, Huayi University has also summarized certain experience, which is to further refine the disciplines.
For example, when medical students learn bone setting, they only learn orthopedic acupuncture points, meridians, and some traditional Chinese medicines and prescriptions that have good therapeutic effects on bones. There is no need to memorize an entire encyclopedia of Chinese medicine.
Even orthopedic treatment is more effective when combined with acupuncture, but acupuncture is a profound knowledge, so separate acupuncture and let others learn it alone.
It is to train ordinary students into specialized talents. Although the scope of this specialization is a bit small, as long as they can learn it, they will be a useful talent.
Those all-rounders who can become masters of traditional Chinese medicine should be left to those geniuses who learn quickly. Or wait until these specialized talents start working, and let those graduates who still want to pursue their dreams learn other things on their own.
The school only needs to provide certain support and convenience in this regard. For example, students who are willing to study on their own and are already working can come to the school to listen to classes for free in their spare time, or ask the teacher some questions for free, etc.
In short, it is to use the limited time to teach students in accordance with their aptitude, and it is no longer a crazily crammed education with beards and eyebrows grabbed. As a result, after students graduate, they only have a lot of majors in mind, but when they start working, they don’t know what they should do.
"The school has held a special meeting to discuss this aspect, and has a detailed plan that is currently being implemented with good results." Chang Yinong said with a smile.
"That's good. Is there anything I need to solve at the school?" Yang Dongxu asked.
Leave professional matters to professional talents to solve. What you have to do is to supervise and not go astray. He has always done a good job in this regard.
"There is no trouble at all. Apart from the teaching issues, the school expansion has been approved by the city and the Education Bureau, and there are some other minor issues.
oh! By the way, I do have some worries. Can you talk to those celebrities and foreign athletes? Don't run to school whenever you feel sick and seek medical treatment from our teaching teachers.
If you are sick, go to the hospital. We have now opened 5 hospitals across the country, covering basically all the big cities in the world. Why do you have to fly to Zhucheng and squeeze into the school? The teacher still has to attend class, and still has so much time to treat them? "
Chang Yinong still complained, but there was no resentment in this complaint. Instead, the smile on his face became brighter and his tone was a little arrogant.
There is no way, Sister Mei's previous illness is no longer a secret in the circle. Ronaldo's injury makes many Westerners think it is a miracle.
It's just that he has a tough mouth and is curious at heart, but he doesn't want to praise Chinese medicine. Not to mention the NBA, many teams are now consulting the 76ers medical team on athlete injury treatment.
Therefore, for ordinary people, they do not have much experience with the development of traditional Chinese medicine, both at home and abroad. But for some celebrities, many people have already included traditional Chinese medicine in their treatment considerations.
And because in the past, in order to gain fame and ensure that nothing would go wrong, when these celebrities were treated, it was all seniors of traditional Chinese medicine from Hua Medical University who worked together.
For example, when treating Sister Mei, although the attending doctor was Sun Banxian, there was no other older generation member of the Chinese Medical Alliance to discuss the treatment plan and medication.
Not to mention when treating Da Luo, even Chinese medicine with similar efficacy to Black Jade Intermittent Cream in the novel was obtained. Moreover, a large group of old Chinese doctors were treating Da Luo, and suddenly a foreign Japanese patient appeared. Everyone was curious.
Most of these old Chinese medicine doctors are teachers at Hua Medical University. This is also related to the embarrassing situation when Hua Medical University was first established and had no students and no teachers, so they had to go to school themselves.
As a result, who would have thought that the reputation of traditional Chinese medicine would be established and recognized. But originally everyone was a bit skeptical about traditional Chinese medicine, so since there were successful cases, it was natural to find TCM doctors who had successful treatment cases to personally perform the surgery.
They still have some rejection and doubts about traditional Chinese medicine hospitals. This led to a group of patients running to the Hua Medical University, which didn’t even have a ward, and actively crammed in one by one.
"There's nothing I can do about it. The old-timers set up the signboard. Now they themselves are the signboard. There's nothing I can do about it if the patients only believe in them?" Yang Dongxu also laughed.
This situation can be said to be the trouble of happiness, which others may not necessarily have if they want to have it.
However, it is not an option for patients to always run to schools. After all, schools are places for teaching, not hospitals for treatment.
"How about this? Don't the teachers in our school take turns to teach students half in school and half to take students to the hospital for practice? When those patients come to school, they will be assigned to teachers who take students to the hospital for practice.
In this way, they will go to the hospital several times for treatment and the results will be effective. Knowing that the hospital is of good quality, they will not forget to go to school. From now on, the school will not provide any expert consultation. Even if it does, the teacher will be asked to go to the hospital for consultation to plug this hole. "
"This is a good idea." Chang Yinong's eyes lit up.
To put it bluntly, these people who run to school still don’t trust Chinese medicine. As long as trust is established, this happy little worry will naturally disappear.
"Are there any other questions?" Yang Dongxu asked again.
"If there are any other questions, it's the issue about foreign students that I mentioned to you last time. I've been reminded several times by the above recently, and although I tried to explain it away by saying that enrollment has stopped this year, it's obvious that this issue still needs to be resolved. Yes. After all, this year's prevarication has passed, and there is still next year." Chang Yinong said helplessly.
It’s not that Chang Yinong doesn’t want to recruit foreign students. If he wants to promote traditional Chinese medicine to the world, foreign students are also a very good promotion method.
But how can you let foreign students who don't even speak Chinese well come to Hua Medical University to study Chinese medicine?
Do we need to have a professional translator around us?
But sometimes there are many important explanations of medicinal properties, and there are no proper words in English. How to teach this?