Chapter 413 Old Memories, New Beginnings

Seeing the news released late at night by CCTV, the first thing people think of is that the ban on radio and television broadcasting that lasted for one year has been abolished, and CCTV has begun to introduce a large number of excellent external programs. The big brother of CCTV is so powerful that he ate the two most anticipated outdoor reality shows of this year in one bite, making the local satellite TV stations unable to drink the soup.

Zisong Satellite TV Xiong Hao was stunned. He watched the news that went viral in his circle of friends, and he felt mixed emotions. Zisong was no match for CCTV. An Ran and Xuanhuang chose a good tree to live in. He couldn't blame anyone.

Blue Sea Satellite TV Yao Ning felt bitter. She held the mobile phone and looked at Yang An's name. She felt that she was getting farther and farther away from him. She could only sigh that the local satellite TV would never be the opponent of CCTV.

Yi Jie of Shenzhen Satellite TV can only sigh, he can't buy good programs even if he has money. Perhaps "Adventure with Bell" is his most brilliant introduction program, and he will never have a chance to surpass it in the future.

Red Maple Satellite TV, Dongshan Satellite TV, and all the TV stations that peeped at Yang An's program were saddened.

I saw that CCTV had just succeeded in changing the leadership, and the leadership showed extremely strong strength, as if roaring: "As soon as Yang Ma makes a move, all the little brothers stand aside, and when Yang Ma is full, it will be your turn!"

One set of CCTV, broadcast on prime time on Monday and Tuesday, what is this concept? News feeds, weather forecasts, and spotlight interviews start after the airing, and there is hardly any idle time.

Now that the deal is done, let's face reality.

Colleagues in the domestic TV industry are interested in how much the 8-minute advertisement after "Focus Interview" sells, what percentage of CCTV's import contract is, where is the final review right for program content, whether this year's Biao Wang will be refreshed, and other issues.

But ordinary viewers only know that Yang An returned to CCTV after two years, which is bound to set off another frenzy of ratings!

"Waiting for you for two years, looking forward to the stars and the moon, and finally looking forward to your return to CCTV!"

""Let's Run, Brother" was created by the original crew of Old Hen Chicken. It is a recast classic. You have to watch it!"

"It's been two years, Brother Yang, you finally made a move. I was so excited that I almost cried when I saw this news!"

Countless netizens spread this news in Moments, major entertainment media across the country forwarded the news from CCTV’s official website, and those commuters waiting for the bus and subway in the morning took out their mobile phones, and when they found this post, they all cried out in surprise Come.

"Damn it! The old hen is back on CCTV!"

In a compartment of Suzhou-Hangzhou Metro Line 3, a young man holding on to the railing involuntarily yelled out, startling the people around him and waking up a few passengers who were catching up on sleep, causing public indignation.

The young man hurriedly held up his mobile phone and explained apologetically, "Yang An's new show is out..."

The angry eyes around disappeared, and many people's eyes lit up, and they immediately asked, "What new program?"

"Dude, are you kidding me!"

More people immediately took out their mobile phones to search online. Sure enough, today Weibo, Koukou, msn China, Douban and other mainstream social apps, the headlines are almost all about this news.

Now everyone in the carriage started to talk about "Run, Brother" and CCTV. Almost everyone is obsessed with "The Great Challenge" two years ago. After two years, everyone can still remember the program of that year Very impressive.

"The deepest thing I remember is the diving relay. Xiaodongbei cried like that. I was so moved by that episode!"

"That's right, Sha Bei made a big comeback in that episode. No one thought he could dive so deep. He's really good at swimming!"

"I think the most impressive thing is the Spiderman in the Oriental Pearl Tower!"

"Oil workers, coal miners, all good-looking!"

"I like the episode of flood control and disaster relief during the rainy season the most. Brother Yang and the others stood in the heavy rain directing traffic and dredging drainage. I cried while watching that episode."

"Too many, there are really too many impressive shots, two years have passed, as if it was yesterday!"

Many strangers in the carriage were laughing and chatting,

Everyone becomes friends because they like to watch a program. Whether you are a white-collar worker sitting in an office, a salesman running outside, or a blue-collar worker, no matter what kind of occupation you are in, whether you are male or female, everyone has this moment. Endless topics to talk about.

Today's editor on duty at station b saw the CCTV news early on, and on a whim, applied to open a voting session on the homepage of station b. Old memories, the most impressive scenes of "The Great Challenge".

Each option is a short video clip. The old hen only broadcast 6 episodes in the first season, but it is impressive. There are at least 20 touching scenes. The number one is actually yes-or -no!

The barrage area of ​​station b was the most used, or the scene of Yang An holding up placards back then. He held up two placards and asked the audience: "The theater of your life should be decided by you, yes-or-no?"

Countless viewers were filled with emotion and expressed their feelings at the moment: "Every time I taste the joy of success or swallow the bitter fruit of failure, I will think of this sentence that Yang An said, the theater of my life is all about me. I decided on my own, after I failed, I no longer complained, and my mentality was much better.”

"This is what I admire the most. Yang An never preaches, but he really affects us."

"Is it worth waiting two years? yes!"

"Except for Brother Yang's outdoor reality show, I can't watch other shows at all. Is this a disease? No!"

"Do you want to watch "Running Brother" on Monday? Yes! Do you want to watch "Super Challenge" on Tuesday? No!"

At the same time, station b opened another topic, a new beginning, the content you are most looking forward to in "Run, Brother", and many netizens have offered their suggestions.

Judging from the name of the program, it should be an upgraded version of Fantastic Men, and there should be quite a lot of running content in the program, so most netizens are still willing to consider it from the aspect of sports.

"I look forward to Yang An and the others recording the marathon program!"

"Night running, every city can do it and interact with the audience."

"Swimming special! I just like to see Sakeki's dog planing in the water and the abs of handsome guys~"

"Actually, all Olympic events are fine! You can take this opportunity to promote niche sports, such as fencing, shooting, road riding, equestrian and so on."

"E-sports! E-sports is a must! Strongly urge Yang An to play masturbation live"

Netizens were very happy, because they didn't see the feature film, so everyone's imagination was limited to a few keywords, which could not spread.

There are always some people who like to spoof others. No matter whether CCTV admits it or not, and whether Anran Film and Television and Xuanhuang Entertainment agree or not, the audience just likes to compare the two programs.

The huge shock in the TV circle at the end of last year really aroused the indignation of many netizens. Many viewers once mistakenly thought that Yang An would be devastated, and worried that he would fall into the vast internal consumption.

So as soon as the news of "Run, Brother" appeared, audiences all over the country were relieved and waited patiently for the new program to be broadcast.

However, "Super Challenge", which was selectively ignored by others, made the executives of Xuanhuang Entertainment depressed and speechless.

...

Boom!

In a conference room of Xuanhuang Entertainment Company, the professional manager Pete Chen sat first on the right hand side of the chairman. He slapped the table heavily, expressing his dissatisfaction with the two colleagues from the propaganda department sitting diagonally opposite.

"I don't agree with you doing this. In the United States, if we spread rumors and slander our competitors without evidence, we will definitely violate federal law. Once found out, this smear will not only be recorded in social records for life, but also It is forbidden to practice, serious cases may even be imprisoned, the TV station will also be jointly and severally liable, and will be fined heavily. The maximum amount of compensation can reach five times the loss of the victim! This is an absolutely unacceptable risk, so I do not agree with your network Propaganda plan!"

Pete Chen is a shrewd and capable overseas Chinese. He studied abroad at the age of 18, and returned to China with a professional team at the age of 48 to start a business. Bringing it into China, allowing Chinese TV entertainment to develop synchronously with the world, Xuanhuang Entertainment is the place where his dream sets sail.

Pete Chen has been in Europe and America for 30 years. His way of thinking is very Westernized, and he speaks mixed Chinese and English from time to time.

The two colleagues from the Propaganda Department he accused, one is He Jianchuan, the head of the Propaganda Department, and the other is Wang Chusheng, He Jianchuan's most capable officer. The two looked at the proposal thrown back by Pete Chen, sneered in their hearts, and looked at each other. But it was a disdainful expression.

He Jianchuan continued to persuade: "Peter, don't forget, this is China. Online propaganda can not only attack opponents, but also establish a positive image of yourself. In addition, most domestic media do not have the ability to distinguish between true and false news sources. , some media are even too lazy not to modify a single word, and the original text carries the rumors on the Internet, even if the news is exposed as false, the media only needs to apologize, or even do not apologize, and it will be quickly forgotten, and there is no supervision department Severe punishment, no jail time, very lenient conditions. In China, eyeball economy is the most important thing, and media people know this well, so in principle, we should hype it first! ”

Pete Chen asked rhetorically, "But we are the source of rumors, aren't we?"

He Jianchuan was not discouraged either: "Doesn't the United States also have spy wars? Public opinion rumor wars? The Watergate incident, the Deep Throat incident, as well as sowing discord against various countries, as well as vilifying all aspects of our country, saying that rumor makers, The U.S. government is the largest institution in the world, so you use your experience in the U.S. to oppose us, isn’t it too unrealistic? In terms of propaganda, we should deal with it in a way with Chinese characteristics.” (To be continued .)