Chapter 434 Comparison of the Ratings of the Second Episode

According to the requirements of Shanghai Guangwen, Anran Film and Television Entertainment submitted "The Voice of China", "I Am a Singer", and "Running Brother" to compete for the "Best Reality Show" award, and submitted "If You Are the One" and "Deformation Meter" to compete for the "Best Reality Show" award. "Variety Show" award, and "A Bite of China" competed for "Best Documentary".

Anran Film and Television Entertainment Company has released all the big-name programs, and the Magnolia Organizing Committee is overjoyed. This is an excellent publicity!

Everyone knows that Yang An participated in the Golden Eagle Awards two years ago, and only won the [Best Male Host Award]. The award-winning Spring Festival Gala has been criticized, and countless netizens have proposed to increase the review of variety shows, otherwise, no one in China can compete for the Spring Festival Gala.

However, this year’s Golden Eagle still does not increase the variety show review. The institutions of the Golden Eagle Festival are the China Federation of Art Circles and the China Television Artists Association. These traditional old associations still need a period of adaptation to the newly exploded variety shows. The results came out, so this year's Golden Eagle Award was rejected by Yang An early on, which is boring.

The organizing committee of the Magnolia TV Festival got excited and began to plan how to maximize the use of the news of Yang An's joining to attract people's attention and compete for the headlines of the entertainment section.

The opportunity that the Magnolia Award Organizing Committee had been waiting for soon came. On Monday and Tuesday, CCTV aired the second episodes of "Running Brother" and "Super Challenge", and the ratings records of both parties changed again.

The ratings of the second episode of Running Man exceeded 3.95%, which was 10% higher than that of the first episode. The word-of-mouth is super good, especially the stereotype of the capable man Peng Yuyan, so that the audience's admiration for him reached the first climax, and the marriage at the end The competition left enough suspense, and countless viewers left messages on the official website of Running Men, looking forward to watching the third episode of the program.

And the ratings of the second episode "Super Challenge" were 3.01%, you know, the first episode of it was 2.994% for the first time, and the second episode was only 0.5% higher than the first episode!

After Xuanhuang Entertainment saw the ratings, although it broke 3%, they had nothing to say. The chairman once again summoned the company's senior management to look for problems.

The chairman didn't believe this data, and asked: "The theme of our second episode is "A World Without Thieves"! Now that something happened to Wang Baobao's house, and the news outside is overwhelming, how can no one pay attention to our program? Is it because the publicity is not in place? ?”

The person below replied: "The publicity started last Friday night. CCTV 1, CCTV 2, major online video networks, entertainment portals, we have all invested in publicity."

The chairman asked back: "Then why no one cares? Don't you think this topic is disgusting?"

Pete Chen explained: "It's not disgusting. Other TV stations are doing similar social topics. Our company's "Gold Medal Mediator" program also selected guests who are similar to Wang Baobao. We have made a special program on the division of the baby's property, we just chose the inconspicuous subject of "A World Without Thieves", it's not a matter of audience disgust."

"You are not, that is not, what is the problem? Answer me! I want you to be useless!" The chairman almost lost his temper. The group of people under him, even the foreign sea turtle elite team, don't know the shit!

"Bring the ratings fluctuation chart!"

The chairman sternly shouted, took the wave chart from his subordinates, and compared it.

"Run, Brother" is a linear pattern, basically rising steadily and orderly, the highest is ten minutes before the end, and the lowest is in the middle of a few advertisements. From the perspective of industry insiders, this picture will definitely be full of praise, because This is the most stable trend of ratings, which shows that from the beginning to the end, old users are firmly attracted, new users continue to increase, and the viscosity is particularly high.

For the pattern of "Super Challenge", the highest instant audience rating is in the first five minutes, reaching 3.45%, followed by a linear decline. During this period, with the broadcast of multiple advertisements, it becomes a graphic of a stepped decline. Every time it is played Advertisements, the audience will pass away, and the ratings will slowly drop during this period.

Play the ad, drop it again, until the end, the last section is only 2.4%!

"Peter, how do you explain it? Ah? Haven't you been in the industry for 20 years?" The chairman knows nothing about the business, but he also knows that there is something wrong with the graphics!

Pete Chen's scalp was numb, and he hesitated for a long time: "According to my previous experience, in fact, during the continuous broadcast process, the ratings slowly dropped, indicating that the audience's stickiness is relatively high, and it's not a question of the attractiveness of the program... only the advertisements are broadcast. During the period, it almost descended in the form of steps, and this is where the problem lies... Is it because there are too many CCTV advertisements?"

"Why do running men also have advertisements, but they continue to rise?"

Pete Chen was speechless, and everyone in the room looked at each other. In the end, He Jianchuan from the Propaganda Department stood up and said cautiously: "We have discovered a special phenomenon here. When our program is broadcast every Tuesday, as long as the commercial broadcast time comes, The number of instant discussion posts on the Internet will suddenly increase, some people will always compare us with running men, and after the commercial ends, the ratings will be like that..."

The chairman asked with a dark face: "You mean, Yang An deliberately sent navy to blackmail us?"

How can it be so easy!

Sending trolls to blackmail a few words can blacken the ratings into a stepwise decline? Then everyone, stop doing TV shows, and see who is unhappy, and sending navy troops to hackers, isn't it better than any competition?

The navy is just an excuse, everyone knows it well, it’s because the content of their program is not attractive enough, the audience watched their program, and then discuss it online when the commercial is broadcast, and compare it with the running man program, everyone abandons it up.

Seeing Peter Chen's wink, He Jianchuan must divert the chairman's anger at this time, and must not bring up the issue of his own program. He nodded with difficulty: "There is such a possibility..."

Boom!

The chairman slapped the table and stood up, and said angrily: "Director He, you collect the materials on Yang An blacking us, since he dares to black me, I dare to find someone to punish him! In addition, don't stop there, I want to use that The way is still on the other side! Don't blame me for fighting back too hard!"

He Jianchuan's face turned ugly in an instant, black material, black hair, how could he have such evidence? Didn't he just say something casually to help Pete Chen change the subject, and ended up hurting himself.

He quickly winked at Pete Chen, but the latter is also a mud bodhisattva crossing the river, and he can't protect himself. There are problems with the content of the program and it is not attractive enough. "Super Challenge" needs to be changed!

After the meeting was over, He Jianchuan came to Pete Chen's office, and the two sighed with emotion, lamenting that the boss was too difficult to serve, and it was not easy for migrant workers.

Pete Chen was helpless: "Old He, I can only say that the program will do its best. The third phase of the Hengdian album has already been filmed. Whether it is life or death, or only depends on the audience's feedback, you must work hard and strive to attract the audience. From running men to our super challenge."

He Jianchuan sighed and said, "If the audience listened to me, I wouldn't be in such a difficult situation. This Yang An is also real, the style of the second issue is almost completely different from the first issue, and you can watch his third issue preview , is related to the second issue, right, but it must be a completely different warm style! What do their production teams think, I really want to poach them all!"

Pete Chen blinked: "If you have a chance, you can try it!"

It would be great if Yang An's team could easily dig them in. He Jianchuan said that unless Yang An fell and Enron went bankrupt, don't even think about it.

The quality of the program cannot be improved in a day or two. If you want to see the effect of the comeback in a short period of time, you still have to start by attacking Yang An.

He Jianchuan summoned Wang Chusheng and his men to carefully analyze how to narrow the gap between the two sides.

He said: "idbm and Douban score, these two pause, there is no effect, Chu Sheng, do you have any channels there? Have you found out about the Haijiao forum?"

Wang Chusheng bit his head and said: "I checked it out. It seems that it violated the rules and was deleted by the on-duty moderator. I want to get it back, but the number of on-duty moderators in Haijiao Forum exceeds 50 every day. Delete our one." Usually the word of mouth is not good, probably Yang An and the others found a relationship and paid to delete these posts. We have no one on the Haijiao forum, and others don't pee on us at all..."

He Jianchuan took it very seriously: "The Haijiao Forum is already very strong, and the background is very tough."

Wang Chusheng continued: "The number trafficker asked me, 50,000 yuan is guaranteed to stir up the fire, and the post will not be deleted. If he deletes the post, he will pay back the original price. What do you think?"

What He Jianchuan wants now is action, and he has plenty of money, so he waved his hand: "Go ahead, find someone to keep an eye on, and go down first. Xiao Zhang, how are you doing?"

Xiao Zhang is a young man in his thirties, a native of Zhongjing, with the style of a man in the capital, and he speaks in a scary tone: "You can meet and discuss in detail at any time, Director He, or tonight, I will invite the two of them Go to heaven and earth to chat?"

When he heard that it was heaven and earth, He Jianchuan felt a little distressed. The place was too expensive. Although he could afford it, he had to give red envelopes to the judges after the meeting. One meeting might not be enough. Zhang and himself, the four of them may spend less than 100,000 yuan, and his funds are not endless.

Xiao Zhang saw his hesitation, and the muscles on his face twitched: "The Haoqing Nightclub is also available, I think it's not bad, but I'm afraid you won't like it!"

Next door to Mary!

He Jianchuan cursed in his heart. The Haoqing Nightclub is indeed luxurious and has a good reputation, but it was just cracked down last month, and a lot of high-quality ladies left. Who would dare to go there?

"Let's go to heaven and earth!"

He Jianchuan was in pain, so he wrote a note to ask Xiao Zhang to take it away and go to the finance department to pay the money.

In the evening, Xiao Zhang drove his own car and sent the two judges over in person. He Jianchuan greeted him outside the hall. When the two met, they went directly to the private room to reminisce. The young girls stood in a row for selection. Satisfied, they actually put forward a request that made He Jianchuan quite embarrassed-they wanted to find female college students to accompany them.

He Ship's bow is about to explode! (To be continued.)