Chapter 379

Guo Xingyang had lunch at noon, and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these benefactors to save his life, but these benefactors were perfunctory. It is irrevocable that these customers take a look at his advertising and investment promotion meeting. (［[[〈?(?

"I'm sorry Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." There are more than 200 people in the branch office. Does this mean that the company is small and there are not enough staff?

"Mr. Guo haha! Our boss is not here, he just pushed me out as a target. I don't even have the right to raise a sign in the afternoon, so I can't even take pictures if I want to! Ann, just treat it as a vacation!" the Hong Kong Taiwan's professional managers are even more shameless, here they say they don't have the right to raise placards, but Guo Xingyang saw him making frequent bids at Yang An's bidding meeting in the afternoon, and his bids were fiercer than anyone else!

"Xiao Guo, our company has adjusted its business this year and it has nothing to do with teenagers, so I'm sorry!" This guy spoke up without writing a draft, and Guo Xingyang really wanted to scold, "Aren't you a GPS positioning call watch? Can you be more professional when you are making excuses? You said that the watch with such a cartoon shape has nothing to do with teenagers, do you plan to sell it to the elderly?"

Routine, all routine!

Guo Xingyang thought sadly and angrily, and finally someone came over enthusiastically: "Mr. Guo, Mr. Guo! I support your program and have already sent a vice president. To be honest, I will participate in both bidding meetings, but I am more optimistic about it. Your side, this side is not very suitable for me."

Guo Xingyang was flattered, with tears in his eyes, he held the other party's hand and said emotionally: "Thank you, thank you, welcome to come, I haven't asked for advice yet, which company do you belong to?"

That one patted his chest and said without any concealment, "He's fine, and I'm fine too!"

Guo Xingyang almost vomited blood, can this ad be inserted in a youth program? You are here to mess things up!

This noon, Guo Xingyang walked around a lot with a plate, but he couldn't find any reliable companies, and the personnel of those giant companies were not in the public cafeteria. The master must entertain alone, and the leaders will sit and accompany them in person, serving delicious food and drinks.

After eating and resting for half an hour, CCTV does not play tricks here. At 1 o'clock in the afternoon, the advertising bidding will officially start, and it will be held separately in a more exquisite small hall next to the International Hall. The secrecy is particularly strong, and three people stand Check the list carefully at the gate, and those who are not on the list are not allowed to enter.

This bidding meeting was only reported by CCTV's own media, and the entrepreneurs in District A participated. None of the foreign TV station colleagues could come in, except for Guo Xingyang.

Sitting in the venue with suspicion, Guo Xingyang was a little apprehensive. While waiting for the start, he took out his mobile phone to check the news about Zhao Ke's arrival.

Over there, two shows have been completed in the morning. The investment invitation for "China's Most Beautiful Children's Voice" and "Youth Go Forward" has ended. The former won the bid for a learning machine company, with a price of 6.1 million per season. This is the highest bid, and this price almost failed Guo Xingyang died of aggrieved.

In China, the price of TV advertisements is linked to the influence of the broadcasting station and the ratings of the program itself.

For example, Red Maple TV, before Yang An's revision, "Jianghu Joke" has one episode a week, 50 episodes a year. When the audience rating is 0.4%, the annual advertising fee is 1.5 million yuan, which is a level of 30,000 yuan per episode. , This is a fighter jet among rubbish. Many companies don't like it. It's a waste to buy it for 800,000 yuan for half a year.

Zhongjing TV broadcasts "China's Most Beautiful Children's Voice", with 12 episodes in one season, and the producer, [Starry Sky Culture], estimates the ratings to be around 1.5-2%. Therefore, Guo Xingyang's psychological advertising fee is 8 million yuan, which is about 70 yuan per episode. Ten thousand.

In the TV industry, the audience rating starts from 0.5%, and every time it increases by 0.1 percentage point,

The difficulty will be higher than before, so the general advertising industry will have a common calculation method, apply a floating coefficient, and finally calculate the approximate advertising cost of this program, for the reference of the enterprise, and let the investor decide whether to increase the price , or a price reduction.

Obviously, the entrepreneurs present today are not optimistic about "China's Most Beautiful Children's Voice". Producer Zhao Ke and the others estimated the ratings to be as high as 2%, but everyone thinks that it cannot be so high, at most 1%, or even lower!

This is also an important reason why the auction price is so low. The two parties have not reached a consensus, and the estimated value is far apart!

Sitting on the stage, Zhao Ke saw that there were very few people raising placards below. The starting price was 5 million, and only three or two kittens were raising placards.

"Dear food, 50,000... Is there any price increase? 50,000 for the first time, 50,500 for the second time... 5.1 million for the love learning point reading machine... 5.1 million for the first time..."

The auctioneer felt that it was boring to call, 50,000 to 50,000 was so ink, 1,000,000 could play for a day, and finally 6.1 million fell under the hammer. After more than half an hour, his throat was almost dry and smoked.

Zhao Ke was so entangled, the 6.1 million "China's Most Beautiful Children's Voice" is killing everyone!

Do you want to know how much the exclusive naming rights of "The Voice of China" are? The exclusive sponsorship of Yuedong herbal tea, 200 million in one season, and Yunshang Tesco, Baique Cosmetics, Red Bull Beverage, so many various sponsorship projects, what special broadcast, exclusive sponsorship, designated car, peak night sponsorship, One season of Good Voice Yang An can earn three or four hundred million!

They are all singing talent shows, why did they only spend 6.1 million on advertising for one season of "The Most Beautiful Children's Voice in China"?

No, this is not pure profit, even if there are other advertisements in the corners, but at most there is only a profit of one million, and the total is 7.5 million, and they still have to share it with Zhongjing TV. It only took 3 million, and the production cost was over 3 million, which means that this show was done for nothing!

"Youth Rush Forward" is not much better. This show is a little bit stronger. After all, the reality show is really too popular. In the end, Strongman Milk won the naming rights, 6.8 million, plus leftovers and various sideshow advertisements, the top income is 8 million , is another thankless show, for a small profit of hundreds of thousands, dozens of people have to work hard for three months, and the input and output are completely out of proportion!

6.1 million, 6.8 million, Guo Xingyang was about to cry when these two data came into his hands.

Really, the three programs must win at least 30 million commercials to be considered as expected, which is still 15 million short. Can "Exchange Life" be won in the afternoon?

"Next, please enjoy the clip of "Metamorphosis"! First, we invite advertising bids for the single documentary "Metamorphosis"!"

The host's voice interrupted Guo Xingyang's train of thought. He looked up and saw that "Metamorphosis" was on the air.

The half-hour editing, with conflicts and emotions, is still an excellent outdoor reality show shooting method. From the perspective of camera stability alone, Guo Xingyang has to admit that the camera shake of "Deformation Meter" is much smaller than that of "Exchange "Life", the audience's discomfort in watching the movie will be greatly reduced.

Then there is the content, Guo Xingyang has already figured it out completely after half an hour of wonderful editing.

His head started to faint again, no, totally wrong, very different from what we shot!

What is the difference? Before Guo Xingyang had time to conclude, the stage had already started to prepare for the auction: "Because this is the first humanistic and inspirational documentary produced by Anran Film and Television Entertainment Company, and it is the exclusive introduction and cooperation of CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category a is to buy out the exclusive title of twelve episodes of the season of "Metamorphosis". The name introduction, the film takes 6o seconds, the floating frame, the rolling subtitles and other places appear, please see the attachment for details..."

Crackling...boom!

Like a thunderbolt, Guo Xingyang's head was buzzing.

one season!

Twelve episodes!

"Metamorphosis" is also a season program!

And it's in documentary form!

Guo Xingyang clenched his fists tightly and his veins bulged. He really wanted to roar: "I've been fooled! This bastard is too insidious. He clearly said it was a single documentary! When did it say it was a series?"

Representatives of large companies also had this question, asking one after another: "Didn't you say a single documentary before? Isn't it still possible to determine the exact number of episodes to be broadcast?"

The host gave the microphone to Yang An, and Yang An explained: "Yes, because we attach great importance to this program and are very cautious, so we tentatively plan to broadcast one episode first, and then decide whether to make a second episode after seeing the market reaction. If the effect is good, then we will continue to produce and broadcast, accumulating 12 episodes in one season. If the second episode cannot be aired, we will only charge the advertising fee for the first episode, which is 4 million.”

Everyone felt strange: "Why can't it be broadcast?"

Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please trust Anran Film and Television Entertainment Company, please trust me Yang An, I will never blow my own brand on TV programs, I am Being responsible for the program is also responsible for all investors!"

After saying this, no one questioned him anymore. Yang An was using his own reputation as a guarantee. Think about the shows he has done over the years. Are there any frivolous and nonsensical shows? No!

Yang An continued: "Type A contracts may last longer. The season I'm talking about is not three months, because it may take two or three weeks to produce an episode of this show, so the total broadcast time may be longer. It will be extended to half a year, or even longer." (To be continued.) 8 For more exciting novels, welcome to visit our reading institute