Chapter 562 That Car (Part 1)
Guo Tailai picked up the wine glass, clinked a glass with Mr. Zhang, and drank it cleanly: "Mr. Zhang, let's not talk about the unpleasant things. It's all over. There is no problem with the cooperation, but I don't know. How does Mr. Zhang want to cooperate?"
The person was introduced by Brother Hai, and he had greeted him a long time ago. He should belong to the kind who wanted to express goodwill but did not firmly support when those sons and brothers united against Guo Tailai. Otherwise, with the big signboard of FAW, who would dare to object to the decision they made?
But it's meaningless to talk about it at this time, Mr. Zhang has already asked Brother Hai to get to know Guo Tailai, and he even drank and apologized face to face. FAW is not Guo Tailai's biological father. He has no relatives and no reason. Why should he stand up for you when you are criticized?
Mr. Zhang also drank it all in one gulp, and the previous things passed with a glass of wine. For the next cooperation, you can talk about it as you like. It is natural to be happy if you can cooperate.
"I'm very happy that you recognize the brand of our Dahongqi." Mr. Zhang also used Jiu Jin to speak slowly: "What do you think is the problem Dahongqi is facing now?"
"Brand recognition is not enough." Guo Tailai replied directly without thinking: "Mr. Zhang, you must be more familiar with the development of Hongqi than I am. Generally speaking, there is a problem that the international reputation is not enough. No matter how high the status in China is, Foreigners don’t recognize it, and Chinese people gradually don’t recognize it.”
"Yes!" Mr. Zhang nodded, "Dahongqi has developed step by step from nothing. It's a pity that it was born in that era, and it only dominated the country, but it didn't have the opportunity to go out of Asia and go to the world."
This is related to the international situation and the overall environment at that time, and FAW cannot be blamed. If Dahongqi has not gone out, it is FAW's problem. Of course, there must be various comprehensive reasons, and FAW cannot be simply blamed.
"Little Red Flag is messing around, Audi changed its model, Lincoln changed its model, it seems to be last year?" Guo Tailai also smiled wryly and shook his head: "To a certain extent, it also hurt the reputation of Big Red Flag."
"Xiao Guo, tell me, if we cooperate together on the big red flag, is it possible?" Mr. Zhang looked into Guo Tailai's eyes and asked seriously.
"Mr. Zhang, what is your position on Dahongqi?" Guo Tailai asked while pouring wine for Mr. Zhang.
"It's what you said, honorable and luxurious." Mr. Zhang also didn't think about it. He had already turned this question in his mind countless times, so he opened his mouth.
"How to cooperate?" Guo Tailai asked again: "I don't have the qualifications for car design in China."
"We will help you apply for your design and manufacturing qualification." Mr. Zhang was prepared for this question, and immediately replied: "Don't worry, it's not an affiliation, but a separate design and manufacturing qualification."
Giving an individual car design and manufacturing qualification is equivalent to a car production license, which is very sincere.
"And then?" Guo Tailai continued to ask, "I design a car model?"
"We'll buy it." Mr. Zhang followed Guo Tailai's words, and continued naturally: "According to international practice."
"Do you want to position yourself towards the market or something else?" Guo Tailai asked again in detail. Although he didn't say what the other means, Mr. Zhang and Brother Hai could understand that it was nothing more than the reason outside the market.
"Actually, what we most want to create is a brand image like Rolls-Royce." Mr. Zhang hesitated for a moment before saying: "In addition to having enough net worth, customers must also have a certain identity. You can only buy it with your status, and you have to go through a strict identity check before you buy it."
"For such a brand image..." Guo Tailai asked again: "How high do you plan to set the price? If I remember correctly, last year's Lincoln remodeled CA7460 large luxury sedan was priced at close to 700,000? How about sales? ?”
Sales were...very dismal. Mr. Zhang was embarrassed to answer this question. However, the previous question can be answered.
"If possible, of course it can be sold for a price close to Rolls-Royce's five million." Mr. Zhang dared to think about it, and directly regarded the new car as a Rolls-Royce.
"But Rolls-Royce doesn't have low-end cars." Guo Tailai smiled wryly and said to Mr. Zhang: "Also, how much are you going to spend on this design for a car with a price tag of five million?"
"If it can be done." Mr. Zhang stretched out two fingers without hesitation: "Two billion RMB, including several prototype cars."
Let Mr. Zhang have the courage to come up with such a high price at once, it can be seen that FAW really wants to make the brand of Dahongqi a good one. I don't know what caused them to make such a big decision, but it may not be a bad thing.
"Suppose there is such a car." Guo Tailai said: "From the engine to the gearbox to the frame and body interior, everything is done to the extreme, and it is made according to the price you mentioned. How do you plan to push it to the market? After all, it is difficult for domestic consumers to spend 700,000 yuan on a car. I am afraid that the domestic consumption of a 500,000 yuan car is not much, right? But it is estimated that it will be very difficult to develop this brand internationally."
"We haven't thought about this issue yet." Mr. Zhang smiled wryly again: "The car has no shadow at all, isn't it a waste of thought? But you are right, it is indeed very difficult."
The conversation seemed to have reached a deadlock here, and no one spoke anymore. Guo Tailai picked up the chopsticks casually and took two bites slowly.
"Fatty, is there any way?" Brother Hai listened for a while, and only now asked slowly.
"It's not that there is no way at all." Guo Tailai's heart moved, he looked at Brother Hai, then turned to look at Mr. Zhang, and said with some hesitation: "I'm afraid you don't dare. And maybe some people will think it's nonsense, Never agree."
"What way?" Mr. Zhang regained his energy immediately after hearing this, and asked hastily. Mr. Zhang has thought of many ways to improve the international image of the big red flag, but none of them have particularly good results. Guo Tailai has a way here?
"Actually, our country has an opportunity this year." Guo Tailai gritted his teeth and said his thoughts: "I promise, it is an environment that attracts much attention, and it is definitely the person with the most suitable status. If the new big If the red flag can appear in that place at that time, billions of people in the world will be able to see it."
"You don't think about that car, do you?" Brother Hai was still wondering why the opportunity was so suitable, but Mr. Zhang had already reacted to Guo Tailai and asked in surprise.