Chapter 268 Acquisition of Hasbro

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No matter where it is, the phenomenon of trying to figure out the mind of the superior is indispensable. For the superior, it has established an invisible authority; for the speculator, it has gained some benefits, which can be called a win-win situation, but this is unavoidable. Reality.

As with countless projects, the failure was not due to technical reasons, but from.

In this regard, Xu Xiaoming scratched his head, thinking it was true or not, it must not be the smoke bombs put by TVB.

But when he thought about it again, there is no wave without wind. After the TV station changed its boss, Xiao Sheng and himself were immediately listed as the first batch of highly praised gold medal directors. While being appreciated, they also became the target of public criticism. It is never wrong to be cautious.

Feeling anxious, Xu Xiaoming quickly found Hu Yinmeng, intending to inquire about the meaning above.

"This TV series was directly ordered by the boss. Didn't you let you take full responsibility? Come to me when it involves funds." At this time, Hu Yinmeng was busy reading a market research report.

Compared to Tang Huan's generous investment, DreamWorks' income last year was really not enough, but Tang Huan is very optimistic about its prospects, and Hu Yinmeng is not under the pressure of making a lot of money, but the evaluation criteria are still ∵, ww≤ w. Yes, it is to help other companies under Tang Huan's name build their brands and increase their popularity. Therefore, she takes this document very seriously.

Seeing that Hu Yinmeng didn't care at all, Xu Xiaoming smiled wryly silently, saying in his heart that he was nervous just because he was fully responsible.

Seeing the other party's hesitation. Hu Yinmeng took the list. Glanced. He couldn't help but cut out, "You people are always disturbing others, the boss doesn't have time to pay attention to such trivial matters."

Speaking of this, Hu Yinmeng pondered for a while, "However, our basic principle is to select people and create stars from within as much as possible. The boss was sorry that Li TV had recruited someone from the outside to be the protagonist of "The Change of the Silkworm", but in the end there were twists and turns. The example of not substituting is disgusting."

"DreamWorks has a lot of films to shoot this year. The artists' schedules are all full. I have to do this as a last resort, and Huang Yuanshen is also very suitable." Xu Xiaoming explained.

"Then you should go to the boss for advice. He just came back not long ago, and this TV series is getting a lot of attention. I don't want to mess around with it." Hu Yinmeng just let go.

...

When Tang Huan knew Xu Xiaoming's reason for coming, he couldn't help raising his eyebrows.

If this matter did not reach your ears, then just turn a blind eye and close one eye, and pass it vaguely. But now that it has been put in front of us, it is necessary to express our likes and dislikes.

Dragons have reverse scales. If Tang Huan didn't make a tough gesture, he would be looked down upon by Xiangjiang's entertainment circle. This is determined by the current ecological environment where the strong are respected.

"Such a heavyweight TV series, of course we have to praise our own artists. I thought you all could coordinate well internally." Tang Huan sighed, and said directly: "Let Wan Ziliang play Huo Yuanjia."

"He is filming "The Ranger Zhang Sanfeng", the sequel of "Tai Chi Zhang Sanfeng". The appearance of it is very different from that of "Huo Yuanjia". It may be very difficult to take on two films at the same time." Xu Xiaoming's face showed a look of embarrassment.

"Overcome the difficulty." Tang Huan waved his hand grandly, "Just say what I mean."

Just waiting for you, the boss' endorsement monk Fang Baojian, Xu Xiaoming felt relieved, and nodded happily.

"The quality of this TV series must be guaranteed, and I have high hopes." After emphasizing something, Tang Huan got up and took a painting, and unfolded it on the table, "I drew it yesterday, take a look."

Xu Xiaoming took a closer look and saw a martial artist practicing boxing, and on the ground under his feet, there were four characters "Sick Man of East Asia" with candles, and a huge "mouth" character around the outside.

Tang Huan made a starting gesture and started singing at the same time.

what……

"By the way, make a chord for me." Tang Huan said.

Xu Xiaoming saw that the boss was addicted to the show, so he quickly cooperated.

...

Sleeping for a hundred years, the people of the country are gradually waking up.

Open your eyes and look carefully, whoever wants to admit himself.

...

After singing a song, Tang Huan closed his eyes and thought about it for a while, and finally nodded his head to confirm, "Yes, it's the feeling of surging blood."

Xu Xiaoming was born in a family of Cantonese opera. He is versatile and has a solid foundation. He is also a producer, director, actor, singer, and even administrative work. He is a typical all-rounder. The TV drama theme song prepared by "Fearless"?"

"Yes. In a few days, Li Xiaotian and Lu Guozhan should be able to come up with a sample. You and the crew can get a feel for it." Tang Huan rolled up the painting and put it in Xu Xiaoming's hand, "Of course, I just provide It’s a big policy, but it’s up to you to grasp the specifics.”

...

With the strong performance of ea stock on NASDAQ, many media shouted "!" "The trend of games is unlimited!"

I don't even know when it started, the news that EA is seeking to acquire traditional toy manufacturers suddenly began to spread, which caused the stock prices of many related companies to rise.

It can be seen from this that EA is now in the limelight, it is so popular.

Of course, there must be Mattel, which does not sell EA's face, and has been making money through its own video game consoles, suddenly issued a statement that it has no intention of changing the shareholding structure, and is not afraid of any hostile takeover.

As soon as the words fell, Goldman Sachs quickly clarified that he would not use the drastic method of hostile takeover, and its purpose has always been to provide customers with better development plans.

In short, it means that there is no righteousness in business, and you don't want to change the boss. Don't bite everywhere either. Broken the name of our Goldman Sachs justice angel.

Investors take a look. There is no such thing as a storm without waves, and ea is indeed seeking to acquire traditional toy manufacturers.

Someone immediately calculated based on public information that through this backdoor listing financing, after excluding various costs and balancing debt relationships, EA has at least 500 million US dollars in cash in its hands.

Then the intention to acquire Mattel this time, as well as Mattel's vigilance against possible hostile takeovers, makes sense.

Really ignorant of flattery, the stock market immediately made its own reaction. EA's stock price rose slightly, and Mattel's stock price fell accordingly. They had no choice but to take the cash they earned from video game consoles and increase their holdings to avoid being hostile to takeover. Come another notorious thug Morgan Stanley, it will be a tragedy.

For such a hot spot, it is natural for securities analysts, observers, etc. to gather on various financial programs. Express your views and start a discussion.

first. Everyone has reached a consensus that ea, which has a lot of cash in its hands, must be seeking some acquisitions. Hawkins has been silent on this, so he can prove it from the side.

Secondly, everyone questioned whether it was correct for EA to go against the trend and try to acquire traditional toy manufacturers against the background of various investments pouring into the video game industry.

Being in the high-tech industry, doesn't EA plan to use this financing to develop new products? You know, Atari spent a full 100 million U.S. dollars in the development of the Atari 2600, and other manufacturers also invested a lot.

In this regard, EA supporters are very optimistic. EA may not have no new product development plan, but it has done a good job of keeping secrets.

Moreover, judging from the acquisition of Hollywood's United Artists by the boss of ea, and the recent announcement of the development of the video game "007", it can be seen that they are taking the path of horizontal resource integration.

If another traditional toy manufacturer is acquired, it will undoubtedly further expand its territory.

The high-spirited and convincing appearance of the crowd actually touched the hearts of many investors, and they all speculated on the next target that EA might acquire, so as to make a fortune from it.

...

Tang Huan didn't stay in Xiangjiang for too long. After seeing his aunt, he paid attention to Media Asia TV and the TV series "Huo Yuan Jia" by the way, and hurriedly escorted Guan Zhilin back to the United States in order to keep abreast of the progress of the acquisition.

As a result, he quickly learned about the first official acquisition, but he had a hard time with it.

Now Mattel is developing well, and it can participate in the video game boom in time, which shows that it is quite forward-looking in its business strategy.

As the saying goes, rather than making oxtails, Mattel naturally does not want to fall into the arms of EA, and their company headquarters is in El Segundo, California. In case they are taken over, it will be easy for EA to dictate.

So no matter how Goldman Sachs promised Tang Huan that he would continue to trust the current management, it would not help.

Just like that, the acquisition fell through, and Mattel, which hadn't been afraid yet, broke the news, making EA's acquisition plan known to the world.

Obviously, if ea intends to continue the acquisition plan, the cost will definitely increase.

For this, Tang Huan hated his teeth itching. Mattel, which harms others and does not benefit oneself, really wanted to hostilely buy you, but he didn't want to give the outside world the impression that he was bullying others. After all, it is very necessary to maintain a positive image now that the limelight is in full swing.

Currently, Goldman Sachs' president and director are jointly held by two people, namely John? Livingston? Weinberg and John? Cunningham? Whitehead.

Among them, John Livingston Weinberg is the son of Sidney Weinberg, the last two senior partners of Goldman Sachs, and John Cunningham Whitehead, according to the historical development, will be the next Secretary of State in the Reagan Administration.

In 1976, when Levin, the previous senior partner of Goldman Sachs, passed away, the company's management committee decided that Weinberg and Whitehead would jointly serve as the successors of Goldman Sachs' industry.

At first, people on Wall Street were skeptical that the two-man leadership structure would cause chaos within the company.

But soon they found that their predictions were wrong, and the two newcomers cooperated tacitly, allowing Goldman Sachs to enter the ranks of the world's top investment banks.

The recently created EA wealth myth is one of the most dazzling achievements, and it is even better than holding out a paper digital rich man with 2 billion US dollars. Is it more indicative of the success of the investment company?

naturally. Now Tang Huan has become a star client of Goldman Sachs. It got the direct attention of the two presidents, Weinberg and Whitehead, and the task of EA acquiring traditional toy manufacturers was logically handed over to Goldman Sachs to operate.

Unexpectedly, the first battle was lost. For this reason, Whitehead made a special call to explain, "We will further adjust our negotiation strategy, and the next goal will definitely be successful."

For such a professional matter, Tang Huan could say nothing, he just typed a haha. A "I hope so" came in reply.

As if to prove that it was not in vain, Goldman Sachs acted quickly and decisively on the alternative target, and soon the news came that Hasbro accepted the acquisition.

When this news was disclosed, many people who followed EA breathed a sigh of relief, and finally made the right bet, and the stock market quickly reacted positively, and Hasbro's stock price rose slightly.

In fact, Hasbro is not doing very well right now. His peers are vigorously devoting themselves to the video game industry, but he can only watch helplessly. There is more than enough heart but not enough strength.

Similar to Mattel’s husband and wife business, Hasbro was founded by a brother, Henry Hassenfeld and Helalhassenfeld, and has a longer history. It was born in 1923. The original name was directly called the company, selling textile scraps.

For the next two decades, the company continued to produce pencil cases and school supplies.

Into the 1940s, the company launched its first toy doctor and nurse set, and began to become a toy company.

In 1952, the company's opportunity came, and it bought a toy from the inventor Geelerner, Mr. Potatoes, which became very popular in the market and became its first successful toy, and became Disney's major licensing cooperation in 1954. partner.

This good momentum continued in the 1960s, and in 1964, the company successfully launched the world's first doll, the Special Forces.

And the major benefits brought by these two toys have made the company popular with investors.

In 1968, it was renamed Hasbro Factory and listed on the American stock exchange, which is the Hasbro that Tang Huan sees now.

This was followed by Hasbro's first major acquisition in 1969, when it bought the television programming company that produced an extremely long-running children's TV show.

However, Hasbro has not been so lucky since then.

Also in 1969, with domestic opposition to the Vietnam War, sales of the toy were inevitably affected.

Hasbro had to redesign it, less military and more adventurous, with a new tagline "!!" "Boy oh boy! It's just a Hasbro toy!" , trying to reverse people's old impressions.

In addition, a month-long truck driver strike and supplier problems in the Far East caused Hasbro to lose $1 million that year.

Coupled with the rise in the price of raw materials such as plastics caused by the oil crisis in the 1970s, Hasbro's life is even more difficult.

By 1977, Hasbro had lost $2.5 million and was still heavily in debt.

The house leak coincided with Lian Yeyu, the second generation of the Hassenfeld family of Hasbro, passed away in 1979, and his son was questioned about his ability when he succeeded the chairman of the board of directors.

After an infighting, Hasbro split off the loss-making toy business in 1980, and the remaining pencil business became, and this was able to succeed the chairman of the board of directors.

In the past two years, Hasbro has been living on the old capital of this toy, and at the same time, it is also doing some small businesses with low risks. It lives cautiously, while its peers seize the opportunity of the rise of the video game industry and live a happy life. It is booming, it can be said that it is the situation of ice and fire.

When Goldman Sachs secretly came to the door, Stephen? Hassenfeld struggled a little, and finally surrendered.

According to the promise, Tang Huan asked Stephen Hasenfeld to continue to serve as his director, and the company name was changed to EA, which bucked the trend, and thus found a reliable partner in the toy field.

During Hasbro's meeting, Tang Huan was thoughtful, and it seemed that "My Little Pony" and "Transformers" would eventually be implemented on Hasbro's head. In the palm of my hand. (It’s a great event to drop pie in the sky, cool mobile phones are waiting for you! Follow up~click/official account (you can add friends on WeChat and enter the official account), and participate immediately! Everyone has a prize, and now follow the WeChat official account! )

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