Chapter 927 Overseas Promotion

A week later.

Bright Entertainment Company, President's Office.

Tan Yue picked up the cup and drank water, looked at the document in his hand, and showed a satisfied smile.

The program department and Penguin Video cooperated with the new network variety show to usher in the finale of the first season, and the ratings of the last episode reached a new high.

The topic remains hot on the Internet.

Whether in terms of popularity or ratings, this online variety show exceeded Tan Yue's expectations.

Nowadays, various variety shows are emerging one after another. Coupled with the lack of creativity, many programs have changed their contents without changing the ingredients. It is difficult for them to regain the grandeur of the past.

When he left, Tan Yue only determined the general framework of this online variety show, and the program department spent a lot of thought on filling in the details later.

After the first season of the program was aired, the show was very successful. Cuican Entertainment signed a contract with Penguin Video for the second season and has begun planning.

At this time, a reminder to receive an email message was received in the lower right corner of the computer. When Tan Yue was about to open it and read it, his phone buzzed with a new message.

Tan Yue glanced at his phone and saw a message from Wu Gong: "Mr. Tan, the data on the effectiveness of foreign publicity in the past week has been sent to your mailbox."

It's the email I received a second ago.

Tan Yue replied "OK", put down his phone, opened the email, and read it carefully.

Last weekend, Wu Gong brought several key members of the public relations department and flew abroad to start the overseas promotion plan of "Forrest Gump".

As for domestic publicity, Tan Yue is keeping an eye on it, so he doesn't have to worry at all. He only needs to do a good job in foreign publicity.

At present, everything is going well with the overseas publicity plan. After all, I have already had one experience, and the operation is quite easy.

Wu Gong introduced the recent publicity process in detail in the email, from on-site publicity to online reactions and various data.

Tan Yue looked at the data in the email. Overall, the progress was much faster than the last time, and the results were quite impressive.

After all, the audience of Chinese films in foreign film markets is still not high, and it is difficult to change foreigners' impressions of Chinese films just because of one movie.

Tan Yue had already been mentally prepared for this situation.

He is not in a hurry. All he can do now is to enter the international film market step by step.

When you accumulate enough fame abroad in the future, you will be able to do the same as in China, and you won’t have to go out of your way to promote it all over the world.

After seeing the results achieved in the past week, Tan Yue was very satisfied with Wu Gong's actions. He picked up his mobile phone and sent a message to Wu Gong: "I have read the email. It is very good. Keep up the good work!"

Wu Gong, who was far away on the other side of the world, looked at the news with a smile on his face.

The happiest time for a person is when he reaps the fruits he deserves after working hard.

On the first day after arriving in the United States, I got right to work without even getting jet-lagged.

Wu Gong put down his cell phone, took out his computer and started planning his next trip.

The promotion in the United States has come to an end and it’s time to move on to the next destination.

The next period of time will be about flying around the world to carry out the first wave of overseas promotion plans for "Forrest Gump".

It was already past ten o'clock in the evening. Although he was very tired physically, Wu Gong was very excited mentally. This promotional event went much smoother than he imagined.

USA, New York, a movie theater.

Standing at the door of the cinema was a young Chinese man wearing a black peaked cap. He often looked down at his mobile phone and sometimes turned his head to look at the elevator entrance.

This person's name is Zhao Yan, an international student studying in the United States. He has been here for more than two years, and this movie theater is where he often comes.

His biggest hobby is watching movies. Whenever a new movie with a good reputation is released, he will come over to watch it.

Hearing a 'ding-dong' sound, Zhao Yan turned to look at the elevator door.

Several white and black people walked out of the cinema.

"Why haven't you come yet?" Zhao Yan was waiting for his friend.

A few minutes ago, my friend sent me a message that he was downstairs. According to the speed of the elevator going up and down, he should have arrived.

Zhao Yan looked at the time on his phone and the movie was about to start in more than ten minutes. He couldn't help but feel a little anxious. His friend who sent the message did not respond.

A few minutes later, the elevator door opened again. Zhao Yan shook his head helplessly. He finally saw his friend.

"I had a stomachache when I got downstairs, so I went to the toilet."

Zhao Yan whispered in Chinese: "The lazy donkey is grinding."

"What did you say?"

Zhao Yan was too lazy to pay attention to this matter, shook his head and said: "It's nothing, let's go quickly."

"You must be talking bad about me. I must learn Chinese from now on."

"Come on!" Zhao Yan made a cheering gesture.

He knew this friend very well, and his talent in language could not be described as poor.

"Get your tickets, the movie will start soon."

"Don't worry, if you are late, you will miss a little bit of the plot."

Zhao Yan pursed his lips and said, "You know I have obsessive-compulsive disorder. It would be very uncomfortable for me to miss a little bit of the plot."

The two stopped talking nonsense and walked into the cinema.

"etc."

"What happened?"

Zhao Yan pointed at a piece of sea and reported: "Look whose movie this is?"

"Tan Tan. I don't know him." He spread his hands and couldn't spell out the name.

"Tan Yue."

"Yes, yes, Tan Yue, who is he?"

Zhao Yan slapped his forehead and said, "Do you remember the last time we watched "The Truman Show" together?"

"Of course, didn't we watch the second show before it was taken off the shelves!"

Zhao Yan nodded and said, "Yes, this movie is directed by the same director. Do you look familiar with this actor?"

"This, this. Yan, you know that you Chinese people are face-blind. I can only recognize you. I think everyone else looks the same."

"This person is Ma Guoliang, the leading actor in "The Truman Show."

"So it's him. I was wondering why he looked a little familiar."

Zhao Yan turned his head and looked at his friends around him. He was speechless.

"That is to say, this "Forrest Gump" is a new movie that they collaborated on again."

"Congratulations, your reaction arc is really a bit long."

"Yan, we must come to see this movie."

Zhao Yan looked at the poster, as if he had discovered a new world, and was very excited. He said, "We must come to see this movie."

He is a die-hard fan of Tan Yue. After coming to the United States to study, he originally thought that it would be difficult to see Tan Yue's new movies in foreign cinemas. Unexpectedly, one day, Tan Yue's movie was suddenly released simultaneously around the world, and he didn't expect that there would be a second one.

A week ago, Zhao Yan heard from his friends in China that Tan Yue had a new movie to be released. At that time, he felt very sorry. Now it seems that it is another movie that will be released simultaneously around the world.

Zhao Yan took a photo of the poster with his mobile phone, and then went to the movies with his friends.

France.

The slow-paced life atmosphere and immersive way of enjoying life of the French make many people envy and yearn for it.

Accompanied by a roar, a new subway train departed.

The subway in France has been built for a hundred years, so the noise is not surprising.

Even in the early years, for some reasons, there was no signal when riding the subway, so many people held newspapers or books in their hands.

Now with the development of technology, the signal coverage is more comprehensive, and people basically play with their mobile phones when riding the subway, but there are still some places where there is no signal and the mobile phone cannot access the Internet.

There are not many people on the subway at this time, and many seats are empty. Some people are playing with their mobile phones with their heads down, and the older people are reading books and newspapers.

The whole look highlights a characteristic of leisure.

The subway is noisy when it is just started, and it is much better after it is running.

The carriage is relatively quiet.

At this time, an advertisement suddenly sounded on the display screen in the subway, and only a few people looked up and looked.

The display screen in the subway often plays advertisements, so I am too lazy to look up. No matter which country, advertisements seem to be unpopular.

A voice that is neither loud nor soft introduces the content on the display, and more and more people look up and watch.

It is introducing a new movie, which is "Forrest Gump".

Placing advertisements in places with a large number of people such as subways is one of the most effective ways to promote movies.

When someone passes by and looks at the content on the monitor, they will be more or less impressed. People who like to watch movies will pay special attention to it.

As the movie was introduced, some people started to talk about it.

"Do you still remember this actor?"

"I have some impression. Isn't he the leading actor in "The Truman Show"?"

"Yes, I didn't expect that he has a new movie."

The two started chatting.

"If I remember correctly, he should be a Chinese, not a Japanese. When I knew about the movie "The Truman Show", I didn't watch it. Later, I saw more and more people recommending it on Twitter, so I went to the cinema."

"You dragged me to watch it."

"But after watching the movie, your reaction was more excited than mine. Do you remember the scene where Truman drove the boat into the wall?"

"Don't say it anymore."

The two laughed as they talked. When they were watching the movie, they almost cheered in the cinema.

"I wonder what this movie is like?"

"It should be the beginning of the promotion. There is not much content in the video. Let's watch it later."

"You make sense. There are not many good movies in China. It is not easy to have a movie like "The Truman Show". It is not easy to continue to make a movie of the same quality."

"The situation is unclear now. This actor is good, but I don't know whether he is riding on his fame in "The Truman Show" or the movie is really good."

Foreigners don't know much about Ma Guoliang. Many people are still stuck in "The Truman Show". His acting skills really amazed many people at that time.

But just one movie will not make everyone who sees his new movie run directly to the cinema.

"We're here, let's go."

"Remember the name of this movie, pay more attention to it during this period, and go and see it if it's good."

Italy.

The promotion method of "Forrest Gump" in Italy is similar to that in France, and it also adopts advertising on monitors.

This time, the location was chosen in a crowded commercial square.

The largest large shopping supermarket in Italy has an extra-large screen outside, playing various promotional advertisements.

Advertising on such screens is charged by the second.

Although the cost is relatively high, it is still the first choice for many big brands.

"Forrest Gump" was promoted in this way in many countries.

On a bench in front of the flower bed, the big screen can be seen. A familiar figure looks at the big screen and then looks down at the time on his watch.

This person is Wu Gong. He likes this place very much. So after finishing the promotion in the United States, he flew directly to Italy to arrange the promotion in person.

"It's almost time."

As Wu Gong finished speaking, the promotional video of "Forrest Gump" began to play on the big screen.

The price of each time period is also different.

The time when the promotional video of "Forrest Gump" was released is the most expensive time period, and of course it is also the time when there are the most people.

Wu Gong stood up and looked at the reactions of passers-by on the street.

Some stopped and started to watch the advertisement, while others took a look and turned away.

Wu Gong was not surprised by this.

No matter what advertisement is put on the big screen, it is impossible to satisfy everyone's taste.

As long as it can attract the attention of some people, it will be fine.

Just like the early promotion of "The Truman Show", not many people knew about it. After the movie was played, the online discussion would bring heat to the movie.

He believes that "Forrest Gump" must also attract more people like "The Truman Show".

Just as Wu Gong was watching other people's reactions, the conversation of several young people next to him attracted his attention.

"Forrest Gump, a Chinese movie, shouldn't be good."

"You can't say that. Wasn't there a Chinese movie that was very popular on the Internet some time ago!"

"That's right. I can see that you haven't seen that movie. The leading actor of this movie is the same person as the leading actor of the popular movie on the Internet."

"Really! I said that this actor looks familiar. I feel like I've seen him somewhere."

"You didn't go to see that movie last time. Will you go with me this time?"

"I hadn't seen the Chinese movie at the time. I didn't think it was very good. I thought it was fake because there were so many discussions on the Internet. Until I saw the box office results, I realized that I might have missed a good movie, so I must go and see it this time."

"That's right, I'll go see this movie this time to see if Chinese movies are as exciting as what people say online."

"Don't worry, if I remember correctly, the director of "Forrest Gump" is the same as that of "The Truman Show", and the starring actor is the same person, so this movie shouldn't be bad."

"Check it online to see if it's Tan Yue? When I finished watching "The Truman Show", I specifically looked up the name of this director."

Wu Gong at the side couldn't help but smile, this is the purpose of promoting movies.