Chapter 925 Promotional Plan

Zheng Tong's mouth trembled slightly, and he finally couldn't help but ask: "Mr. Tan, is this movie going to be released simultaneously around the world?"

Hearing these words, Wu Gong's eyes lit up. He had not yet figured out that this movie might be released in China like previous movies.

"The Truman Show" was able to be released in the global film market because of relevant policy support. Now will "Forrest Gump" also be released globally? It's quite appropriate.

Under the expectant gazes of the two people, Tan Yue nodded and said: "Yes, "Forrest Gump" will be released simultaneously around the world."

Zheng Tong nodded. Before the movie started, Tan Yue repeatedly emphasized that "Forrest Gump" was a very important movie, and he had thought about it in this regard.

Wu Gong is also thinking clearly at this moment. "Forrest Gump" is shot in the United States, so there is a high probability that it will be released globally. If it is only released domestically, why go all the way to the United States for filming?

And he now understands that the domestic film market can no longer satisfy Tan Yue, and now he has to move to the global film market.

Tan Yue said: "I plan to have this movie released in the summer. What do you think?"

Regarding this issue, Wu Gong was more professional, while Zheng Tong said nothing.

Wu Gong thought for a moment and said: "This is a good time. Not only is it summer vacation in China, but it is also during summer vacation in many European and American countries."

Since "The Truman Show" was released in the global film market, he has done a lot of homework about foreign holidays.

There were not many opportunities to use it originally, but now it seems that it is likely to be used frequently in the future.

The summer vacation in Europe and the United States takes about the same time as in China, starting from the beginning of June to the end of August.

Zheng Tong thought that it was a good thing that he didn't comment. He really didn't know the summer vacation time in Europe and the United States.

"What specific date do you think is more suitable for the release?"

"Wait for me a moment." After saying this, Wu Gong opened a chat box on his phone and sent a message, "Send me the movies that will be released simultaneously around the world in July and August."

These are his own connections.

I will get news about any new foreign movies that are scheduled to be released.

Although there may be other movies announced during the period, it can also be used as a reference.

When a movie is released, it is best not to be released with other movies of the same type. If it is only released domestically, there is no need to consider this factor. Tan Yue is the guarantee of box office.

If "Forrest Gump" is to be released abroad, it is best to avoid some big directors or big productions.

It didn't take long for the message to come back.

After some inspection, Wu Gong had an idea: "Mr. Tan, I think July 7th is a good time to release it."

It is also summer vacation abroad, and many blockbusters have been scheduled. Compared to August, there are currently slightly fewer movies scheduled for July.

Tan Yue had no objection to this, and the release date of "Forrest Gump" was determined.

"The publicity work this time is still not easy to do." When it comes to publicity, Tan Yue is a little worried.

Although I have accumulated some experience while promoting "The Truman Show", it is still not an easy task.

Nowadays, my reputation abroad is very small, and it is impossible to achieve the same promotion method as in China. Compared with "The Truman Show", the pressure on "Forrest Gump" will not be much less, and the market competition will be fierce.

The promotion of "Forrest Gump" this time was even more strenuous and difficult than the last time.

"Foreign propaganda still asks me to do it." Wu Gong volunteered to take over the task.

I was in charge of "The Truman Show" last time, and I am very experienced in promoting it abroad.

Tan Yue shook his head and said: "It's too hard to do publicity abroad. You suffered a crime last time. This time I'll find someone else to do the foreign publicity. You will be responsible for the country."

He couldn't bear to think of Wu Gong's appearance when he came back from abroad.

Wu Gong was a little anxious: "Mr. Tan, our company currently has very little experience in promoting movies overseas. There will definitely be many more promotions like this in the future."

This sentence touched Tan Yue's heart. His future goal is to be in the foreign film market.

"As the saying goes, everything is difficult at the beginning. I will first smooth out how to do overseas promotion. When we accumulate enough experience, we can send additional people there and there will be no unexpected incidents. Overseas promotion requires continuous accumulation of experience. When promoting "The Truman Show", we made many bold attempts, some with good results, and some with no results. This time I want to try again to see if our methods are wrong or if some of the details are not in place. "

Seeing Wu Gong's serious expression, Tan Yue had no choice but to nod and agree.

As Wu Gong said, they have too little experience in promoting movies overseas, and there is even less experience that they can learn from domestically.

Now is the stage of crossing the river by feeling for the stones, and an experienced person is needed to cross the river.

The most suitable person for the entire Bright Entertainment Company is Wu Gong.

Wu Gong showed a smile on his face and said: "Leave it to me to promote the film overseas. This time I will let more foreigners know about our company's film."

There were many shortcomings in the last promotion, and he wanted to take this opportunity to make up for it and strive to do every detail well.

Tan Yue sighed and said: "I'm going to have to work hard for you again this time, Director Wu. As long as I leave all the company's publicity-related matters to you, I can rest assured. During the publicity period, I only need you to remember one thing."

"Be sure to take care of yourself."

"Thank you Mr. Tan for your concern. I will pay attention this time."

Tan Yue added: "During the film promotion period, all overseas consumer companies will reimburse all expenses, and bonuses and year-end bonuses will all be doubled."

"Thank you Mr. Tan." Mr. Wu felt warm in his heart.

Although he knew that it was very hard to promote the film abroad, he still insisted on going because the company treated him very well in this regard and Tan Yue took great care of his employees.

"After returning to the party, make two sets of promotion plans at home and abroad."

"Okay."

Mr. Wu had carefully considered the domestic promotion plan before the filming of the film, and had a general idea in his mind, but the film had not started shooting yet, so he had put it aside. Now he can improve it with other people in the department, and the main consideration is still the overseas promotion plan.

"Mr. Zheng, what do you think about promoting the film overseas?" Tan Yue asked.

Zheng Tong is the director of the film department and has professional insights in this regard.

Zheng Tong thought for a while and said: "I saw many foreign blockbusters on the Internet when they were promoting."

After talking about it, he was endless. As long as it was related to any link of the film, he would spend time studying it.

During the process, Tan Yue and Wu Gong nodded from time to time, and sometimes looked thoughtful.

More than half an hour later.

Tan Yue said: "General Zheng has provided us with many new ideas for publicity. You two can discuss it."

Then Zheng Tong and Wu Gong came out of the office.

The two walked and chatted.

Most of the time, Wu Gong asked about some details.

After listening to Zheng Tong's ideas, he brought him many new ideas for publicity. He thought he could try it. Anyway, it is still in the exploratory stage. The more publicity methods, the better.

Of course, this is what Tan Yue meant, otherwise Wu Gong would not dare to take such a big risk. Foreign publicity is not a small amount of money, so he dare not try it easily.

'Ding Dong. ' The elevator door opened.

Zheng Tong came out and said: "If there is anything unclear later, send me a message at any time."

Wu Gong pressed the elevator with one hand and made an 'OK' gesture with the other hand.

Zheng Tong watched the elevator door close and was very happy. The company will have another movie released simultaneously around the world.

After returning to the office, Engineer Wu opened the publicity plan for "Forrest Gump" created last year on his computer. Domestic publicity was not difficult for him.

As long as he promoted it on a large scale, letting more people know that Mr. Tan's new movie is about to be released, and then announced it on major social media, Engineer Wu estimated that it would soon be on the hot search list of various lists.

After slightly improving the document and confirming that there were no problems, Engineer Wu began to plan the overseas publicity plan for "Forrest Gump".

Some factors that had obvious publicity effects last time were written down, while some factors that were not obvious were slightly improved, and those with poor effects were directly eliminated.

The most important thing to think about are the methods that Zheng Tong mentioned today. There is a general direction, and the details must be carefully improved. During this period, he also read some information on the Internet.

On the other side.

"Is Mr. Tan in the office?" Xu Nuo asked.

"Yes."

"OK." Xu Nuo knocked on the door of Tan Yue's office.

"Come in."

Tan Yue put down the work in his hands and looked up to see that it was Xu Nuo.

"What's up?"

Xu Nuo closed the door and said, "I haven't played billiards for more than half a year. Do you want to play?"

During the time when Tan Yue was not in the company, he rarely played billiards. After a painful lesson, he no longer wanted to play with others.

In the past six months, Xu Nuo only played two shots alone in the gym when he felt itchy. I dare not say that I have made progress, but I believe that there is absolutely no problem in beating Tan Yue now.

After all, Tan Yue has been busy filming and has no chance to play billiards.

Tan Yue shook his head and said, "No, I can't leave now, let's play another day."

He is working on the company's development plan for the second half of the year. The matter is very important. He will not go out under this circumstance.

"Okay then." Xu Nuo did not ask. It is important to do business first. Playing billiards can be a way to entertain himself in his spare time.

"I won't disturb you from work. I'll go back first."

Tan Yue said "um" and lowered his head to continue working.

Xu Nuo walked to the door and suddenly turned back, saying, "I've finished my tea. Do you have any more tea?"

"There are some on the coffee table and in the drawer below. Take whatever you want." Tan Yue didn't even raise his head.

"Okay."

Xu Nuo looked around for a while and found the tea he took back last time. He said, "It's you."

This tea is very much in line with his taste for tea.

"I'm leaving."

This time Tan Yue ignored him and was busy with his work.

The next day.

Mr. Wu came to Tan Yue's office: "Mr. Tan, this is the domestic and international publicity plan for "Forrest Gump". Please take a look."

Tan Yue took the document and asked, "Didn't you get enough rest yesterday?"

"I slept a little late and had insomnia."

After returning home from get off work yesterday, Mr. Wu kept thinking about the publicity plan. After a day's hard work, the publicity plan was almost completed. He thought that it would take one or two hours to complete it after arriving at the company today.

But after lying on the bed, he couldn't fall asleep anyway, so he had to get up and finally finished the plan in the early morning.

"Pay more attention to rest."

Tan Yue opened the domestic publicity plan and started reading it.

More than ten minutes later, Tan Yue said, "There is no problem in China."

These have been verified by the market many times, and the promotion plan is the same as before.

Wu Gong nodded slightly and felt a little nervous when he saw Tan Yue pick up the foreign publicity plan.

"Are all those publicity plans from last time in it?" Tan Yue looked at the previous plans with some familiarity.

"These are the elements with the most obvious effects. I think this method is still effective this time." Wu Gong expressed his thoughts: "We have also made some adjustments and tried our best to make every plan as good as possible." to the optimum.”

"The Truman Show" was promoted for the first time, so the amount of publicity funds was a rather scary figure. After returning to China, Mr. Wu calculated it carefully and broke the highest domestic expense for promoting a film.

As the director of the public relations department, of course I will not allow this to happen again.

Tan Yue nodded and said nothing, continuing to focus on the publicity plan.

From the initial publicity before the film's release to all-round publicity to the publicity during the release, every step is extremely detailed. It can be seen that Wu Gong spent a lot of thought on it.

"Take a look, there is something wrong with this place, and the plan needs to be adjusted." Tan Yue picked up a pen, marked it, and said, "Even if no one knows him abroad, we still need to interact. The name of the movie can be known among the audience. It left a deep impact on my heart, and I will naturally think of it when it is released.”

Wu Gong listened carefully to Tan Yue's advice. After listening to it, he realized that he had indeed been a little negligent.

Tan Yue watched and asked some questions, and half an hour passed unknowingly.

"It seems that Director Zheng's method is not bad." Tan Yue couldn't help praising the last publicity plan.

"Yes, this kind of publicity method is a good choice based on the current preview. It can not only save a lot of money, but also conduct a comprehensive publicity."

"But you can only know if it is suitable for our domestic movies." Tan Yue continued: "The problematic areas have been marked. You can take it back and modify it a little, and then there will be no problem when you submit it. Our promotion plan can also be finalized.”

The overseas promotion plan of "Forrest Gump" is generally sound, with only a few minor flaws in a few places.

"Okay, I'm going to modify it now."

Wu Gong also speeded up the pace. Once Tan Yue signed the promotion plan, the promotion of "Forrest Gump" would be prepared and ready to start.