Chapter 843 Overseas Promotion Plan

After Wu Gong reported his work to Tan Yue, he immediately started the first step of publicity work on "The Truman Show".

The next day some reports about "The Truman Show" began to appear online.

At present, it is only the first step of publicity for this movie, and it has not adopted a very large publicity model. However, Tan Yue's influence in China is very large.

As soon as the news about Tan Yue's new movie came out, it immediately started to set off the Internet.

Countless netizens are talking about it, and the two words Tan Yue have now become a golden sign in the film industry.

After almost all Chinese people hear the words "Tan Yue", they will subconsciously think that the quality of the movie is very good, at least it will not be a bad movie.

This impression is very important. Currently, among the many film directors in China, there are no more than five directors who can give Chinese people such an impression.

In Wu Gong's publicity plan, the three-step promotion of the movie is larger each step. At present, it is only the first step of promotion, and the scale has already affected the entire network.

On Weibo, six of the top ten hot searches on Weibo are related to Tan Yue's new movie.

"'The Truman Show'? I have paid attention to this movie before, but so far I haven't seen many related behind-the-scenes. If there is a chance, I hope the official blog of the crew can post the filming behind-the-scenes as soon as possible."

"Is this movie sure to be released during May Day? If the company gives you a holiday then, then go to the cinema and watch it. After all, Tan Yue's movies have never disappointed."

"Tan Yue is also one of the first five directors listed by the General Administration of Culture. His film should also be released simultaneously around the world. I don't know what the final results will be. Pakho Chang's "Global Travel" was released during the Spring Festival. It was also released simultaneously around the world. The domestic box office of the movie was good, but the performance at the foreign box office was not very satisfactory. "

"I feel a little bad during this time, and this news is the only good news I have heard recently that can make people feel relieved."

The place where the most discussion about this matter is probably the film forum. A large number of domestic film lovers gather here. Whenever something happens in the film industry, this must be the most lively place. Previously, "Global Travel" This is true, and this is also true for Tan Yue's new movie "The Truman Show".

When Bright Entertainment first started to release the promotion for this movie, it caused an uproar on the film forum.

"Is Mr. Tan Yue's new movie coming out again? It's so exciting. I want to go see it."

"Although Tan Yue has not made too many movies, the quality of every movie he makes is very high. Now the movie I am most looking forward to is Tan Yue's new movie."

"Among all the directors in the film industry, the one I admire the most is Mr. Tan Yue, because he is the one with the highest output among the top directors, and the quality of the films he shoots will not decrease while his output is high."

"The Truman Show? I hope this movie can recreate the glory of Mr. Tan Yue. I will definitely take time to watch this movie in the cinema during May Day. I also hope this movie will be a big hit at the overseas box office."

"What kind of movie is "The Truman Show"? It sounds a bit boring, but since it was made by Mr. Tan Yue, it is definitely not bad, and I will support it when the time comes."

"There have been quite a few film reviews on the forum these days, but my favorite is the review about "Global Travel" written by Wang Letian. The analysis is so spot-on. I hope to see Wang Letian's review of "Travel Around the World" in a while. Film Criticism Analysis of "The Truman Show".

…

…

Beijing, Bright Entertainment Company.

In Tan Yue's office.

Tan Yue was sitting behind his desk. He had just finished processing a batch of documents and felt a little bloated. He drank a cup of coffee.

While drinking coffee, I opened the movie forum, browsed the forum, and read some of the comments of netizens. It was a relaxing time.

Moreover, the netizens on movie forums are very different from the netizens who comment on many news articles.

Many netizens who comment under many news reports only have some understanding of the entertainment industry or the film industry, have watched some movies, or like a certain actor or director, so they make comments. In fact, these netizens do not know much about movies. Very deep, just to find it interesting or to support a certain person.

But the movie forum is different. Many netizens on the movie forum have certain professional qualities.

Many people on movie forums will write movie reviews after watching a movie. After years of accumulation, they generally have their own opinions on the movie.

Although these people do not represent the entire movie audience, they also represent some trends in the film industry.

Generally speaking, movies that don’t get a good reputation on movie forums won’t do well at the box office.

With the support of these people on the film forum, the movie will not be bad at the box office.

And it’s not just outsiders who dive in film forums. Many artists, actors, directors and screenwriters in the film industry also often dive and hang out in film forums to see what everyone is doing.

Tan Yue looked around the movie forum and found that many people in the movie forum were discussing "The Truman Show."

Tan Yue feels very good about this. The first wave of publicity has just been launched, and it has caused a lot of discussion on the Internet.

Later, as the second and third rounds of publicity for "The Truman Show" unfold, there will definitely be a very large scale of publicity, which will completely make the movie "The Truman Show" famous.

Tan Yue is very satisfied with the domestic film promotion plan formulated by Wu Gong, and he is also looking forward to seeing the effect of the promotion in the future, but what he cares more about is the overseas promotion plan.

At present, Tan Yue and Ma Guoliang have great influence and box office appeal in China, so it is not difficult to promote it.

With Tan Yue and other names recognized by the Chinese, even if the promotion of "The Truman Show" is not in place, the box office will not be bad.

Because many audiences will take the initiative to go to the cinema to support their movies even if they have not seen the promotion reports.

In the final analysis, in the impression of the Chinese, Tan Yue's movies are of guaranteed quality, and they will definitely not suffer losses after watching them.

But in contrast, Tan Yue's influence overseas is much smaller.

He is still a little famous in several countries in South Asia and Southeast Asia, but in the United States and European countries, his fame is almost zero.

Except for some Chinese and overseas Chinese, foreigners don't know him at all, and it is even less likely to recognize his signboard.

One of the main reasons why Zhang Baihao's "Around the World" has such a low box office overseas is that the overseas promotion has not been done well. ……

……

At 10:36 am that day, Tan Yue had just finished reading a news report and glanced at the time in the lower right corner of the computer.

At this time, the door of the office was knocked, and Tan Yue said, "Please come in."

After Tan Yue finished speaking, the door of the office was pushed open from the outside, and Wu Gong came in with a stack of information, closed the door, walked to Tan Yue's desk and sat down, and handed the information in his hand to Tan Yue.

"Mr. Tan, this is the plan for the overseas promotion of "The Truman Show" made by our public relations department. At present, this is a draft, and it needs to be refined and modified later. Please take a look first. If you can make some suggestions, we can also follow your direction to make modifications."

Tan Yue took the overseas promotion plan handed over by Wu Gong and opened it and read it slowly.

Although the proposal is the initial draft, it is listed in more detail, including different promotional strategies for different countries. For example, in Japan, you can try to promote in the form of comics, or combine promotion with comics and two-dimensional things to impress young movie audiences as quickly as possible.

For example, in the promotional strategy in the United States, you can combine the promotional plan with science fiction. In the United States, science fiction is a very popular element, and Mr. Wu’s idea is good.

Although he had little experience in promoting abroad before, Mr. Wu has been a public relations director for so many years and is a well-known old fox in the entertainment industry in terms of publicity and public relations.

Even if he has just started overseas promotion, his ideas are wild and have strong feasibility.

Tan Yue read the entire overseas promotional plan, then thought for a while and asked Mr. Wu two questions, asking him to refine the promotional plan.

The general idea is not wrong. If it can be more precise and detailed, you can use this promotional plan as the first version and start to modify it. In a few days, the final promotional plan can be finalized.

After getting some advice from Tan Yue, Engineer Wu was ready to go back to the public relations department to start writing a new proposal.

He walked out of Tan Yue's office, and there were many staff members from the president's office outside.

Engineer Wu was also an old man of Brilliant Entertainment. After Tan Yue became the company's vice president, he also paid special attention to Engineer Wu, which greatly improved Engineer Wu's status in Brilliant Entertainment.

Walking in the corridor of the president's office, many staff members greeted Engineer Wu. Engineer Wu naturally responded with a smile. Although these people's positions in the company were not as high as his, they were in contact with Chen Ziyu and Tan Yue every day. In ancient times, they were the chief stewards of the palace. It was best to try to maintain a relatively friendly relationship.

Engineer Wu was the director of the public relations department. He had been doing public relations for so many years, and his emotional intelligence and means were very high. He maintained a very good balance with everyone. He was not too distant, but not very close. After all, the gap in positions was there. Engineer Wu was an executive of Brilliant Entertainment, and a core executive. He almost became a vice president at the beginning. He was one of the core executives in the company second only to Chen Ziyu and Tan Yue.

After coming out of the elevator, Wu returned to his office and asked his assistant to call several old friends in the department.

After a while, six or seven young and middle-aged people came to Wu's office one after another.

After everyone arrived, Wu told everyone about the problem that Tan Yue had just told him in Tan Yue's office. The draft of the overseas publicity plan was discussed by these people. Now the draft needs to be revised, and naturally these people are indispensable.

These guys are the old team accumulated by Wu Gong over the years. They are the treasures of the public relations department. Any one of them who goes out is a talent that is heavily recruited by major entertainment companies.

Because doing public relations is also a very talented thing. It is not that you can do public relations well if you have a high degree or a flexible mind.

It took a lot of effort for Wu Gong to gather seven or eight public relations talents under his hands.

Everyone gathered together, and Wu Gong also participated in the discussion, brainstorming, brainstorming, and after a quarrel-like discussion, the two problems pointed out by Tan Yue were also solved.

After solving the two problems pointed out by Tan Yue, under the leadership of Engineer Wu, everyone carefully checked again and picked out several problems in the details. This time, the second version of the overseas publicity plan was finalized.

After the discussion, the matter finally came to a conclusion.

Engineer Wu sent seven or eight capable subordinates out of the office one after another, and then sat on the sofa and carefully looked at the second version of the overseas publicity plan that everyone had just discussed and summarized.

He was not in a hurry to send this overseas publicity plan to Tan Yue's office now, he still needed to think about it.

After all, so many people participated in the discussion just now, it was inevitable that it would appear a bit messy, and there might be some negligence. He didn't want to lose points in Tan Yue's heart, so he had to do all the details well.

Engineer Wu carefully read the second version of this overseas publicity plan several times, and revised several vague details in it. Finally, he felt satisfied and put the plan away.

If it was a domestic publicity plan, he would not be so cautious, because he had been doing public relations and publicity work for so many years, and he was too familiar with the process of this domestic publicity plan, and he could easily write a very good publicity plan.

But the overseas publicity plan was different. It was the first time for him to do this kind of publicity plan, so he had to be careful, careful, and careful again.

Engineer Wu looked at the time. It was almost lunch time. There should be no time to send it in the morning and at noon. Even if he didn't take a break, Mr. Tan would also take a break.

Finally, Engineer Wu decided to send this publicity plan to Mr. Tan as soon as possible in the afternoon.

…

…

Just after two o'clock in the afternoon, Engineer Wu came to Tan Yue's office with the publicity plan and showed Tan Yue the revised plan.

After reading it, Tan Yue nodded. He had also learned about some overseas publicity plans of "Global Travel". In comparison, the publicity plan made by Engineer Wu was more effective and better in all aspects.

However, Tan Yue felt that there was still room for improvement, so he asked Engineer Wu to take it back for further revision.

After four revisions, the overseas publicity plan was finally finalized. The backbone members of the entire public relations department discussed it so hard that their throats were about to burst into flames.