Chapter 342 Layout, Exploration

Liu Ting reacted.

Mr. Cao wants to expand the influence of Shiwang brand to the surrounding cities!

No longer just confine your attention to Sansha City!

But I also want to use this to improve the grade of Shiwang brand!

Attract more people to pay attention to Shiwang brand and support Shiwang brand!

Although there are more and more stores of the Shiwang brand nowadays, and its influence has been rising, but it is undeniable that there is still a lack of things that can be sold!

After all, the shops under Shiwang Group are home-cooked food, the kind of roadside restaurants that are very common in the streets and alleys.

The difference between Shiwang brand and them is at most that the price is cheaper than other stores, the service is better, and the cost performance is higher.

With these advantages, it is certainly no problem to attract local residents, and they can also be praised and loved by everyone.

This can be seen from the growth rate of Shiwang brand members before.

However, it is a bit far-fetched to get those residents in the surrounding cities to come over to cheer on those common restaurants alone.

And if there is a food city under the banner of mid-to-high-end and the only catering-themed food city in this large urban area, it will be completely different!

To know such a scale, a shopping mall dedicated to the catering field with a full 200,000 to 300,000 square meters is the first of its kind in the whole country!

Before, it was not that there were no large-scale shopping malls with food as the theme and a sense of age as a gimmick.

Wen Heyou from Sansha City is one of the best.

Find another way, and abruptly build yourself into an Internet celebrity attraction, a new benchmark for the city!

Not only is it well-known in various cities in Jiang Province where Sansha City is located, but even residents of cities thousands of miles away have heard of this name. As long as they have the opportunity to travel to Sansha City, this Wenheyou has become a must-see card for people. one of the attractions.

This makes Wenheyou's daily passenger flow amazingly exaggerated. Among them, the most famous Wenheyou crayfish has created an astonishing record of tens of thousands of people queuing up in a single day!

At that time, Weibo and Moments were maxed out, and I got out of the circle in one fell swoop! The fire spread all over the country!

The turnover rate directly broke the ceiling of the catering industry!

But if you want to say how good the taste really is,

In fact, that's it. The most important thing is that the atmosphere has been created, and word-of-mouth has been established. People are more interested in that atmosphere and psychological satisfaction.

It was as if all the friends around me had gone, and if I didn’t go to see it, I always felt uncomfortable.

And what Liu Ting understands now, or what she can think of now, is that Cao always wants to build a large food city like Wen Heyou!

And it's more than ten times bigger than Wen Heyou!

You must know that Sansha Super Wenheyou only has a total of 20,000 square meters!

Shiwang Food City has more than 200,000 square meters!

It's ten times bigger!

There is no food city of this level in the whole country!

Combined with the establishment of all mid-to-high-end restaurants, mid-to-high-end restaurants are relatively scattered, and there has never been such a big battle in the whole country with hundreds of them gathered together like this!

Just thinking about it, you can know that its sense of topic and freshness are extraordinary!

At the same time, the overall good environment of the food city also fully possesses the characteristics of a tourist attraction!

If she really made up her mind to invest a huge amount of money, Liu Ting felt that this food city would definitely be a success!

At least in Liu Ting's opinion, it would be an easy task to surpass Wen Heyou's square! There is no difficulty at all!

At that time, the attraction of the Shiwang brand to the residents of surrounding cities will be greatly increased!

"Mr. Cao, I understand!" Withdrawing her thoughts, Liu Ting nodded heavily and said:

"If we build a gourmet city like you said, then we will create many histories and records!"

"First of all, it is the first such a large-scale food-focused shopping mall in the country!"

"Secondly, although there are many mid-to-high-end stores in the country, there is no such thing as ours that gathers so many stores in one shopping mall!"

"Coupled with the blessing of our Shiwang brand, as long as this food city is launched, it will definitely cause an extraordinary sensation!"

"I don't feel that we need to do any publicity and hype!"

"At that time, the scope of influence of our Shiwang brand will not only be in Sansha City, but the whole country!"

"Hehe." Hearing this, Cao Xingyu smiled faintly, he didn't care much about what was recorded or not, and that thing was useless.

His main purpose this time is actually to expand the influence of the Shiwang brand, jumping out of the scope of Sansha City, and attracting more residents in other surrounding cities.

The core goal is to increase the membership of Shiwang brand.

After all, with the current system fully open to Sansha City, Cao Xingyu is not clear about the conditions for the next map upgrade. If he just simply copied the existing model, it would be a bit too conservative and not Cao Xingyu's way of doing things.

Think about it, what if the upgrade condition hidden in the map has a membership requirement of 10 million?

The entire Sansha City is only in the early 10 million!

Is it possible to make people in the whole city become members of the Shiwang brand?

If you think about it, you know that this is an impossible task. After all, there are still many minors and so many elderly people among them.

Therefore, Cao Xingyu felt that he should take a long-term view, try to consider all the possibilities that should be thought of, and make arrangements in advance, so as not to have time to cram.

What's more, letting Shiwang Group have more projects that can be sold is a great boost to the group's reputation itself, which is a great thing.

At the same time, it is also taking this opportunity to improve the grade of the Shiwang brand, so that people will not stay in the impression that the Shiwang brand only serves some ordinary scenes of catering, and tell everyone that the Shiwang brand also provides large-scale medium and high-end catering!

By the way, let's radiate people with higher consumption levels, so that the assets of Shiwang Group will be more diversified.

So no matter how you look at it, Cao Xingyu thinks that this move is right.

And he is also very rational, he has finalized the number of this food city in his heart from the beginning.

It is completely enough to have such a mid-to-high-end food city in a large area.

In the future, the layout can be arranged according to South China, Central China, North China, West China, and East China. It is almost enough to open five such mid-to-high-end food cities across the country.

After all, it must be admitted that there are too many people in the business scene of mid-to-high-end catering that cannot become a high-frequency consumption, so they can only go there once or twice.

If there are too many, it is purely competing with oneself, which will make it impossible to support the popularity.

Only by relying on an area to support such a large food city can it have a future.

After a pause, after withdrawing his thoughts, Cao Xingyu continued:

"For this gourmet city, it is also a first-out overall plan."

"Such as the choice of specific business types, the overall decoration style, and those I just mentioned."

"It's all ready now."

"You will take care of the details in this regard at that time."

"I just want to make one thing clear, that is, for these mid-to-high-end stores, our food prices should not be too high at that time, and we must maintain the high cost performance that we have always insisted on!"

"Of course, the low price is only for our member users!"

"Uh... continue to squeeze profit margins?" Liu Ting opened her mouth and murmured in surprise.

At first, she thought that Boss Cao was planning to make a lot of money by making a profit through the Food City!

After all, such a good gimmick also has the accumulated popularity of the Shiwang brand.

Coupled with the excellent overall environment of the Food City.

Liu Ting believes that the shops in this gourmet city can set the prices a little higher. Anyway, everyone can understand the high prices of mid-to-high-end shops, and there is not much resistance.

As we all know, the ordinary catering industry already has a gross profit of more than 50%, and the profits of those mid-to-high-end catering industries are even more astonishing.

So Liu Ting thought for a moment just now that she had completely seen through Cao Xingyu's true thoughts and plans!

She thinks that Mr. Cao's series of measures for those shops before are all for the layout of this food city!

Use extremely low profit margins to accumulate popularity and reputation, and then seek benefits at the right time, just like now! Launch Food City, launch this big project that really makes money!

I have to admit that Liu Ting's idea is indeed well-founded and completely feasible.

As long as it is operated properly and this food city becomes a famous shopping mall in the whole country, and people from all over the world flock to support it, then it may not be difficult to make money at that time.

But she never expected that Mr. Cao would go the same way as before! ! !

From this point of view, Mr. Cao has no intention of making a lot of money in this gourmet city!

"That's right." Cao Xingyu nodded in confirmation.

Obviously, Cao Xingyu did not waver in maintaining a high cost performance.

Naturally, he could think that he could make more profits by relying on this food city, but compared to getting more potential members, Cao Xingyu resolutely chose the latter.

After all, the more cost-effective it will be, the more customers will be attracted, and the more people will apply for the Shiwang brand membership card.

Members are the core right now!

"This..." Hearing this, Liu Ting smiled helplessly. How could this be?

Hundreds of middle and high-end restaurants don't even try to make money?

You know it's going to cost a lot of money...

If the profit is compressed, the time to recover the input cost will be lengthened again!

Mr. Cao, could it be that they are still making arrangements at this time?

After a pause, Liu Ting still chose to express her worries:

"Mr. Cao, the renovation of Shiwang's headquarters also requires a huge amount of capital investment."

"The funds needed for this gourmet city must not be low."

"Also, after we took over the office buildings of Shiwang's headquarters, we still have a debt of 2.5 billion..."

Speaking of this, Liu Ting stopped talking, she could not understand what she wanted to express.

The demand for funds has been increasing!

Can our Shiwang Group really accept it?

"Hehe." Hearing this, Cao Xingyu naturally understood Liu Ting's meaning in seconds, and smiled faintly:

"That liability is a long-term operating liability, and there is basically no pressure in the short term, so don't worry."

"As for the real king's headquarters, don't worry, take your time, I didn't say that it should be done in one step. Looking back, the specific progress of the real king's headquarters will be carried out simultaneously according to the scale of our real king group."

"So in the final analysis, the biggest investment in the near future is the decoration of those stores in the food city and a series of subsequent cost investments."

"As for the cost in this aspect, apart from the decoration being the big one, the other biggest thing is the procurement of raw materials. Try to negotiate with the suppliers later, and the payment cycle should be as long as possible."

"Even if it doesn't work, don't worry, there will be other ways on my side."

"Since I have chosen to do it, it is impossible for me to be unprepared?"

"In short, as long as it is something that money can solve, it is a trivial matter, and you don't have to worry about it."

"Um...Okay, Mr. Cao." After hearing the end, Liu Ting silently bowed her head in response.

Mr. Cao is still so domineering!

Seeing this, Cao Xingyu didn't say any more. Right now, he has already arranged all the tasks he wants to arrange this time.

And Liu Ting started to sort out her notes, silently digesting these amazing plans that Mr. Cao made tonight.

For a moment, the car fell into silence.

...

Since Cao Xingyu's departure time happened to be the end of get off work at 6:00 p.m., the road was very congested.

It took almost an hour before they arrived at their destination - Qianda Hotel.

After meeting with Xie Jianlin, a group of people walked directly into the hotel, and the lobby manager who had been waiting for a long time personally ushered them into the reserved box.

"Mr. Xie, you can order first and see what you like to eat. Don't be polite to us." As soon as the group sat down, Liu Ting took the lead and said with a smile.

After what Cao Xingyu said just now, Liu Ting completely let go, and now she no longer has the slightest timidity when facing Xie Jianlin.

What happened to the Xie Group?

What about Xie Jianlin?

Our Shiwang Group is not lower than anyone or any company!

And I am the president of Shiwang Group!

The leader on the bright side!

Liu Ting kept thinking about Mr. Cao's words in her heart, which was the source of her confidence.

"Hmm?" Xie Jianlin raised his brows in surprise when he heard Liu Ting's sudden opening.

He has never taken this woman seriously, who has been silent and just by Cao Xingyu's side.

But I also heard from Xie Qing that this is the president of Shiwang Group.

When we first met in the conference room, Xie Jianlin also saw from the president that the other party was uncomfortable, or that there was a trace of stage fright, and the expression on his face was very stiff.

But now...

"Why does it feel like there has been a big change?" Xie Jianlin muttered in his heart, he could clearly feel that Liu Ting had changed a lot.

Next, after ordering, the two sides began to chat without saying a word.

Throughout the conversation, Xie Jianlin's intention was obvious, that is, he was constantly probing, and wanted to get some information about the identity of the capital behind it from Cao Xingyu.

Cao Xingyu was a little helpless about this, he could understand Xie Jianlin's thoughts, but there was no one behind him!

He had no choice but to keep fooling around, always emphasizing that it wasn't time yet.

But how could Xie Jianlin give up so easily, as long as there was a suitable time, he would ask such side-talking questions, very sophisticated.

If Cao Xingyu really didn't have much capital behind him, maybe Cao Xingyu would have slipped his mouth.

It's a pity that there is no chance to say anything.

And Cao Xingyu did not forget the purpose of this meal with the other party, one is to establish a deeper relationship.

The second is to find out Xie Jianlin's tone, see his views on the real estate industry, and see if there is any possibility of taking over the Xie Group as a whole in the future.

The two sides were still a bit cautious in the front, and they didn't let go completely, and they kept everything they said. After drinking for three rounds and the atmosphere rose, the two sides chatted a lot.

Later, from Xie Jianlin's words, Cao Xingyu heard that the other party was worried about the future of the real estate industry and was not optimistic about the development of the traditional real estate industry. Some breakthrough measures must be taken, otherwise it would be difficult to maintain the previous bright moment of the real estate industry.

Hearing these remarks, Cao Xingyu had some relief in his heart. It seems that the idea of ​​acquiring the Xie Group in its entirety is still very promising.

The whole dinner ended in a harmonious atmosphere.

In the end, both parties were full of red faces, laughing constantly, and looked very happy, as if they had made a lot of money this time.

...

night.

It's nearly nine o'clock.

Naturally, Cao Xingyu, who had been drunk, would not drive, but found a replacement driver instead.

After about half an hour, the car arrived at the gate of Crystal Beauty County.

At the sentry box in front of the gate, there stood a staff member in a security uniform with a standard posture.

And behind the sentry box, there is a small room with a very grand appearance, which is the gate lounge.

In the lounge, there were four men sitting at this time.

"Manager, here we come! Today is the Audi A8 during the day!" A man who had been watching the road outside the window suddenly shouted.

"Oh? Is this the owner of the building king?" Hearing this, the man who was called the manager stood up quickly and looked up.

The man is Lu Renyi, the property manager of Crystal Beauty County.

Having worked in this villa area for many years, this manager has seen all kinds of luxury cars.

But this is the first time I have seen such a low-level...

Almost like his car!

If it weren't for the swearing by the people below, he wouldn't believe that an Audi can afford this place?

Or Lou Wang?

This style of acting is a bit too low-key, right? !

Immediately afterwards, the manager ran out of the house at a trot, heading straight for the Audi A8.

At this time, the Audi A8 was stopped in front of the gate entrance.

Regarding this, Cao Xingyu was still puzzled. Logically, his license plate had already been recorded when he moved this morning. Why was he stopped again at night?

Is the high-end villa area so strict?

Just as Cao Xingyu was muttering to himself, a man in a suit and leather shoes walked up to the window of the back seat of the car and knocked on the window politely.

Seeing this, Cao Xingyu pushed down the car window.

"Hi Mr. Cao, I'm Lu Renyi, the property manager. I'm sorry to bother you." When Lu Renyi saw the young face, he couldn't help being stunned for a moment, but he soon came back to his senses. He said with an apologetic face.

"Oh, what's the matter?" Cao Xingyu replied lightly.

ps: At the beginning of the month, ask for the next monthly ticket and recommended ticket!