Five Hundred and Twenty-Six - In the 1980s and 1990s, the Peak Showdown of Directors' Banners.
"Wayne Greenberg's special style continues, combined with large-scale special effects scenes, "The Dark Knight" continues the grand scene like a dark epic in the front seat. The theme of the film has quite artistic elements. This will be a film with 'Joker' rivals or even surpasses the 'Joker' movies!" ---Kenneth Turan.
"At the end of the internal preview, dozens of professionals in the industry gave Wayne a ten-minute round of applause. Everyone, whether they were media reporters, film critics or film selection experts from theaters, They were all completely conquered by this film." ---"Premiere"
"The film not only has a strong Greenbergian dark style, but also has outstanding action scenes and visual special effects. More importantly, these elements that people like to hear and watch all serve the story and theme of the film. The depth of the film Fascinating" --- "Vanity Fair"
"..."
Looking at the unanimous praise in the newspapers, magazines, and film critic columns on the table, Ron Meyer, who was sitting behind his desk, gradually raised the corners of his mouth, revealing a cold smile.
Yes, "The Dark Knight" itself is the most popular movie this summer, and Warner Bros. is still sparing no effort to promote it. The preview that just ended yesterday, early this morning, all the media were affected by the news about "The Dark Knight" The topic took over.
All of this makes movie fans look forward to mid-May. However, when the CEO of Universal Pictures sees this news, he rarely smiles.
"Ron, are you sure you want to do this?"
The speaker sitting across from the desk was none other than Steven Spielberg, a well-known good old man in the industry. At this moment, he frowned and expressed his dissatisfaction unabashedly. "It is simply unnecessary for us to do this, and it may even hurt both sides. I suggest staggering the release schedule with "The Dark Knight", otherwise, if there is a situation where both sides will suffer..."
"Steven, you just need to cooperate with the company's publicity plan." Ron Meyer looked at the other party with a smile and said in a relaxed tone: "No matter how the two films compete, it is just a pure business behavior. Your personal relationship has nothing to do with it. You know, Steven, May is so crowded this year, with big productions coming out every weekend, none of us can avoid it, and we don’t have to."
His meaning is very clear. If they want to hide, it should be other companies' films that avoid them, rather than them hiding from other films.
Steven Spielberg glanced at the pile of newspapers and magazines on the table, shook his head, stood up and left the Universal Pictures CEO's office. This time, he was just fulfilling the director's contract he had signed long ago. Universal Pictures After all, the industry is not DreamWorks, and it is not his turn to make the decision here. Even if the other party gives him more face, he will not be allowed to intervene in the distribution work.
"Warner, are you ready for the dinosaurs to collide..."
Ron Meyer murmured to himself in a low voice. He still hasn't forgotten how Warner Bros. pushed Universal Pictures' film to the ground and rubbed it hard during the summer release of the previous year. He has been patiently waiting for the production of "Jurassic Park 2" to be completed for a year.
As long as the news about the big dinosaur is released, how much madness it will cause. Now, just thinking about it makes his whole body tremble with excitement. This is the moment he has been waiting for.
Originally, "Jurassic Park 2" was planned to be released in June, but this year's Universal film "The Big Talk" attracted widespread attention as soon as it was released at the end of March, and the box office continued to rise. In just over a month, it has grossed US$180 million in box office in North America, and the global box office exceeded US$300 million yesterday. Such achievements gave him and all the executives and shareholders of Universal Pictures endless confidence.
Compared with blockbuster movies like "The Big Brother", "Jurassic Park" is Universal Pictures' top film this year. Now Ron Meyer is waiting to use this movie that is destined to be a box office hit. Go give Warner Brothers a good kick in the ass from behind.
No one is destined to know about the scene that took place in the Universal Pictures CEO's office. After holding the first internal preview, Warner Bros. immediately took advantage of the heat in the media to start the final sprint of publicity and marketing work.
Soft articles promoting "The Dark Knight" can be seen everywhere in newspapers, magazines, and even TV programs. They were posted almost overnight on roadside billboards in major cities in North America, at the entrances of movie theaters and video tape sales and rental stores. Christian Bale-centric poster.
Seeing that a new summer season is about to kick off, starting from May until the last three months, major productions with investment of tens of millions of dollars will be released every weekend. Some special and popular weekends, There may even be cases where two or three major productions are released together.
However, compared to other crowded schedules, "The Dark Knight", which has already announced its release date, has forced other production companies to avoid mid-May. No one is stupid, and no one wants to compete with this movie that is destined to be a big hit. Explosive movie head-on collision.
According to the rules of the summer season, films that want to enter this period must encounter many competitors no matter what. The box office champions that emerge every weekend are almost all won through open and covert struggles. There is no luck. possible.
From this point of view, the influence of "The Dark Knight" can be imagined. Although there are wolves before and tigers behind, at least, on the same weekend, no major production is willing to compete.
Time has entered early May, and after the North American summer season has officially kicked off, the promotion work of "The Dark Knight" has also entered an intensive bombing stage. Almost wherever people can receive information, they can see information about "The Dark Knight". Various information on The Dark Knight.
Unlike other film companies, Warner Bros. has always had a relatively leading promotion channel, and that is the Internet. Since receiving good publicity in this virgin land, Warner Bros. has attached great importance to this influential place.
Including several portal websites, as well as forums where movie fans gather such as imdb, a large number of trolls have appeared to promote the movie. The movie has not yet been released, and all topics related to "The Dark Knight" have become a hot trend in society.
While promoting vigorously, Warner Bros. successfully secured the film's rating. "The Dark Knight" almost missed the review standards and received a pg13 rating, which was enough to ensure that the film's information began to appear in the public eye smoothly. prime time television.
Less than a week after the internal preview, Warner Bros. once again held a fan preview. Although every fan had to sign a strict confidentiality agreement before entering, the applicants were still terrifying. No one can resist the temptation to watch "The Dark Knight" in advance, especially those die-hard DC fans.
After the fan screening, more information about the film began to appear on the Internet. Especially the fans who had watched the film almost immediately praised the movie. The emergence of similar information made the expectations of many ordinary movie fans soar. Everyone They are all waiting for the day when the film will be officially released.
"Universal Pictures CEO Ron Meyer officially announced at a regular media conference this morning that "Jurassic Park 2" has been officially scheduled for May 23. Tyrannosaurus Rex is making a comeback after four years. This year's North American movie The summer season will surely usher in a new round of fighting between dragons and tigers..."
"The representative of Hollywood directors in the 1980s, Steven Spielberg has returned with his latest masterpiece "Jurassic Park 2". The release date has been officially determined and will be released the weekend after "The Dark Knight". This can be said. He is a representative of the directors of the 1980s, and for the first time he is head-to-head with the Hollywood directors of the 1990s! Who is the most loved by the contemporary audience..."
Looking through the newspapers one by one, Wayne's eyelids kept twitching, and even the corners of his mouth could not help but twitch slightly. No one could underestimate the influence of the Tyrannosaurus Rex, and no one had the right to underestimate Spear. Berg, even he still felt tremendous pressure.
Compared with the dark attributes of "The Dark Knight" itself, the name "Jurassic Park" means a template for family-friendly movies. Although this time my film is not an R-rated film, the audience of both The thresholds are naturally quite different.
"That guy Ron made a good move!"
Bruce Rosenblum, who was tired of his career, shook his head and sighed while reading various information in the newspaper. "This year, Universal Pictures has harvested a box office bomb like "The Big Talk" at the beginning of the year, which can be regarded as a complete turnaround. Now, "Jurassic Park 2" is about to be released. It is difficult to say whether that guy Ron It was arranged this way on purpose.”
Steven Spielberg has been producing this film. Everyone knows this information, but the news that the film has been completed has been kept secret. Now that the release date is suddenly released, it really hits Warner Bros. Caught off guard.
"The Dark Knight is hard to compare with that Tyrannosaurus Rex in terms of audience." Wayne emphasized with a serious face as he leaned on the sofa and looked at the distribution director of Warner Bros. "We have to think of a way, otherwise, with the current media hype about the showdown between Steven and me, all the publicity we did in the early stage will be at the expense of Universal Pictures."
He has a clear understanding of this aspect. Perhaps after the reputation of superheroes is fully developed, just like the Marvel method in his mind, it will be possible to compete with the audience of family-friendly movies. But it is very difficult now because of the For ordinary viewers, as long as they think of the Tyrannosaurus rex, it means they will drag their families to watch the movie together on the weekend. This kind of subconsciousness is the scariest thing.
It is true that the previous film of this big dinosaur was too successful. The box office of more than one billion US dollars was Universal Pictures' biggest capital for confronting "The Dark Knight".
"There are less than two weeks until the release, we have to do something." Wayne emphasized again that he is actually not afraid of films competing with each other because he has a huge source of confidence in this film, but that also requires It depends on who the opponent is, right?
Even if you are a novice who has never watched movies, I am afraid that when you mention the name "Jurassic Park", you can picture the appearance of the Tyrannosaurus rex in your mind. Judging from the current situation, it is very likely that both sides will lose.
Bruce Rosenblum was silent for a long time, then suddenly said: "I have an idea, which should be able to draw the attention of the media and fans away from that shit-like dinosaur in a short time..."
. Lewen