Five Hundred - Brutal Jin Yuan Offensive

The angry curses coming from Beverly Century City were destined not to reach Burbank, the media capital on the other side of Los Angeles. When the phone was hung up, Canadians including Bruce Rosenblum were expressing surprise. looked at Wayne.

"What's wrong? Is something wrong?"

Shrugging, Wayne slowly puffed out a large mouthful of cigar, closed his eyes at the same time, and began to enjoy the fragrance of the cigar in his mouth.

"I just didn't expect that you have always shown yourself to be rational and clear-headed." Jeff Robinov grinned and reached out to pat his arm. "I didn't expect to have such a childish side."

"Hey, hey, hey." Wayne opened his eyes helplessly, shook his head, and waved his hands. "Although it's a little childish, it really makes me feel refreshed now, doesn't it?"

This was just a small episode, and then several people began to talk about "The Dark Knight" again. This time, they took advantage of the opportunity to announce the plan. One thing that several people realized at the same time was that important celebrities expressed their opinions one after another, directly referring to "The Dark Knight". "The Dark Knight" and Wayne, pushed to the side of innocent people who represent justice and kindness.

Don't underestimate this justice. Even if most people in normal society disdain the word justice, when an incident develops into a hot social event, almost everyone will sympathize with those who stand on the side of justice. Tickets, this is important.

And just because they are invisibly pushed to the side of justice, they don't care about the plots that have been leaked, because the losses caused by them can be made up by publicity means, and the effect is even much better than without these messes. .

"The Dark Knight" is already a popular film, and has been called the most anticipated masterpiece of 1997 by the media and fans. Now after being bombarded with various news in the past few days, the film will definitely leave the deepest impression on the public's mind.

Even those movie fans who are not used to going to theaters to watch movies may be curious about the movie and go to the theater to buy tickets with friends because of the frequent news about the movie. This is Warner Bros.'s publicity strategy. They are prepared to continue to emphasize justice and continue to plant seeds of sentiment among the public.

After leaving the Warner Bros. Building and getting in the car heading to the manor, Nina still remembered everything when Wayne called that fat pig. After hesitating several times, she finally reminded:

"Boss, don't underestimate Harvey Weinstein just because we have Warner Bros. behind us. I have learned about this fat man in detail, and his struggle is no less inspiring than any successful person!"

"Nina, I never look down on anyone."

Wayne turned his head, looked at his assistant and said, "But I won't look down on anyone. Film businessmen like Harvey are actually most afraid of losing money, and making money from films is exactly what I'm best at. one."

"Simple and crude manipulation of the media, lobbying the judges, and discrediting competitors are indeed the three most useful tactics for the Oscars. Harvey, I hope you are ready to face the means you rely on to survive..."

Wayne's low-pitched muttering did not attract Nina's attention. These three simple and crude methods are known to those who know Harvey Weinstein in later generations. They may seem to have little technical content, but they are always used by the other party. The secret weapon to control Oscar.

With this despicable trick that everyone knows, the rules of this game of fame and fortune have been driven lower again and again by the Weinstein brothers with their gold and dollar offensive. At the same time, with this skillful public relations method, he completely became an Oscar troublemaker and kept the Oscar in his pocket.

Wayne remembers that it is no exaggeration to say that in his peak years, as long as a work handled by Harvey Weinstein was basically equivalent to having one foot in the door of Oscar.

However, there is a premise for all this, that is, as the first successful Oscar public relations signal, "The English Patient" allowed the Weinstein brothers to see through the rules of the Oscar game and began a career that has lasted for many years.

The slander of "Saving Private Ryan" has made their understanding of the rules of this game seem more mature, and all of this takes time to grow. Wayne will not give him that chance, he will use the other party. He is good at telling the other party how to play the game. After all, his bottom line has never been that high.

At the end of December, the crew of "The Dark Knight" started post-production work again, and all the green screen shots shot by Christian Bale were scrapped.

Warner Bros. was very fast. In less than three days, a white actor secretly entered the "Dark Knight" studio and began filming several scenes that Wayne needed. There were not many scenes designed for these scenes, and it took less than a week for Christian Bale and several behind-the-scenes staff to finally leave the studio and start their vacation trip as they wished.

At the same time that Warner Bros. started promoting "The Dark Knight", a public relations team led by Bruce Rosenblum also started taking action at the end of December. In terms of configuration, this public relations team is far better than the public relations team. Ninety-nine percent of public relations companies in China.

When Wayne finished filming the Easter egg scene, with the assistance of assistant director Gilmour, producer Charles Rowan and senior sister Julia, he presided over the post-production work while following the PR team who was always busy. Participated in various social parties, and started to hold viewing parties of "The Departed".

In terms of public relations preparation, the team led by Bruce Rosenblum is like a dimensionality reduction attack on Hollywood in this era. Wayne is quite generous with public relations funds, directly offering five million US dollars. A check, which is surprisingly abundant considering the current award season.

Bruce Rosenblum has abundant public relations funds in his hands, and sometimes he will leave Wayne to lead the team alone. This expert in the circle is a marketing and public relations expert. As time goes by, his figure begins to shuttle frequently around Beaver. Leigh Hills, Hollywood area and Malibu. In today's era, the Oscar game is far from being driven even lower by the Weinstein brothers' money-and-dollar offensive. However, with certain actions by Bruce Rosenblum, the taste of this year's Oscar public relations has begun to gradually change.

You know, if we go back two years, the general public relations expenses for the Oscars were only a few hundred thousand dollars, and none even reached the million-dollar level. This move by Warner Bros.'s distribution director made people in the industry feel that for the first time What does it mean to be rich and wealthy, and not to hesitate to spend money?

"According to the academy, public relations and lobbying are manifestations of the will to compete freely!"

On the beach of a villa on the beach in Malibu, Bruce Rosenblum and Wayne stood side by side, looking at the guests who had begun to appear at the door of the villa as the sky slowly turned dark. As the host of the public relations team, the distribution director of Warner Bros. was holding a glass of wine and constantly chatting with the men around him.

Wayne nodded with deep understanding and said with some pride: "In this circle where fame and wealth are the first priority, how can the will of free competition be reflected? What can be used to provide guarantee for the will of free competition? Money! Big money! Pens of money!”

While the two were talking, the party company's bus had stopped on the lawn after inspection, and one after another, hot beauties of various skin colors and wearing bikinis began to get out of the bus.

Villas, beaches, beautiful women, fine wines, etc., all are due to having sufficient public relations funds, no one can deny this.

The reason why Wayne is so generous is because he knows in his heart that with his work plan for making movies, superheroes will become his main type of work for many years to come, at least until the first phase of universe construction is completed. Is such that.

So this opportunity is equally rare for him. Although he leaves the impression that there is never a lack of so-called artistic elements in movies, the fact is that excessive investment in superhero movies will inevitably move closer to the mainstream commercial market. , which also means that in a short period of time, the Oscar statuette will have almost no interaction with him.

"The first thing we have to ensure is to get as many award nominations as possible!"

Bruce Rosenblum raised his arm, pointed to the guest cars that had entered the villa area, and explained: "These old white people are our greatest guarantee for the nomination, and they are also the targets of subsequent votes."

Faced with the large amount of public relations funds provided by Wayne, no matter how good his personal relationship with the other party is, he must let the other party know where the money is being spent and what effects the money will buy. This is the basis of mutual trust between the two.

"Let's go, deal with these people first, and we'll talk about our plans for the next period of time later."

Patting Wayne on the shoulder, Bruce Rosenblum casually handed the wine glass to the passing waiter and took the lead in walking towards the guests in suits and ties. At the same time, a warm smile began to appear on his face.

A group of guests arrived, and the two people kept guarding the door. In fact, Wayne has always been quite resistant to this kind of public relations dating with obvious social attributes, especially when surrounded by a group of pot-bellied old men who are constantly complimenting each other. He can't find any social fun in it. It even gave him a feeling worse than the family gathering with his superstar neighbor a few days ago.

If you want to win an Oscar, you have to go through this process. Although they spent millions of dollars on public relations, Warner Bros. also used its media channels to constantly promote "The Departed" through various means. The film appeared in front of more judges.

However, in fact, everyone knows the ugly nature of the Oscars. Even if they spend a lot of money and are fully prepared for the award, no one can guarantee the ownership of the most important statuettes. The participants in this game, All we can do is canvass as many votes as possible.

"Good evening Scott, what a surprise you are."

Bruce Rosenblum took Wayne with him, hugged an old white man, and held up his wine glass to start the conversation for the unknown number of times tonight.

"You haven't gotten around to watching "The Departed" yet? Hey, old friend, Warner Bros. got a new batch of the latest VCRs, and by the way, there's also a collector's edition video tape of "The Departed." Tomorrow, tomorrow they will be mailed At your place, I will "lend" it to you for viewing first. Yes, enjoy the damn wine and beautiful women, and we will talk later..."