Four Hundred and Seventy Six - He Is Going to Become a National Idol

"Maybe you should give yourself a break."

After a few people walked into the trailer and sat down, Jeff Robinoff took another look at Wayne's face. He knew very clearly that the faint dark circles under his eyes had nothing to do with the cold. It was looming on the other person's face. The fatigue is telling the pressure brought by work.

Ever since he met this young man, he had almost never taken a long vacation in the past few years. After the filming of one project ended, he would start another project. As we all know, directors face the most pressure in the industry. For different types of work, the greater the investment in the project, the greater the work pressure you will face.

Maintaining the frequency of releasing one movie a year, even in Hollywood, which is known for its assembly line operations, it is definitely considered a workaholic. There are some quick shooters among directors, but at his level, even the famous quick shooter Steven Spielberg cannot maintain the intensity of working on one film a year.

"Jeff, trust me, no one wants to ditch all the annoying work schedules and go away for a few months more than I do."

Waving his hand to reject the other person's cigar, Wayne lit a cigarette with a "click" sound. As two thick lines of smoke blew out from his nostrils, his whole person seemed to relax. “My work schedule has been so full these past two years that it’s hard to find time to relax completely.”

After the filming of the "Dark Knight" footage is completed, he will immediately devote his energy to the awards season. Then, while cooperating with the public relations work for the Oscar judges, he will also take time to carry out the post-production work of "The Dark Knight".

After the post-production work is completed, the pre-publicity of the film will most likely be started, and then the work related to the release of the film. This is a film destined to be impossible to keep a low profile. It is impossible to escape from leading a team to promote the film after it is released. things.

Just a simple calculation, it is almost impossible for him to get much rest time before July or August next year, not to mention, there is still some work waiting for him at 20th Century Fox, in Nina's schedule In the notebook, his detailed work plan has been scheduled to the end of 1998.

The past two years were really important to him. Whether it was laying the foundation for the start of the DC movie series, cultivating fans' habit of watching DC superhero movies, or his desire for academic awards, they were all necessary to make it easier in the future. thing.

"Okay, let's get down to business." Jeff Robinoff ended the greetings and said directly: "Before coming to New York, the distribution department has already made a preliminary publicity plan. No matter how the filming progress of "The Dark Knight" is, it's best to We were able to edit a trailer of about thirty seconds by the end of January, and we have already booked halftime commercial time for the Super Bowl.”

Speaking of which, the first person to promote the movie at the Super Bowl halftime commercial show was the young man sitting across from him. The young man had opened up a new way of promoting the movie to the entire industry a few years ago.

In the face of the Super Bowl's large enough viewership and the perfect results shown after surveys, the million-dollar advertising cost has become a very cost-effective publicity channel. In recent years, The Super Bowl has become a must-have channel for production companies to promote their top projects.

Without waiting for Wayne to agree, Jeff Robinoff continued: "Bruce has some other ideas. He asked me to ask you if you want to take "The Dark Knight" to the film festival. One lap.”

Although European cinema has declined, it is still the birthplace of film, the art of light and shadow, and the influence of the three major film festivals is still there. In the past few years, the three major film festivals have become significantly more open-minded and gradually become commercialized.

Bruce Rosenblum's idea is not to win any big awards. He believes that with Wayne's emphasis on "The Dark Knight" and the huge reputation accumulated by the previous film "Battle Hour", as long as the film enters the screening process, By leveraging the remarkable marketing capabilities of the three major film festivals, more overseas moviegoers can enter theaters and contribute to the box office.

"never mind."

Without thinking about it, Wayne simply shook his head and rejected the proposal. European film festivals are indeed well-known, but participating in film festivals will inevitably involve more energy and time on his part. He has not considered it at all in the past two years.

"Jeff, this matter doesn't require you to come to the set. Let's be honest. What is the matter that requires you to come and discuss it with me in person?"

Sitting across from him was the CEO of the giant Warner Bros., with countless tasks waiting for him to handle. He didn't believe that the other party needed to come to discuss these trivial matters with him in person.

"All right."

Jeff Robinoff shrugged, raised his arm and pointed to the set outside the trailer. “You have just seen the report in the Washington Post, and you will also see other media reports in the future. What I want to say is the person who couldn’t wait and offered to award you the Congressional Gold Medal!

Wayne, that's the power and influence of Time Warner. Even a fool knows that he wants to be re-elected, but no matter what channels he wants to use to promote his ideas, he cannot do without Time Warner, which has various media channels in its hands. As you can see, Kevin just mentioned it to the representative of the other party..."

As the conversation between the two began, the voice gradually became quieter. Nina frowned, silently opened the door of the trailer and walked out. Although Wayne never shied away from letting her know about such things, the assistant lady But he can clearly distinguish between depth and depth.

She believes that if her boss is unsure about anything, he will naturally discuss it with her afterwards. Wayne trusting her does not mean that Jeff Robinov also trusts her.

"Nina, Nina, hey, come and see."

As soon as she returned to the set, Naomi Watts immediately greeted her. Looking at the Australian actress waving her hand, the assistant lady shrugged and walked over. "Where's Wayne? Gilmore just announced that he's off for the morning."

Naomi Watts was sitting in the audience of the temporary court. After she sat down, she asked: "What happened?"

Nina deliberately changed the subject. "Here comes Jeff. They have some work matters to discuss. What did you just show me?"

"this!"

Naomi Watts thrust a copy of Time into her hand with an incredulous expression on her face.

This Time magazine cover is very special, and the assistant lady also felt a little incredible when she saw it for the first time. That "Washington Post" report was already surprising, and this "Times" report is no less surprising.

There was only Wayne on the cover of the magazine, a photo of him wearing a black suit, arms folded over his chest, looking down at the camera. Because it was taken from an upward angle, the sunlight on his face was diluted and the lines on his face appeared to be much tougher. Giving people the first impression that this is a powerful man.

Different from the overall overbearing look of the photo, what surrounds Wayne are not the names of his works or pictures, but icons representing hundreds of media. If you search carefully, you can find it in North American mainstream media, and even some second- and third-tier entertainment gossip tabloids.

The corners of Nina's mouth twitched slightly. She certainly knew what this cover meant. "What is this? In 1996, the people of the times were Wayne and hundreds of media outlets?!"

Opening the magazine, it also introduced the robbery in the first few days in detail, as well as the last bat suit incident involving a little boy. The report carefully concealed the location of the incident and the true identity of the child. . Compared with the restricted layout of newspapers, magazines are much more unrestrained. Even Nina blushed after reading the words of praise for Wayne.

"Shit! The sunny philanthropist and social activist here is the boss?!"

Looking up at Naomi Watts, the assistant looked disgusted. The two women present, who could be said to know Wayne best, looked at each other with blank expressions at the same time.

"Don't look at me like this, the media are crazy, or maybe Warner Bros. gave them too much?!" Naomi Watts raised her eyebrows and said.

Normally, she likes to read newspapers and magazines praising Wayne, but this time it was obviously too much. In the past, media reports mostly praised Wayne's works and reported on his talent as a director. , or there are some financial media that report on wealth matters. But this time, no matter which media it was, Wayne's name was placed behind humanitarianism.

"Here, there's more here..."

With a weird smile on her face, Naomi Watts picked up a large pile of newspapers from her side, which were all brought by Charles Rowan in the morning.

"Underneath the dark style of work, a real Wayne Greenberg..." --- "The New York Times"

"When he picks up the camera, he is a top Hollywood director; when he puts down the camera, he is an idealist who never gives up on kindness..." --- "Vanity Fair"

"A knight walking in modern times, a gentleman worthy of all men learning..." --- "Hollywood Reporter"

"Batman won't jump out of the movie to deliver justice, but Wayne Greenberg, who created the Batman movies, will!" --- "San Francisco Chronicle"

"..."

Nina casually flipped through the newspaper, threw it aside and said, "The boss is going to become a national idol."

"Yes." Naomi Watts nodded thoughtfully.

Just as the assistant lady said, the media's massive coverage triggered a nationwide discussion among the public. Although not a single photo of the robbery scene appeared in the media, no one was stupid enough to question the matter. Authenticity.

Similar reports raised the expectations of countless ordinary movie fans for "The Dark Knight" to unprecedented heights. For a long time after that, fans continued to appear around the set of the production, holding a copy of "The Dark Knight" in their hands. En on the cover of Time Magazine.