Volume 1: Heroes Come and Go, People Pay Attention Chapter 156: Signing with Nike (First Update Guaranteed)

Chapter 156 Signing with Nike (first update with guarantee)

After the end of Serie A, the final of the Champions League was the ultimate showdown between Inter Milan and Bayern Munich at the Santiago Bernabeu Stadium.

In the end, Mourinho's team defeated Bayern Munich with two goals in a very comfortable way at the Santiago Bernabeu Stadium, and regained the European Champions Cup, which symbolizes the highest honor of European clubs, after 45 years.

At that time, many Inter Milan fans could not help but burst into tears, and old captains like Zanetti were even more embarrassed. Even Chairman Moratti had tears in his eyes because he had fulfilled his childhood dream.

That day was Inter Milan's most glorious moment. By winning the European Champions League, they also achieved their own treble. Many people exclaimed that European football has returned to the international era.

Mourinho, who won the Champions League, stood tall at the Bernabeu Stadium, his arrogant and domineering look attracting someone in the VIP seats. This person is Florentino Perez, the current president of Real Madrid Club. He feels that only such a head coach is worthy of the noble and great white giant Real Madrid, and he is worthy of being the helmsman of the Galacticos.

So he couldn't even wait for Mourinho to follow the team to celebrate the victory. Just after the game, he asked someone to keep Mourinho, and the two had a secret conversation.

Of course, none of this has anything to do with Chen Yingxiong. He didn't even watch the Champions League final, either in person or on TV.

The only news related to him is that the winner of the Champions League top scorer is determined to be himself. Since Olic, who scored seven goals, failed to score a hat trick in the final, he could only rank third. What about Messi? Scored eight goals and ranked second. Therefore, Chen Yingxiong will exclusively enjoy the honor of the top scorer in the Champions League this season. This means that this summer, he will have to go to UEFA headquarters to accept Platini's award.

When the time comes, I'm afraid... I'll have more of that and more of that!

I wonder what Platini’s expression will be when he awards him the award?

Some people with bad intentions are already waiting to watch the fun.

※ ※ ※

Chen Yingxiong spent his vacation busy at the beginning. First, he treated Christine Cabrera to a meal and gave her an extra twenty-seven months' salary. This money made Cabrera happy. She was very surprised, but Chen Yingxiong said lightly that it was a bonus for taking good care of her this year, so that she should not be too sensitive.

What else could Cabrera say? I had to accept it honestly. Everyone has already done this, so it would be too sad to not want it anymore. Besides, her family really needs money, and she is not an aloof person.

After receiving the money, Chen Yingxiong told her that the contract would be extended. Next season he also wants her to be his bodyguard and...nanny.

Cabrera didn't object, just nodded.

After sending Cabrera away, he headed north to Milan without stopping, where he met Vianne, Dracula, and his own agent team. Now it can finally be called a team. In addition to Wei An and Dracula, this team also has a full-time lawyer and an accountant.

This accountant is not just calculating the team's accounts, but calculating Chen Yingxiong's accounts. Calculating those contracts can maximize Chen Yingxiong's income. In addition, part of Chen Yingxiong's income must be handed over to the team, which will operate it. How to turn this money into more money is the main task of the brokerage team.

If every accountant in this team is responsible for handing over so much money?

After meeting his agent team, Chen Yingxiong had to sign a contract.

The company that signed a contract with him this time has a great background.

It's scary to say it!

Well...it doesn't really matter, this brand is no longer in the market now. However, in the sports world, he is still the undisputed king.

Nike, Nike.

Some people may find it strange that Chen Yingxiong, a Serie A striker, has won twice, so why did he sign with Nike? It stands to reason that Nike or Adidas have been rushing to get such players for a long time. Will they wait until this time?

But in fact this is the case. Because the prices offered by several sports brands were not high at the beginning. Of course, Chen Yingxiong's own fame and strength were not as good as that at that time. At the beginning, he was still playing in the Russian Super League. Although Nike, Adidas, Puma, Reebok and other companies had heard about Chen Yingxiong, they were limited to their local branches in Russia. The headquarters still doesn't know anything about Chen Yingxiong.

At that time, Chen Yingxiong was at most a promising star, and many such stars emerge every year in world football. It's really nothing, considering that the descendants of Maradona and Pele are already on the streets.

Therefore, these companies are not interested in Chen Yingxiong. Large companies like Nike and Adidas will not even take a look at him. They will not sign a contract with such a player to become a spokesperson. The athletes who can be the spokespersons of these two brands must be superstars, unless they are the spokespersons who are limited to a specific region...

What about other brands? The asking price is not very high either.

Dracula felt that since the offer was not high, there was no need for us to warm up to others' cold butts. Your offer was not high, and we didn't want to sign a contract with you, so forget it.

It’s not like we’re short of money anyway.

You can change this endorsement for other brands at will, every year. In the sports world, you need to be cautious when endorsing sports brands. Of course, you should try to find big brands, sign big contracts, and make big money.

Dracula is not in a hurry, and neither is Chen Yingxiong. He felt that Dracula's strategy was right.

Later, as he gradually became famous, those small brands before became more active in approaching him, and the prices they offered began to rise. And big companies like Nike and Adidas have finally begun to notice a rising star in the Russian Super League.

Later, taking into account factors in the Chinese market, Nike and Adidas intervened, which prompted those small brands to offer some contracts that were considered high-priced at the time in order to snatch Chen Yingxiong. Dracula never signed it, because he thought the offer was too low.

Later, Chen Yingxiong went to ask Dracula and found out that Dracula had this idea - if the contract price is not high, the other party will naturally not pay attention to you and will not pay attention to promotion. How will your personal reputation and commercial value be reflected? How to improve?

Only when you are signed by the other party at a high price, they will push you hard. At this time, you can take advantage of the trend and take advantage of the vigorous promotion of big brands to become as good as Cristiano Ronaldo and Messi. A superstar who is comparable to , Kaká and others.

And if you sign a contract casually, it will be difficult to change it later. Because those companies initially offered contracts with very low prices and very long terms. For those young players who are eager to find more income for themselves, it is easy to sign a contract. In this way, if those young players become famous in the future, they will make money. Even if they do not fare well in the future, sports brands will not suffer.

Dracula only focused on Nike and Adidas from the beginning. As for Reebok, Puma, Umbro... these brands, he didn't even look at them.

However, Adidas and Nike are both big companies. When a company is big, it will naturally have a big reputation. How can they be willing to treat the virtuous corporal? How about offering a sky-high contract to Chen Yingxiong, a player who is still only slightly famous? This is not in line with business rules. They all feel that Chen Yingxiong's agent is too bad. He only cares about making money for himself and completely ignores the wishes of the players.

Dracula's response was: Since you are unwilling to pay this money now, then we will wait and see if you will spend more money to sign Chen Yingxiong in the future.

Dracula is very optimistic about Chen Yingxiong's future.

He believes that Chen Yingxiong will soon be able to demonstrate the value that big companies will flock to.

Sure enough, when Chen Yingxiong won the top scorer in his first season after moving to Serie A, the attitudes of the two major brands finally relaxed. The two sides restarted negotiations.

Dracula is waiting for a price, and he will sign with whoever bids the highest price and can provide a promotion plan that satisfies him.

As Chen Yingxiong performs better and better in the Champions League, as he leads the Serie A scorer list, and as he has more and more controversies and news off the court, his net worth and commercial value have also begun to soar.

And big brands like Nike and Adidas are beginning to realize that Chen Yingxiong will probably become a great player in the future, and his own personality will definitely help promote his commercial image...

However, Adidas is a little hesitant because Chen Yingxiong was banned by the Chinese Football Association and all national team events have nothing to do with him. If you sign him, he will not be able to represent the Chinese national team, which will be a waste of commercial value...

After such hesitation, Nike took the lead.

Nike has a tradition of signing controversial stars. From the beginning, the brand has been looking for athletes who are unique, strong-minded, bad-tempered and aggressive to endorse. Steve Prefontaine, Nike's first contract star, is a very powerful long-distance running star. He embodies the characteristics of Nike stars. Since then, Nike has always liked to find those unruly athletes as endorsements, which has a lot to do with their brand culture and temperament. Nike has always appeared as a challenger to Adidas, the leader in the sports world. Adidas represents orthodoxy, stability, and German rigor and rigidity. Then Nike must find another way, so that the kind of people who dare to challenge the world and dare not to go Athletes who are ordinary and unique can always become the focus of public discussion. You don't care whether this kind of person has mixed praise or not, whether there are many people who like him or many who hate him, at least he will not be unknown. In this way The Nike they endorsed has naturally been gradually used and accepted by everyone. Just like Nike's famous slogan "just_do_it" (just do it if you want to do it).

The current endorsement stars range from Kobe Bryant, LeBron James to Cristiano Ronaldo. These stars are all top in their respective fields. At the same time, they are also the favorites of the media and are all controversial topics. Images of good boys and gentlemen like Messi and Kaka are the spokespersons of Adidas.

Therefore, if they promote Chen Yingxiong's image, they will be very handy and have rich experience.

The personal image promotion plan of Chen Yingxiong was naturally more convincing.

Plus the asking price is really not low. After Dracula asked Chen Yingxiong, he nodded.

Since Chen Yingxiong was in a fierce battle with Di Natale for the league's top scorer at that time and did not have time to sign a contract, the two parties agreed to wait until the end of the season for Chen Yingxiong to go to the headquarters of Nike in the United States to sign a contract.

The four-year contract will give Chen Yingxiong an endorsement fee of 3 million euros per year.

This is the largest endorsement contract signed by Chen Yingxiong so far.

You know, in actual football, the highest endorsement contract is signed between Cristiano Ronaldo and Nike. It is six million euros per year, which is a sky-high price. Chen Yingxiong is less than half the opponent, but considering Chen Yingxiong's current popularity around the world, it is reasonable.

And considering that Chen Yingxiong is particularly good at scoring goals, Dracula also asked that if Chen Yingxiong scores more than 25 goals per season, Nike will give an extra 1 million euros in bonuses that year. There are also prizes for shooters, one million for the top scorer in the league and one million and a half for the top scorer in the Champions League.

It's a pity that the contract was signed too late, otherwise Chen Yingxiong would have received a bonus of 3.5 million euros just for being the top scorer...

The contract that Nike gave Chen Yingxiong obviously also took a fancy to Chen Yingxiong's development prospects.

In a team like Naples, he can be the league's top scorer for two consecutive seasons, which shows his strength. Not to mention that when he participated in the Champions League for the first time, he won the Champions League Golden Boot with ten goals.

Such a shooter will definitely have a bright future in the future!

Moreover, is there a huge Chinese market behind him?

For this reason, Nike will definitely not lose money if it signs Chen Yingxiong for three million euros a year.

Nike has signed many famous sports stars in China. Yao Ming, Liu Xiang and Li Na are all leaders in their respective fields. But in football, there is always nothing to show for it. This is of course related to the image of Chinese football and the ability of Chinese players. What kind of influence do you want if you don’t have the ability?

At this time, Chen Yingxiong was born. Now in China, almost more than 80% of the fans are supporters of Chen Yingxiong. Nike once commissioned an authoritative investigation agency to conduct a survey in mainland China. The results of the survey showed that Chen Yingxiong's influence is as much as that of Liu Xiang and Yao Ming, while Yao Ming has declined. After Liu Xiang's retirement from the Beijing Olympics, both began to It's gone downhill. Chen Yingxiong is a rising sun and a potential stock. Of course, he must keep such a person firmly in his hands.

Therefore, signing Chen Yingxiong became the decision of Nike headquarters.

Accompanied by Wei An and Dracula, Chen Yingxiong flew to Portland, Oregon, USA, and rushed to the Nike headquarters in Beaverton "World Campus" near Portland. Then he completed the signing under the city-wide shooting and interviews arranged by multiple media outlets arranged by Nike.

Judging from this specification, Nike headquarters indeed attaches great importance to Chen Yingxiong.

There are also several Chinese media that came to interview and report on Chen Yingxiong's signing with Nike. Nike wants to use the media to promote Chen Yingxiong to the world, especially the Chinese market.

Tell the Chinese people that the idol you admire has become our Nike star signing. If you like Chen Yingxiong, follow Nike and buy our Nike products! Don't you want to wear the shoes that your idols wear? running shoes? Walking shoes, T-shirts, sweatpants, etc.? Do you want to get your idol's autograph? Do you want to get up close and personal with your idol? Do you want to compete with your idols in soccer?

Nike can really arrange as many events as they want, as long as they want. And Chen Yingxiong has now been sold to them. Chen Yingxiong must come to the scene to attend and help in their business activities. These are all written in the contract. If he doesn't show off his big name... I'm sorry, I'll pay you!

However, for Chen Yingxiong, attending various commercial activities organized by Nike and frequently appearing in front of the media and the public is also an important means to increase his exposure and enhance his reputation.

If he wants to enhance his reputation and become a world-class star, it is not enough to just keep scoring goals on the court. He must cooperate with such commercial promotion.

The two parties signed the contract under the cameras and flashlights of many media, and the signing ceremony was completed.

Then Chen Yingxiong shook hands with the other party's headquarters representative to show that cooperation was reached.

"We are very optimistic about you, hero." Since we are all cooperating, of course we have to say something nice. The other party held Chen Yingxiong's hand and praised him.

"Thank you." Chen Yingxiong said with a smile. He still managed to do this well in front of the media, but in the next sentence he accidentally let out his true nature. "You won't regret your decision today!"

How can anyone say that about themselves?

The representative of the other party was stunned on the spot, and the smile on his face was unnatural. But Chen Yingxiong smiled brighter and brighter, all captured by the reporters' cameras...