Volume 1: When Heroes Come and Go, People Pay Attention. Chapter 157: Chinese Market (Second Update, Guaranteed)

Chapter 157: Chinese Market (Second Update, Guaranteed)

It has to be said that Chen Yingxiong signed a four-year contract with Nike for three million euros a year. This news is quite sensational. First of all, the signing price is not low, and the second is of course Chen Yingxiong’s status as a Chinese player.

Chinese players have the backing of the Chinese market, and this backing can bring them countless benefits. For example, some players may not be able to join European teams due to their own strength, but there are still some European teams that are willing to hire them. Why is this? It is impossible to say that you have no strength at all. You must have your own strength. Otherwise, would any cat or dog be able to study abroad? But more probably because of the Chinese market behind this player. There is an additional Chinese player in his team. Just the attention of the Chinese media is already a huge free publicity. With Chinese players, the team will also have the opportunity to make money when competing in China.

However, these Europeans obviously take the Chinese market too well. Because the Chinese market is not as good as they imagined. The simplest point is that if you sell jerseys, you can’t sell a few jerseys, because a genuine jersey costs several hundred yuan, while a pirated one only costs a few dozen yuan. High-defense ones It’s only a little over a hundred. Of course, Chinese fans buy cheap ones, and they are not wealthy. A pair of autumn clothes costing several hundred yuan will be painful for a while. Besides, many Chinese fans buy jerseys not to collect them, but to wear them and play football. Who wears a jersey that costs hundreds of dollars a piece to play football, and if it is torn, who is to blame if it is torn?

Therefore, I am afraid that the biggest benefit of those teams signing a Chinese player is to expand their popularity and increase their influence in the minds of Chinese fans, but it only goes so far.

For Asian players, including Chinese, Japanese and Korean players, the market can only be used as a stepping stone and must not be used as a life-saving talisman. Commercial factors may make it easier for you to enter the opponent's team than players from other places. Maybe your inability to stay depends entirely on your ability. If you don't have the ability, then I'm sorry, you can leave after one season or after the contract expires. If you have the strength, you can take advantage of the situation and rise to the top.

In addition, really talented people can land in European teams without relying on commercial factors.

For example, Chen Yingxiong.

Therefore, strength is the decisive factor.

Naples, with Chen Yingxiong, has been asked more than once whether they would consider leading the team to play commercial games in China. In recent years, it has become a common practice for European teams to go to the East Asian market to hunt for gold. Naples has the gimmick of "Maradona", and now they have Chen Yingxiong who is very popular in China. Logically speaking, it should be natural for him to come to China to seek gold. In fact, some Chinese media have spread the word on behalf of some domestic companies, saying that they are willing to bear the cost of Naples coming to China and invite Naples to come to China to play a few friendly matches.

But these proposals were rejected by Napoli owner Aurelio De Laurentiis. This is what he told Chinese reporters: "Maybe I will seriously consider this suggestion in the future. But now is not the time. Naples still has a long way to go, and it is unwise to distract overseas at this time..." To put it bluntly, , that is, we are not qualified to go to China to pan for gold, so we should try our best to become a wealthy family...

Just such a sentence broke the thoughts of many Chinese Naples fans and Chen Yingxiong fans.

I'm off topic, but then again. Chen Yingxiong signed a contract with Nike and became a spokesperson for Nike. This news did not even need to reach China through the media, because many Chinese people can see huge advertisements in the most prosperous commercial centers of their cities.

On the advertising poster, Chen Yingxiong stepped on a football, folded his hands on his chest, held his head high, and glanced down. Since these advertising posters are usually placed high up on the walls of buildings, it really feels like Chen Yingxiong is aloof and looking down on all living beings.

Next to it is the Nike logo.

Apart from that, there is not a single word, but it shows Chen Yingxiong's domineering and arrogance, exactly like Chen Yingxiong in reality. But what most of his fans like is his unruly style!

This advertisement has appeared in all large and medium-sized cities in China, as well as Nike flagship stores, franchise stores, chain stores... various stores. It seems that Nike has really spared no effort to promote this big hero in the eyes of Chinese fans.

Chinese football has finally produced a player who can do it after so many years, and of course he must be praised.

For a time, the media reported "Chen Yingxiong signed a contract with Nike at a sky-high price". This reputation has reached a new level.

Taking advantage of this momentum, Chen Yingxiong returned to China with his agent team.

This time it's not just a homecoming. Even going home had been put at the end of all his affairs. He has many commercial activities to attend. In addition to Nike's commercial activities, he has also endorsed some brands in China. Now that his fame has increased, other companies are using his fame to promote themselves.

In addition, there are new signings and endorsements.

The company that wants to sign a contract with him this time is a Chinese company that is closely related to football. It also has a very high reputation in China and is a household name. Their company's products can be seen everywhere in life and are often used.

※ ※ ※

"Golden voice?" Chen Yingxiong looked at Dracula in shock. "But the Golden Throat who makes the Golden Throat Lozenge?"

Dracula nodded: "The golden voice of Liuzhou, Guangxi."

Chen Yingxiong's mouth twitched twice.

He thought of that advertisement - Ronaldo, who had obviously put on weight, slowly raised his head in front of the camera, then held up the package of Golden Throat in one hand and grinned at the camera...

He thought of another advertisement - Brazil's golden boy Kaka held up a golden throat treasure in one hand and grinned at the camera...

He then thought of another advertisement - Naples hero Chen Yingxiong held up the Golden Throat in one hand and grinned at the camera...

He couldn't imagine it anymore, and he shuddered. "Can you not sign it?"

"We have reached an agreement." Dracula shook his head, wondering why Chen Yingxiong was so resistant.

He had asked Chen Yingxiong about this before. He said that a Chinese company wanted to sign a contract with him, and the price it offered was not low. At that time, Chen Yingxiong did not ask which company it was. He just listened to the quotation and let him make the decision. He thought Chen Yingxiong liked him very much...

"Well……"

"Golden Voice has already signed contracts with two world-class stars, Ronaldo and Kaká. I think this should be an improvement for your worth..." Dracula explained the reason why he chose Golden Voice.

"No, this is a degradation!" Chen Yingxiong didn't know how to explain the reason to Dracula. The thought of him having to do one of those commercials where he held up a product and grinned, and then being laughed at, made him want to cry... But wait?

advertise?

By the way, advertising!

The problem is all in the advertising!

Why do Ronaldo and Kaka’s ads make people shudder and feel so silly? Isn’t it just because of that advertisement?

You have a golden throat, and it is indeed related to football. For example, many fans actually always keep throat lozenges, because watching football is a very draining thing for the throat. But if you don’t write an article on this aspect, and insist on the whole star showing a product with a grin on his face, it’s no wonder the audience doesn’t accept it...

If I were to endorse Golden Voice... I would definitely not do this kind of silly advertisement!

He thought for a while and said to Dracula: "You can sign the contract, but I have changed the conditions. You must add a clause in the contract that I will come up with creative ideas for shooting advertisements, otherwise I will not sign!"

Dracula was stunned for a moment: "Are you dissatisfied with their advertisement?"

“Have you seen their commercials?”

"I've seen it..."

Chen Yingxiong's eyes widened: "Have you seen it? You've seen it and you still think it's signed!"

"I think it's pretty good..." Dracula felt aggrieved. A celebrity holds a product and then smiles at the camera. Isn't this a normal, common and common way for celebrities to endorse products? Although it's a bit rigid, there's nothing wrong with it, right?

"You're so weak, okay!" Chen Yingxiong said angrily. "Be creative without being creative, and be produced without being produced!" Ever since Chen Yingxiong filmed an advertisement with Panda Cheese in Egypt and was highly favored by the advertising director, he also had his own ideas about advertising.

He thinks creative ideas like the Panda Cheese commercial are great.

"Anyway, you go and tell them that it's very simple for me to sign. If you change the contract, I will be responsible for the advertising creativity. Otherwise, I won't sign, even if I pay liquidated damages!"

Chen Yingxiong became stubborn.

Dracula didn't say anything, just did as he was told, and ran to find the person with the golden voice.

Hearing Dracula's words, the golden voice suddenly felt that this matter was difficult to handle - the publicity expenses are only so much. If you sign Chen Yingxiong, you still have to shoot advertisements. If there is a plot advertisement, please hire a director, hire a photographer, hire a director, and hire a photographer. Props, makeup, stage management, and actors are all in such a mess, don’t they need money?

But Chen Yingxiong doesn't care. Anyway, he just can't stand the advertisement of his product smiling at the camera in front of hundreds of millions of TV viewers across the country. By then, his image will probably drop in value.

This is a money thing, so don't be careless.

In the end, after a long period of back and forth, the two parties finally reached an agreement. Golden Throat made concessions, increased funding, and agreed to the terms that the advertising creative would comply with Chen Yingxiong's opinion.

But the premise is that Chen Yingxiong must first take out the creative notebook for the advertisement.

Chen Yingxiong thought it was too simple. He handed over his creativity to the other party in just one night.

The advertising idea is actually very simple, it is to make a fuss about the relationship between throat lozenges and football matches. Describing a fierce football match, the fans in the stands shouted vigorously, and then broke their throats. At this time, Chen Yingxiong appeared and gave the golden throat treasure to the fan who broke his throat and could not speak out.

It's as simple as that, but it's much better than the previous silly advertisements where you held a product at the camera and had fun, and it's easier to make an impression on people.

When the other party took a look at it, they handed it over to a professional advertising company for evaluation. They found that the operability was fine, and then everything was fine.

The two parties held a press conference titled "Chen Yingxiong's Love Deposit for Golden Throat" at the Great Hall of the People, announcing that Chen Yingxiong had officially signed a contract with Golden Throat to endorse Golden Throat. The contract lasted for two years. During these two years, Golden Throat can use the image of Chen Yingxiong on specific occasions, but it will not be possible after two years.

After signing the contract with Golden Throat, Chen Yingxiong's main task is to shoot commercials for Golden Throat...

But this time it will take some time, after all, they also need to prepare for this advertisement. This is an advertisement for the plot, unlike before. It is said that this is how the golden voice approached Ronaldo to shoot an advertisement in the past - when the Galacticos visited China for the first period, during a squeezed break, Ronaldo took a special car directly from the team's hotel to the place where the advertisement was shot, and then put on Wear the yellow-green Golden Throat jersey, hold your Golden Throat in front of the camera, look up, smile, and call it a day. After getting paid, we took the car back to the hotel where we were staying. The team was still resting...

While waiting to shoot the commercial, Chen Yingxiong attended a commercial event held for him by Pulse Beverage. But this was also the last time he attended a Pulse business event. The cooperation between the two parties will terminate this summer. But it doesn't matter, Dracula has already found a home for him, and it's Pepsi-Cola, which is more famous than Pulse.

Pepsi-Cola has a habit of looking for football stars as endorsements, and Chen Yingxiong, who has the huge Chinese market as his backing, is naturally their target.

Now that Chen Yingxiong has defended his title as the top scorer in Serie A and the top scorer in the Champions League, his worth, popularity, and commercial value have soared. Naturally, I don’t like small brands.

If you want to sign, they are all world-class brands.

Nike and Pepsi are just the first step.

Chen Yingxiong also has an ambition, which is to help his father to travel in the business world.

I remember when my father gave up on his dream and devoted all his efforts to help his son realize his dream. Now that the son is rich, it is time for the father to realize his dream.