Chapter 496

The reason why Hou Jinming and the others came so late was that he, You Youguang and Guan Jingzhe had not finalized the joint bidding of the three channels until this morning. )

This is mainly because joint bidding is very risky.

If you bid separately, as long as you win the bid, the audience will only be able to watch your channel. If there is a risk, it is only an estimate of the value of the opening ceremony itself, but joint bidding means that three TV stations will broadcast it at the same time, so that the audience will have a choice , You may look at your station, or you may watch the other two stations. There will be differences if you have a choice. Everyone pays the same money, but the benefits you get in the end must be different. If you have more, you may make a lot of money, but if you have less, you may lose money. .

However, Jiangbei, Lingdong, and Shannan TV stations are basically in the same camp in terms of ratings. It is difficult to judge who will have higher ratings if they broadcast at the same time. Therefore, the investment share must be the same.

It was mainly Hou Jinming, You Youguang, and Guan Jingzhe who were able to make the cooperation happen in the end. The opening ceremony of Zhongyu Ecological Farm with the participation of the four heavenly kings and 20 first-line stars will definitely be a hit. As long as the bidding is successful, even the three At the same time, the worst family will not lose money.

Of course, a more important reason is that these three TV stations are relatively poor, and the possibility of winning the bid alone is zero. Even if some of them eat meat and others drink soup together, it is better than nothing, and if they are not guaranteed, they will be The one who eats meat. All three of them collaborated with an attitude that I had the best luck with. .

Soon it was two o'clock in the afternoon.

Liu Lang has already arrived at the headquarters of Zhongyu from Mu's Building, but he did not show up in the big meeting room, which is hosted by Meng Han.

"Next, please submit the bidding documents to the front desk." After the bidding started, Meng Han, as the host, did not make any false speeches, and directly entered the formal bidding process.

The reason why the bidding method is adopted instead of the auction method is mainly because of the broadcasting rights. It is not a simple price that can determine the ownership, but also includes other supporting conditions, including the broadcasting time and the interstitial advertisements. The length of time, whether there are other additional preferential conditions and so on.

Obviously, using the auction method is too arbitrary.

With the way of bidding, additional conditions and prices can be considered together, because additional conditions are also a kind of competitiveness.

Just like contracting a project abroad, it is not the one with the lowest quotation that wins the bid, and the tendency to increase and hatred of wealth also involves various factors such as project quality standards.

As soon as Meng Han finished speaking, the representatives of each TV station immediately handed over the bidding documents to the front desk.

Before the bidding deadline of 2:30, Meng Han had received a total of 22 bids, which meant that everyone wanted to compete, and no TV station came to make soy sauce.

The next link is singing the label.

It is to open the bidding documents on the spot, read and confirm the prices and important contents of each bidding document on the spot, so as to achieve fairness and openness. After the bidding, Zhongyu Tourism will evaluate the conditions of the price and other aspects, select the winning TV station, and announce the winning bid results on the same day .

As the bids were opened one by one. The quotations of various TV stations also surfaced, basically around 200 million yuan, which is already a sky-high price in China.

"The following bid is for Southern Television Station." When Meng Han read the thirteenth bid, all the representatives held their breaths, because in everyone's opinion, Southern Television Station was undoubtedly the most likely to win the bid. After all, Sang Junai had a great reputation. .

"Southern TV, offer 290 million yuan, with additional conditions. Ms. Tang Jiani will be the host of the opening ceremony. In addition, within the next three months, the advertisement of Zhongyu Travel will be broadcast for free for five minutes every day during prime time..." In the quoted price Afterwards, Meng Han read out a series of preferential conditions for Zhongyu Tourism.

"Damn it, as expected of Sang Junai, this handwriting..." There is no need to listen to the additional preferential conditions at the end. The price of 290 million yuan alone has made most people completely lose their fighting spirit.

Seeing other people's expressions, Sang Junai nodded with satisfaction. Although it was nearly one-third higher than other TV stations' quotations, in his opinion, it was definitely worth it.

For him, it is either not to do it, and since it is to be done, it must be done. The same is true for bidding. If you want to secure the broadcasting rights, you must come up with a very sincere offer of 290 million. He believes that apart from Nanshan TV station, there is no other TV station in China that has such a large amount of liquidity.

After all, the bidding for the opening ceremony of Zhongyu Ecological Farm was too urgent, and there was not enough time for any party to prepare.

However, Sang Junai did not see Hou Jinming and the other three directors in the front row smiling at each other, showing the victor's attitude.

Next, Meng Han read the bidding documents of four TV stations. There is no doubt that these four TV stations did not pose any threat to Southern TV station.

"Now I'm going to read out the bid documents of Jiangbei TV Station, Lingdong TV Station, and Shannan TV Station." When he came in just now, Hou Jinming just told Meng Han about the joint bidding of the three companies. The other representatives didn't know about it at all. When Meng Han said this, many people straightened their backs.

Sang Junai was also taken aback.

Then he shook his head, even if the three bid jointly, these three TV stations are all at the bottom of the provincial TV stations, how much courage can they have.

"The three TV stations jointly bid for 390 million..."

"puff……"

Sang Junai, who was sitting firmly on the Diaoyutai, slammed it as soon as he heard it. Of course, everyone except him slammed it. As for the additional preferential conditions later, no one listened to it.

Because even without any additional preferential conditions, the 390 million is enough to crush any competitor.

"This is going crazy!" The veins on Sang Junai's head popped up after recovering, but soon he calmed down, thinking about the 390 million offer.

After thinking for a long time, he still felt that the 390 million was too high. Even if the lineup of the opening ceremony of the ecological farm was strong, the early 300 million was basically the limit, and the three of them jointly bid, and when it was broadcast, they would definitely The share is not even. If only one TV station wins the bid with this price, work hard and consider the long-term effect, it is possible to protect the capital, but if the three companies work together, at least two of them must pay, and if the situation is not good, the three companies will even pay together.

"This is the result of a layman leading an expert!" After understanding the key point, Sang Junai couldn't help but sneer at the three local turtle TV stations. The directors of the three TV stations came to bid in person. The head of the station is leading, and the officials like to slap their heads to make decisions. Sang Junai can't wait to watch the jokes of the three TV stations.