Chapter 2556: Fight the Competition with a Hit Product!

Li Han tightly held the car keys in his hand, his heart trembling secretly.

Of course she understood Yang Fei's intention.

He is avenging her!

This white supercar is Duan Zhiping's favorite car.

For a man who loves cars, a good car is more tempting and more crazy than a woman.

Yang Fei took away Duan Zhiping's car and gave it to Li Han, so that he could avenge his past.

A faint smile appeared at the corner of Li Han's mouth.

An hour later, Yang Fei's call came back.

"You have a meeting so early?" Li Han asked.

"After the establishment of the cosmetics alliance, foreign brands have all targeted me. I have to deploy a strategy." Yang Fei's voice was clear and bright.

Li Han smiled and said, "What's going on with this car?"

Yang Fei said: "Whatever you want to do with it."

"How did you get it?"

"Earn it."

"What are you comparing to him?"

"A man's game. Racing. I won."

"Racing cars?" This was the first time Li Han heard that Yang Fei could also race cars, and he even beat Duan Zhiping!

"What's wrong? Do you think I won't or what?"

"I'm just a little surprised. It turns out that those who are capable can do anything."

"It's just a fluke. I rarely play this kind of game that involves risking my life. This time, it's because of you that I'm desperate."

"You're stupid! What does this car mean to you?"

"This car is worthless to me, but it means nothing to you."

"Thank you, Yang Fei."

"If you don't want to drive the scumbag's car, just park it outside the house and treat it as a trophy."

"I will open it, and I will let his friends know about it! How proud!"

"Haha, it turns out that Sister Han also has a little girl in her heart."

"Are you coming over for lunch? I'll buy some good food to reward you."

"Now you start to reward me? Then you will have many things to thank me for in the future."

"What else are you doing?"

"I've said it before, not only Duan Zhiping, but also the Zhang family behind him can never expect to have a good life again."

"You have been in the business world for more than ten years, how come you still have such enthusiasm for drawing swords and drawing blood?"

"Because there is always a little boy living in my body."

"Yang Fei, that's enough. Really. I'm very happy that you can help me humiliate Duan Zhiping. He is just a cousin of the Zhang family. You can play with him however you want. He will not invite the Zhang family to come forward, and neither will the Zhang family. I would stand up for him for this kind of thing, but the Zhang family is different..."

"I know, Sister Han, I have a sense of proportion. Don't worry, I won't fight an uncertain battle."

"Okay, I hope you will think about it seriously and don't act on impulse."

"Well, I still have work here. Let's meet and chat at noon."

"Okay, I'm going to buy groceries."

"You can drive his car to buy it. His car is very suitable for loading vegetables."

Li Han burst into laughter, smiling like a little girl.

Yang Fei put down his cell phone and waved to Zhu Zhongnan who just knocked on the door and came in.

"Mr. Zhu, come and sit."

After the company was restructured, Zhu Zhongnan's position did not change and he was still responsible for the group's cosmetics area.

This is enough to show that Zhu Zhongnan's ability has been recognized by Yang Fei and Li Juan.

At this moment, Zhu Zhongnan's face was full of exhaustion and his eyes were bloodshot.

He had not slept well for three consecutive nights.

Zhu Zhongnan lit a cigarette, took a deep puff, blew out the smoke ring heavily, and said: "Boss, after three days and three nights of continuous fighting, our cosmetics sub-group has made all arrangements and can cooperate with foreign companies at any time. Brands are getting popular!”

Yang Fei said seriously: "Mr. Zhu, we must be fully mentally prepared for this match against foreign brands. Foreign brands will not be merciful. In this battle, I will delegate all my power to you. Do you need it? It is up to you to decide when to lower prices and how much to lower them. What I want to say is that price war is a double-edged sword. If you use it well, you can get twice the result with half the effort.

If you don't use it well, it's like committing suicide. "

Zhu Zhongnan said: "I know, so I am not prepared to fight a price war unless it is absolutely necessary. A price war is a helpless move at the end of the road."

Yang Fei nodded: "We don't want to fight, but foreign brands think so. Cosmetics in various supermarkets have already started promotions."

Zhu Zhongnan said: "Promotion is okay. We have prepared a large number of products for large promotions. Even if they want to start a price war, we are not afraid. In fact, no matter what the tactics are, the ultimate goal is to compete for the market. Highlands.”

Yang Fei said: "Of course. He who wins the market wins the world."

Zhu Zhongnan said: "To win the market, the most important thing is to capture the hearts and minds of more consumers. To achieve this goal, we only need to work hard on two points. The first point is the quality of the product. Products without quality will If the publicity is too good, no matter how low the price is, it will be rejected by consumers. The second point is that without stores and sellers, no matter how good the product is, it will not reach the hands of consumers. The current sales tactics are all about commercial tactics. The organic combination of overwhelming publicity, easy-to-reach purchasing methods, and low-priced products will definitely create a hit.”

"Breaking news!" Yang Fei's eyes lit up when he heard the word.

Zhu Zhongnan said: "Yes, these days, I have been thinking hard about countermeasures. I think our cosmetics are still lacking a hit product, a hit product that can occupy a high ground, cover all consumers, and can only be envied and admired by opponents!"

Yang Fei smiled and said: "I agree with your idea. What hit product are you going to create?"

Zhu Zhongnan said: "I have done a long-term research on the cosmetics market and think there are two products that meet the characteristics of a hit product. One is a face cream and the other is a mask."

Yang Fei said: "Then choose a mask! Masks are consumed faster and are cheaper, making them more suitable for creating a hit product."

Zhu Zhongnan said: "I also prefer masks. But the problem is that we didn't have a good mask product before. I have ordered the R&D department to urgently research and produce a mask product. However, whether we can seize the market and become a hit product is still unclear. As for creams, we have a ready-made brand and enough stock to enter the market."

Yang Fei pondered for a moment and said: "In this way, we can acquire a mask brand. What do you think?"

Zhu Zhongnan said: "There is no need to create a hit brand for ordinary mask brands after we acquire them. And they will not sell the best-selling brands."

Yang Fei said: "First, acquire a mid-to-high-quality mask brand. We can abandon the original brand and use our most popular face cream brand to repackage and name it, and create a hit brand together with the face cream! All publicity and promotion will be carried out around this brand. Use the low-price promotion of this hit to fight against the attack of foreign brands! In this way, although we spent money and lowered the price, it played a role in promotion and achieved the purpose of creating a hit."

Yang Fei paused and said in a deep voice: "Take a step back, if we fail, the loss is only this hit brand. If we succeed, we will have another best-selling brand!"