Chapter 2567 Beautiful Sniper Battle!

Latest station name: Mubi Pavilion Latest website:

Yang Fei was shocked by Li Juan's suggestion, but he didn't say anything, just smiled.

Li Juan said, "Of course, we don't need to seize all the market of domestic small and medium-sized brands. What we need is the profits of first- and second-tier cities. If we don't seize this part of the market, foreign brands will."

Zhu Zhongnan snorted, patted the back of his hand, and said, "How can that be? We advocated the establishment of the cosmetics alliance, and now we bite back? Isn't this a slap in our own face? Who will believe in us in the future?"

Li Juan said, "We do this for the common development of domestic brands."

Zhu Zhongnan couldn't help but smile.

It's not difficult for Yang Fei to understand his smile, because he was laughing at Li Juan for stealing other people's market and setting up a chastity archway.

Li Juan said, "We are only seizing the market of small and medium-sized brands in big cities and mainstream channels. This part of the market is not outstanding for them, and they cannot compete with foreign brands. What is left for them should be the communities, third-, fourth-, and fifth-tier towns. Isn't this arrangement the original intention of our alliance? For small and medium-sized enterprises, it is better to retreat and defend the second best instead of spending time and money to compete with large enterprises?"

Yang Fei's contemptuous attitude at the beginning could not help but put it away and re-examine the strategy proposed by Li Juan.

Zhu Zhongnan said, "Small and medium-sized enterprises will not agree."

Li Juan said, "This is determined by the market, and they have no choice but to agree or not. There is no need to discuss with them."

Yang Fei said, "How to operate it?"

Li Juan said, "We sell our products together with their products under the banner of alliance. Whether it is quality or price, they have no advantage over us. It won't take long for them to be squeezed out. This is a process of natural elimination, and we don't need to be the bad guys."

Yang Fei had to admit that although Li Juan was just a woman, her courage was above his own.

Many times, you should make a decision when you need to.

It's like there is money on the ground. You see it first and want to pick it up, but you are concerned about your face and other people's opinions. You hesitate and look around. When you hesitate, you will be preempted by those who are quick.

Yang Fei certainly understands the need to seize the market, but he doesn't want to do it even though he thought of it.

Li Juan not only thought of it, but also wanted to do it, and didn't care about anyone's opinion!

In her opinion, core interests are the interests of the company.

As long as it is beneficial to the company, it can be done.

"Okay, let's do it as you say." Yang Fei made the final decision and said to Zhu Zhongnan, "Mr. Zhu, don't hesitate. This matter should be fast or slow. After the Spring Festival, major brands will compete for the market, and we just need to take advantage of it."

Zhu Zhongnan had no objection, and the three agreed on this.

The competition between cosmetics brands soon reached a fever pitch.

The golden shops in large shopping malls were artificially raised to twice or even three times the price of previous years!

The golden position not only represents more sales, but also represents the image and strength of the brand.

When a consumer sees a brand counter in the most conspicuous position in any shopping mall, he will naturally think that this is a very good, powerful and well-known brand. Even if he does not know this brand for the time being, he will have a preconceived idea that this is a high-end brand and will be willing to learn about it.

On the contrary, if a brand can only occupy a small position in the corner, or even no position at all, how can it establish its own brand image?

Many brands' flagship stores are opened in CBD centers where every inch of land is valuable. The annual operating expenses will lose hundreds of thousands or even millions, but they still have to be maintained.

Because if you want to build a good brand, you can't do without the image of this flagship store.

The flagship store is like the flag of a unit. Until the last moment, until the whole army is annihilated, the flag must not fall!

Yang Fei is not short of money now. The goal he set for Zhu Zhongnan is to take the golden C position of all shopping malls at all costs!

In this competition between domestic and foreign brands,

no one can retreat. Instead of being stingy and taking some corners, it is better to go all out, take the best position, and establish the best image of domestic brands!

For domestic brands, Meili Group is a golden signboard and the flagship of domestic cosmetics!

As long as the high-end image of Meili Group is established, other domestic brands will have the confidence to say, look, our domestic products are not bad!

After the Spring Festival, many counters in large shopping malls have undergone a round of brand changes.

Domestic small and medium-sized enterprises did not occupy many positions to begin with. After this big reshuffle, they were almost squeezed out of the large shopping malls.

And several cosmetics brands under Meili Group have entered major shopping malls at the same time. The main brand occupies the C position, and other sub-brands also occupy a place.

For Yang Fei, who is not short of money, once the channel war starts, he will do his best.

This kind of competition and rent-driving behavior will eventually benefit the shopping malls.

But there is no way.

There are only so many golden positions. If you don’t grab them, others will grab them.

Some shopping malls were even sold out by others at high prices before the lease expired.

This unfair competition,

small and medium-sized enterprises cannot afford the expensive entry fees, nor do they have the strength to compete with major brands, so they can only withdraw from large shopping malls and move to small streets and communities.

Li Juan is right, this is the choice of the market.

Even if the Beauty Group does not take action, small and medium-sized enterprises will have no room to survive under the attack of foreign brands.

As long as the Beauty Group is still there, the banner of domestic daily chemicals and cosmetics will not fall.

In a market economy, everything should be tested by the market.

Whether it is foreign or domestic, if your products can impress consumers and gain their recognition, people will naturally buy them.

In terms of brand strategy, some people focus on high quality and low prices, while others take the high-end route. Each brand targets different groups of people.

The several cosmetics sub-brands under the Beauty Group cover several consumption levels, which can not only satisfy the shopping psychology of the local tyrants who only want the most expensive regardless of good or bad, but also bring consumption within 100 yuan to the working class.

In 2006, too many brands did not have the awareness of online marketing, or although they had related operations, they did not invest too much.

The Beauty Group is different. The company itself has a complete online distribution system, which is unmatched by other brands.

With the rise of domestic shopping websites, online shopping is quietly changing people's consumption concepts and shopping methods.

The sales of the Beauty Online Mall are increasing exponentially every year.

Official production, official website, official delivery, official service!

What else is there to be dissatisfied with? What else is there to worry about?

The biggest obstacle to online shopping is gone here at the Beauty Group!

In 2006, at the very beginning, Yang Fei reaped a lot of rewards and fought a beautiful sniper war in the cosmetics field!

.

();