Chapter 1921 European Strategy
For Alice, her saying that she would give all these antiques to Yang Fei was just a cheap talk.
Not to mention that these antiques had been taken away by Addison a long time ago, even if they weren't, they were still in Yang Fei's hands at the moment.
According to Yang Fei's personality, if it's not his own, he'll reach out and take it!
Is there any reason why we can return something we have received?
Alice is a smart person. She was able to escape from the hands of Addison, the dictatorial devil, and naturally saw clearly what was happening in front of her. That's why she said this.
Many European countries have strict regulations on the departure of cultural relics.
For example, in France, it is difficult to export cultural relics. 50-year-old cultural relics must obtain a "passport", otherwise it will be impossible to take them out through formal channels.
As a former colonial power, France has the largest number of precious cultural relics in the world, and its cultural art trading market is also one of the most active markets in the world. Many international buyers are eyeing this market eagerly.
Countries such as Germany and Italy also have corresponding strict regulations on the export of cultural relics.
Of course, if you bought the collection through regular auction channels and have qualified invoices and procedures, you can of course leave the country normally.
Although the treasures obtained by Yang Fei were "authorized" by the original owner Alice, it is estimated that it would be very difficult to leave through formal channels.
Even if you can leave the country, the procedures you need to go through can be annoying and tiring to death!
Therefore, Yang Fei left the country directly through smuggling channels.
As for the laundering of cultural relics, just like the laundering of black gold, you can make it your own through a self-directed and self-performed auction.
Moreover, Yang Fei can save a lot of trouble by having Alice, the real heir, as a witness.
Money can make the world go round.
Yang Fei and his party returned to China smoothly.
As for the laundering of antiques, Fu Heng and Wang Yuanzhi are both experts. Yang Fei is relieved to leave this matter to them.
During this trip to Europe, Yang Fei got all the antiques. Although there were some twists and turns, it was generally smooth and there were no casualties. This was the happiest thing about Yang Fei.
While in Europe, Yang Fei handled some official business of the European branch.
What worries Yang Fei is that the European market's acceptance and satisfaction of Meili Group's products are not very high.
It should be said that not only the products of Meili Group, but also many Chinese brands have suffered a certain degree of exclusion and contempt in Europe.
In the eyes of arrogant and proud Europeans, China is synonymous with backwardness and poverty.
The reason why they have this arrogant idea is because they have selectively forgotten the prosperity of the East in history!
Europeans have deep and stubborn prejudices against China.
The United States is a country of immigrants, and the mainstream society comes from Europe. Therefore, Europe and the United States are brothers wearing open pants in many international affairs.
In comparison, although the United States also excludes Chinese manufacturing, its acceptance by ordinary people is much better than that in Europe.
There are many small countries in Europe, and these small countries once bullied the poor and weak Qing Dynasty.
Therefore, they cannot accept products made in my country.
Since the reform, our country’s products have become world-famous for their high quality and low prices, but they have also been labeled with clearly discriminatory terms such as “low-end manufacturing” and “cottage manufacturing”.
It has been several years since Yang Fei entered the European market, but the expansion of market share has been very slow.
There is a long way to go to change Europeans’ perception of Chinese manufacturing!
After returning to China, Yang Fei convened all the bosses and relevant personnel from the overseas business department to study the development of the European market.
Lao Yan is in charge of the overseas business department. For him, the European market is also the most troublesome.
In order to open up the European market, Lao Yan racked his brains and frequently made strange moves, but he failed to defeat the enemy.
At this moment, facing Yang Fei's inquiry, Lao Yan once again proposed a new plan.
"Boss, the European market is very complex. We need to treat it both uniformly and separately."
Yang Fei yelled: "Mr. Yan, what do you have in mind?"
Lao Yan said: "First of all, we need to have a deep and comprehensive understanding of Europe. There are 44 countries and regions in Europe. It has the sixth largest land area in the world and a population density of 70 people/km. It is the third most populous continent in the world. After Asia and Africa, more than 99% of the population belongs to the Europa race, which is relatively homogeneous. Europe is one of the continents with higher human living standards, higher environment and human development index, and is more livable."
Yang Fei hummed.
To be honest, Yang Fei usually didn't pay attention to these data, but listening to Lao Yan now, he had a deeper impression of Europe.
Lao Yan said: "Generally speaking, we divide Europe into several parts, six countries in Northern Europe, seven countries in Eastern Europe, eight countries in Central Europe, seven countries in Western Europe, and sixteen countries in Southern Europe. In terms of overall national strength, the United Kingdom ranks first, followed by Russia. Second, France is third, Germany is fourth, Italy is fifth, Spain is sixth, Poland is seventh..."
"Isn't Germany number one?" Wei Xinyuan asked with a smile.
Zhu Zhongnan said: "I think Russia should be number one, right?"
Lao Yan smiled and said: "Of course there are some discrepancies in this ranking. Britain has long since declined, and now it is just a small follower of the United States. The Commonwealth does not listen to Britain at all. These are not within the scope of our discussion. It is undeniable Yes, the UK’s comprehensive strength is still very strong. Although German manufacturing is strong, Germany does not have nuclear weapons, while the UK does. Russia is of course very powerful, powerful enough to destroy the earth, but their economy is relatively poor and cannot be compared with the UK.”
Wei Xinyuan and Zhu Zhongnan looked at each other and smiled: "Lao Yan's ranking seems to make sense."
Yang Fei said: "Now is not the time to fight over who is first. Let's listen to Mr. Yan's views on Europe."
Lao Yan said: "The ranking may seem boring, but it actually has a certain use. If we want to win the European market, we can defeat them one by one. We only need to win the top five countries in Europe first, and that will be almost half the battle."
Yang Fei said: "It makes sense."
Lao Yan said: "No matter who ranks first, I think there shouldn't be much controversy among the top five countries. Britain, Russia, France, Germany, and Italy."
Everyone nodded in agreement.
Lao Yan said: "No matter how big the game of Europe is, my strategic idea is to open the markets of these five countries first, and at the same time open the markets of countries that are more pro-China. With this foundation, our products will have a good reputation and good reputation in Europe." With a double bumper sales volume, it will be relatively easy to expand into other markets.”
Yang Fei said: "Mr. Yan, then, what is our market share in these five countries? Tell us all about it!"
Lao Yan said: "Okay, boss. Our share in these five countries is not optimistic."
Yang Fei said: "Show me the specific data."
Lao Yan said: "Let me talk about the UK first. Everyone knows that Britain and the United States belong to the same family, so P&G's products are very popular with the British. Ariel and Bold2in1, these two brands are owned by P&G, ranking first in the UK laundry market share. First and second. Followed by Daz and Dettol, Eover, Fairy, Peil and other brands.”
Yang Fei was stunned: "What about our whiteness?"
Lao Yan said: "Our whitening brand ranks eighth in terms of market share in the UK."
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